Advertising news

• Unilever plots 'Crypto Scents' deodorant, while Dunkaroos, Dole and Don Julio drop NFTs: Trending

  30-04-2021 23:19
  
  This week’s marketing winners, losers and newsmakers.
  
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• Kona Beer pitches to MLB fans and J&J taps MDC Partners and Stagwell shops for Lubriderm: Agency Brief

  30-04-2021 22:02
  
  Also, creative duo leaves CPB for WorkinProgress to work on Domino's account.
  
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• Wander the Museum of Ancient Tech in This Ad for Samsung’s Galaxy Book

  30-04-2021 21:55 via feeds.adweek.com
  
  Technology is always evolving. And for laptops, versatility is key. Samsung's recently-launched global campaign for its new Galaxy Books asks us to embrace a new future where laptops can do anything a cellphone can do. The Galaxy Book is intended to merge the power of a PC with the flexibility of a cellphone, creating a...
  
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• Reach Mobile Sets #Reach4Mom Contest on Facebook, Instagram

  30-04-2021 21:55 via feeds.adweek.com
  
  Reach Mobile is about to make three mothers very happy on Mother's Day. The company is based in Boston, but it is a completely digital brand, with no storefronts, head of marketing Stephanie Walsh told Adweek, adding that customers sign up online and get their welcome kits in the mail. Reach Mobile is ranked No....
  
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• Petco Let the Dogs Out for Facebook Live: The Perfect Fit

  30-04-2021 21:10 via feeds.adweek.com
  
  Petco turned to Facebook Live Thursday night with both commerce and a cause in mind. The pet retailer hosted Facebook Live: The Perfect Fit with the dual goal of showing off pet fashions from its Reddy and Youly owned brands and having adoptable rescue dogs from Los Angeles Animal Services do the showing off. Petco...
  
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• Watch the newest commercials on TV from 7-Eleven, JC Penney, YouTube and more

  30-04-2021 20:31
  
  JC Penney wants you to “get ready for Mother’s Day” (May 9) by shopping its Friends & Family Sale. 
  
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• GSD&M Founder Steve Gurasich Has Died

  30-04-2021 20:21 via feeds.adweek.com
  
  The "G" in iconic Austin agency GSD&M has fallen silent. GSD&M co-founder Steve Gurasich died in his sleep last week at the age of 73, just months ahead of the Omnicom agency's 50th anniversary this fall. Funeral and memorial services were held for Gurasich, who is survived by his wife Nancy, daughter Amy and son...
  
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• Philips drops incumbent Dentsu from global healthcare business

  30-04-2021 20:02 via campaignlive.com
  
  Carat retained the consumer appliances business, which was sold to PE firm Hillhouse Capital in March.
  
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• In Appeal to Moms, Shapermint Creates Chief Mom Officer

  30-04-2021 19:56 via feeds.adweek.com
  
  Shapewear brand Shapermint is unveiling a new chief mom officer campaign, shifting the tenor of its messaging from humorous to serious in order to speak to its audience of moms. Tackling the topic of how overtaxed mothers are during the pandemic, the company is offering an open application process for the role, advertising it via...
  
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• Creators can elevate a brand’s video marketing plan

  30-04-2021 19:53
  
  Creators can act as compelling content authors, influencers and video producers for brands. They often find ways to connect with people on topics they’re interested in, such as beauty, cooking, sports and tech. Partnering with Creators allows marketers to share their brand’s message in an authentic and engaging way.
  
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• Philips drops incumbent Dentsu from global agency review

  30-04-2021 19:51 via campaignlive.com
  
  The integrated review kicked off in January.
  
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• Volkswagen under SEC investigation for April Fools’ prank: reports

  30-04-2021 19:29
  
  Financial regulators are looking at how the fake name change to Voltswagen might have influenced its share price, according to Der Spiegel.
  
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• The Biggest Opportunity for Sustainable Brands? Roblox Points to Virtual Goods

  30-04-2021 19:24 via feeds.adweek.com
  
  Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. In today's installment, Roblox's Christina Wootton shares how eco-conscious consumer trends can shape the future of the fashion industry. The challenge Sustainability is becoming a high priority for brands across the...
  
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• U.K. soccer leagues, clubs boycott social media to protest player abuse

  30-04-2021 19:16
  
  Clubs have switched off their Facebook, Twitter and Instagram for a full schedule of games this weekend.
  
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• U.K. soccer leagues, clubs boycott social media in protest of player abuse

  30-04-2021 19:16
  
  Clubs have switched off their Facebook, Twitter and Instagram for a full schedule of games this weekend.
  
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• What to Expect From the 2021 Virtual NewFronts

  30-04-2021 18:55 via feeds.adweek.com
  
  The Interactive Advertising Bureau (IAB) NewFronts presentation's tagline for 2021 is intended to hit a little close to home. The tagline--"Living the Stream"--pays homage to the digital video boom that has only intensified over the course of the Covid-19 pandemic, which pushed consumers to watch more programming than ever before. But, it's also a knowing...
  
