Advertising news

• This Striking Newspaper Campaign Shows Just How Rarely Women Are Covered in Sports

  12-03-2021 23:58 via feeds.adweek.com
  
  If you've followed the WNBA or the Women's National Soccer League over the years, you're likely aware of the deep inequity that exists in sports coverage--and sports more generally. But it can still be a staggering experience to see this coverage gap distilled into striking visuals. Agency Havas Lisbon recently teamed up with advocacy group...
  
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• Target to Switch to Hybrid Remote and On-Site Work Model

  12-03-2021 23:33 via feeds.adweek.com
  
  In another sign of changing times, department store chain Target told employees yesterday that it is switching to a hybrid remote and on-site work model. Target provided the information to Adweek via email. Melissa Kremer, Target's chief human resources officer, told its global headquarters team members that the retailer is shuttering its offices at the...
  
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• Instagram Marks Pi Day With Women in STEM Stickers

  12-03-2021 22:30 via feeds.adweek.com
  
  Instagram released a set of new stickers saluting women in STEM (science, technology, engineering and mathematics) just in time for Pi Day (March 14). The stickers were designed by Amanda Phingbodhipakkiya, a multidisciplinary artist, educator, STEM advocate and TED speaker, who recently released public art series I Still Believe in Our City, displayed around New...
  
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• Brand endorsement potential of Meghan Markle and Prince Harry revealed in new poll

  12-03-2021 21:22
  
  Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of Oprah interview.
  
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• Funny TV ads are on the rise, and how brands are (or aren’t) prepping for the coming data lockdown: Datacenter Weekly

  12-03-2021 21:13
  
  Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.The $69.3 million JPG“After a flurry of more than 180 bids in the final hour, a JPG file made by Mike Winkelmann, the digital artist known as Beeple, was sold on Thursday by Christie’s in an online auction for $69.3 million with fees,” The New York Times’ Scott Reyburn reports. “The price was a n
  
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• Ikea Just Turned Its 2021 Catalog Into a 4-Hour Podcast

  12-03-2021 20:53 via feeds.adweek.com
  
  For Ikea fans, options are limited these days for browsing its newest collections of home goods. The retailer suspended printing its catalog in late 2020 after 70 years, and not everyone feels safe roaming its expansive stores in person. So the brand--alongside agency Ogilvy New York--decided to create a new way to explore Ikea's digital...
  
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• Visible CMO Minjae Ormes on Following Your Own Compass

  12-03-2021 20:24 via feeds.adweek.com
  
  Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason--and that reason was based on her own criteria. "I was ready for more meaning--ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I...
  
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• Streamers Corner the Young Adult Market With Teen Shows Like Generation

  12-03-2021 20:03 via feeds.adweek.com
  
  Some of the stars of HBO Max's newest series, Generation, bristle when their show--a half-hour comedy-drama about a group of high schoolers--is compared to other teen dramas. "For some reason, when you focus on young people, and you show them authentically, everyone's like, 'Oh, these [shows] are exactly the same,'" Justice Smith, who plays Chester...
  
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• OKRP toasts spring, and a new shop opens for working moms: Agency Brief

  12-03-2021 20:00
  
  Plus, MullenLowe adds to client cupboard, and Small Agency Awards judges coming soon.
  
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• Google slams Microsoft over support for media antitrust bill

  12-03-2021 19:23
  
  Google accuses Microsoft of engaging in “naked corporate opportunism” by backing a proposal that would allow media organizations to band together to negotiate with Google and Facebook.
  
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• Amazon Music Launches Interactive Artist Merch Shop to Replicate In-Person Experiences

  12-03-2021 19:17 via feeds.adweek.com
  
  About a year after the pandemic was declared a national emergency in America, concerts are still scarce and music lovers have lost touch with the intimate, interactive, in-person experiences they once had with their favorite artists. To give artists a new way to engage with their fans, Amazon Music has launched an integration of artist...
  
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• Ulta Beauty Taps President Dave Kimbell As CEO

  12-03-2021 18:48 via feeds.adweek.com
  
  Releasing its fourth quarter results, Ulta Beauty announced president Dave Kimbell will succeed Mary Dillon as its next CEO in June. Dillon, meanwhile, will become executive chair of the beauty retailer's board of directors, a role she intends to serve in for one year. "It has been the honor of my career to lead the...
  
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• AT&T now expects up to 150 million HBO Max subscribers

  12-03-2021 18:44
  
  HBO Max and HBO had about 41 million subscribers combined at the end of the fourth quarter.
  
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• HBO Max’s Ad-Supported Tier Will Have Everything But New Theatrical Releases

  12-03-2021 18:38 via feeds.adweek.com
  
  HBO Max's ad-supported tier, which is slated to debut in June, will come with just about every piece of programming contained in HBO Max's current ad-free offering. But it will be missing one big chunk of programming: The day-and-date film releases from Warner Bros. debuting monthly on the service throughout 2021. And while the company...
  
