Advertising news

• Fortnight Collective taps CPB exec Adam Chasnow as its first chief creative officer

  23-03-2021 19:27
  
  Ten-year vet of the MDC shop joins the Boulder brand accelerator as it sets sights on going from "good to great."
  
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• Facebook gives brands new weapons to fight pirates and counterfeiters

  23-03-2021 17:50
  
  New tools allow rights holders to claim money from videos and find knock-off goods with image searches.
  
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• Watch the newest commercials on TV from Airbnb, Ram Trucks, Indeed and more

  23-03-2021 17:33
  
  Ram Trucks tells the tale of a man who goes out of his way to be neighborly (with a little help from his trusty truck). 
  
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• Unit9 eyes more Campaign Tech Awards glory with shortlist lead

  23-03-2021 17:10 via campaignlive.co.uk
  
  Unit9 and MediaCom are this year's most shortlisted companies.
  
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• ISBA pushes ahead with Origin project despite hesitancy from TV broadcasters

  23-03-2021 17:09 via campaignlive.co.uk
  
  Digital platforms including Google and Facebook have agreed to independent measurement of their campaigns.
  
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• Pick of the Week: Replens MD’s portrayal of older people is refreshing

  23-03-2021 17:00 via campaignlive.co.uk
  
  The campaign has won TfL’s third Diversity in Advertising competition.
  
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• What we really need from ‘the future of work’

  23-03-2021 16:26
  
  Never mind flextime and hybrid workforces—the future of work should be about a few very simple, old-fashioned things.
  
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• Fuse Media launches new brands, streaming arm at its first post-acquisition upfront

  23-03-2021 16:00
  
  The entertainment company, which filed for bankruptcy in 2019, is now controlled by a Latino-led management group.
  
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• MadeBrave introduces three-pronged flexible working model for all staff

  23-03-2021 14:49 via campaignlive.co.uk
  
  Policy follows the first Scotland-specific research into the impact of Covid on working patterns.
  
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• Why Omnicom Media Group is separating ‘activation’ from ‘investment’

  23-03-2021 14:35 via campaignlive.com
  
  The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.
  
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• Last chance for tickets: Ad Age Next Food & Beverage takes place today

  23-03-2021 14:15
  
  The virtual conference delves into the ever-shifting landscape of restaurants and consumer packaged goods.
  
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• Roku looks to help brands create ads for streaming with new brand studio

  23-03-2021 14:00
  
  Streaming giant wants to encourage marketers to consider streaming-first approaches.
  
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• Roku look to help brands create ads for streaming with new brand studio

  23-03-2021 14:00
  
  Streaming giant wants to encourage marketers to consider streaming-first approaches.
  
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• Reckitt rebrands as Reckitt, which is what people called it anyway

  23-03-2021 13:45
  
  Bowing to popular usage, company gives up nearly 12-year battle to get people to call it RB.
  
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• Verizon Media unveils initiatives to improve accessibility for the disabled

  23-03-2021 13:00
  
  Yahoo will implement universal closed captioning on all of its videos starting April 1.
  
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• A majority of CMOs admit to missing goals due to a lack of team resources, study finds

  23-03-2021 13:00
  
  The CMO Council suggests members consider hiring part-time marketing leaders. 
  
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• Claudia Winkleman fronts latest #WeCreateExperiences campaign

  23-03-2021 12:29 via campaignlive.co.uk
  
  A social campaign will culminate with a day of action on 30 March.
  
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• 10 Brands and Organizations Rocking TikTok Marketing

  23-03-2021 11:30 via feeds.adweek.com
  
  Did you know that TikTok is set to reach 1.2 billion average monthly active users in 2021? Download our guide, created with Student Beans, for an inside look at what it takes to create content that engages, entertains and converts Generation TikTok. Even if you're not active on TikTok, odds are you've seen the OceanSpray/Nathan...
  
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• Telegraph outsources print ad sales to Daily Mail owner

  23-03-2021 11:10 via campaignlive.co.uk
  
  It is a significant step for two rivals to collaborate.
  
