Advertising news

• AMC beats analyst estimates even with movie attendance slow

  09-08-2021 23:47
  
  While struggling to stay solvent, AMC became a popular meme stock this year.
  
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• The Trade Desk sees 50% jump in connected TV advertisers

  09-08-2021 21:54
  
  In its second quarter earnings report, The Trade Desk strikes bullish tone on Google's decision to continue support of third-party cookies
  
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• Media by Mother hires Julie Lee as COO

  09-08-2021 21:28 via campaignlive.com
  
  Lee replaces Will Heins, who was a founding partner and COO at the agency before leaving to join You & Mr Jones media.
  
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• Mini tries to resurrect the ‘Mini wave’ in ‘WTF Day’ campaign

  09-08-2021 21:22
  
  The symbol of camaraderie among Mini drivers has fallen out of favor.
  
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• 4 signs a brand is exploring new agency relationships

  09-08-2021 20:00
  
  Predicting agency review timelines and requests for proposal is part art, part science. But learning to recognize the triggers that precipitate new business opportunities will help your agency prioritize accounts most likely to convert. 
  
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• Amazon lures advertisers from Facebook after Apple privacy shift

  09-08-2021 19:54
  
  As some marketers see declining ad effectiveness on Facebook, Amazon profits.
  
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• Watch the newest commercials from DirecTV, Liberty Mutual, Dodge and more

  09-08-2021 19:32
  
  A dog owner with an uncanny resemblance to his dog stars in the latest from Liberty Mutual. 
  
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• YouTube looks to improve connected TV advertising with Comscore ratings

  09-08-2021 19:28
  
  New measurement program could help brands get a more complete understanding of how their commercials perform.
  
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• Chevy resurrects ‘baseball, hot dogs, apple pie’ jingle in the form of a Guy Fieri dish

  09-08-2021 19:21
  
  Auto brand turns iconic campaign into something you can eat.
  
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• Tyson scrambles to regain chicken profit as new competitor looms

  09-08-2021 18:55
  
  Tyson’s chicken unit posted a quarterly loss as two rivals plan to merge. 
  
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• Uncommon appoints ex-Lida CEO to lead new customer experience practice

  09-08-2021 18:34 via campaignlive.co.uk
  
  Jonathan Goodman will lead the practice alongside former colleagues David Yates and Margaux Sloan.
  
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• History On Repeat: the London filmmaker fighting for justice and for black lives

  09-08-2021 18:02 via campaignlive.co.uk
  
  London filmmaker Meena Ayittey hopes to shine a spotlight on the ongoing injustices.
  
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• Morgan Stanley E-Trade hires Mediahub as media agency of record

  09-08-2021 16:53
  
  Data strategy was a critical component of the review. 
  
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• Morgan Stanley and E-Trade hires Mediahub as media agency of record

  09-08-2021 16:53
  
  Data strategy was a critical component of the review. 
  
  Read more

• Morgan Stanley and E-Trade hire Mediahub as media agency of record

  09-08-2021 16:53
  
  Data strategy was a critical component of the review. 
  
  Read more

• How Factory PR and Ogilvy helped to cook up Ikea’s meatball candle

  09-08-2021 16:48 via campaignlive.com
  
  The meatball candle became an internet scentsation this week.
  
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• How Lagunitas used Reddit to make a new IPA flavor

  09-08-2021 16:38 via campaignlive.com
  
  It all started with a call to action to beer lovers on the platform.
  
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• Roku to release more shows from Quibi to boost streaming channel

  09-08-2021 16:18
  
  Free channel’s streaming hours doubled in the second quarter.
  
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• Nabs unveils speed mentoring event for LGBTQ+ adlanders

  09-08-2021 16:08 via campaignlive.co.uk
  
  The event will take place on 9 September.
  
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• Instagram launches ads in Shop tab to spur social shopping

  09-08-2021 16:00
  
  Facebook-owned app is trying to reinvent itself as an e-commerce destination with features for retailers.
  