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• Watch the newest commercials on TV from Audi, Chevron, Mrs. Meyer’s and more

  12-03-2021 18:25
  
  Chevron wants you to know that it’s investing in “lower-carbon technologies.” 
  
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• Are Podcast Ads Just More Noise?

  12-03-2021 18:04
  
  With over 100 million Americans tuning into podcasts every month, advertisers are paying attention as this medium has developed into a targeted, measurable marketing channel. When done right, the format offers opportunities for marketers looking to incorporate content into programs in ways that pay off for brands.
  
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• Sony creates 3D experience for Tate McRae

  12-03-2021 17:03 via campaignlive.co.uk
  
  The campaign showcases Sony's Spatial Reality Display.
  
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• Clubhouse: How to End a Room

  12-03-2021 16:55 via feeds.adweek.com
  
  After you create a Room on Clubhouse, you'll have the option to close (or "end") the Room whenever you want. Our guide will show you how this is done. Note: These screenshots were captured in the Clubhouse application on iOS. Step 1: On the screen for the Room you want to end, tap the three...
  
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• Aldi throws more dough at Bake Off sponsorship

  12-03-2021 15:48 via campaignlive.co.uk
  
  Discount grocer's idents will feature in Channel 4's expanding universe of televised competitive baking.
  
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• Aldi sprinkles £4m on Bake Off sponsorship expansion

  12-03-2021 15:48 via campaignlive.co.uk
  
  Discount grocer's idents will feature in Channel 4's expanding universe of televised competitive baking.
  
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• Three-quarters of adlanders would consider returning to office before getting vaccine

  12-03-2021 15:07 via campaignlive.co.uk
  
  Campaign poll reveals staff at media owners are the most willing to take the risk.
  
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• Starting gun fired for new Government ad roster

  12-03-2021 15:06 via campaignlive.co.uk
  
  Bids due in by 21 April for places on next strategic agency framework.
  
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• Lego debuts in-house kids creative studio as sales soar

  12-03-2021 14:00
  
  Lego is creating its own in-house kids studio as it integrates young creativity into its marketing with teen influencers.
  
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• Virgin Atlantic and Holidays launch review after split with AMV

  12-03-2021 13:36 via campaignlive.co.uk
  
  Embattled agency has lost several other major clients in the last year.
  
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• Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

  12-03-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year laterGood morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000
  
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• Mike Tyson pitches Mike’s Hard seltzer and Buffalo Wild Wings brings betting to restaurants: Trending

  12-03-2021 11:30
  
  The week’s biggest moves, hits and misses and newsmakers.
  
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• Inside Bodyform's Pain Museum

  12-03-2021 11:17 via campaignlive.co.uk
  
  Experience is part of campaign to mark Endometriosis Awareness Month.
  
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• Heineken recruits celebs to deliver drinks through home windows in a cherry picker

  12-03-2021 11:17 via campaignlive.co.uk
  
  Singer Sophie Ellis-Bextor is among the celebrities serving alcohol-free lager through home windows in the latest campaign to promote Heineken 0.0.
  
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• NHS partners Snapchat to drive up organ donation awareness

  12-03-2021 10:56 via campaignlive.co.uk
  
  The campaign uses body tracking technology to pinpoint donatable organs.
  
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• HBO Max Launches Pa’lante Initiative to Amplify Latinx Voices

  12-03-2021 01:53 via feeds.adweek.com
  
  HBO Max is looking toward a more equitable future in media and entertainment with a campaign that champions Latin and Latin American creators. On Wednesday, WarnerMedia and HBO Max announced its new, Latinx-focused audience initiative, HBO Max Pa'lante. The campaign will highlight what the company refers to as "culturally relevant programming" while celebrating the idea...
  
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• Bitmoji Releases Classic Nickelodeon Collection of Attire for Snapchat Avatars

  12-03-2021 00:45 via feeds.adweek.com
  
  Bitmoji Thursday released a collection of nostalgic Nickelodeon outfits for Snapchatters to dress their avatars in. Snapchat users can choose from nine curated outfits highlighting Nickelodeon shows from the 1980s and 1990s including Garfield, Rugrats, SpongeBob SquarePants and Teenage Mutant Ninja Turtles. They can also mix and match from all of the offerings in the...
  
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• Milwaukee Bucks’ President and CMO on Taking a Stand and Innovating Virtual Experiences

  12-03-2021 00:24 via feeds.adweek.com
  
  During their 2020 season, the Milwaukee Bucks had the NBA's best record, the league's Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando...
  
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• Musical Artists Are Putting the Audio in Audio Feature Twitter Spaces

  12-03-2021 00:05 via feeds.adweek.com
  
  As audio feature Twitter Spaces continues to gain traction, the music community is taking notice and taking the "audio" element to heart. Twitter shared some examples of artists taking advantage of its Clubhouse clone this week: 5 Seconds of Summer hosted its first Twitter Space to "chat shit in real time" Thursday. Finneas held the...
  
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