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• TikTok Sets Asian American and Pacific Islander Heritage Month Initiatives

  30-04-2021 18:45 via feeds.adweek.com
  
  Asian American and Pacific Islander Heritage Month kicks off Saturday (May 1), and TikTok is already prepared with features, programming and other ways to highlight API creators and small businesses on its platform. TikTok also revealed the 15 members of its inaugural API TikTok Trailblazers list, recognized and nominated for their passion and dedication to...
  
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• The Strength of the Virgin Group’s Brand Is About to Face a Legal Test

  30-04-2021 18:35 via feeds.adweek.com
  
  The always nebulous question of a brand's value could soon be emphasized, measured and debated in a court case being brought by Virgin Group, which now aims to prove that the overall brand equity has not receded within the last year. The Virgin brand, and that of its founder, Richard Branson, has been one of...
  
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• TikTok names a new CEO and chief operating officer

  30-04-2021 18:29
  
  ByteDance CFO Shouzi Chew will lead the video-sharing app, with interim head Vanessa Pappas becoming COO.
  
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• FedEx Delivers Sustainable Actions With the Help of Willie Nelson in New Ad

  30-04-2021 18:13 via feeds.adweek.com
  
  As Earth Month comes to a close, some companies are taking one last opportunity to cement their stance on sustainability. FedEx is going a step further by gifting the planet more than a promise, but an actual plan that has been in motion for years. To help with this particular delivery, the courier company is...
  
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• With Cookies Crumbling, Publishers Push Brand Metrics

  30-04-2021 17:51 via feeds.adweek.com
  
  As the industry scrambles to find ways to target and measure audiences without third-party cookies, publishers like the Guardian are proving their digital ad campaigns work by investing in brand metrics, diverting reliance away from click-through rates as a marker of success. And it's driving results for advertisers. Over the last three months, the publisher...
  
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• Pocc encourages participation in local elections with outdoor campaign

  30-04-2021 17:39 via campaignlive.co.uk
  
  Organisation is working with Clear Channel and UK Democracy Fund.
  
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• ‘This is About Thought Leadership:’ How Washington Post Live Found Staying Power

  30-04-2021 17:33 via feeds.adweek.com
  
  Like a lot of companies, a year ago Washington Post Live pivoted from in-person events to virtual interviews in response to the pandemic. But what began as a workaround solution has evolved into a successful standalone product, and is delivering better results for some advertiser clients than in-person events. The 22-person Washington Post Live team...
  
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• Watch All 21 Sessions and Workshops From Mediaweek 2021

  30-04-2021 17:30 via feeds.adweek.com
  
  If you missed Mediaweek earlier this month, this is your one-stop shop for all of the insightful, thought-provoking, forward-looking discussions tailored to the ever-transforming media industry. Mediaweek is the reimagined Adweek brand focused on the evolution of the media buying and planning community, which sees players ranging from brands to platforms to agencies. Our first...
  
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• Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon

  30-04-2021 17:22 via feeds.adweek.com
  
  Ad-tech veteran Neal Richter has joined Amazon as director, advertising science for its demand-side platform (DSP). Richter previously spent nearly two years at video ad platform SpotX as the company's chief scientist. At Amazon, Richter will help build ad products across all formats, including the fast-growing streaming video and audio spaces. For example, Amazon recently...
  
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• Publicis Media wins global Google tech stack duties for Dettol maker Reckitt

  30-04-2021 16:59 via campaignlive.co.uk
  
  Appointment comes after group secured Google Marketing Platform reseller status last year.
  
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• Shouzi Chew Named CEO of TikTok

  30-04-2021 16:57 via feeds.adweek.com
  
  Social video juggernaut TikTok named Shouzi Chew, the financial chief of its Chinese parent company ByteDance, as its new CEO. Chew will retain his role at ByteDance in addition to leading its most popular Western app. Vanessa Pappas, who has been in charge of the company since August on an interim basis, will stay on...
  
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• Publicis wins global Google tech stack duties for Dettol maker Reckitt

  30-04-2021 16:52 via campaignlive.co.uk
  
  Appointment comes after group secured Google Marketing Platform reseller status last year.
  
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• Roku Yanks YouTube TV App as Dispute With Google Escalates

  30-04-2021 16:45 via feeds.adweek.com
  
  Roku and Google's standoff has come to a tipping point. The connected TV platform removed the YouTube TV app from its channel store Friday morning when the carriage agreement between the two companies expired. The app is currently not available to new subscribers. However, existing subscribers will still have access to YouTube TV as the...
  
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• LinkedIn beats the redundancy blues with job hunt campaign

  30-04-2021 16:36 via campaignlive.co.uk
  
  Work created by VCCP.
  
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• What brands need to watch ahead of the NewFronts

  30-04-2021 16:20
  
  Connected TV is expected to take center stage in sales pitches from presenters like Amazon and Conde Nast. 
  
