Advertising news

• Shohei Ohtani Coverage Drives Fox Sports’ Flippin’ Bats on TV, Podcast, Social

  09-07-2021 23:55 via feeds.adweek.com
  
  Ben Verlander, host of Fox Sports' Flippin' Bats podcast and television series and its associated social properties, is no stranger to greatness. His brother, Major League Baseball pitcher Justin Verlander, has put together a Hall of Fame-caliber resume thus far, despite spending the entire ongoing 2021 season on the Houston Astros' injured list during his...
  
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• 4 Ways to Leverage the Intersection of Brand and Response Advertising

  09-07-2021 23:49 via feeds.adweek.com
  
  For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale. However, due to improvements in measurement, technology and data, the upper and lower parts of the funnel have merged. Now, channels that were considered only for...
  
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• With Grocery Delivery in 15 Minutes or Less, JOKR Wants to Reinvent Food Shopping

  09-07-2021 22:54 via feeds.adweek.com
  
  Online grocery sales saw huge spikes during the pandemic as consumers looked to cut out potential exposure points to Covid-19, accelerating adoption of some pre-pandemic ecommerce innovations. As we move out of the pandemic economy and more people shop in stores, innovation in delivery of food and essentials marches on--and in some cases, that means...
  
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• The Tampa Bay Lightning’s Melted Championship Ice Will be Turned Into Beer by Coors Light

  09-07-2021 22:29 via feeds.adweek.com
  
  What's colder than the Rockies? Tampa Bay. Well, its ice rink maybe. The city's hockey team, the Tampa Bay Lightning, just won its second consecutive NHL championship, and to celebrate, Coors Light--the official beer of the Lightning--is concocting a beer made with actual ice from the Stanley Cup Final. Coors Light Champions Ice is made...
  
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• BEN Group’s Ricky Ray Butler on Why Art Needs Automation to Thrive

  09-07-2021 22:08 via feeds.adweek.com
  
  The synergy was almost too good when Data Robot's Chief AI Evangelist Ben Taylor and BEN Group's CEO Ricky Ray Butler gathered for their joint Social Media Week session, "Is Automation Possible in Influencer Marketing?" Taylor identifies as a technologist who pivoted to the world of marketing, while noting that Butler's experience in that field...
  
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• History-Making NFL Coach Lori Locust Talks Diversity in Sports

  09-07-2021 21:52 via feeds.adweek.com
  
  Episode two of Adweek's newest series, The Most Powerful Women in Sports features Tampa Bay Buccaneers' assistant defensive line coach Lori Locust, who's entering her third season with the Bucs. Locust was thrust into the spotlight in 2021 when she and the Bucs' assistant strength and conditioning coach made history by becoming the first female...
  
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• What to Know About Mel Magazine’s New Owners, Recurrent Ventures

  09-07-2021 21:28 via feeds.adweek.com
  
  Since late 2018, the private equity firm North Equity has been on a buying spree, methodically acquiring more than a dozen distressed publications in an attempt to build a lucrative media empire by investing in promising, if downtrodden properties. This week, the budding conglomerate added another publisher to its stable, the formerly defunct Mel Magazine,...
  
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• On the Beach seeks creative agency after split with Uncommon

  09-07-2021 20:57 via campaignlive.co.uk
  
  Quiet Storm, Mother, BBH and New Commercial Arts have been invited to participate in the pitch process.
  
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• The data behind Selena Gomez’s viral Instagram swimwear launch: Ad Age Datacenter Weekly

  09-07-2021 20:56
  
  Plus: The Trade Desk’s first-party data play, Colorado’s new privacy law, and the latest employment stats. 
  
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• News Corp. shuts down ‘Knewz’ website aimed at Google ad dollars

  09-07-2021 20:25
  
  The company launched the site in January 2020 to deliver news outside the confines of 'rankings.'
  
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• The Small Agency Conference scoop and an ad normalizing poop: Agency Brief

  09-07-2021 20:24
  
  Also, Ogilvy Health appoints a new global CEO.
  
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• Why Sha'Carri Richardson's brand appeal could actually grow after Olympics ouster

  09-07-2021 18:59
  
  The track star, banned because of cannabis use, has seen her stock rise. 
  
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• Biden targets competition in tech, health care in sweeping order

  09-07-2021 16:24
  
  The action will prompt the federal government to set new regulations on everything from airline luggage fees to non-compete clauses.
  
