Advertising news

• Ahead of the All-Star Game, MLB Goes on a Shohei Ohtani Marketing Blitz

  12-07-2021 23:44 via feeds.adweek.com
  
  If you've kept tabs on the 2021 Major League Baseball season, you are familiar with the unparalleled success that Los Angeles Angels All-Star Shohei Ohtani is enjoying this year. And even if you aren't an everyday baseball enthusiast, his track record on the diamond this season has been undeniable. He's a two-way player leading the...
  
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• Clif Kid and Scary Mommy Inspire Families to Go on Summer Adventures

  12-07-2021 23:38 via feeds.adweek.com
  
  After over a year of a necessary but tedious lockdown, families are eager to share new adventures together outside of the home. Energy bar Clif Kid and Some Spider Studios are embracing the thirst for novelty with their "Fuel Your First" campaign focused on introducing children to outdoor experiences. Limited edition packages of Clif Kid...
  
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• Disney raises price of ESPN+ by 17% after sports rights binge

  12-07-2021 23:34
  
  ESPN+ has been growing, most recently reporting 13.8 million subscribers.
  
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• When Will Gen X Women Have Their Marketing Moment?

  12-07-2021 23:30 via feeds.adweek.com
  
  If there's one comment Catherine Balsam-Schwaber hears from women consumers the most, it's "menopause snuck up on me." Balsam-Schwaber, CEO of Kindra, a menopausal wellness brand founded in 2019, has learned just how little many women know about menopause, with some saying they couldn't educate their daughters because they didn't have the language for it,...
  
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• Videoconferencing Plans Its Next Move as Workplaces Consider Hybrid Models

  12-07-2021 23:30 via feeds.adweek.com
  
  As AKQA gradually brings its workforce back to its worldwide offices over the next few months, many of the agency's locations will operate much differently than when they were last open more than a year ago. Like other businesses with physical offices, AKQA is crafting a hybrid model of remote and in-person work, and tools...
  
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• This Camper Has Been a Quarantine Staple Since 1960s Space Missions

  12-07-2021 23:30 via feeds.adweek.com
  
  On July 24, 1969, President Richard Nixon stepped off Marine One onto the deck of the USS Hornet, which had steamed to the central Pacific to pick up the Apollo 11 astronauts. Lunar travel being new, NASA physicians were concerned that Neil Armstrong, Michael Collins and Buzz Aldrin might have brought home "lunar pathogens," so...
  
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• For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name

  12-07-2021 23:30 via feeds.adweek.com
  
  When Paul Mastronardi joined his family's produce company full time in 1994, he didn't like tomatoes. He set out to change that by visiting seed companies around the world, trying as many tomato varieties in development as possible. In the Netherlands, he tasted the Campari, a variety on the proverbial cutting board because of its...
  
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• Authenticity Is Key to Connecting Brands and Consumers for FCB’s Juan Woodbury

  12-07-2021 23:30 via feeds.adweek.com
  
  It's not every day that a major actor like Danny Glover clears an entire set to give you advice, but it happened to Juan Woodbury. Early in his career, Woodbury was a junior producer on a film set when Glover sat him down and talked to him about how to maintain integrity in his career...
  
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• Spotify’s 3rd Culture Next Report Looks at Rebuilding Culture

  12-07-2021 22:40 via feeds.adweek.com
  
  Spotify Monday released the third edition of its Culture Next Annual Global Culture & Trends Report, with the focus this year on how Generation Z and millennials are rebuilding culture from the ground up in the wake of the pandemic and the ongoing movement for social justice. The streaming platform said in a statement, "Culture...
  
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• Disney Sets ESPN+ Price Hike After Influx of Sports Rights Deals

  12-07-2021 22:17 via feeds.adweek.com
  
  Disney's sports-centric streamer ESPN+ is raising its prices. Beginning Aug. 13, the streaming service, which last quarter had 13.8 million subscribers, will cost $6.99 a month or $69.99 a year. Top line It's an additional $1 per month, or $10 per year, compared to the service's previous price point, which had been $5.99 monthly or...
  
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• Watch the newest commercials from Acura, Google, Equinox and more

  12-07-2021 21:54
  
  Google positions itself as the place to go when you’re wondering “how to start a new career,” “how to start a new business,” “how to start a new job” and more. 
  
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• Revealed: UK event trade bodies have no black board members

  12-07-2021 21:42
  
  Diversity report aims to change the landscape of the UK event industry.
  
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• Black event professionals launch trade association after revealing lack of diversity in live sector

  12-07-2021 21:42
  
  No black executives on boards of 15 event trade bodies, 'Black in the Boardroom' report found.
  
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• 'Space Jam' NFTs Launch — and Crash

  12-07-2021 21:32
  
  The collaboration with "Space Jam" reboot marks one of the first NFT campaigns for a major motion picture. 
  
