Advertising news

• Disney Super Bowl Ad Encourages Streaming Fans to Bundle Up

  05-02-2021 23:54 via feeds.adweek.com
  
  Disney will return to the Super Bowl for the second year in a row. But this time, it won't just be highlighting streaming service Disney+--it'll highlight three services. In a 30-second spot that will air during the fourth quarter of the game, the media company will promote its Disney Bundle, which includes its three streaming...
  
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• Super Bowl Alert: Inclusivity scorecard, telecom wars and deja vu

  05-02-2021 23:53
  
  Hello Super Bowl junkies,I’m Jeanine Poggi, Ad Age’s senior editor, counting down the final days to Super Bowl LV. Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl Alert newsletter. Sign up right here to get them in your email. Inclusivity scorecardSuper Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the advertising world ha
  
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• Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All Time

  05-02-2021 23:52 via feeds.adweek.com
  
  Could a state-of-the-art AI write a Super Bowl ad premise on par with some of the most well-received Big Game ads in history? In Adweek's ongoing experimentation with our Super Bowl Bot--an AI that taps sophisticated language-generation tech to create Super Bowl ad concepts--we wanted to see how the machine learning system would approach some...
  
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• Magnite buys video ad platform SpotX for $1.17 billion

  05-02-2021 23:08
  
  The deal could continue a wave of consolidation as industry adjusts to changing audience habits.
  
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• We're stressed out and burned out, and loving it: Agency Brief

  05-02-2021 22:22
  
  Plus, Grey London gets a new president and everyone misunderstands Sara Lee.
  
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• Publicis Reinforces US Leadership, Names US COO

  05-02-2021 22:06 via feeds.adweek.com
  
  In a move it is positioning as a further investment in its country model, Publicis added members to its U.S. leadership team and appointed a chief operational officer for the region. Publicis appointed Tim Jones as chief operating officer, Publicis Groupe Marketing Services U.S. In the new role, Jones will lead the creative, digital experience,...
  
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• After Being Held at Arm’s Length, DraftKings Gets Its Super Bowl Ad Embrace

  05-02-2021 20:56 via feeds.adweek.com
  
  Just 11 months after the pandemic paused professional sports and put a halt to DraftKings' entire operation--costing the company millions--the sports betting platform has made it to the Super Bowl. With all the pomp and circumstance surrounding the Big Game, it's easy to overlook the fact that DraftKings' moment in Sunday's spotlight--the brand is running...
  
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• Live From the Super Bowl Ads, It’s—a Lot of Saturday Night Live Alums

  05-02-2021 20:55 via feeds.adweek.com
  
  The biggest challenge for this year's Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment, political turmoil and a deadly pandemic. And several marketers came to the same conclusion: Hire a Saturday Night Live alum--two, if possible--to bring audiences some comic relief during the Big...
  
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• Profiles in Black Creativity: Kevin Miles Draws Attention to Child Labor

  05-02-2021 20:49 via feeds.adweek.com
  
  For Black History Month, Adweek has partnered with agency owner Derek Walker on a series that highlights the creative work, perspectives and successes of Black industry professionals. Today, we feature the work of Kevin Miles, a copywriter, creative director and writer. In his own words, he shares why an ad he created for the Longhand...
  
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• 2 Super Bowl Ads Used the Same Stock Clip, Showing Why Exclusivity Is Worthwhile

  05-02-2021 20:41 via feeds.adweek.com
  
  The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren't turning to stock video for an ad running on such a massive stage. But this is, of course, not like most years. With commercial production still heavily limited by the Covid-19 pandemic, stock...
  
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• The First Blind Man to Climb Mount Everest—and Other Athletes—Star in Guaranteed Rate’s First Super Bowl Ad

  05-02-2021 20:39 via feeds.adweek.com
  
  When Erik Weihenmeyer lost his vision at 14, he was terrified. But it wasn't necessarily not being able to see that scared him--it was the idea of missing out on adventure. Determined to live a life without barriers, he took up wrestling, learned to kayak and eventually, became the first blind man to reach the...
  
