Advertising news

• VW’s ‘Voltswagen’ gambit is nothing more than an April Fools' stunt

  30-03-2021 23:36
  
  The automaker got tons of media attention with the elaborate prank, but it now must deal with the fallout. 
  
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• IRI hires Google heavy hitter to be CEO, just as marketers grapple with Google's new cookieless world

  30-03-2021 21:47
  
  Incoming CEO Kirk Perry is also a Procter & Gamble alum once seen as a leading candidate to become CEO there.
  
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• Digital agency Dept creates limited edition AR puffer jacket in Snapchat

  30-03-2021 20:36 via campaignlive.co.uk
  
  The initiative uses NFTs and Snapchat body-tracking to showcase the value of digital ownership and virtual goods.
  
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• Vice Media Group Expands Creative Offering With Acquisition of Pltfrmr

  30-03-2021 20:19 via feeds.adweek.com
  
  Vice Media Group (VMG) has acquired creative consultancy Pltfrmr, which will subsequently be merged with in-house creative agency Virtue. The acquisition will also see co-founders Chris Garbutt and Colin Mitchell take on leadership roles within VMG. Garbutt will become co-president and chief creative officer of Virtue, and Mitchell will become co-president and chief innovation officer....
  
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• White Ops rebrands to Human

  30-03-2021 20:14 via campaignlive.com
  
  Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."
  
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• Nas Pens a Message About Black Excellence in Hennessy’s Moving Film, ‘Dear Destiny’

  30-03-2021 20:05 via feeds.adweek.com
  
  America possesses a long history of Black enterprise. Conversely, it also has a deep history of tearing down Black-led businesses and entrepreneurship. The Tulsa race massacre and the resulting eradication of Black Wall Street--a thriving community in Tulsa, Okla., that was once a hub of Black-owned businesses--is a harrowing reminder of the lengths these communities...
  
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• Univision Debuts PrendeTV, a Free Streamer for US Hispanics

  30-03-2021 20:04 via feeds.adweek.com
  
  Univision's PrendeTV, the first free ad-supported streaming service created exclusively for the U.S. Hispanic audience, debuted today. Top line PrendeTV launched with more than 40 streaming channels and 10,000 hours of VOD content, spanning movies, international drama series, reality shows, children's programming, telenovelas and sports programming. Between the lines PrendeTV is the first big project...
  
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• Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing

  30-03-2021 20:00 via feeds.adweek.com
  
  Google Chrome's proposed alternative to third-party cookies for ad targeting, known as FLoC, is now open to external testing in certain parts of the world. Initial testing of FLoC--short for Federated Learning of Cohorts--is taking place with a small percentage of users in Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, Philippines and the...
  
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• This Brand’s ‘Modern-Day Beauty Pageant’ Uses TikTok to Go Beyond Gender Stereotypes

  30-03-2021 19:40 via feeds.adweek.com
  
  Makeup can be a means of revolutionizing your own appearance. Now London cosmetics brand Revolution Beauty is working with TikTok to lead a resistance against traditional beauty standards with #CreatorRevolution, a "modern-day beauty pageant for the digital age." A six-month campaign open to content creators around the globe, #CreatorRevolution rivals the conventions of processions in...
  
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• TikTok Joins Coalition to End Wildlife Trafficking Online

  30-03-2021 19:25 via feeds.adweek.com
  
  TikTok joined the Coalition to End Wildlife Trafficking Online, which was established by the International Fund for Animal Welfare, Traffic and the World Wildlife Fund in 2018. The group includes ecommerce, search and social platforms worldwide aiming to reduce online wildlife trafficking. TikTok global policy lead, illegal activities and regulated goods Luc Adenot and global...
  
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• Watch the newest commercials on TV from GMC, AT&T, P&G and more

  30-03-2021 19:23
  
  NBA legend David Robinson makes a cameo appearance in an AT&T spot to help make a point about network security.  
  
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• The Company Behind NBA Top Shot Is Now Valued at $2.6 Billion

  30-03-2021 19:23 via feeds.adweek.com
  
  The NFT (non-fungible tokens) craze is in full swing and whether or not you think it's a speculative bubble, there's serious money in its leading platforms. Dapper Labs, the Canadian blockchain company behind NBA Top Shot, just announced $305 million in private funding led by investment management company Coatue Management, which values Dapper Labs at...
  
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• Watch: The Lincoln Project declares war on Rupert Murdoch and Fox News in new attack ad

  30-03-2021 19:05
  
  The embattled conservative PAC punches back.
  
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• Watch: Revolt CEO outlines his vision for Diddy's network and its place in the streaming wars

  30-03-2021 18:28
  
  Detavio Samuels joins Ad Age Remotely to discuss how the cable network is pivoting amid the pandemic and social justice movement.
  
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• Does enough creative thought go into online advertising?

  30-03-2021 18:25 via campaignlive.co.uk
  
  After WPP's Mark Read said adland puts too much emphasis on targeting the right consumers and not enough about the message, industry leaders respond.
  
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• Ogilvy UK Chief Michael Frohlich Joins Weber Shandwick EMEA

  30-03-2021 18:14 via feeds.adweek.com
  
  Ogilvy U.K. CEO Michael Frohlich will return to his PR roots as he takes the unexpected step of becoming the CEO of Weber Shandwick EMEA. According to sources who asked to be anonymous, Frohlich resigned from his post two weeks ago to make the move out of the WPP creative agency, where he had previously...
  
