Advertising news

• OMG hires Henry Rowe and Laura Collins to lead digital

  14-07-2021 23:12 via campaignlive.co.uk
  
  New chief digital officer and group performance director join from Theorem and Merkle respectively.
  
  Read more

• Where is the ad industry failing the LGBTQ+ community?

  14-07-2021 23:07
  
  The Ad Age Town Hall on July 22 explores how marketers can truly make an impact on such an intersectional group.
  
  Read more

• Facebook echoes Amazon in seeking FTC chief’s recusal from case

  14-07-2021 22:51
  
  FTC faces a deadline to refile monopoly lawsuit against Facebook.
  
  Read more

• Twitter is penalizing more accounts for posting hate speech

  14-07-2021 22:06
  
  Company took action on 77% more accounts in the second half of 2020.
  
  Read more

• Advertisement

• The new consumer data frontier: the U.S. gambling explosion

  14-07-2021 21:37
  
  YouGov’s data platform provides insights into where people typically gamble and the types of bets they tend to place—in addition to other core consumer insights.
  
  Read more

• Facebook, Instagram to Invest $1B+ in Creators Through the End of 2022

  14-07-2021 21:05 via feeds.adweek.com
  
  Facebook CEO Mark Zuckerberg said in a post Wednesday that Facebook and Instagram will invest more than $1 billion in creators through the end of 2022, and the social network provided more details on those commitments. Facebook said that in addition to building out its suite of creative and monetization tools for creators, the investment...
  
  Read more

• Fox Marketing EVP Gets Tubi Oversight in Promotion

  14-07-2021 21:00 via feeds.adweek.com
  
  The executive vice president of marketing at Fox Entertainment is getting a promotion, and it comes with marketing oversight of Fox's ad-supported streaming platform Tubi. Top line Darren Schillace, a longtime entertainment marketing executive who joined Fox in 2017, has been promoted to president of marketing across all of Fox Entertainment, CEO Charlie Collier said...
  
  Read more

• Watch the newest commercials from Amazon, Etsy, Dunkin’ and more

  14-07-2021 20:50
  
  Etsy says you can “Find greatness in the making.” 
  
  Read more

• Advertisement

• Why Investing in Women’s Sports Is a ‘Savvy Business Decision’

  14-07-2021 20:44 via feeds.adweek.com
  
  Interest in women's sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning. "I think we're at an inflection point," Lisa Baird, commissioner of the National Women's Soccer League, said during a panel at Adweek's Women's Trailblazers event. "With our message about the...
  
  Read more

• Facebook commits $1 billion to pay creators

  14-07-2021 20:24
  
  New ‘bonus’ programs will be available in a dedicated section in both Facebook and Instagram apps.
  
  Read more

• Amazon Is Testing Customer Interest in Designer Echo Dots

  14-07-2021 20:19 via feeds.adweek.com
  
  Amazon's Build It program, which debuted in February to test the waters of product development with a trio of potential connected devices, is putting a decidedly chic twist on its smart speaker. Top line This time around, the ecommerce platform is partnering with fashion designer Diane von Furstenberg to potentially produce limited edition designs for...
  
  Read more

• Open Letter From UK Ad Leaders Calls on Social Media Platforms to Stamp Out Hate Speech

  14-07-2021 20:14 via feeds.adweek.com
  
  Following England's loss to Italy on penalties on Sunday during the final of the UEFA Euro 2020 Championships, the three England players who missed their kicks--Marcus Rashford, Bukayo Saka and Jadon Sancho--were met with an onslaught of racist abuse on social media, leading to government condemnation and arrests. In response, the country's advertising leaders have...
  
  Read more

• Twitter Fleets to Be Sunk at Sea Aug. 3

  14-07-2021 20:00 via feeds.adweek.com
  
  Twitter Fleets: Born Nov. 17, 2020; died Aug. 3, 2021. The social network said Wednesday that its Snapchat-like disappearing tweets will disappear altogether Aug. 3, citing a lack of interest by users. Twitter product lead Kayvon Beykpour explained in a tweet Wednesday, "We're winding down Fleets. We weren't seeing the impact we'd like to see...
  
  Read more

• Twitter discontinues Fleets as marketers show little interest in the video format

  14-07-2021 19:35
  
  Service will discontinue short-lived, short-form video experiment that brands and users never embraced.
  
  Read more

• To Keep Kids Away From Parents’ Cookies, Oreo Thins Put Other Brands’ Logos on Package

  14-07-2021 19:31 via feeds.adweek.com
  
  We all know the feeling: reaching for a secret stash of sweets after a particularly stressful day, only to find that it's been discovered, the treats demolished, thanks to some thieving roommate, sibling, parent or kid. Top line To help hardworking parents combat this phenomenon when it comes to their sneaky offspring, Oreo created new...
  
  Read more

• DMs Come to Clubhouse With Its New Backchannel Feature

  14-07-2021 19:00 via feeds.adweek.com
  
  Invite-only social audio application Clubhouse is getting into the direct message game with Wednesday's introduction of Backchannel for Android and iOS users worldwide. Clubhouse said the ability to DM has been one of the most requested features by its community. Backchannel offers both one-on-one and group chat, along with an optional second inbox for message...
  
  Read more

• Walmart’s Latest Automation Play Turns Warehouses Into Games of Tetris

  14-07-2021 18:59 via feeds.adweek.com
  
  Retail giant Walmart is extending a partnership with Symbotic, a tech company that builds robotics-based automation systems, to implement that technology in 25 of its 42 regional distribution centers. The goal is to "fundamentally alter how products get to stores." Top line According to a blog post, Symbotic's algorithm helps sort, store, retrieve and pack...
  
