Advertising news

• Dow Jones Annual Earnings Reveal Record Digital Ad Gains, Climbing Subscriber Growth

  05-08-2021 23:42 via feeds.adweek.com
  
  Dow Jones, the publisher of The Wall Street Journal, Barron's and MarketWatch, reported record gains in its fourth quarter and full-year earnings revenue call on Thursday. Overall, the trio of publishers saw quarterly revenue increase $68 million, or 18%, compared to the year prior. The full-year revenues for the fiscal year increased $112 million, or...
  
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• Inside EA Play Live’s virtual event strategy

  05-08-2021 23:04 via campaignlive.com
  
  CMO David Tinson says virtual events are here to stay.
  
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• Beauty Brand Underlining Names Amanda E. Johnson CMO to Reshape Its Storytelling

  05-08-2021 22:42 via feeds.adweek.com
  
  As beauty brand holding company Underlining's third anniversary approaches, it's holding close to its startup origins by bringing on Amanda E. Johnson as chief marketing officer to refine its identity and three makeup and skincare subsidiaries. Johnson joins Underlining from her role as COO of Mented Cosmetics, a Black women-owned company that bills itself as...
  
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• Kellogg CEO says pandemic-era supply chain issues persist

  05-08-2021 22:04
  
  Getting materials to where they’re needed remains a challenge, says Kellogg's Steve Cahillane.
  
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• Twitter Spaces Adds Co-Hosts to the Mix

  05-08-2021 22:00 via feeds.adweek.com
  
  Twitter Spaces is giving more people a voice at the virtual table. The social network said in a tweet Thursday that sessions on the Clubhouse clone feature can now include one host, two co-hosts and 10 speakers. Co-hosts can aid with tasks such as inviting speakers, managing requests, pinning tweets and removing participants. making it...
  
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• Reese’s Puffs Turns Its Boxes Into Beatmaking Studios With the RP-FX AR App

  05-08-2021 21:56 via feeds.adweek.com
  
  Reese's campaigns of the past have frequently courted pop culture (and memes) in a playful way, but here's one that might activate the next generation of music producers. In one of Reese's cleverest moves, the confectioner has debuted a trio of limited-edition Reese's Puffs cereal boxes that transform the breakfast table into an impromptu studio....
  
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• YouTube Sets Initiatives to Back Video News Creators

  05-08-2021 21:25 via feeds.adweek.com
  
  YouTube revealed the nearly 50 independent journalists who will participate in its Creator Program and the more than 40 digital-first newsrooms that will take part in its Sustainability Lab initiative. The Google-owned video site sad in a blog post Thursday that collectively, participants in the two programs represent 25 countries, speak nearly 20 languages and...
  
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• Studio 30 presents: The future of small businesses

  05-08-2021 21:10
  
  Execs from T-Mobile and Facebook discuss how small businesses weathered the pandemic slowdown and steps they could take to thrive in the recovering economy.
  
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• This Initiative Offers a Year of Rest for Black Activists and Community Builders

  05-08-2021 20:58 via feeds.adweek.com
  
  Though many experts agree that the health benefits of disconnecting and spending time outdoors are significant, it can be easier said than done. For Black healthcare providers, creators and activists, taking that time to rest and recuperate can be a challenge in and of itself. Teaming up with marketing platform Mailchimp and author, speaker and...
  
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• Rihanna's billion dollar Fenty marketing playbook by the numbers

  05-08-2021 20:58
  
  Rihanna recently reached billionaire status, thanks to the success of inclusive brands such as Fenty Beauty and Savage x Fenty lingerie.
  
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• Watch the newest commercials from Kia, Sling, LendingTree and more

  05-08-2021 20:37
  
  Sling says you can “get the live TV you love for just $35 a month.”
  
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• Kia partners with Boardmasters Festival to reach youthful audience

  05-08-2021 20:15 via campaignlive.co.uk
  
  Content partnership developed with LadBible Group will run alongside surf-inspired on-site experience.
  
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• 5 Ways CMOs Can Champion Growth and Creativity Within the Organization

  05-08-2021 20:00 via feeds.adweek.com
  
  The role of the CMO has drastically changed over the years. What started out as being responsible for all marketing activities in an organization has evolved; today's CMO must lead the charge in shepherding brands and companies through turbulent times, work collaboratively within the C-Suite, and set the example for the entire organization. Over the...
  
