Advertising news

• Metrics marketers love most are usually the wrong ones, ANA study finds

  18-05-2021 21:50
  
  Clicks, CPMs, reach and site visits rank high in importance among marketers, but their trade group finds other things matter more.
  
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• Is it time for the ad industry to give up on HFSS?

  18-05-2021 20:46
  
  Adland is resisting government plans for tougher restrictions on TV and online but the debate raises a wider question about whether the industry should be encouraging consumption of products that can lead to obesity.
  
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• Walmart jumps as ‘get out and shop’ ethic spurs boosted forecast

  18-05-2021 20:41
  
  The retailer now expects earnings per share to rise by a high single-digit percentage this year.
  
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• Rapper Drake invests in faux-chicken maker’s $40 million round

  18-05-2021 20:24
  
  The new funds will help Daring roughly triple its retail distribution.
  
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• Watch the newest commercials on TV from Oakley, Ford, Pizza Hut and more

  18-05-2021 19:51
  
  Ford hypes its F-150 Lightning “live reveal” streaming event scheduled for Wednesday night.
  
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• Why the streaming wars are just a distraction for marketers 

  18-05-2021 19:42
  
  All the hype and marketing money is going into launching and promoting the platforms, when it should be going into better and more distinctive programming.
  
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• Greenpeace wastes Boris in comedy ad

  18-05-2021 19:41
  
  “Wasteminster” draws attention to Greenpeace’s call for a ban on plastic waste exports
  
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• Opinion: What our industry needs now in one word—compassion

  18-05-2021 19:20
  
  It can help organizations manage employee burnout, maximize engagement and solve real challenges.
  
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• Disney calls for every upfront deal to have multicultural commitments

  18-05-2021 19:03
  
  Mouse House highlights programming and ad solutions to help brands better reach and authentically connect with more diverse audiences. 
  
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• Cannes Lions apologizes after accusations over diversity

  18-05-2021 18:41
  
  Organizers respond to a Twitter thread by Abraham Abbi Asefaw, a former co-dean of its learning program.
  
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• Britvic CMO: 12 to 18-month planning cycles are now irrelevant

  18-05-2021 18:12
  
  CMOs from Bacardi, Britvic, Trinny London and Vodafone Smart Tech reflect on the challenges and positive implications of 15 months of pandemic marketing.
  
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• Milk positioned as a sports drink in new campaign

  18-05-2021 17:50
  
  “You’re Gonna Need Milk for That” includes a film featuring a climber who drinks milk.
  
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• Home Office and C4 short film series profiles cops that don’t fit the straight, white mould

  18-05-2021 17:49
  
  Campaign will run across broadcaster's linear, digital and social channels.
  
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• Discovery addresses AT&T deal in upfront pitch

  18-05-2021 17:28
  
  Discovery is offering incentives to advertisers that adopt 18+ and 25+ metrics. 
  
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• Truth Initiative appoints Mojo Supermarket as AOR

  18-05-2021 17:04
  
  72andSunny held the anti-smoking group's account since 2014.
  
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• Univision teases addressable offerings and a new content studio with its 2021-22 slate

  18-05-2021 17:00
  
  Live news, sports and entertainment are all on tap for the Hispanic network’s upfront presentation later today.
  
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• Deutsche Telekom’s sci-fi film paints an optimistic vision of Gen Z’s future

  18-05-2021 16:48
  
  The campaign provides support and career resources to young people who are struggling amid the pandemic.
  
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• Why contextual advertising makes more sense now than ever

  18-05-2021 16:30
  
  Privacy concerns made contextual strategies relevant again. Now, AI is making them more powerful and effective
  
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• Anheuser-Busch moves from ads to actions

  18-05-2021 15:53
  
  CMO Marcel Marcondes caught up with Campaign US on the company’s pandemic pivot and its brand campaign, ‘Let’s Grab A Beer.’
  
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• Planters gets a makeover before its sale to Hormel Foods

  18-05-2021 14:00
  
  Mr. Peanut, the Planters logo and its packaging look a bit more modern. 
  
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• Fifa pays tribute to late football prodigy Kiyan Prince with playable character

  18-05-2021 13:57
  
  The campaign aims to raise awareness of knife crime.
  
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• An otter saves the day in Innocent Drinks’ campaign to ‘fix up the planet’

  18-05-2021 13:45
  
  The new brand platform by Mother touts Innocent's environmental credentials.
  
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• UK Chain Costa Coffee Uses TikTok’s For You Page to Suggest Menu Items for Users

  18-05-2021 13:06 via feeds.adweek.com
  
  Costa Coffee has released a campaign using TikTok's content-serving algorithm to deliver a personalized message to fans of the British high-street chain. Working with AnalogFolk, the brand's "Costa For You" campaign uses the For You page (FYP) on the app to serve up a menu suggestion based on the user's TikTok browsing history. There are...
  
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• Shoppable social media gives brands a boost, and Disney showcases creators of color: Tuesday Wake-Up Call

  18-05-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Point of saleBrands are not just interacting with customers on social media anymore—they’re selling product. “Just this month, Hidden Valley seasoning packets took off on TikTok in a random ‘ranch pickles’ party. A TikTok user empt
  
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• IAS: 59% of Twitter Users Remember In-Feed Ads Relevant to Content Around Them

  18-05-2021 12:00 via feeds.adweek.com
  
  Digital ad verification provider Integral Ad Science shared the results of a study it conducted last month on more than 1,000 respondents' social media usage and behaviors and, specifically, Twitter users' content preferences and likelihood to engage with in-feed ads. IAS chief marketing officer Tony Marlow said in an email, "Our newest research takes a...
  
