Advertising news

• HBO Max’s Gossip Girl Reboot Premiere Will Also Air on The CW

  24-06-2021 23:30 via feeds.adweek.com
  
  For several years, The CW used to benefit from streaming viewers in the form of a "Netflix bump" that helped boost the viewership of its shows on linear. Now, the network (which no longer sends its new shows to Netflix) is looking to return the favor--and HBO Max will look to get a linear bump...
  
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• eBay Taps a YouTube Survivalist to Prepare Consumers for Real Life Interactions

  24-06-2021 23:00 via feeds.adweek.com
  
  Between overplayed lines like, "I feel so naked without my mask on," and that awkward pause before deciding whether it's acceptable to hug each other again, the return to activities around real people has not been as glamorous as expected for everyone. That's why eBay is recognizing re-entering non-virtual social circles might require a little...
  
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• Ralph Lauren Enters Gaming With G2 Esports Partnership

  24-06-2021 22:26 via feeds.adweek.com
  
  Ralph Lauren is jumping into the $200 billion gaming industry after it dropped a new spot starring Swedish League of Legends gamer Martin Larsson, better known as Rekkles (pronounced "reckless"). Top line Ralph Lauren will partner with G2 Esports, the team that Larsson plays for, outfitting the entire esports team and kicking off a broader...
  
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• Magnite Cuts Staff by 6% Following SpotX Acquistion

  24-06-2021 22:21 via feeds.adweek.com
  
  Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according to internal communication viewed by Adweek. The company is reducing headcount by nearly 60 employees across all departments, and it's eliminating 45 open positions across SpotX and Magnite, according to the internal note, as part...
  
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• Carrefour’s ‘Act for Food’ Wins Cannes Lions Creative Business Transformation Grand Prix

  24-06-2021 21:56 via feeds.adweek.com
  
  In a year when the need for business transformation was a priority for companies like never before, this Cannes Lions category was certain to be hotly contested. The newly introduced category aims to recognize the important work that organizations have done as they make their mark on the world and to celebrate the creativity that...
  
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• NBCUniversal secures its largest-ever advertiser roster for Tokyo Olympics

  24-06-2021 21:23
  
  Despite some observers' concerns about holding the Games as scheduled, the network expects to have at least 20 more advertisers than it did during the last Summer Olympics in 2016.
  
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• As Social Distancing in America Winds Down, Trojan Unveils a New Line of Condoms

  24-06-2021 21:22 via feeds.adweek.com
  
  Demand for condoms has declined following orders to shelter in place. There was "a lot less sex in the second quarter" of 2020, Matthew Farrell, CEO of Church & Dwight, the maker of Trojan condoms, said during a company presentation in September. As restrictions ease across the country, however, revenue is returning to the category....
  
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• Watch the newest commercials from Nintendo, Vrbo, Skillshare and more

  24-06-2021 21:21
  
  John Legend covers “I Can See Clearly Now” for Vrbo.
  
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• Why Patrón marketer Adrian Parker left the tequila brand—and what’s next

  24-06-2021 21:05
  
  Parker departs after seven-year stint to consult on leadership and diversity issues.
  
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• Xfinity Retail Is Putting Shoppers on TV Via Augmented Reality, QR Codes

  24-06-2021 21:03 via feeds.adweek.com
  
  Comcast wants visitors to view its Xfinity retail stores as "digital playgrounds" where the cable operator can be regarded as a source of entertainment and advanced technology for subscribers even when they're off the couch. The experiential campaign, created by IPG's Elephant, is currently running at 472 of the company's 540 retail outlets through July...
  
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• Ad tech pros react to Google cookie extension

  24-06-2021 19:45 via campaignlive.com
  
  Google will extend support for third-party cookies until 2023.
  
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• BuzzFeed Acquires Complex Networks for $300 Million in Latest SPAC

  24-06-2021 19:41 via feeds.adweek.com
  
  BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an implied valuation of $1.5 billion. BuzzFeed is merging with shell company 890 Fifth Avenue Partners, which holds $288 million in cash in its trust account after an IPO earlier this year. As part of the...
  
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• Bloomberg Media Experiments With Subscriber-Only Content to Boost Retention

  24-06-2021 19:34 via feeds.adweek.com
  
  The two words every publisher wants to hear? "Subscriber retention." As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg Media has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time...
  
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• Mastercard and Burger King win Cannes Grand Prix in Brand Experience and Activation

  24-06-2021 18:47
  
  Mastercard's 'True Name' gave transgender and nonbinary people a choice, while Burger King found a cheap way to plaster its logo all over a video game.
  
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• FCB’s Area 23 continues strong Cannes showing with radio and audio Grand Prix win

  24-06-2021 18:23
  
  Area 23 also won a Pharma Grand Prix for its "Sick Beats" work and was named healthcare agency of the year.
  
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• FCB’s Area 23 continues strong Cannes showing with Radio & Audio Grand Prix win

  24-06-2021 18:23
  
  Area 23 also won a Pharma Grand Prix for its "Sick Beats" work and was named healthcare agency of the year.
  
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• Three ways brands can boost the impact of social media conversations

  24-06-2021 18:00
  
  Industry leaders use more valuable and impactful Twitter conversations to optimize their creative output and media strategy, and connect with their audiences.
  
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• ITV to move all London staff to White City

  24-06-2021 17:55 via campaignlive.co.uk
  
  Two thousand staff from three locations will be based together for the first time.
  
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• NIke’s 'Crazy Dreams' campaign wins Cannes Creative Effectiveness Grand Prix

  24-06-2021 17:53
  
  The polarizing 'Crazy Dreams' campaign from 2018 starring former NFL pro Colin Kaepernick paid off  by winning tons of earned media and boosting its brand value.
  
