Advertising news

• Bronx Zoo urges New Yorkers to take a break from WFH and see how agencies went green on Earth Day: Agency Brief

  23-04-2021 23:37
  
    
  
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• Watch the newest commercials on TV from Casper, Fitbit, Halo Top and more

  23-04-2021 23:27
  
  Fitbit wants you to “shift your patterns” and “shape a healthier life” with its new Fitbit Luxe fitness tracker.
  
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• Denny’s Discusses Appointing Anomaly as Creative Agency of Record

  23-04-2021 22:31 via feeds.adweek.com
  
  Denny's will emerge from the pandemic with a new creative agency partner. This week, Denny's appointed Anomaly, tasking the shop with leading the next stage of its brand revitalization and an emphasis on inclusivity and innovation. Denny's is also investing in building up its in-house agency Team Create, which it launched around two years ago....
  
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• True Crime Has Quickly Become One of Netflix’s Most Popular Genres

  23-04-2021 22:25 via feeds.adweek.com
  
  A mother's high-stakes quest to solve her daughter's murder using MySpace is the latest true-crime documentary to become a runaway hit on Netflix. Why Did You Kill Me?, a documentary film directed and produced by Fredrick Munk, has been among the top five most-popular movies on Netflix since its April 14 release. It's just the...
  
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• Oscars 2021: Here's what advertisers have in store for Sunday’s award show

  23-04-2021 22:19
  
  Academy Awards broadcaster ABC officially sold out of inventory earlier this week, thanks in part to interest from first-time advertisers.
  
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• Young Americans Trust Local TV News the Most, According to Harvard Poll

  23-04-2021 21:35 via feeds.adweek.com
  
  Harvard just released a survey on young Americans and their politics. And besides affirming what we already know--they are not too fond of Donald Trump, are generally more left-leaning and believe that Joe Biden won the election fairly--the data has some interesting implications for the media and tech industries. Top line While the study found...
  
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• Hulu, HBO Max, AMC+ Make Their Top Content Free for Comcast’s Watchathon Week

  23-04-2021 21:04 via feeds.adweek.com
  
  One of the country's biggest cable providers is going to be giving consumers free access to top content from several major streaming services. Comcast's Xfinity and Flex customers can stream content from SVODs and premium networks for free as part of its annual Xfinity Watchathon Week. Top line Comcast is bringing back Xfinity Watchathon Week...
  
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• How Overwatch League is tiptoeing back into live events

  23-04-2021 21:04
  
  Kristin Connelly, Overwatch League VP and head of marketing, joins the "Marketer’s Brief" podcast.
  
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• Dick’s Sporting Goods Celebrates Moms, Our First Coaches

  23-04-2021 20:36 via feeds.adweek.com
  
  On Sunday, Dick's Sporting Goods will begin airing a 60-second spot showcasing its female executives as mothers, coaches and cheerleaders while their kids practice soccer, baseball, ballet and swimming. It's a Mother's Day ad, to be sure, but it also reflects the retailer's increased focus on championing women in its messaging. Originally, the Mother's Day...
  
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• How Ryan Reynolds’ Maximum Effort Produced Its LeVar Burton Gin Ad Literally Overnight

  23-04-2021 20:35 via feeds.adweek.com
  
  It began as a joke. Shockingly quickly, it came to fruition--and set a new bar for just how rapid a brand's responsive marketing can be. Within a day of news that beloved actor LeVar Burton would get his chance to guest host Jeopardy, Ryan Reynolds had published an Aviation Gin ad starring Burton as the...
  
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• Advertisers triple upfront commitment with Snap

  23-04-2021 20:14 via campaignlive.com
  
  Brands are investing in the platform as the economy heats back up.
  
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• Amazon gives brands new way to email customers with ads and offers

  23-04-2021 20:10
  
  For the first time, advertisers can launch marketing campaigns to target consumers' inboxes.
  
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• NBA Stars Join the Avengers in Marvel-Themed Alternate Game Telecast on ESPN

  23-04-2021 19:48 via feeds.adweek.com
  
  The next Avengers project won't be in theaters or on Disney+, but on ESPN's linear and streaming networks, as part of the May 3 National Basketball Association game between the Golden State Warriors and New Orleans Pelicans. Top line Marvel and ESPN are partnering on the first Marvel-themed alternate presentation of an NBA game, NBA...
  
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• The $100 million deli explained, plus what consumers think of Bed Bath & Beyond’s ‘Home, Happier’ campaign: Datacenter Weekly

  23-04-2021 19:17
  
  Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.The employment market recovery continues“Worker filings for jobless benefits declined to 547,000 last week, a new pandemic low that adds to evidence of a strengthening labor market and overall economic recovery,” The Wall Street Journal’s Amara Omeokwe reports, citing the latest data from the U.S. Department
  
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• The New York Times Creates Vertigo Effect for Instagram

  23-04-2021 19:10 via feeds.adweek.com
  
  The New York Times is helping film fans get ready for the 93rd Academy Awards Sunday night (April 25) by bringing an effect used in many classic films to Instagram. The Vertigo effect is a camera technique first used by Alfred Hitchcock in Vertigo, his 1958 film, and it has been seen in other classics...
  
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• Athleta Scores Big by Signing Olympian Simone Biles

  23-04-2021 18:39 via feeds.adweek.com
  
  Olympic gold medalist Simone Biles has inked a long-term deal with athleisure brand Athleta, the retailer announced today. The partnership ends the World Champion gymnast's nearly six-year relationship with athleticwear giant Nike. In the announcement, Athleta described the collaboration as wide-reaching, bringing to life "the brand's mission of fostering community, igniting activity and inspiring the...
  
