Advertising news

• Nokia’s Former CEO and CMO Reunite at Satellite Telecom Inmarsat

  26-03-2021 23:37 via feeds.adweek.com
  
  Mobile satellite communications business Inmarsat has named former Nokia CMO Barry French as its new chief marketing and commercial officer and promoted Jat Brainch to chief commercial and product officer. French, who left Nokia in November, will be tasked with improving the customer focus of Inmarsat and driving forward revenue generation as well as taking...
  
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• Oscar Mayer Smokes 1,500 Pairs of Shoelaces With Bacon

  26-03-2021 22:25 via feeds.adweek.com
  
  Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent. Black Ops used a three-chamber system to extract the aroma from freshly cooked bacon while filtering out the grease particles, and the "heavenly scent was then transported to...
  
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• Hasbro markets Fortnite dolls, and Hummer cozies up to designers: Trending

  26-03-2021 22:11
  
  This week’s marketing winners, losers and newsmakers.
  
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• Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title

  26-03-2021 21:44
  
  The Hasbro brand will pay $10,000 a month for someone to help develop the brand’s TikTok strategy
  
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• ANA and AIMM Outline 6 Actionable Ways Marketers Can Support Asian Communities

  26-03-2021 21:40 via feeds.adweek.com
  
  Last June, the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), an arm of the organization, pledged to address systemic racism in the ad world. Now, they're following up on that with a letter taking a stand against racism and violence against Asian American Pacific Islander (AAPI) communities. Today,...
  
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• OLLY’s Pandemic Pivot Led to a Sell-Out First Month

  26-03-2021 21:16 via feeds.adweek.com
  
  When the pandemic accelerated the shift from in-store to ecommerce, the direct-to-consumer wellness company OLLY recalibrated its marketing strategy. The team viewed it as an opportunity to meet potential customers where they were: At home and online. The pivot included putting additional marketing dollars in Instacart, since customers were shopping for health, wellness and personal...
  
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• AKQA Veterans Launch ‘Untraditional’ Agency, Said Differently

  26-03-2021 21:01 via feeds.adweek.com
  
  Many newly launched agencies claim to do things differently and "unconventionally," and that assertion is not dissimilar for Said Differently, an agency started by a couple of AKQA veterans. In their case, however, the claim seems to be true. Said Differently was founded by former AKQA managing directors Rachel Barek and Brian Skahan just as...
  
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• For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

  26-03-2021 20:49 via feeds.adweek.com
  
  Will NBCUniversal's streaming service Peacock take flight in international markets? Maybe not, according to Business Insider and The Information, which reported that NBCUniversal CEO Jeff Shell considered at one point debuting the platform internationally under a different brand, potentially named Universal Stream, after its movie studio, Universal. (A company spokesperson declined to comment about the...
  
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• Nerf Is Hiring a Chief TikTok Officer

  26-03-2021 20:40 via feeds.adweek.com
  
  Is it fair to say that whoever lands the role of chief TikTok officer at Hasbro's iconic Nerf toy brand will have found themselves a soft landing spot? Nerf is, indeed, looking to fill that role, seeking a "trend-obsessed and highly creative Nerf fan" to serve a three-month stint, at $10,000 per month, along with...
  
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• Use of the word ‘cuddle’ in Tinder bios grew 23% during the touch-deprived pandemic: Datacenter Weekly

  26-03-2021 20:22
  
  Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.$$$+“The financial incentives that have driven millions of Americans to dump cable TV for streaming services are disappearing fast,” Christopher Palmeri and Nick Turner of Bloomberg News report. “If you put together the flagship streaming services from the biggest media and tech companies, including Amazon.c
  
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• Agency Brief: Will lawyers take your jobs?

  26-03-2021 20:04
  
  Also in this Agency Brief:  Big Idea goes island hopping; Slugger Creative finds Elvis; and FCB collaborates on Down Syndrome study.
  
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• Häagen-Dazs and Lena Waithe Are Redefining Luxury While Supporting Marginalized Creators

  26-03-2021 18:32 via feeds.adweek.com
  
  As the gig economy skyrockets and content creation becomes one of the next hottest career paths blatant inequities such as the pay gap for influencers of color pose serious concerns about who will benefit from the industry shift. To combat this, brands are finding ways to ensure that underrepresented voices are not left behind. For...
  
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• How an ad collector paid $2 for a Pringles NFT, and sold it for close to $1,500

  26-03-2021 18:18
  
  Kindred CEO Ian Schafer reveals why he bought it—and why brands and agencies should care about this "fun ride."
  