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• Messenger From Facebook: How to Use the Billie Eilish Happier Than Ever Chat Theme

  05-08-2021 19:40 via feeds.adweek.com
  
  Messenger From Facebook released a chat theme inspired by musician Billie Eilish's new album, Happier Than Ever. When you activate the theme in a chat, it will give the chat a golden fabric background (if you use the theme in dark mode, the background will be a dark brown color). In addition, when you activate...
  
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• The Unofficial Bridgerton Musical Goes from TikTok to Concept Album, Live Performances

  05-08-2021 19:35 via feeds.adweek.com
  
  Abigail Barlow and Emily Bear, the creators behind TikTok viral hit Bridgerton the Musical, are taking their creation way off-platform, with live shows and a concept album emerging from their unique take on hit Netflix drama Bridgerton. @abigailbarlowww Excuse the spit sounds let's hear some Simons! ???? If u need reference go check out the...
  
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• BrewDog positions as beer of the people in first campaign from Droga5 London

  05-08-2021 19:26 via campaignlive.co.uk
  
  Craft beer brand maintains its provocative credentials by blocking out a bottle of Heineken being drunk by an unsatisfied-looking woman.
  
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• The Richards Group Emerges and Rebuilds After Last Year’s Scandal

  05-08-2021 19:01 via feeds.adweek.com
  
  The Richards Group is finally coming out of the shadows following scandal and turmoil caused by the founder Stan Richards. In October, news leaked that in an internal meeting for longtime client Motel 6, Richards, who at nearly 90 years old remained actively involved with the company, referred to a campaign idea for the client...
  
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• Haymarket joins industry body Isla to make live events environmentally sustainable

  05-08-2021 18:53 via campaignlive.co.uk
  
  Campaign's owner wants events portfolio to meet eco-friendly standards.
  
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• Documentary The Outsider to Be the First Film to Premiere as a Paid Online Event on Facebook

  05-08-2021 18:20 via feeds.adweek.com
  
  The Outsider, a feature documentary about the construction and curation of the National 9/11 Memorial and Museum, will be the first ever film to premiere on Facebook as a paid online event. The live, ticketed premiere screening will begin on Facebook Thursday, Aug. 19, at 8 p.m. ET, and the $3.99 ticket price includes a...
  
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• Yes, the rebranded Cleveland Guardians knew about the roller derby team with the same name

  05-08-2021 17:18
  
  Is the baseball team in the clear?
  
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• Campaign podcast: The power of the creative nudge

  05-08-2021 17:17 via campaignlive.co.uk
  
  Campaign's UK editor speaks to Harbour Collective's Kev Chesters and Mick Mahoney about their new book, The Creative Nudge.
  
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• Allyship is insufficient: How to invest in diversity

  05-08-2021 17:00
  
  Glenn Singleton of Courageous Conversation shares his advice for making meaningful change in an agency.
  
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• As business improves, Kraft Heinz boosts marketing focus

  05-08-2021 16:37 via campaignlive.com
  
  As the company returns to operating profit, it is focusing on expanding the capabilities of 12 in-house agencies serving 30 locations worldwide to improve the quality and efficiency of its marketing activities.
  
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• Specsavers mocks up vintage Ramsay Street eye test visits for Neighbours sponsorship

  05-08-2021 16:22 via campaignlive.co.uk
  
  Thanks to the brand's Home Visits service, Harold Bishop has one less thing to fret about.
  
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• Taco Bell picks Cashmere as first-ever 'culture agency of record'

  05-08-2021 16:00
  
  The Mexican-inspired fast-food chain expands its agency roster. 
  
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• Jessica Alba and Zac Efron star in Dubai tourist board spy thriller

  05-08-2021 15:11 via campaignlive.co.uk
  
  The campaign, created by Mother, uses Dubai as a backdrop for fictional film trailers.
  
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• How to know when to sell your agency

  05-08-2021 15:00
  
  Small agency veterans discuss the process of selling the shops they founded.
  
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• How George at Asda landed a viral smash with its primary school drill video

  05-08-2021 13:48 via campaignlive.co.uk
  
  The soundtrack received airtime on BBC Radio 1.
  
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• Bill Bailey channels Spinal Tap in Currys PC World ad

  05-08-2021 12:08 via campaignlive.co.uk
  
  The comedian dons angel wings and jumps off a tower as an HP Pavillion laptop prepares to host his online gig.
  