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• Sir Martin Sorrell on India and China's creative potential

  09-07-2021 16:03 via campaignlive.com
  
  The founder and executive chairman of S4 Capital speaks about India's significance, how the market is similar to China, and why the West needs to take note of these countries.
  
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• Why the great privacy reset will change advertising forever

  09-07-2021 15:59
  
  A privacy reset is under way that will upend how data is used in digital advertising. But brands shouldn't wait to take control of their data and their future.
  
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• Starling Bank campaign promotes ease of signing up from anywhere

  09-07-2021 15:56 via campaignlive.co.uk
  
  The ad shows off Starling's speedy do-it-just-about-anywhere glory.
  
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• Goodstuff partnership to bring media and advertising education to schools

  09-07-2021 15:42 via campaignlive.co.uk
  
  The e-learning module will be available to all school leavers in the UK.
  
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• Barclaycard and Capital herald return of live music events in AR-powered campaign

  09-07-2021 15:30 via campaignlive.co.uk
  
  The campaign leads up to a series of live, in-person events marking the lifting of lockdown restrictions.
  
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• With its Third NFT Art Drop, Playboy Exposes Full Crypto Commitment

  09-07-2021 13:38 via feeds.adweek.com
  
  Playboy is more than crypto-committed. Besides partnering on a number of non-fungible token digital art drops in the last few months, it's set its sights on the broader goals of audience and revenue growth potential for the brand showing up in the digital world. The lifestyle brand announced its third NFT digital art collaboration today,...
  
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• Virgin creates 'airborne' ice-cream van

  09-07-2021 12:58 via campaignlive.co.uk
  
  The pop-up is part of a campaign for its loyalty scheme Virgin Red.
  
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• Molson Coors kills Coors Seltzer in the U.S.

  09-07-2021 12:53
  
  The line extension will be discontinued less than a year after its debut, in a sign of how competitive the seltzer market has become.
  
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• Charity Lights up Paris Billboards at Night to Help Women Feel Safer on the Streets

  09-07-2021 12:48 via feeds.adweek.com
  
  People in France may be celebrating the recent end of their Covid curfew, but the easing of restrictions also opens the door to an age-old problem familiar to women and gender minorities around the world: the lack of safety in public spaces at night. Before the pandemic, a study from France's ONDRP (National Observatory of...
  
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• Match.com appoints Harbour to UK creative business

  09-07-2021 12:15 via campaignlive.co.uk
  
  Harbour's bid was part of a European agency pitch for Meetic/Match.com, led by WNP Paris Meetic.
  
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• Neverland wins creative business for Turkish grocery delivery brand Getir

  09-07-2021 11:52 via campaignlive.co.uk
  
  The company is also on the hunt for media agency.
  
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• Harbour wins UK account for dating site Match.com

  09-07-2021 11:52 via campaignlive.co.uk
  
  The bid was part of a European agency pitch for Meetic/Match.com, led by WNP Paris Meetic.
  
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• ITV scores Euros ad windfall after netting £500,000 per spot during England semi-final

  09-07-2021 11:46 via campaignlive.co.uk
  
  Price tag for 30 seconds is thought to be a UK record.
  
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• Wavemaker forges partnership to develop project management skills

  09-07-2021 11:41 via campaignlive.co.uk
  
  One-to-one coaching delivered by Multiverse and Wavemaker teams.
  
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• Five reasons why I'm opening my own small agency

  09-07-2021 11:30
  
  It’s probably the last thing the ad world needs. Here’s why I’m doing it anyway (and it has a theme song!).
  
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• Aldi’s BBQ ad wins free spot during Sunday’s Euro 2020 final

  09-07-2021 11:22 via campaignlive.co.uk
  
  Air-time is worth about £150,000.
  
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• Aldi’s BBQ ad wins free ad spot during Sunday’s Euro 2020 final

  09-07-2021 11:22 via campaignlive.co.uk
  
  Air-time is worth about £150,000.
  
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• Watch the newest commercials from Caesars, Norton, IBM and more

  09-07-2021 11:20
  
  Norton invites you to “opt-in to cyber safety” in a spot for Norton 360 with LifeLock Identity Theft Protection. 
  
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• Chipotle recruits workers with TikTok's new resumé program

  09-07-2021 11:00
  
  The Mexican food chain partners with the social media app to fill jobs amid labor shortage.
  
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• Wavemaker wins Thinkbox TV Planning Awards Grand Prix for Nationwide

  09-07-2021 10:51 via campaignlive.co.uk
  
  OMD UK is inaugural TV Planning Agency of the Year
  
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