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• Instagram: How to Invite Someone to a Live Room

  30-04-2021 16:05 via feeds.adweek.com
  
  Did you know that Instagram Live allows users to invite other users to join their Live videos? When two or more people are streaming on Instagram Live in this way, it's called a Live Room. Live Rooms can have up to four participants. Here's how to invite someone to join your Live Room in the...
  
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• Instagram Live: How to Add a Title to a Video

  30-04-2021 16:00 via feeds.adweek.com
  
  Did you know that Instagram allows you to add a title to your Instagram Live videos before you actually go live? By adding a title to a video, you can let other users know what it will be about. Our guide will show you how to add a title to an Instagram Live video. Note:...
  
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• Connected TV Players Prepare to Aggressively Court Linear Ad Dollars at NewFronts

  30-04-2021 15:42 via feeds.adweek.com
  
  As they enter next week's NewFronts, connected and smart TV companies are eager to show the marketplace just how much the television landscape has changed since the pandemic upended last year's upfront season--and altered viewing habits forever. And several of those companies will get their chance as NewFronts kicks off on Monday, with Roku, Amazon,...
  
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• Magnite Closes Billion-Dollar SpotX Deal

  30-04-2021 15:30 via feeds.adweek.com
  
  Magnite's purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry. The deal was first announced in February when pan-European broadcaster RTL Group agreed to sell SpotX to Magnite for...
  
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• Why brands are being compelled to choose sides in a polarized political climate

  30-04-2021 15:04
  
  Not long ago, corporate America considered taking political stands on issues including Black Lives Matter, white supremacy, racism, anti-Asian hate and climate change the third rail of brand management. Now, a younger, diverse and more activist consumer base demands that brands choose a side—or risk the consequences.
  
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• From brand activism to brands as citizens

  30-04-2021 15:04
  
  Not long ago, corporate America considered taking political stands on issues including Black Lives Matter, white supremacy, racism, anti-Asian hate and climate change the third rail of brand management. Now, a younger, diverse and more activist consumer base demands that brands choose a side—or risk the consequences.
  
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• What the flip? Fortnite and Havaianas in virtual/physical relationship

  30-04-2021 15:00 via campaignlive.co.uk
  
  Deal births real-life Fortnite-edition flip flops and inserts a Havaianas island into the game.
  
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• One/35 CEO Shante Bacon-Cius on fighting for Black-owned businesses and media

  30-04-2021 13:30
  
  The agency founder was an Ad Age Woman to Watch in 2016.
  
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• Grey Goose provides cocktail canning picnic service

  30-04-2021 13:13 via campaignlive.co.uk
  
  Project is part of Bacardi’s on-trade support initiative #RaiseYourSpirits.
  
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• Lux campaign pressures World Athletics over Caster Semenya ban

  30-04-2021 12:07 via campaignlive.co.uk
  
  The Unilever personal care brand is taking a stand over the athlete's hyperandrogenism.
  
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• WPP's dismal diversity data, and delivery services eye possible new labor laws: Friday Wake-Up Call

  30-04-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Meet the new WPP, same as the old WPPWPP’s first U.S. workforce diversity report shows little progress in the last few years. Nearly seven in 10 of its U.S. employees are white, a figure that jumps to more than 80% at the management level. “For all
  
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• Carlsberg promotes WWF partnership with winsome sea creatures

  30-04-2021 11:46 via campaignlive.co.uk
  
  Beer brand is working with charity to restore seagrass to UK waters.
  
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• Wrigley's Extra Gum gears up for a sexy summer with post-pandemic campaign

  30-04-2021 11:38 via campaignlive.co.uk
  
  Brand breaks cover after a year of blanket sombreness in UK ad breaks.
  
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• As Domino’s Noid returns, there’s an appetite for more brand mascots

  30-04-2021 11:30
  
  New Harris Poll for Ad Age shows 79% of Americans enjoy seeing brands use mascots. 
  
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• Twitter posts better-than-expected ad revenue

  30-04-2021 11:18 via campaignlive.co.uk
  
  While January and February were slow months for the company, growth via mobile app promotion (MAP) campaigns continues to progress.
  
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• The Guardian celebrates 200th anniversary with 'work in progress' campaign

  30-04-2021 11:18 via campaignlive.co.uk
  
  The brand campaign positions the publication as a challenger brand.
  
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• Sky Media reveals 'shoppable' and 'pause' ad formats in first upfronts

  30-04-2021 11:18 via campaignlive.co.uk
  
  Online event included a first major appearance by Sky Media's new MD Tim Pearson.
  
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• Amazon creates new ad opportunities in Fire TV, Prime and Twitch

  30-04-2021 11:00
  
  E-commerce giant announces ad units like screensavers and 'sponsored content rows' ahead of NewFronts.
  
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• Amazon creates new ad opportunities in Fire TV

  30-04-2021 11:00
  
  E-commerce giant announces ad units like screensavers and 'sponsored content rows' ahead of NewFronts.
  
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