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• How the hot ad tech job market is creating new hiring practices

  05-08-2021 12:00
  
  There's a flood of job openings in the ad tech space as cash-flush companies put new money to work. 
  
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• Olympics skateboarding sensation Sky Brown fronts Yoplait content campaign

  05-08-2021 11:58 via campaignlive.co.uk
  
  Short-form videos will encourage families to get active and compete in challenges.
  
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• WPP hikes staff bonuses after ‘stand-out performer’ Group M fuels H1 growth

  05-08-2021 11:45 via campaignlive.co.uk
  
  Revenues were ahead of four main rivals in first half.
  
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• Fernando Machado's next marketing challenge is saving Activision Blizzard’s reputation

  05-08-2021 11:30
  
  The gaming giant has been rocked by sexual harassment lawsuit, consumer boycott.
  
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• Campaign Big Awards judging panel to include rising stars

  05-08-2021 11:18 via campaignlive.co.uk
  
  Lucky Generals’ Danny Brooke-Taylor, BBH’s Helen Rhodes and Publicis Groupe’s Ben Mooge are among the judges for the awards, which are chaired by Nadja Lossgott and Rob Doubal.
  
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• Join us on Sept. 13 for the Ad Age Leading Women Conference and Awards

  05-08-2021 11:00
  
  Learn from great female leaders who are making strides in the industry.
  
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• How Discord is luring brands like Jack in the Box, Chipotle and AllSaints

  05-08-2021 11:00
  
  The web 3.0 communication platform hosted its first agency summit to teach marketers the ropes.
  
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• D8CORE-8411 Test QA Article

  05-08-2021 10:32
  
  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean in feugiat leo. Pellentesque convallis eu tellus eu commodo. Vivamus porta rhoncus leo eu fringilla.
  
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• Brands and agencies feel pressure to prove the value of creative

  05-08-2021 02:29 via campaignlive.com
  
  According to Cannes Lions state of creativity report, brands and creatives feel the pressure to perform.
  
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• Zulu Alpha Kilo's reset led to a fresh ideas for food, financial and more

  05-08-2021 01:00
  
  Instead of running from the crisis, the agency endured—and thrived—by running toward it
  
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• The Bait Shoppe goes big on quarantine scavenger hunt and student debt sculpture

  05-08-2021 01:00
  
  The agency has used its scrappy, outsider mentality to tackle experiential marketing in remarkable ways.
  
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• Quantasy + Associates sees revenue jump more than 30%

  05-08-2021 01:00
  
  From developing apps to creating livestream platforms, staffers aren’t expected to have a traditional ad background.
  
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• Opinionated notches 12% client revenue increase despite pandemic

  05-08-2021 01:00
  
  The shop grew opportunities for staffing by creating a hybrid training program to bring in new talent that never worked in an agency.
  
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• O'Keefe Reinhard & Paul mixes soul with whiskey and bananas

  05-08-2021 01:00
  
  The agency works to create an environment where its employees feel part of something authentic and always heard.
  
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• Nimbus translates the relationship between culture and brands

  05-08-2021 01:00
  
  As the multicultural agency for Papa John’s, Nimbus has been part of the marketer’s comeback story.
  
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• Movers+Shakers fine-tunes its formula for TikTok virality

  05-08-2021 01:00
  
  The agency reports that some clients regard it as their ‘favorite meeting of the week.’
  
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• Mischief's provocative and fearless style brings in $4 million in revenue in year one

  05-08-2021 01:00
  
  All the work was created 100% remotely; many of the team did not even meet in real life until recently.
  
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• Erich & Kallman racks up accounts and is poised for growth this year

  05-08-2021 01:00
  
  A big jump in annual revenue is anticipated for 2021, with a $10 million year in its sights. 
  
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• DNA posted its most profitable year ever while churning out smart creative

  05-08-2021 01:00
  
  100% of new hires last year were either BIPOC, women and/or those who identify as LGBTQ.
  
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• Cornett's gambit pays off

  05-08-2021 01:00
  
  The shop transformed a hotel room into The Harmon Room, a retro-style accommodation named for “The Queen’s Gambit's” protagonist.
  
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• Bandolier makes Unemployed Wine Guy a social media superstar

  05-08-2021 01:00
  
  It’s safe to say the three-peat agency has found a recipe for success.
  
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