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• General Motors lays out new framework for working with diverse media

  23-04-2021 17:33
  
  Plans include hosting diverse media upfront and creating a $50 million incubation fund.
  
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• School Reports 2021: the highest-scoring Interpublic agencies

  23-04-2021 16:33 via campaignlive.co.uk
  
  Campaign reveals the Interpublic agencies with the highest marks in the School Reports.
  
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• AARP rolls out its first new ads in three years, targeting its youngest audience

  23-04-2021 16:00
  
  The first spot from BBDO New York will premiere during Sunday’s 93rd annual Academy Awards.
  
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• The 'Super League Six' – rating the rogue football clubs' crisis comms

  23-04-2021 15:45 via campaignlive.co.uk
  
  The owners of the ‘Super League Six’ clubs who threatened to join a breakaway league before U-turning have done little to enhance their reputations, but how well did they score for crisis comms? The PRWeek team have passed their verdicts on each club.
  
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• Ad Age Small Agency Awards deadline is on Tuesday

  23-04-2021 15:15
  
  Entries are due April 27.
  
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• Data privacy laws sprout from Alaska to Virginia, thanks to bipartisan support

  23-04-2021 14:30
  
  Beyond California and Florida, red and blue states align on making it harder for marketers to collect and keep consumer data.
  
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• A tribute to Wunderman Thompson's 'unforgettable' Christiano Neves

  23-04-2021 13:50 via campaignlive.co.uk
  
  Remembering creative director Christiano Neves, who has died after suffering from cancer.
  
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• Clothiers gear up to hit shoppers with below-the-waist campaigns

  23-04-2021 13:30
  
  Retail brands are marketing new styles for pants and other non-Zoom focused attire to consumers who are ready to attend events and return to the office.
  
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• MediaCom launches global division to bring creative and media back together

  23-04-2021 13:16 via campaignlive.co.uk
  
  Stef Calcraft will lead a new global leadership team.
  
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• Unison election ad calls out government 'hypocrisy' over key worker pay

  23-04-2021 13:04 via campaignlive.co.uk
  
  Work narrated by Speech Debelle urges viewers to “vote for fair pay in the May elections”.
  
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• Olympics goes virtual in bid to capture esports audience

  23-04-2021 12:25 via campaignlive.co.uk
  
  eSports offer will build excitement for the Olympic Games Tokyo 2020.
  
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• Brands feel Oscar buzz and Snapchat shines Spotlight on 125 million viewers: Friday Wake-Up Call

  23-04-2021 12:17
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.The ad goes to …Disney, which owns ABC, has announced that Sunday's Academy Awards have sold out of ad space, despite coming off a down 2020 when ratings plunged. “Advertisers are still attracted to live events,” reports Ad Age’s Jeanine Pog
  
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• Intimate Relate campaign shows old people still love sex

  23-04-2021 12:13 via campaignlive.co.uk
  
  Work created pro bono by Ogilvy.
  
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• How Heineken landed a delicious smackdown on the European Super League

  23-04-2021 11:40 via campaignlive.co.uk
  
  Agency and client moved quickly and scored a crowd-pleaser.
  
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• Havas recovery continues with return to growth in sight

  23-04-2021 11:32 via campaignlive.co.uk
  
  Q1 revenues dropped 0.8% on an organic basis.
  
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• Are you ready for a hot vax summer?

  23-04-2021 11:30
  
  Droves of vaccinated singles are likely to be making up for lost time in the coming months as the U.S. reopens—and brands are poised to respond.
  
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• Pitch Update: Three top agencies battle for Virgin Atlantic and Holidays

  23-04-2021 11:15 via campaignlive.co.uk
  
  Plus, Five go Pitching in Doncaster.
  
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• Havas recovery continues but growth falls just short

  23-04-2021 11:15 via campaignlive.co.uk
  
  Q1 revenues dropped 0.8% on an organic basis.
  
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• What brands can learn from this week's European Super League fiasco: Opinion

  23-04-2021 09:00
  
  Loyalty comes with a price and ‘sorry’ is not enough.
  
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• ‘Business Is Strong:’ Some Publishers’ Returning Ad Dollars Exceed Expectations

  23-04-2021 06:00 via feeds.adweek.com
  
  The always volatile digital advertising market seems to be on an upswing as large publishers are seeing dollars return after a dreadful 2020. But with sweeping changes to ad targeting only months away, publisher and marketers' direct sales conversations have added urgency. The beginning of the pandemic saw massive drops in ad revenue as cautious...
  
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• Ryan Reynolds Invites LeVar Burton to Guest Host an Aviation Gin Ad

  23-04-2021 03:20 via feeds.adweek.com
  
  Few, if any, celebrities are more roundly beloved than LeVar Burton, and he's finally enjoying the fruits of that goodwill--in places both unexpected and somewhat surprising. This week, we learned the star of Reading Rainbow and Star Trek: The Next Generation would get a chance to guest-host Jeopardy, fulfilling a widespread internet demand from fans...
  
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• Test Headline for Outvoice

  23-04-2021 03:00 via feeds.adweek.com
  
  What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...
  
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• Behr Names UM as US Media Agency of Record

  23-04-2021 01:11 via feeds.adweek.com
  
  With the paint now dry, IPG Mediabrands' UM is ready to celebrate its latest account win. Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a...
  
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• Facebook Preps Advertisers, App Developers, Audience Network Clients for iOS 14.5 Next Week

  23-04-2021 00:55 via feeds.adweek.com
  
  Apple confirmed earlier this week that iOS 14.5 and its accompanying prompts that will ask users whether they want to be tracked by applications will be made generally available next week, and Facebook responded by sharing suggestions for how advertisers, app developers and brands using the Facebook Audience Network monetization platform should prepare for the...
  
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