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• AMV’s Nadja Lossgott and McCann’s Rob Doubal chair Campaign Big Awards 2021

  12-07-2021 21:24
  
  Awards will judge work produced between 1 July 2020 and 30 June 2021.
  
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• Bidding wars break out in sizzling market for Amazon brands

  12-07-2021 21:20
  
  Sixty ‘aggregators’ have poured in $6 billion since April 2020.
  
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• Swatch returns to profit as stores reopen and travel resumes

  12-07-2021 20:53
  
  Growth was led by strong demand in China, U.S. and Russia.
  
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• Google expands ad targeting in mobile games amid pandemic gaming boom

  12-07-2021 20:08
  
  Developers and marketers can more effectively reach players likely to engage with in-app ads.
  
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• R&R poised to retain up to $500 million Vegas account but will share it with Grey

  12-07-2021 19:16
  
  The shop has had the business to itself for decades, but the Las Vegas Convention and Visitors Authority is taking a new approach under new leadership. 
  
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• ‘The most high-profile ad-funded show on TV’: M&S Food on backing ITV’s Cooking with the Stars

  12-07-2021 17:45
  
  Marketing will cover 'every single, conceivable touchpoint'.
  
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• Pinterest recruits former Guardian commercial chief Nick Hewat to head sales

  12-07-2021 17:24
  
  Hewat left The Guardian at the end of 2020.
  
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• Shaping the next era of media, inclusion and business ethics

  12-07-2021 16:50
  
  Brands need to connect with people in meaningful ways by engaging with them genuinely without infringing on consumer privacy.
  
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• ByteDance said to have met with officials over data security

  12-07-2021 16:29
  
  TikTok owner meets regularly with Beijing regulators about a range of issues, including data security.
  
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• Kids lay down sick rhymes in George at Asda’s back to school campaign

  12-07-2021 16:16
  
  Video featuring rap track was created by Impero.
  
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• TikTok brings content trends to life in creator space

  12-07-2021 16:03
  
  Workshops will be hosted in the immersive pop-up store.
  
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• Etsy taps into Olympics fever with new TV spot—without mentioning the Games

  12-07-2021 16:00
  
  Etsy is airing a spot during the Olympics that subtly celebrates the parallels between makers and athletes.
  
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• Brands' faith in Facebook remains shaky a month after Everson exit

  12-07-2021 12:30
  
  Nicola Mendelsohn fills role of ad liaison to calm the biggest spenders that fret over social network's loyalty.
  
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• Inside Instagram creators’ frustrations with the app’s video pivot

  12-07-2021 12:00
  
  As Instagram user engagement slips, creators are putting more energy into TikTok in a shift that has implications for brand deals.
  
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• How to connect with post-pandemic consumers amid summer spending spree: Opinion

  12-07-2021 12:00
  
  Americans have adopted a new commercial pragmatism and brands can meet them where they are.
  
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• Five hot topics coming at the Ad Age Small Agency Conference & Awards

  12-07-2021 12:00
  
  Three-day event features workshops, panels and keynotes that offer actionable advice to owners and employees of small shops.
  
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• How brands reacted to the Euro 2020 final build-up and England heartbreak

  12-07-2021 11:59
  
  Nike, Nationwide and Royal Mail were among those marking England’s historic Euro 2020 performance.
  
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• Museum of London appoints Uncommon and Something More Near for fresh visual ID

  12-07-2021 11:54
  
  Project to be completed ahead of museum's move to Smithfield in 2024.
  
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• Dentsu almost doubles global ad growth forecast for 2021

  12-07-2021 11:33
  
  All regions except Western Europe will reverse damage caused by Covid pandemic this year, with the US seeing a huge improvement.
  
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• Introducing America’s Hottest Brands of 2021

  12-07-2021 11:10
  
  The 20 brands on Ad Age's Hottest Brands list are having a moment and building buzz that will carry them past the crisis of COVID-19.
  
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• Ad Age’s 2021 Hottest Brands

  12-07-2021 11:05
  
  See this year’s class of top leaders in advertising, marketing and media who led change across the industry during a tumultuous time.
  
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• Introducing Ad Age Leading National Advertisers 2021

  12-07-2021 11:04
  
  Ad Age's annual report on marketers and marketing has some big surprises in what went down with ad spending—including dramatic spending increases by some advertisers that took advantage of market opportunities during the pandemic. 
  
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• After the storm, ad spending is on the rebound: Ad Age Leading National Advertisers 2021

  12-07-2021 11:00
  
  Overall ad spending for the nation's biggest advertisers had the second-sharpest decline in 2020 since Ad Age began the annual Leading National Advertisers report in the 1950s. But nearly half of the top advertisers actually increased spending, offering clear evidence of how marketers embraced the power of advertising despite pandemic, economic lockdown and uncertainty.
  
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