Advertising news

• Tuning into Trends: CTV is an Engagement Cornerstone

  12-04-2021 22:15
  
  Video ads are meaningful for new customers, driving three times stronger engagement than with existing customers. Also, trends show that people are tuning in to connected TV just as they would on traditional TV programming, but leaning in more on engaging content. This is transforming the viewing experience.
  
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• Tinder poaches Pizza Hut's CMO George Felix

  12-04-2021 22:00
  
  Felix fills the vacant CMO role at the dating app, while Lindsay Morgan succeeds him as CMO at Pizza Hut.
  
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• Hegarty coup for freelance matchmaking service Genie

  12-04-2021 21:00 via campaignlive.co.uk
  
  BBH co-founder backs AI interface that matches briefs to freelance creatives.
  
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• Two-thirds of planners found it harder to work with creative colleagues during pandemic

  12-04-2021 19:30 via campaignlive.co.uk
  
  Many aspects of working life became tougher, APG survey finds – but more than seven in 10 want to continue working in planning.
  
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• School Reports 2021: Meet the class swots who got top marks

  12-04-2021 19:14 via campaignlive.co.uk
  The agencies that scored nines and eights all together in one place.
  
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• Watch ‘SNL’ hilariously try to market L’eggs pantyhose to Gen Z

  12-04-2021 18:41
  
  Carey Mulligan and Aidy Bryant attempt a little word-of-mouth marketing.
  
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• David Beckham finds escape in global Maserati campaign by Droga5

  12-04-2021 18:33 via campaignlive.co.uk
  
  This is the debut work for the car brand by Droga5 London.
  
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• R/GA global CMO Ashish Prashar advocates for Second Chance Hiring

  12-04-2021 18:08 via campaignlive.com
  
  He encourages formerly incarcerated people to apply to the agency in a Twitter thread.
  
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• Why more brands are making environmentalism central to marketing

  12-04-2021 17:59
  
  Earth Month used to just be a PR talking point, but now it's becoming more important to consumers and investors.
  
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• Lexus wins big with sponsorship of Masters winner Matsuyama

  12-04-2021 17:55
  
  Lexus’ long bet on sponsoring Hideki Matsuyama finally pays off when the golf pro becomes the first Japanese to win a men’s major at the Masters in Augusta.
  
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• H&M launches clothes recycling island on Animal Crossing featuring digital Maisie Williams

  12-04-2021 17:19 via campaignlive.co.uk
  
  Game of Thrones star will appear in several sustainability-themed initiatives for the fashion retailer.
  
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• How Reese’s reworked its 2020 Olympics campaign starring Michael Phelps after one-year delay

  12-04-2021 17:18
  
  The Hershey brand taps a trio of gold medalists as marketers prepare for the delayed Summer Games. 
  
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• Impossible Foods hires Apple alum Steve Turner to lead marketing

  12-04-2021 17:16 via campaignlive.com
  
  The brand launched its first national advertising campaign last week.
  
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• Dyson launches global media review

  12-04-2021 16:52 via campaignlive.co.uk
  
  MediaSense is assisting the vacuum cleaner brand known for ditching bags.
  
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• Cannabis streaming service sets debut date, program slate

  12-04-2021 16:50 via campaignlive.com
  
  Aiming to educate and entertain in equal parts, Cannected will debut its app and soft-launch on 4/20.
  
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• Alibaba stock rises despite US $2.8 billion fine

  12-04-2021 16:17 via campaignlive.com
  
  A record penalty imposed over the weekend by China's anti-monopoly regulator hasn't fazed investors.
  
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• UScellular goes local-first with new masterbrand platform and campaign from Droga5

  12-04-2021 15:30
  
  The cell carrier, now using the tagline "America’s locally grown wireless," added the agency to its roster a few months ago.
  
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• Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)

  12-04-2021 15:00 via feeds.adweek.com
  
  As part of a new multimillion-dollar TV campaign, Unilever-owned health snack brand Graze has unveiled a furry new chief eating officer (CEO): A squirrel. Aiming to reach around 40 million shoppers or 80% of U.K. adults, the campaign will be the company's largest to date as part of a ?5 million ($7 million) media investment...
  
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• H&M and Maisie Williams Partner on Animal Crossing to Promote Sustainability

  12-04-2021 15:00 via feeds.adweek.com
  
  H&M is taking its sustainability efforts to the virtual world with the help of Animal Crossing and Maisie Williams. The retailer has signed up Williams, best known for playing Arya Stark on HBO's Game of Thrones, as global sustainability ambassador. It will work with her to promote its pledge of only using recycled or sustainably-sourced...
  
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• Kraft Singles Grilled Cheese-cense Brings the Smell of Grilled Cheese to Your Home

  12-04-2021 14:05 via feeds.adweek.com
  
  Kraft Heinz wants your home to be filled with the aroma of a freshly made grilled cheese sandwich. Its Kraft Singles brand is marking National Grilled Cheese Sandwich Day Monday (April 12) with the creation of the first-ever incense that smells like grilled cheese. Kraft Singles Grilled Cheese-cense brings the aroma of grilled cheese to...
  
