Advertising news

• Adweek Spotlight: Entertaining the World

  20-08-2021 22:59 via feeds.adweek.com
  
  From TikTok to Instagram Reels, Snapchat and YouTube, it's no secret that the way people--especially young people--consume media is changing drastically. Throw in the seismic shock of a global pandemic, and many brands are wondering how to start, let alone keep up with the media consumption wants and needs of Gen Z consumers. ENGINE's Cassandra...
  
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• The Four Questions Part III: How Leaders Can Rise to Today’s Challenges

  20-08-2021 22:09 via feeds.adweek.com
  
  Editor's note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. Four questions that most companies and individuals seek answers to: 1. Change Management: How does one navigate change? 2. The Future: What will the future be...
  
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• TikTok Radio Debuts on SiriusXM

  20-08-2021 21:00 via feeds.adweek.com
  
  SiriusXM subscribers on its SXM application, connected devices and desktop can turn their "dials" to channel four and tune in TikTok Radio starting Friday (Aug. 20). The full-time channel, initially discussed in May, will feature trending sounds redefining pop culture on the video creation platform from artists, creators, DJs and other tastemakers. TikTok said TikTok...
  
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• Watch the newest commercials from Lowe’s, Paramount+, Dannon and more

  20-08-2021 19:43
  
  Paramount+ wants you to know that it’s got “A Quiet Place”—both the original and the sequel.
  
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• Mike Tyson’s NFT Drop and IPG to require vaccines or COVID tests: Agency Brief

  20-08-2021 18:53
  
  Also, BBDO Minneapolis hires its first chief creative officer.
  
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• The story behind the NHS vaccine ad that made you use Shazam

  20-08-2021 18:45 via campaignlive.co.uk
  
  The makers of 'Get your shot' reveal it started with the music.
  
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• The Facebook Family Gears Up for the Paralympic Games

  20-08-2021 18:30 via feeds.adweek.com
  
  The Paralympic Games begin in Tokyo Aug. 24, and Facebook teamed up with the International Paralympic Committee on initiatives across its family of applications and platforms. A hub on Facebook will be accessible starting Aug. 23 by clicking the #Paralympics or #Tokyo2020 hashtags, and it will include: highlights from official broadcast partners; a Paralympic Games...
  
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• Musk touts Tesla robot years after promising one on wheels

  20-08-2021 18:22
  
  Deep dive on autonomy comes days after news of Autopilot probe.
  
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• Google develops online hub to support black-owned businesses

  20-08-2021 18:10 via campaignlive.co.uk
  
  Google has developed its online hub to help businesses registered to the Black Pound Day marketplace.
  
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• Zammo.ai Bets Heavy on Facebook for Its B-to-B Campaign

  20-08-2021 17:54 via feeds.adweek.com
  
  Zammo.ai, a provider of conversational artificial intelligence technology for businesses that build for platforms like smart speakers, kicked off a major business-to-business marketing campaign to raise awareness about conversational AI. But what's different about this campaign is that in addition to the usual b-to-b suspects, like Google and LinkedIn, Facebook is a major part of...
  
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• 5 keys to maintaining brand trust in difficult times

  20-08-2021 17:39
  
  Following the pandemic, trust, consistency, compassion, communications and digital excellence must be  paramount for brands to succeed in a volatile world.
  
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• Why T-Mobile customers might ‘shrug off’ the data breach

  20-08-2021 17:37
  
  The carrier might have a hard time recruiting new users, but existing customers unlikely to leave, analysts say.
  
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• Mike Richards Out as Jeopardy! Host Following Derogatory Podcast Comments

  20-08-2021 17:03 via feeds.adweek.com
  
  Just one week after picking Mike Richards as the new host of Jeopardy!, Sony Pictures Television is already on the hunt for his replacement. Richards has stepped down as host after the revelation that he had disparaged women and Jews, among others, on his former podcast. However, he will remain in his role as the...
  
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• Campaign hosts series of summits on industry-shaping topics this autumn

  20-08-2021 17:02 via campaignlive.co.uk
  
  Autumn event programme will delve into mobile gaming, B2B marketing, in-housing and a purpose-driven media approach.
  
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• AT&T and Cordae Explore How Technology Feeds Creativity With Emerging Voices Initiative

  20-08-2021 17:00 via feeds.adweek.com
  
  Every so often, you stumble across an artist so intriguing that simply enjoying their music isn't enough; you have to know more. Who are they? How did they get into music? What does their creative process look like? In this spirit, AT&T launches a new series of collaborations that peek into the minds of some...
  
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• Academy of Country Music Awards’ streaming move among latest issues for TV advertisers

  20-08-2021 16:52
  
  Agreement with Amazon Prime Video comes after high-profile award shows experience a year of depressed ratings
  
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• Aardman launches Wallace & Gromit AR experience in UK and US cities

  20-08-2021 16:03 via campaignlive.co.uk
  
  Experience uses Bristol, Cardiff and San Francisco as a virtual stage.
  
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• EA’s ‘Madden’ takes its biggest campaign of the year in-house

  20-08-2021 16:00
  
  Ad campaign for 'Madden NFL 22' introduces viewers to ‘Madden Land’ with Tom Brady, Patrick Mahomes and more.
  
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• Today's the deadline to enter Best Places to Work 2022

  20-08-2021 15:25
  
  It's a critical time to have the right company culture that works for existing and future employees.
  