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• VaynerX hires Vanessa Vining as chief diversity officer

  09-08-2021 15:46 via campaignlive.com
  
  Vining will oversee diversity, equity and inclusion initiatives at the holding company.
  
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• See Saweetie play with her food in McDonald’s newest commercial

  09-08-2021 15:00
  
  The singer’s campaign includes a ‘Saweetstakes’ with prizes meant for the winner and best friend.
  
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• ‘Best Coke ever?' Coke Zero Sugar debuts comical campaign to push new formula

  09-08-2021 14:00
  
  The global effort includes sampling and quirky ads with dinosaurs and puppets.
  
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• WaterAid animations reveal devastation of climate change in words of those affected

  09-08-2021 13:24 via campaignlive.co.uk
  
  Campaign, created by Don’t Panic, contrasts sometimes flippant attitudes with reality of life in Malawi, Nepal and Tanzania.
  
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• Aperol hosts bar pop-up to bring a slice of Italian beach culture to UK

  09-08-2021 12:16 via campaignlive.co.uk
  
  Campari aperitif brand pop-up takes beach culture to Manchester.
  
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• Sky deploys Minions for broadband campaign

  09-08-2021 12:10 via campaignlive.co.uk
  
  Minions struggle to keep up with speed of Sky Broadband Ultrafast Plus.
  
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• How to erase the lines between business and motherhood

  09-08-2021 12:00
  
  It’s easier than you think to translate parenting skills into the workplace: Opinion
  
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• How Apple's privacy update impacts mobile app advertising

  09-08-2021 12:00
  
  iPhone privacy changes are affecting companies like Zynga, which said its advertising has been less effective.
  
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• Public Health England calls on public to shed lockdown pounds in new campaign

  09-08-2021 11:44 via campaignlive.co.uk
  
  Survey of 5,000 adults found two in five people have put on weight since March 2020, with half of these gaining at least a stone.
  
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• Public Health England calls on public to shed the lockdown pounds in new campaign

  09-08-2021 11:32 via campaignlive.co.uk
  
  Survey of 5,000 adults found two in five people have put on weight since March 2020, with half of these gaining at least a stone.
  
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• More than half of UK public say govt Covid-19 comms lack honesty and credibility

  09-08-2021 11:00 via campaignlive.co.uk
  
  Findings come poll of 9,000 people by Belong – the Cohesion and Integration Network and the University of Kent.
  
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• Is your company ready for the future of work?

  09-08-2021 11:00
  
  Find out if your company culture is enough to prevent employees from leaving by entering Best Places to Work 2022.
  
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• The Brand That Wants to Take the Guilt out of Barbecues

  09-08-2021 10:00 via feeds.adweek.com
  
  With the last vestiges of summer, barbecue lovers are all about the grill and the delicious tastes of the meats they cook for family and friends. However, one plant-based food brand, LikeMeat, wants to change all that with the new range that it claims can be enjoyed without guilt. LikeMeat is a brand founded in...
  
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• Oatly Lost Its Trademark Battle—What Should It Do Next?

  09-08-2021 09:00 via feeds.adweek.com
  
  What's blue and white and oat-filled? Two products, but neither more distinct than the other as London's High Court determined last week, when a trademark verdict was called in favor of British food manufacturer Glebe Farm Foods, producers of the gluten-free drink PureOaty, over the Sweden-based oat drink Oatly. The Swedish alternative milk market leader...
  
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• Agencies offer family health and pregnancy benefits to retain and attract staff

  09-08-2021 09:00
  
  Menopause, fertility and miscarriage polices are now on the agenda as agencies look to retain and hire staff.
  
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• Adweek Podcast: HBO Max–14 Months Later

  09-08-2021 02:00 via feeds.adweek.com
  
  HBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded streaming landscape. However, over it's first 14 months, it has proven itself to be worthy of the $14.99 per month it charges users (or $9.99 for the ad supported tier). This week, we're joined by Adweek's streaming editor, Kelsey Sutton,...
  
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