Advertising news

• How Gemist Plans to Become the Build-A-Bear of Jewelry

  13-08-2021 23:40 via feeds.adweek.com
  
  In 2017, serial entrepreneur Madeline Fraser was engaged and in need of a wedding ring. But not just any piece of jewelry would do--she wanted something that reflected her personality. After shopping around, visiting all the usual suspects both online and off, Fraser said she was unsatisfied with what she found on offer. She even...
  
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• Puma and Kool-Aid Head Back to School With a Collaborated Apparel Line

  13-08-2021 23:15 via feeds.adweek.com
  
  Whether you had Kool-Aid in your house or not growing up, chances are you remember the branding--short spots in which thirsty kids would shout, "Hey, Kool-Aid!" just before the Kool-Aid man would unceremoniously burst through the wall and offer everyone a refreshing drink, damage totally ignored. Kool-Aid has long stood as a memorable childhood staple,...
  
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• The Four Questions Part II: What Will the Future Be Like?

  13-08-2021 23:03 via feeds.adweek.com
  
  Editor's note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. Four questions that most companies and individuals seek answers to: Change Management: How does one navigate change? The Future: What will the future be like? Modern...
  
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• Today, I'm Brave honors the kids and agencies behind its first-ever Brave Camp

  13-08-2021 22:56
  
  The nonprofit founded by David & Goliath's David Angelo looks back on the inaugural program backed by the ad community to support underserved youth.
  
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• TikTok Users Showed Their #OlympicSpirit

  13-08-2021 21:35 via feeds.adweek.com
  
  TikTok said the #OlympicSpirit hashtag it rolled out in collaboration with the International Olympic Committee tallied more than 5.6 billion views during the 2020 Summer Olympic Games from Tokyo. Brazilian skateboarder Rayssa Leal totaled nearly 156 million views during the games, while Filipino weightlifter Hidilyn Diaz dead-lifted more than 141 million. Other noteworthy athletes on...
  
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• Apple warns staff to be ready for questions on child-porn issue

  13-08-2021 21:06
  
  Earlier this month, the company announced a trio of new features meant to fight child pornography.
  
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• Chief Creative Director Henry Cavill on His Confidence in MuscleTech’s Rebrand

  13-08-2021 21:00 via feeds.adweek.com
  
  Action star Henry Cavill will tell you that you don't get to be Superman without taking your physical fitness very seriously. His dedication to wellness has not only landed him some of the biggest roles in film and TV, but also, as of recently, a gig as supplement company MuscleTech's newest global brand ambassador and...
  
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• Goodbye, PSL: Native toasts farewell to Pumpkin Spice Latte fragrance with a comedy roast

  13-08-2021 20:53 via campaignlive.com
  
  The personal care brand is making room for a new line of limited-edition fall fragrances.
  
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• Meet the Credibull, a No-Nonsense Ad Mascot for Loan-Comparison Site Credible

  13-08-2021 20:35 via feeds.adweek.com
  
  Fintech startup Credible, looking to compete with legacy players like LendingTree, is launching its first national ad campaign and introducing its first mascot, a hulking bovine who walks on two legs and gives no-nonsense advice on money matters. The work, which will run across TV and digital, comes from agency Engine via a brief that...
  
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• J.B. Smoove is Caesar and an agency celebrates its 20th anniversary in Minecraft: Agency Brief

  13-08-2021 19:52
  
  Also, Walton Isaacson hires and promotes 16 employees.
  
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• Media Rating Council Likely to Strip Nielsen’s Accreditation Next Week

  13-08-2021 19:32 via feeds.adweek.com
  
  The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV measurement service to lose its accreditation, opening another major fissure in its longstanding...
  
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• Companies That Embrace Flexible Work Models Will Win the ‘Talent Wars’

  13-08-2021 19:27 via feeds.adweek.com
  
  Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Shutterstock's Stan Pavlovsky considers the benefits of his company's talent-focused approach to recruitment and retention. Below, in his own words, he expresses hope and excitement about this new way forward....
  
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• Watch the newest commercials from Hyundai, Samsung, Walmart and more

  13-08-2021 19:05
  
  Samsung shows off the new Galaxy Z Fold3. 
  
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• P&G overtakes Amazon, and consumers ponder spending cutbacks: Datacenter Weekly

  13-08-2021 19:03
  
  Plus: Shifting U.S. demographics explained, Simone Biles’ Instagram performance and more.
  
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• Union Square Events serves short ribs in the sky as in-flight dining returns

  13-08-2021 18:30
  
  The relaunch of airline catering helps the company’s bottom line.
  