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• How Yumi Co-Founder Found a Way to Spotlight Real Parent Pandemic Stories

  30-03-2021 18:10 via feeds.adweek.com
  
  As a journalist, it was the story she couldn't stop thinking about. When Evelyn Rusli opened a Dropbox folder in 2017 that she received from her friend who had just become a first-time mom, she became immersed in a world of data and clinical studies related to the importance of nutrition during the first 1,000...
  
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• Opinion: 3 ways brands can leverage consumer habits shaped by the pandemic

  30-03-2021 18:00
  
  Apps are the right channel for advertisers to focus on in 2021 and beyond.
  
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• Is Volkswagen really changing its name to ‘Voltswagen’?

  30-03-2021 17:54
  
  Automaker is getting plenty of media attention with a curious—and suspicious—rebranding just days before April Fools' Day.
  
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• Marshawn Lynch Gets ‘Lost in the Crunch’ for Lay’s

  30-03-2021 17:52 via feeds.adweek.com
  
  Watch out, Skittles. NFL star Marshawn Lynch may have a new favorite snack. That's because Lynch is making his third appearance in an ad for a Frito-Lay brand since September. This time around, the product in question is Lay's Kettle Cooked Extra. According to a Lay's spokesperson, the new chips have more flavor--and more crunch....
  
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• Watch live at 12 p.m. EDT: Revolt CEO outlines his vision for Diddy's network and its place in the streaming wars

  30-03-2021 17:30
  
  Detavio Samuels joins Ad Age Remotely to discuss how the cable network is pivoting amid the pandemic and social justice movement.
  
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• Ogilvy UK CEO Michael Frohlich joins PR agency Weber Shandwick

  30-03-2021 17:28 via campaignlive.co.uk
  
  Frohlich was appointed to lead the newly unified Ogilvy UK in 2018.
  
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• Facebook key business executive David Fischer to depart

  30-03-2021 17:17
  
  The company will look internally and externally to fill Fischer’s position, a spokeswoman said.
  
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• How The Knot Worldwide counseled the wedding industry through pandemic

  30-03-2021 17:00
  Brand stepped up to support businesses with content, cash and community building.
  
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• Bloomberg readies first-party data play

  30-03-2021 16:28
  
  Company joins the ranks of publishers embracing in-house solutions—and snubbing third-parties.
  
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• Bloomberg Media readies first-party data play

  30-03-2021 16:28
  
  Company joins the ranks of publishers embracing in-house solutions—and snubbing third-parties.
  
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• Vice Media Group acquires brand consultancy PLTFRMR

  30-03-2021 16:11
  
  The startup formed by former TBWA and McDonald's global execs Chris Garbutt and Colin Mitchell will be integrated into offerings of agency Virtue, while the pair will take on exec roles.
  
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• Black C-suite leaders unite to share expertise with future generations of execs

  30-03-2021 16:00
  
  The Black Executive CMO Alliance is made up of 26 Black marketing pros from a range of the world’s biggest brands.
  
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• Another Way to do business: ex-IPM MD launches new agency

  30-03-2021 15:52 via campaignlive.co.uk
  
  Andrew Rae will head the promotions and experience agency.
  
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• Twitter opens a wholesome videos section where brands can feel protected

  30-03-2021 15:00
  
  Advertisers can now pick 'lighthearted' subjects to sponsor as part of new safety push.
  
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• Cybersecurity firm White Ops rebrands as 'Human' amid tech's reckoning with race

  30-03-2021 14:00
  
  The company first announced it would reconsider its name in October.
  
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• Coronavirus visualised as a green gas in UK government’s latest pandemic campaign

  30-03-2021 13:56 via campaignlive.co.uk
  
  Film is fronted by Good Morning Britain’s Dr Hilary Jones.
  
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• Coronavirus visualised as a green gas in UK government’s latest pandemic ad

  30-03-2021 13:56 via campaignlive.co.uk
  
  Campaign stars Good Morning Britain’s Dr Hilary Jones.
  
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• Bake against the machine: Maltesers partners Google Cloud to create AI cakes

  30-03-2021 13:14 via campaignlive.co.uk
  
  Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.
  
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• Facebook puts $750 million media account into review: Tuesday Wake-Up Call

  30-03-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Review from the topFacebook’s $750 million global media account is now up for review. WPP has the account now, split between Mindshare and Dentsu. “Mindshare holds the majority of the account and is expected to defend,” write Ad Age’s E.J. Sc
  
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• Oops: VW accidentally upstages own rebrand with premature press release

  30-03-2021 11:45 via campaignlive.co.uk
  
  Someone at the automotive brand hit “publish” a month too soon.
  
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• London mayoral candidate Brian Rose launches OOH ad blitz

  30-03-2021 11:45 via campaignlive.co.uk
  
  Candidate has interviewed conspiracy theorist David Icke and been accused of spreading misinformation about Covid-19.
  
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• Lloyds Banking Group launches in-house agency for cheaper, ‘more empathetic’ comms

  30-03-2021 11:43 via campaignlive.co.uk
  
  Cost savings were catalyst but it was also about quality.
  
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• Watch live at 12 p.m. EDT: Revolt CEO outlines his vision for Diddy's network and place in the streaming wars

  30-03-2021 11:00
  
  Detavio Samuels joins Ad Age Remotely to discuss how the cable network is pivoting amid the pandemic and social justice movement.
  
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• Uber strikes deal to include New York yellow taxis in cartop ad network

  30-03-2021 11:00
  
  Pact between Uber Out of Home and the Metropolitan Taxicab Board of Trade is a rare collaboration between traditional taxis and the ride-hailing brand.
  
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