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• Advertisers spend $2.6bn on misinformation websites, study finds

  20-08-2021 15:14 via campaignlive.co.uk
  
  For every $2.16 spent on news websites in the US, $1 is spent on misinformation.
  
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• 'Indefensible' – Birmingham City FC slated for 12-month unpaid media and marketing placement

  20-08-2021 14:51 via campaignlive.co.uk
  
  Position, which offers expenses only, will require candidates to 'work unsociable hours where applicable' and 'contribute to the creative process, turning ideas into practical content'.
  
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• Taco Bell has a new 'culture agency'—but what does it do?

  20-08-2021 12:07
  
  Cashmere and other culture-focused shops are much more than trend trackers.
  
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• Taco Bell has a new 'cultural agency'—but what does it do?

  20-08-2021 12:07
  
  Cashmere and other culture-focused shops are much more than trend trackers.
  
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• UKTV's Gold celebrates 40th anniversary of 'Only Fools and Horses' with Nags Head pub pop-up

  20-08-2021 11:40 via campaignlive.co.uk
  
  The pub will be rolling back the clock to the 1980s.
  
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• Agencies are prioritizing mental health by taking a week off, but is it enough?

  20-08-2021 11:30
  
  The Many, Mediabrands, Kinesso, and Wieden+Kennedy have all scheduled a Labor Day week off
  
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• Pitch Update: Revolut seeks agency for first TV campaign

  20-08-2021 11:23 via campaignlive.co.uk
  
  MullenLowe, VCCP, Fold7 and Truant are among the agencies celebrating new business wins this week.
  
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• Gold celebrates 40th anniversary of 'Only Fools and Horses' with Nags Head pub pop-up

  20-08-2021 11:23 via campaignlive.co.uk
  
  The pub will be rolling back the clock to the 1980s.
  
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• Bloomberg on track to break its advertising record

  20-08-2021 11:23 via campaignlive.co.uk
  
  European ad revenue was up 62% in H1 2021.
  
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• Why return-to-office plans should be up to employee teams

  20-08-2021 11:00
  
  Trusting teams' decision-making sets the tone for a collaborative, trusting and adaptable relationship for the long term: Opinion
  
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• CBD brand Cannaray taps Claudia Winkleman for debut TV campaign

  20-08-2021 10:50 via campaignlive.co.uk
  
  The TV ad is part of the first major brand campaign for a CBD company in the UK.
  
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• Facebook Reels Test Kicks Off With Small Percentage of US Android, iOS Users

  20-08-2021 01:25 via feeds.adweek.com
  
  Facebook will begin testing Facebook Reels, the parent company's version of short-form Instagram Reels videos, with a small percentage of Android and iOS users in the U.S., starting Thursday (Aug. 19). The social network had been running a similar test in Canada, India and Mexico, enabling users to share their existing Instagram Reels to Facebook,...
  
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• Facebook, International Paralympic Committee Back #WeThe15 Movement With Film Series

  20-08-2021 01:00 via feeds.adweek.com
  
  Facebook teamed up with the International Paralympic Committee on a four-part film series in support of #WeThe15, a coalition of 20 organizations that aims to become the biggest-ever human rights movement to end discrimination against persons with disabilities, who account for 15% of the population. The four films debuted Thursday (Aug. 19) on longform video...
  
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• MLB strikes new trading card deal with Fanatics, replacing Topps

  20-08-2021 00:43
  
  The move will end the longstanding dominance of Topps Co. in baseball.
  
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• Revue, Twitter Test Newsletter Subscription Option Directly via Publishers’ Profiles

  20-08-2021 00:40 via feeds.adweek.com
  
  Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to subscribe to their Revue newsletters directly via their...
  
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• Timeline: How Accenture Interactive Grew to a $10 Billion Behemoth Under CEO Brian Whipple

  20-08-2021 00:26 via feeds.adweek.com
  
  When Brian Whipple took the reins as CEO of Accenture Interactive, his goal was to bring the fledgling digital consultancy into the agency space, specifically where marketing meets technology. As he prepares to step down from his post after a decade, Whipple leaves behind a company that has grown into a $10 billion powerhouse, changing...
  
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• Twitter Tweaks to DMs Include a Way to Avoid Accidentally Starting Huge Group Chats

  20-08-2021 00:20 via feeds.adweek.com
  
  Twitter introduced some tweaks to direct messages on its platform Thursday. Users can now send the same tweet to up to 20 different DM conversations, separately, eliminating the risk of accidentally starting huge group chats. On iOS and the web, with Android soon to follow, a new quick scroll button will enable people scrolling a...
  
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• Interpublic Group to mandate proof of vaccination or testing for return to office

  20-08-2021 00:10 via campaignlive.com
  
  Employees must be vaccinated or provide a negative COVID-19 result from a test taken within 72 hours of being in the office.
  
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• Facebook and the IPC spotlight sports in global disabled communities

  20-08-2021 00:02 via campaignlive.com
  
  The four-part docu-series was created to support the new human rights movement, #WeThe15.
  
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• Snap Poaches Konstantinos Papamiltiadis From Facebook

  20-08-2021 00:00 via feeds.adweek.com
  
  Facebook vice president of platform partnerships Konstantinos Papamiltiadis will join Snap Inc. as its first ever holder of the same title in early September. Papamiltiadis spent nine years at Facebook, leading its platform strategy through partnerships with technology businesses and scaled adoption of its platform, including Facebook Login, business messaging and Stories. He also helped...
  
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