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• Droga5 Global Chief Creative Officer Neil Heymann to start new venture with Publicis

  05-02-2021 19:43
  
  Agency vet had moved into worldwide creative role to bolster Droga's expansion plans following acquisition by Accenture Interactive.
  
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• T-Mobile claims its ad was banned from the Super Bowl

  05-02-2021 19:39
  
  The NFL-themed commercial was rejected due to a protected rights deal with the NFL’s official telco sponsor, company says.
  
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• Super Bowl LV advertisers tackle diversity, inclusion with mixed results

  05-02-2021 19:04
  
  A look at some of the biggest strides and setbacks in inclusivity in the Big Game ads.
  
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• Watch: The top 5 Super Bowl ads you need to know about (for now)

  05-02-2021 18:25
  
  With the Super Bowl right around the corner, here's a look at our favorites so far. 
  
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• Creative showcase #SheTakesOver aims bigger for 2021

  05-02-2021 17:43 via campaignlive.co.uk
  
  Adam & Eve/DDB-led awareness raiser invites applications for March celebration.
  
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• TfL set to launch media review

  05-02-2021 17:19 via campaignlive.co.uk
  
  WPP's Wavemaker is the incumbent.
  
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• National Express taps M/SIX for post-lockdown relaunch

  05-02-2021 16:28 via campaignlive.co.uk
  
  WPP-backed media agency beat three rivals with its "experience is believing" strategy.
  
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• Tim Jones named chief operating officer of Publicis Groupe Marketing Services in U.S.

  05-02-2021 16:23
  
  Dave Penski succeeds him as CEO, Publicis Media Americas.
  
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• American Beauty meets Fashion Week for Galaxy refresh

  05-02-2021 15:56 via campaignlive.co.uk
  
  Campaign by AMV BBDO highlights new-look packaging for the Mars-owned chocolate bar.
  
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• Campaign's February issue is out now

  05-02-2021 15:36 via campaignlive.co.uk
  
  Highlights include a comprehensive feature on why the industry should create a welcoming and safe space for those with neurodiverse conditions, a survey of the TV market and a trip down memory lane with Tess Alps.
  
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• Universal Music Group says Triller does not pay its bills, removes its artists from app

  05-02-2021 15:32
  
  Label accuses social startup of "shamefully" holding back payments for rights.
  
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• The business of brands on the go

  05-02-2021 15:30
  
  An updated version of the Ad Age app is here!Read the latest Ad Age articles, refer back to your favorite ones and share relevant news with your network directly from your phone and tablet. Plus, hear about breaking marketing and advertising news as it’s unfolding with push notifications on your lock screen.The Ad Age app is free to download from the App Store and Google Play, with a small sampling of articles. Subscribers get full access to all content, including breakdowns of the biggest
  
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• TikTok partners British fashion design talent scheme

  05-02-2021 15:20 via campaignlive.co.uk
  
  The social platform will host a Newgen venue at London Fashion Week in September.
  
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• Initiative lands £8m Bupa media account

  05-02-2021 13:56 via campaignlive.co.uk
  
  Private healthcare provider switches to IPG agency after competitive pitch.
  
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• Paramount creates a star trek and could the Boss be in the Bowl? Friday Wake-Up Call

  05-02-2021 11:57
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Glory days for Jeep?Only two days left until advertising’s biggest event and advertisers are still unveiling their commercials—or, in the case of Jeep, trying to keep them under tight wraps. We say trying because, despite the com
  
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• Super Bowl commercial creators reveal the ads they wish they'd made, the ones they love that everyone else hates—and more

  05-02-2021 11:30
  
  Plus, some little-known facts about previous ads—and the challenges of making commercials mid-pandemic.
  