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• Remote work opens new doors for the agency-brand relationship: Tuesday Wake-Up Call

  23-03-2021 11:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Bending the rulesThe pandemic is far from over, but there is light at the end of the tunnel, and agencies and brands are beginning to wonder what their relationships will look like once air travel and business lunches are options again.“Working from home has leveled the
  
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• Adnatomy: How Fiverr Made Its Four Seasons Total Landscaping Super Bowl Ad

  23-03-2021 11:00 via feeds.adweek.com
  
  One of the most topical and enduring Super Bowl 2021 ads came from Fiverr, an online marketplace for creative freelancers. In the campaign from Publicis New York, Four Seasons Total Landscaping owner Marie Siravo guides viewers around a fantastical version of her business--which also happened to be the location of Rudy Giuliani's infamous Nov. 7...
  
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• 33 Leading Execs Make Up Adweek’s First Mediaweek Council

  23-03-2021 11:00 via feeds.adweek.com
  
  Thirty-three of the industry's foremost media and marketing executives will make up the first class of the Mediaweek Council. The council's mission will be to amplify best practices and forward-thinking methods for the media-buying space. Brand safety, transparency, targeting and scalability across platforms will be top of mind for the council, who will also help...
  
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• Initiative UK launches health division and appoints Richard Springham as MD

  23-03-2021 10:42 via campaignlive.co.uk
  
  The launch follows the introduction of Initiative Health in the US.
  
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• Bringing Refreshment to Britain’s sense of humour, 60 seconds at a time: an appreciation of Terry Lovelock

  23-03-2021 10:35 via campaignlive.co.uk
  
  Remembering copywriter Terry Lovelock, who passed away in February at the age of 84.
  
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• Pandemic puts indelible stamp on brand-agency relationships

  23-03-2021 10:30
  
  With teams only a Zoom call away, agency of the future could be largely virtual with fewer in-person collaborations.
  
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• Ad world looks to the future of work post-COVID

  23-03-2021 10:30
  
  2021 will bring new challenges in navigating hybrid workplaces.
  
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• Creme Egg offers far-from-ornate commemorative plates in next stage of 'Goobilee' celebrations

  23-03-2021 10:23 via campaignlive.co.uk
  
  Plates inspired by Japanese art of Kintsugi.
  
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• R/GA's Tiffany Wolfe on nurturing talent and culture as agency emerges from a tumultuous 2020

  23-03-2021 10:00
  
  Global chief creative officer discusses managing in a pandemic, digital transformation and her evolving leadership style.
  
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• R/GA's Tiffany Rolfe on nurturing talent and culture as agency emerges from a tumultuous 2020

  23-03-2021 10:00
  
  Global chief creative officer discusses managing in a pandemic, digital transformation and her evolving leadership style.
  
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• Online ads are turning off consumers—where's why

  23-03-2021 10:00
  
  Less is more when it comes to online advertising, the new report from Magna and IPG's Mediahub found.
  
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• Online ads are turning off consumers—here's why

  23-03-2021 10:00
  
  Less is more when it comes to online advertising, the new report from Magna and IPG's Mediahub found.
  
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• Amid a ‘Learning Revolution,’ the UK’s Largest Remote University Taps Agency 23red

  23-03-2021 09:00 via feeds.adweek.com
  
  LONDON--Britain's largest distance-learning institution, The Open University, has hired agency 23red in a bid to attract more students and employment partners. The strategy for this year's campaign is described by the agency as "flexible" and "responsive," and will target the four nations of the U.K. to showcase the university as a destination for flexible and...
  
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• Ruffles’ New Ad for Mexico Wants to Help Men Worry Less About What Society Expects of Them

  23-03-2021 07:00 via feeds.adweek.com
  
  PepsiCo snack brand Ruffles' new campaign in Mexico aims to showcase men as most attractive when they're confidently and openly being themselves. Developed by New Macho, the male marketing specialist division within U.K.-based agency BBD Perfect Storm, the campaign "Libra tu Sabor"--"Unleash Your Flavor"--attempts to redefine the portrayal of men within one of PepsiCo's largest...
  
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• Chris Hemsworth Obscenely Shreds Chris Hemsworth in an Unfiltered Ad for Centr, His Fitness App

  23-03-2021 00:29 via feeds.adweek.com
  
  If you're one of Chris Hemsworth's 47.4 million Instagram followers, you may have seen an ad for Centr, the fitness and wellness app the Hollywood star launched to gives users access to the team of experts behind his famously ripped body. It's a rather difficult clip to forget: Instead of simply singing the praises of...
  
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