  Read more

• Don’t Have a Truck to Transport Your New 82” TV? Sam’s Club Is Testing a Solution

  14-07-2021 18:50 via feeds.adweek.com
  
  Membership warehouse Sam's Club is piloting a new program in its app called Scan and Ship to help members arrange for delivery of some of the bulky items they buy in store. Top line Members simply scan eligible products, which include playsets, patio furniture, mattresses, large TVs and grills, to arrange for delivery within about...
  
  Read more

• For the First Time in 30 Years, Las Vegas Divides Account 

  14-07-2021 18:45 via feeds.adweek.com
  
  In one of the biggest reviews of the year, the Las Vegas Convention and Visitors Authority (LVCVA) is dividing its business with incumbent R&R Partners retaining its role as advertising and marketing agency of record but Grey is named social brand agency to create all social and digital communications. This is the first time in...
  
  Read more

• Return of the Superhumans: Channel 4 Celebrates Grit and Humor of Paralympians

  14-07-2021 18:30 via feeds.adweek.com
  
  Since its 2012 debut, Channel 4's "Superhumans" campaign for the Paralympics has been creatively lauded but also hugely influential in shifting attitudes about disability in the U.K. Now, ahead of the Tokyo 2020 Paralympic Games next month, the broadcaster is back with the third ad in its celebrated campaign. This time it focuses on the...
  
  Read more

• Facebook users said no to tracking on iPhones—now advertisers are panicking

  14-07-2021 18:24
  
  When iPhone users are asked if they consent to be tracked, the vast majority say no, severing a data pipeline.
  
  Read more

• How digital connects national brands and local businesses

  14-07-2021 17:58
  
  Large brands can support their local business partners by sharing best practices of digital rules of engagement.
  
  Read more

• Unilever's Aline Santos named leader of the year by Marketing Society

  14-07-2021 17:47 via campaignlive.co.uk
  
  Santos was recognised for her inspirational efforts during the pandemic.
  
  Read more

• Marketing budgets on the up for first time in 18 months, IPA says

  14-07-2021 16:27 via campaignlive.co.uk
  
  Events was the marketing category that experienced the most pronounced decline, at 24.7%.
  
  Read more

• Fresh Direct cuts prices to win back New York customers

  14-07-2021 15:46
  
  The strategy includes speeding up delivery to battle Instacart and others in America’s largest online grocery market.
  
  Read more

• What Anheuser-Busch's NFT deal with Gary Vaynerchuk means for marketers and the metaverse

  14-07-2021 15:00
  
  VaynerNFT launches with AB InBev as a client, showing the appetite brands still have for the volatile virtual assets.
  
  Read more

• T-Pain stars in a new Lipton campaign

  14-07-2021 15:00
  
  The tea brand introduces customers to “Cousin-T” in new spots.
  
  Read more

• Roku, Maker’s Mark join forces for bourbon-backed talk show

  14-07-2021 15:00
  
  "The Show Next Door," a bourbon-infused talk show starring Randall Park, is slated for a six-episode run.
  
  Read more

• Amplify promotes Richie Gage to head of live

  14-07-2021 13:27 via campaignlive.co.uk
  
  The live team expands with four new appointments.
  
  Read more

• Imagination promotes Richard Hannah to UK managing director

  14-07-2021 12:28 via campaignlive.co.uk
  
  Hannah will oversee all client and business needs for the UK.
  
  Read more

• How the content boom created consumer distrust: Opinion

  14-07-2021 12:00
  
  It takes empathy to find the “why” behind the data, and leverage that information to connect with consumers.
  
  Read more

• The Moon is (soon to be) open for business

  14-07-2021 11:48 via campaignlive.co.uk
  
  Ispace, a commercial venture that counts Dentsu among its strategic partners, today announced it's one step closer to putting a lander on the lunar surface next year – with brand sponsors along for the ride.
  
  Read more

• 5 marketing lessons from America’s Hottest Brands

  14-07-2021 11:30
  
  Executives from Ad Age’s list of America’s Hottest Brands discuss how they met with success and what will continue to drive growth.
  
  Read more

• Global monthly new-biz update: Ogilvy and Publicis Media top May rankings

  14-07-2021 11:24 via campaignlive.co.uk
  
  Ogilvy had close to $80m in revenue in January-May, while Publicis Media had revenue of almost $130m, with a strong showing from its individual agencies.
  
  Read more

• Should social media users be required to prove their ID to stamp out online abuse?

  14-07-2021 11:11 via campaignlive.co.uk
  
  Campaigners argue that no identity equals no accountability.
  
  Read more

• The difference between ‘hot’ and ‘bedrock’ brands

  14-07-2021 11:10
  
  Do you want your brand to be timely or timeless—or, somehow, both?
  
  Read more

• Behind TikTok's sweeping new controls on influencer marketing

  14-07-2021 11:03
  
  The app quietly rolled out branded content rules around the time a critical Mozilla Foundation study was published—and its policies are stricter than social media competitors.
  
  Read more

• Lululemon’s Mirror appoints first AOR

  14-07-2021 11:00
  
  Mirror, the interactive fitness brand acquired by Lululemon last year, has appointed Known its first agency-of-record.
  
  Read more

• Apple, Nike earn multiple 2021 Outstanding Commercial Emmy nominations

  14-07-2021 01:00
  
  Apple earned three of this year's six honors; Amazon also makes the cut.
  
  Read more

Follow @Advertising_US on Twitter!