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• Havas tops H1 Europe agency rankings

  13-08-2021 18:22 via campaignlive.co.uk
  
  Havas Worldwide and Havas Media are number one in R3’s creative and media leagues respectively.
  
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• Whiskas’ charming new ad features music scientifically proven to appeal to cats

  13-08-2021 18:11 via campaignlive.co.uk
  
  Brand platform positions Mars pet food brand as the source of happier – purring – cats.
  
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• Messenger From Facebook Adds End-to-End Encryption for Voice and Video Calls

  13-08-2021 17:55 via feeds.adweek.com
  
  Messenger From Facebook extended the option of using end-to-end encryption to voice calls and video calls. Messenger From Faceboook End-to-end encryption has been available for chats on Facebook's flagship messaging application since 2016. Messenger director of product management Ruth Kricheli said in a blog post Friday that there are more than 150 million video calls...
  
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• 5 ways to improve the new hybrid workplace

  13-08-2021 17:55
  
  A framework to keep employees safe, engaged and delivering the best work from any location.
  
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• Burger King burns down a house in ad honoring firefighters

  13-08-2021 17:30
  
  The chain is giving special benefits to fire service heroes in its first Colombian campaign.
  
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• ‘Let’s get back on track’: rail industry tries to get people moving

  13-08-2021 17:29 via campaignlive.co.uk
  
  Spot highlights the network’s role in connecting people to the places and things they love the most.
  
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• Influencers want to be paid more than ever. Blame the pandemic

  13-08-2021 16:42 via campaignlive.com
  
  How much are influencers worth? COVID-19 is making the question even more complicated.
  
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• Will brands make good on commitments to Black-owned media?

  13-08-2021 16:33
  
  SHE Media’s Meaningful Marketplaces platform connects advertisers with advertisers based on both audience and ownership. 
  
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• Oscar Mayer listed Hot Doge Wieners on eBay. And then the listing was removed

  13-08-2021 16:30 via campaignlive.com
  
  Megan Lang, Oscar Mayer’s associate marketing director, shares how the brand quickly pivoted after an unexpected campaign bump in the road.
  
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• Publicis Groupe wins Walmart $600 million media account

  13-08-2021 16:22 via campaignlive.com
  
  The win wraps the biggest US media pitch of the year.
  
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• Southern Comfort celebrates Pride with Sink The Pink boat party

  13-08-2021 15:35 via campaignlive.co.uk
  
  Voguing crews and drag queens will perform.
  
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• One week left to enter Best Places to Work 2022

  13-08-2021 15:30
  
  It's a critical time to have the right company culture that works for existing and future employees.
  
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• The Voice partners M&C Saatchi for 'Tick it to change it' campaign

  13-08-2021 13:46 via campaignlive.co.uk
  
  It promotes completion of the first ever comprehensive national enquiry into the black British experience.
  
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• Agency merger creates Leeds-based powerhouse

  13-08-2021 12:42 via campaignlive.co.uk
  
  Already employing 400 people, IMA Home has plans to recruit 200 more roles.
  
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• Why podcasting won’t be anything more than a niche ad vertical: Opinion

  13-08-2021 12:00
  
  The early numbers and growth rate show that most consumers are taking a pass.
  
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• Where consumers say they’ll cut spending as prices rise

  13-08-2021 11:00
  
  As prices rise, consumers say they'll be cutting back on dining out, movies and other entertainment outside the home. Safe for now: Alcohol and ingredients for in-home cooking.
  
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• Payday-advance app that features ads raises $60 million

  13-08-2021 11:00
  
  Customers give Klover real-time access to their banking transactions in exchange for interest-free loans. Marketers pay to advertise to them.
  
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• Disney+ doubles subscribers in one year

  13-08-2021 10:47 via campaignlive.co.uk
  
  The streaming service added 12 million subscribers in the most recent quarter and announced plans to launch in South Korea, Hong Kong and Taiwan later this year.
  
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• D8CORE-8523 QA Test Article Two

  13-08-2021 07:45
  D8CORE-8523 QA Test Article Two
  
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• D8CORE-8523 QA Test Article One

  13-08-2021 07:44
  D8CORE-8523 QA Test Article
  
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• Publicis Groupe wins Walmart media account in biggest holding company pitch this year

  13-08-2021 01:43
  
  Publicis edges out WPP-backed Haworth on media.
  
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• U.S. population more racially, ethnically diverse than ever, 2020 Census finds

  13-08-2021 00:37
  
  33.8% of Americans identify as more than one race in the census.
  
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