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• How TikTok, Instagram and Snapchat sell everything from ranch dressing to lip gloss

  18-05-2021 11:30
  
  Even a brand like Hidden Valley finds shoppers on social media, but viral e-commerce still faces obstacles.
  
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• WarnerMedia and Discovery join to form world’s second biggest media company

  18-05-2021 11:21
  
  AT&T, the current owner of WarnerMedia, will be the majority shareholder.
  
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• Streaming TV threatens cable networks' value for advertisers

  18-05-2021 11:00
  
  While smaller cable networks are still efficient buys for marketers, the question is, for how long? 
  
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• How the crypto craze could fuel a marketing gold rush

  18-05-2021 11:00
  
  Opportunities for ad agencies abound, but the messaging challenges—including environmental concerns—are daunting
  
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• Cannes Lions under fire for lack of diversity

  18-05-2021 10:47
  
  Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning programme at Cannes, decries the decision to leave its leadership devoid of people of colour.
  
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• Pinterest Story Pins Renamed Idea Pins, Made More Widely Available

  18-05-2021 09:00 via feeds.adweek.com
  
  Pinterest introduced Story Pins in beta last September and, starting Tuesday, the feature--renamed Idea Pins--is available to all creators with Pinterest business accounts in Australia, Austria, Canada, France, Germany, Switzerland, the U.K. and the U.S. The renamed feature's basic functionality is the same. Idea Pins allow content creators to share multiple videos, photos and more...
  
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• Global Disability Network The Valuable 500 Partners With Omnicom and P&G on Brand Audit

  18-05-2021 01:01 via feeds.adweek.com
  
  Earlier this month, global disability network The Valuable 500 reached its goal of securing commitments to advance disability inclusion from the CEOs of 500 major corporations. Now, the organization is partnering with holding company Omnicom and P&G on a brand audit to help these companies drive innovation opportunities as part of the next phase of...
  
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• PlayStation Plus Welcomes Friendly—and Enduring—Competition in Latest Campaign

  18-05-2021 00:48 via feeds.adweek.com
  
  Sony Interactive Entertainment continues to bring a sense of epic adventure to its ads with its newest spot for its online game-enhancing subscription service PlayStation Plus. Pitting two players against each other in an ever-changing game of Best Of, the ad taps into the excitement of playing against friends and gives it the glossy finish...
  
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• PBR Expands Its Cannabis-Infused Lineup With More Products and More THC

  18-05-2021 00:34 via feeds.adweek.com
  
  Steeped in Americana and long beloved by hipsters, Pabst Blue Ribbon seems omnipresent these days, from its flagship beer to boozy hard teas, Hard Coffee to light-dose weed seltzer. The latter product, which quickly sold out its initial runs, may usher in the next era of PBR ubiquity. Spurred by strong buyer response since the...
  
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• Fox Pitches Marketers on Its Wonderful World Without Paywalls

  18-05-2021 00:20 via feeds.adweek.com
  
  Fox doesn't have a subscription video service unlike most of its rivals--and it's using that to its advantage. Executives spent much of Monday afternoon's upfront presentation showing advertisers the benefit of working with a company that is entirely ad-supported, both through the broadcast network and its AVOD streamer, Tubi. Monday's event was the company's third...
  
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• AT&T-Discovery deal steals upfronts spotlight: Upfronts Download

  18-05-2021 00:03
  
  Welcome to Upfronts Download, Ad Age’s special pop-up TV upfronts roundup where we bring you breaking news and some of the best (and worst) of TV’s (virtual) dog-and-pony show, curated by Jeanine Poggi, assistant managing editor. Get it in your email by signing up here.  The usual fanfair of the upfronts will be somewhat muted as once again we watch presentations from our home offices and dining room tables. Shrimp cocktails have been replaced by mailers fill
  
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• Why Some Companies Have Embraced the NSFW OnlyFans Platform

  18-05-2021 00:00 via feeds.adweek.com
  
  In January, OnlyFans users perusing the platform might have been surprised to find a picture of a hot nude entirely different from the type they were expecting--noodles, covered in spicy chili sauce, dangling from a silver fork. The post, one of a handful from artisanal condiment brand Fly by Jing, leaned all the way into...
  
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• The Pandemic Caused a Change in Product Sampling That’s Here to Stay for Many Brands

  18-05-2021 00:00 via feeds.adweek.com
  
  Walk into a grocery store today and you likely won't see an attendant offering a complimentary sample to curious shoppers. Throughout the pandemic, brands that once relied on the time-tested strategy of in-person product sampling had to find new ways of getting their goods into the hands of potential customers. Some found new digital methods...
  
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• Mr. Bubble Celebrates 60 Years of Cleaning Up Kids—and the Tubs They’re Playing In

  18-05-2021 00:00 via feeds.adweek.com
  
  Among the countless products that Americans buy, only a relative handful have found success by advancing two selling propositions at the same time. There's Miller Lite ("Tastes great! Less filling!") and Arm & Hammer baking soda. And, to date, the makers of WD-40 have confirmed some 2,000 uses for their product. Far less known, though,...
  
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