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• Bond with gran through Xbox, says Microsoft to teens

  05-02-2021 11:29 via campaignlive.co.uk
  
  Short films promote the console brand’s initiative to help elderly people.
  
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• Watch live at 11 a.m. ET: The top 5 Super Bowl ads you need to know about (for now)

  05-02-2021 11:00
  
  With the Super Bowl right around the corner, here's a look at our favorites so far. 
  
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• Watch live at 11 a.m. EST: The top 5 Super Bowl ads you need to know about (for now)

  05-02-2021 11:00
  
  With the Super Bowl right around the corner, here's a look at our favorites so far. 
  
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• Cantu Beauty sponsors mentorship initiative for Black-owned beauty brands

  05-02-2021 11:00
  
  Partnering with 25 Black Women In Beauty, Cantu selected three winners for its "beauty business accelerator" program.
  
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• Two gamers find love in a virtual world for Virgin Media campaign

  05-02-2021 10:32 via campaignlive.co.uk
  
  'Faster brings us closer' shows romance blossoming in the world of online gaming.
  
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• Grey London elevates Laura Jordan Bambach to president

  05-02-2021 09:38 via campaignlive.co.uk
  
  Jordan Bambach will continue to serve as creative leader of the UK operation, while taking a bigger role within the network.
  
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• Amazon cuts adspend for first time in 17 years

  05-02-2021 09:28 via campaignlive.co.uk
  
  Pandemic led to lower costs for top global advertiser.
  
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• David Dobrik Puts Frank’s RedHot on Everything, Including Himself

  05-02-2021 01:35 via feeds.adweek.com
  
  David Dobrik, meet Frank's RedHot: 100 gallons of Frank's RedHot, to be exact. As part of the hot sauce brand's efforts surrounding Super Bowl 2021, former New York Giants quarterback and two-time Super Bowl winner Eli Manning asked Dobrik in a tweet, "How would you feel about letting me pour a ridiculously big bottle of...
  
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• Peloton plots marketing return

  05-02-2021 01:10
  
  Peloton is planning to return to marketing after a pullback early in the pandemic.
  
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• Gatorade lures new CMO from Nike

  05-02-2021 01:02
  
  Former NFL player Kalen Thornton takes the helm at the PepsiCo-owned sports drink behemoth. 
  
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• Facebook, Instagram TikTok, Twitter Go After Sellers of Hijacked Accounts

  05-02-2021 00:50 via feeds.adweek.com
  
  Facebook/Instagram, TikTok and Twitter took aim at people trading and reselling hijacked accounts with desirable usernames, seizing control of hundreds of accounts across their platforms this week, KrebsOnSecurity reported Thursday. According to the security- and cybercrime-focused blog, many of the accounts that were banned belonged to some of the most active members of OGUsers, which...
  
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• Pinterest Posts Strong Revenue Gains in Q4 as Pinners Seek Ideas and Inspiration

  05-02-2021 00:46 via feeds.adweek.com
  
  The pandemic forced people to rethink their ways of life and businesses to come up with new strategies on the fly in 2020, paving the way for Pinterest, a platform where people turn for ideas to thrive. On Thursday, the company reported $706 million in revenue for the fourth quarter of 2020, up 76% from...
  
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• Snaphchat CEO hints at ads in Spotlight and praises Apple for 'high integrity' on privacy

  05-02-2021 00:05
  
  Snapchat reveals strategy to work closely with Apple, and notes growth in Spotlight in earnings call.
  
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• Snapchat Spotlight hits 100 million users, and ad revenue rose to $911 million

  05-02-2021 00:05
  
  Messaging app releases fourth-quarter results that showed higher adoption from brands and creators.
  
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• Snapchat CEO hints at ads in Spotlight and praises Apple for 'high integrity' on privacy

  05-02-2021 00:05
  
  Snapchat reveals strategy to work closely with Apple, and notes growth in Spotlight in earnings call.
  
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