Advertising news

• Pepsi Shares the Story Behind Its Brilliant Burger-Wrapper Ads

  27-05-2021 23:46 via feeds.adweek.com
  
  Sometimes an ad idea is so perfect, creatives find it almost painful to look at. It fills you with a mix of admiration, jealousy and tentative optimism that you'll think of something so pure for a client someday. That's been a consistent reaction to Pepsi's newest work from Miami-based agency Alma DDB since the newest...
  
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• NBA Aims for the World With New Global Campaign Narrated by Idris Elba

  27-05-2021 23:41 via feeds.adweek.com
  
  With the National Basketball League (NBA) celebrating its 75th anniversary this year, the league has released a global campaign voiced by award-winning actor Idris Elba to promote itself to the world. Created by Translation LLC and directed by Emmanuel Adjei, the 60-second spot, "That's Game," features an original score from Oscar-winning producer Jon Batiste and...
  
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• A Sobering Film Urges the Return of Lockdown Until Schools are Safe From Gun Violence

  27-05-2021 23:40 via feeds.adweek.com
  
  Of the many reasons why one might be eager to reenter the world after a tough year of lockdown, the thing that seems to unite most is the desire to return to some semblence of normalcy. But in our haste to return to our pre-Covid realities, it's important to remember that not everyone wishes to...
  
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• Inside Google’s Vision for Privacy-Safe Advertising

  27-05-2021 23:01 via feeds.adweek.com
  
  Google Marketing Live kicked off earlier today, and the prevailing themes were online commerce and developing new ways of measuring marketing effectiveness in an increasingly privacy-centric world. The virtual event telegraphed several upcoming features, some of which will let retailers promote their discounted wares through a "deals results page" via the Google search engine and...
  
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• Amazon-MGM deal slammed by tech foes on likely path to approval

  27-05-2021 21:56
  
  Deal underscores how competition watchdogs have their hands tied when it comes to curbing tech companies’ growth.
  
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• Libresse, Mastercard and City of Chicago win top D&AD awards

  27-05-2021 21:00
  
  DDB wins Network of the Year in competition dominated by social issues.
  
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• Google expands shoppable content with YouTube product feeds

  27-05-2021 19:56 via campaignlive.com
  
  The feature streamlines ad campaigns directly to purchases.
  
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• Grey integrates social shop Wildfire into London agency

  27-05-2021 18:21 via campaignlive.co.uk
  
  Network first took minority stake in Wildfire in 2008.
  
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• Agencies await Govt Covid ad pitch after MullenLowe’s £24m contract runs out

  27-05-2021 17:56 via campaignlive.co.uk
  
  Engine has been handed responsibility for the work on a temporary basis.
  
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• Cannes Lions to engage DE&I consultancy, following diversity row

  27-05-2021 17:46
  
  The move comes after social posts by former dean Abraham Abbi Asefaw called out the organization's practices.
  
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• Bodyform’s #WombStories scoops coveted black Pencil at D&AD Awards

  27-05-2021 17:34 via campaignlive.co.uk
  
  AMV BBDO was named Agency of the Year.
  
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• Bloody Good Period’s catchy music video aims to erase period shame once and for all

  27-05-2021 16:54 via campaignlive.co.uk
  
  The animated film by Mother celebrates the everyday realities of menstruation.
  
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• Gap will sell home furnishings at Walmart

  27-05-2021 16:33
  
  Gap Inc. will sell its own branded pillows and comforters at Walmart as part of a new home goods line. 
  
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• Papa John’s delivers fashion in Cheddar-inspired Depop collection

  27-05-2021 16:29 via campaignlive.co.uk
  
  Collection sold on Depop.
  
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• Girl and the Goat chef Stephanie Izard joins DoorDash

  27-05-2021 15:48
  
  Izard will become the food delivery app’s chief restaurant adviser, working as a go-between for restaurant operators and the San Francisco-based company.
  
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• Experiential Marketing Didn’t Die in 2020—It Went Fully Digital

  27-05-2021 15:10 via feeds.adweek.com
  
  The cautious return of larger gatherings to everything from sports stadiums to restaurants has experiential marketers thinking about what the reset of in-person programming will mean in 2021. Despite signs of digital fatigue among most consumers, the expectation that the pandemic only accelerated the move toward hybrid digital and virtual experiences has taken hold among...
  
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• Heineken sends Waze messages to stop drunk driving

  27-05-2021 15:00
  
  The beer brand reaches California consumers in their cars with program that begins this holiday weekend and runs all summer. 
  
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• Superunion and AlmapBBDO Take Collaboration Prizes at D&AD 2021

  27-05-2021 14:50 via feeds.adweek.com
  
  D&AD gave its Pencil award in the Collaborative category to Superunion for its work and relationship with The London Symphony Orchestra (LSO) and AlmapBBDO, whose client is Alpargatas, the maker of Brazilian flip-flop brand Havaianas. The announcement is part of the first wave of winners for this year. The Collaboration category aims to celebrate long-lasting...
  
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• Watch live at 11:30 a.m. EDT: How the right data can build brand value and protect consumer privacy

  27-05-2021 14:30
  
  This Ad Age Studio 30 live panel with Piano and ID5 will discuss top strategies as advertisers prepare for the cookieless future.  
  