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• TBWA\London CEO Sara Tate quits amid UK agency musical chairs

  24-06-2021 17:28
  
  This week also saw new CEOs appointed at AMV BBDO and Saatchi & Saatchi.
  
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• Telenor and Ogilvy win mobile Grand Prix at Cannes

  24-06-2021 17:18
  
  This is the second Grand Prix win for the “Naming the Invisible by Digital Birth Registration” campaign.
  
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• Send a cheeky ‘Cannes-dolence’ card and help support mental health

  24-06-2021 17:17 via campaignlive.co.uk
  
  Awards season can be a stressful time for creatives – so Mark Kelly decided to inject a bit of fun into it.
  
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• Cannes Lions: Carrefour, Marcel Paris take creative business transformation Grand Prix

  24-06-2021 17:05 via campaignlive.com
  
  AB InBev, Draftline and The Big Issue, LinkedIn and FCB Inferno snagged creative e-commerce Grand Prixs.
  
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• Creature signs up ad school hopeful whose fundraising story went viral

  24-06-2021 17:03 via campaignlive.co.uk
  
  Adi Hussain started a three-month contract at the agency this week.
  
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• Huge appoints former Initiative executive Mat Baxter as its new global CEO

  24-06-2021 17:00
  
  Raj Singhal has been acting global CEO of the IPG digital agency since 2020.
  
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• Subway dismisses fishy claims about its tuna sandwiches

  24-06-2021 16:57 via campaignlive.com
  
  The sandwich chain contends its tuna sandwiches actually do contain tuna, adding that DNA testing is not reliable.
  
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• 'It was the best jury for me, ever': Merlee Jayme on Lions judging

  24-06-2021 16:41 via campaignlive.com
  
  The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'.
  
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• AB InBev’s Tienda Cerca and LinkedIn project win Creative eCommerce Grand Prix at Cannes Lions

  24-06-2021 16:28
  
  Tienda Cerca, an online delivery platform for corner stores in Latin America from AB InBev and Raising Profiles, a partnership with The Big Issue and LinkedIn, took home Grand Prix honors at Cannes Lions in the Creative eCommerce category. 
  
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• Snpachat snags musical rights to all of Universal Music Group's artists

  24-06-2021 16:03
  
  Messaging app wants to show it can be a launchpad for pop just like TikTok.
  
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• Snapchat snags musical rights to all of Universal Music Group's artists

  24-06-2021 16:03
  
  Messaging app wants to show it can be a launchpad for pop just like TikTok.
  
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• Google delays death of cookie until 2023 after pushback from brands

  24-06-2021 15:44
  
  Industry in limbo as cookie replacements struggle to find traction.
  
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• Carrefour’s 'Act for Food' wins Creative Business Transformation Cannes Grand Prix

  24-06-2021 15:42
  
  The work from Marcel Paris shows how the French supermarket is overhauling the broader food system.
  
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• Cannes Lions: W&K takes Creative Effectiveness Grand Prix for Nike’s Crazy Dreams

  24-06-2021 15:24 via campaignlive.co.uk
  
  Burger King, Mastercard, Unilever, Woojer and Telenor Pakistan work also wins Grands Prix on day four.
  
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• Unilever's Degree Inclusive takes Innovation Grand Prix at Cannes

  24-06-2021 15:22
  
  Product spurred by Wunderman Thompson reimagines deodorant for people with visual or upper-body motor disabilities.
  
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• New-business rankings: 24 June 2021

  24-06-2021 14:14 via campaignlive.co.uk
  
  Campaign's new-business rankings show the new business performance of media and creative agencies.
  
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• AT&T’s Xandr and TV consortium OpenAP partner in ad targeting push

  24-06-2021 14:00
  
  Xandr will adopt OpenAP’s audience identifiers to help streamline audience buying on TV. 
  
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• Innovid plans IPO as investor interest in ad tech continues

  24-06-2021 13:30
  
  Ad serving platform says market debut will assure clients of its continued stability.
  
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• Pick of the Week: Deliveroo has tapped into a progressive truth about English identity

  24-06-2021 13:04 via campaignlive.co.uk
  
  Forget Brexit: this country has always been about embracing global culture.
  
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• Lego bets big on real bricks with new NYC flagship

  24-06-2021 13:00
  
  Lego is opening a large-scale experiential store in New York City that blends physical and digital elements.
  
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• Agencies are building esports and gaming strategies—what marketers need to know

  24-06-2021 11:30
  
  Shops and holding companies like Publicis, Ogilvy, TripleClix and the Misfits Agency try different approaches to help brands navigate lucrative sector.
  
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• HFSS ban given the green light – though loopholes exist

  24-06-2021 11:24 via campaignlive.co.uk
  
  SMEs will be exempt from the ban, and brand-only advertising will be permitted.
  
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• How are you keeping the Cannes spirit alive this week?

  24-06-2021 11:08 via campaignlive.co.uk
  
  A wide varities of Provençal rosés is available in your local supermarket, but how about that certain, as the French would say, 'I don't know what'?
  
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• How your brand needs to rethink multicultural marketing

  24-06-2021 11:00
  
  Last chance to RSVP to hear Unilever, Black Enterprise, Mastercard and more discuss inclusive, multicultural marketing strategies.
  
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• Sara Tate quits TBWA\London

  24-06-2021 00:31 via campaignlive.co.uk
  
  Chief executive plans to develop a new career as a consultant and leadership coach.
  
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