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• Vote Now for the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

  12-04-2021 14:00 via feeds.adweek.com
  
  For the third straight year, we are asking for your help in recognizing the top advertising and marketing technology providers by voting in our Adweek Readers' Choice: Best of Tech Partner Awards. We are once again putting the power in the hands of our community and want to offer you--our readers--a say in who should...
  
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• Scotts Miracle-Gro Video Series Lets 6 Real-Life Customers Share ‘How I Grow’

  12-04-2021 14:00 via feeds.adweek.com
  
  Scotts Miracle-Gro is getting into the documentary producing business. Well, not really, but the garden care brand kicked off six-part documentary-style video series "How I Grow" Monday, sharing the stories of six real-life customers and their gardening experiences. "How I Grow" is part of the "Miracle-Gro Makes It Possible" spring campaign. Six long-form videos will...
  
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• Bed Bath & Beyond debuts first work from Muh-Tay-Zik/Hof-Fer

  12-04-2021 13:45
  
  New brand campaign focuses on the importance of home, a trend many retailers have pursued.
  
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• Opinion: 3 strategies media companies should embrace to grow in the new marketplace

  12-04-2021 13:00
  
  The industry must continue its evolution, forged in the pandemic, around business models, alignment, data and technology.
  
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• More Americans Feel Comfortable Traveling, but Only 22% Have a Trip Booked in the Next 3 Months

  12-04-2021 12:00 via feeds.adweek.com
  
  With nearly 20% of Americans vaccinated against Covid-19, "normal" is beginning to feel like it's right around the corner. Despite Americans' rising comfort level related to vacations, fewer than a quarter of Americans have pulled the trigger on travel plans in the near-term. According to a new Adweek-Morning Consult poll, which builds on the ongoing...
  
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• ‘Making the Leap to a Broadcast Model:’ Inside The Independent’s TV Ambitions

  12-04-2021 12:00 via feeds.adweek.com
  
  The British digital-only news site The Independent is getting into the documentary business. Over the last few weeks, the publisher has started shopping around two separate six-part documentaries to U.K. agency groups in search of brands to sponsor its shows. One series covers how the global post-pandemic reset impacts individuals' personal finances, while another is...
  
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• Gopuff Debuts Largest Ad Campaign Ever Following New Round of Funding

  12-04-2021 12:00 via feeds.adweek.com
  
  Getting what you want, when you want it, just keeps getting easier. Gopuff, a delivery startup that provides household goods ranging from snacks to cleaning supplies in more than 650 cities across the country, recently raised $1.15 billion in new funding, doubling its valuation to $8.9 billion in under half a year. Now, the Philadelphia-based...
  
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• Google’s ‘Project Bernanke’ accused of unfair advantage in digital ad buying: Monday Wake-Up Call

  12-04-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Google’s ‘Project Bernanke’ unveiledNew light is being shed on Google’s dominance in the digital ad market, and it doesn’t look pretty. The Wall Street Journal reports that, according to documents filed in a Texas antitrust lawsuit, for yea
  
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• Weedmaps launches ‘Year of Weed’ experience to catalog consumers’ cannabis habits

  12-04-2021 11:30
  
  The personalized feature, à la Spotify Wrapped, shows users’ favorite marijuana strains, brands, products and more.
  
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• Time running out to join Media360 audience at early-bird rate

  12-04-2021 11:15 via campaignlive.co.uk
  
  This year’s conference is built around the theme 'Back to the future'.
  
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• Young Creatives: Thursday is the deadline for Ad Age’s annual Cannes Lions cover competition

  12-04-2021 11:00
  
  Talents 30 and under are invited to submit their ideas by April 15 for the June 14 edition
  
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• Social media ad costs are rising as consumer confidence returns

  12-04-2021 11:00
  
  CPMs on social are returning to normal levels, and it could be an expensive summer and future holiday season for advertisers.
  
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• Read Campaign's April 2021 issue in full

  12-04-2021 10:57 via campaignlive.co.uk
  
  The School Reports give the definitive view of 100 agencies' year.
  
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• Aviva launches biggest brand campaign in five years with ‘It takes Aviva’

  12-04-2021 10:45 via campaignlive.co.uk
  
  Financial services giant wants to 'weaponise' its brand and show it is about 'more than insurance'.
  
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• Campaign's April issue is out now

  12-04-2021 10:43 via campaignlive.co.uk
  
  The School Reports give the definitive view of 100 agencies' year.
  
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• Barilla Names Publicis Italy as Lead Global Creative Agency and Shares First Work

  12-04-2021 10:00 via feeds.adweek.com
  
  As it aims to showcase how pasta can be a sign of love, not just a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at a global level. Taking over the contract from 72andSunny, Publicis Italy will handle global responsibility for the creation, data strategy and production of...
  
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• Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

  12-04-2021 06:00 via feeds.adweek.com
  
  Few names in ad tech are more notable than Brian O'Kelley, inventor of the online ad exchange, the former CTO of Right Media Exchange--and the co-founder and (former) CEO of AppNexus. After selling AppNexus to AT&T (which rebranded it as Xandr) for a reported $1.6 billion he subsequently left ad tech and is now an...
  
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