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• Watch: How the right data can build brand value and protect consumer privacy

  27-05-2021 14:30
  
  This Ad Age Studio 30 live panel with Piano and ID5 will discuss top strategies as advertisers prepare for the cookieless future.  
  
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• British Bank TSB Promotes Free Small Business Services to Help Owners Strut Their Stuff

  27-05-2021 14:26 via feeds.adweek.com
  
  To promote its support of small businesses, British Bank TSB has released a campaign to instill confidence in using its business banking service. As part of the bank's recently launched "Life Made More" brand platform, the latest spot features a bakery owner strutting through her company with confidence in slow motion. Those around her watch...
  
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• Dentsu International appoints global Carat and Dentsu X presidents

  27-05-2021 14:18 via campaignlive.co.uk
  
  Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.
  
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• Denstu International appoints global Carat and Dentsu X presidents

  27-05-2021 14:16 via campaignlive.co.uk
  
  Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.
  
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• Oreos Wants Remind People to Enjoy Those Fun Moments in Life

  27-05-2021 14:09 via feeds.adweek.com
  
  Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg, the "Stay Playful" campaign features a TV ad named "Buskerbeat." In the spot, a father and daughter are walking through...
  
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• Wongdoody Expanding Into Europe With London, Amsterdam and Berlin Offices

  27-05-2021 14:06 via feeds.adweek.com
  
  Infosys-owned experience agency Wongdoody is expanding into Europe, with new studios in London, Berlin and Amsterdam working with founding clients such as Telenet, Sainsbury's, Daimler and BP. The expansion means the agency, which focuses on design-led digital transformation in its service offer, is growing the number of its worldwide locations to 16, adding to existing...
  
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• As HBO Max Turns 1, the Streamer Mines Its Early Data For Year 2 Growth

  27-05-2021 14:00 via feeds.adweek.com
  
  WarnerMedia's streaming service HBO Max, which debuted one year ago today, focuses on the human curatorial touch in its interface, with custom collections and human-generated recommendations aimed at serving up a less-daunting selection of programs to peruse. But behind the scenes, the company is tracking hundreds of consumer signals to fine-tune just about everything the...
  
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• Campaign podcast: A moment of reckoning for the ad industry on racial equality

  27-05-2021 13:49 via campaignlive.co.uk
  
  Campaign's Brittaney Kiefer, Gemma Charles and Maria Iu discuss how the ad industry has changed since the murder of George Floyd and resurgence of the Black Lives Matter movement one year ago.
  
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• Ladbrokes launches Euro 2020 campaign to the beat of hundreds of drummers

  27-05-2021 13:35 via campaignlive.co.uk
  
  The spot signifies a change in direction for the brand: it’s no longer about the bet, but the game.
  
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• Stephen de Wolf steps down from BBH after less than a year

  27-05-2021 13:13 via campaignlive.co.uk
  
  BBH worldwide chief creative officer Joakim Borgström will replace de Wolf.
  
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• Stephen de Wolf steps down as BBH London creative chief

  27-05-2021 13:13 via campaignlive.co.uk
  
  De Wolf is returning to native Australia for family reasons.
  
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• Kopparberg’s new brand positioning is a high five to origin stories

  27-05-2021 12:15 via campaignlive.co.uk
  
  Brand’s first campaign by Neverland.
  
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• Climate activists win seats on ExxonMobil board, and BTS meal is a big deal: Thursday Wake-Up Call

  27-05-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.The votes are inAt least two environmental activists won positions on ExxonMobil’s board—with the support of fund managers like BlackRock and State Street—despite the oil giant’s best efforts to prevent shareholders from voting them in, the W
  
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• Campaign picks up six nominations at BSME Talent Awards 2021

  27-05-2021 11:58 via campaignlive.co.uk
  
  Editors from across UK magazine sector judge awards.
  
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• Fast-growing electric vehicle charging company EO calls creative and media pitches

  27-05-2021 11:56 via campaignlive.co.uk
  
  Business was ranked 27th in FT1000 list of Europe’s fastest-growing companies.
  
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• Inside LG’s new gaming-driven content strategy

  27-05-2021 11:30
  
  Head of Marketing Peggy Ang discusses connecting with gamers through live celebrity showdowns on the latest ‘Marketer’s Brief’ podcast.
  
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• Behind LG’s new gaming-driven content strategy

  27-05-2021 11:30
  
  Head of Marketing Peggy Ang discusses connecting with gamers through live celebrity showdowns on the latest ‘Marketer’s Brief’ podcast.
  
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• UKTV awards eight-figure media account to Havas Entertainment

  27-05-2021 11:20 via campaignlive.co.uk
  
  The new contract sees the ousting of Hearts & Science, which had held it for 12 years.
  
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• Inside the data companies rewarding shoppers for personal data

  27-05-2021 11:00
  
  Web companies ask consumers for their data, but it's unclear if brands and publishers will play along.
  
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• Find out what’s next in multicultural marketing on June 29

  27-05-2021 11:00
  
  Ad Age Next: Multicultural Marketing on June 29 will look at inclusive marketing strategies, changes in media buying and measurement, and more.
  
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• Amazon to acquire MGM for $8.45bn

  27-05-2021 09:45 via campaignlive.co.uk
  
  MGM's 4,000 films and 17,000 TV shows to be made available to Amazon users.
  
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