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• A Cremation Service Explores the Beauty of Memories in Its Inaugural, Animated Campaign

  26-03-2021 17:52 via feeds.adweek.com
  
  During periods of grief, memories can soothe the enduring sting of loss while keeping us connected to our departed loved ones. But actually talking about a personal loss can still feel like a step backward in the grieving process, blocking our ability to move on. A Portland cremation company wants to change that by encouraging...
  
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• Netflix sends ravens to Baker Street station

  26-03-2021 16:22 via campaignlive.co.uk
  
  Temporary installation promotes Sherlock Holmes-inspired series The Irregulars.
  
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• Opinion: It’s madness to not expand the 'March Madness' brand to women’s basketball

  26-03-2021 16:13
  
  Reserving the slogan for the men’s collegiate tournament is a marketing air ball.
  
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• Guy Bradbury steps down from Atomic London

  26-03-2021 15:49 via campaignlive.co.uk
  
  Co-founder and ECD leaves agency after eight years.
  
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• KFC tries out other brands’ taglines for size

  26-03-2021 15:43 via campaignlive.co.uk
  
  Fast-food brand dips into the branter bucket with 'Finger lickin’ good' off the menu.
  
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• B&Q says ‘We will grow again’ with poetic farewell to winter

  26-03-2021 15:38 via campaignlive.co.uk
  
  Uncommon Creative Studio follows up debut work for brand with another uplifting spot.
  
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• Ferrero unwraps global media review

  26-03-2021 15:10 via campaignlive.co.uk
  
  Nearly 100 markets believed to be up for grabs.
  
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• Watch live May 4: Rethinking experiential for a post-pandemic world

  26-03-2021 15:00
  
  At Ad Age In-Depth: Experiential Marketing, marketers and agencies explore how 2020 changed their approach to in-person events and activations and what's likely to last beyond lockdowns.
  
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• Dominion files $1.6 billion defamation lawsuit against Fox News over U.S. election claims

  26-03-2021 14:54
  
  The latest defamation suit by the voting-machine company alleges the cable news network broadcast “devastating lies.”
  
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• TikTok invites users to #AskTheCEOs for advice in first work from Gravity Road

  26-03-2021 14:18 via campaignlive.co.uk
  
  No, they're not talking about Elon Musk and Tim Cook.
  
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• Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

  26-03-2021 14:06 via campaignlive.com
  
  A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.
  
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• How brands should think about representation of Black women in creative

  26-03-2021 14:00
  
  OWN and SeeHer debut new guide to help frame authentic images and storylines.
  
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• Wickes tackles ‘housebarrassment’ in a coming-of-age ad by VCCP

  26-03-2021 11:29 via campaignlive.co.uk
  
  Campaign first launched in 2019.
  
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• Ikea names agency veteran Linus Karlsson as chief creative officer

  26-03-2021 11:24 via campaignlive.co.uk
  
  Former McCann creative boss to work across marketing and product development.
  
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• Ladbrokes hires Neverland for Euro 2020 brief

  26-03-2021 11:21 via campaignlive.co.uk
  
  Betting company has hired Neverland to create its advertising around the upcoming Euro football tournament.
  
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• Pepsi and Peeps have a baby, and New York set to legalize weed: Friday Wake-Up Call

  26-03-2021 11:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Care for a Peepsi?Good morning! Easter is right around the corner and Pepsi has the perfect partnership lined up with holiday favorite Peeps. Together, the soda brand and candy brand are selling a limited edition marshmallow cola. News of the soda made the
  
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• Time Out partners Instagram for at-home Holi festival

  26-03-2021 10:48 via campaignlive.co.uk
  
  Instagram content creators will stream live sessions.
  
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• Group M warns advertisers of TV bottleneck with spend set to flood back into market

  26-03-2021 10:48 via campaignlive.co.uk
  
  Don’t wait and see, advises media buyer.
  
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• Watford duo (finally) land creative roles as Guappp 'merges' with The Corner

  26-03-2021 10:47 via campaignlive.co.uk
  
  Creative duo launched Guappp last year in a bid to enter adland.
  
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• Waitrose to sponsor Graham Norton show on Virgin Radio

  26-03-2021 10:39 via campaignlive.co.uk
  
  Brand won't have to compete with radio spots for attention because the weekend show has no ad breaks.
  
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• What brands can learn from the Cinnamon Toast Crunch shrimp moment

  26-03-2021 10:30
  
  A more effective first response may have helped General Mills move on. 
  
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