Advertising news

• Bass Pro and Cabela’s Super Bowl Ad Urges Cooped-Up Americans to Get Outside

  04-02-2021 23:58 via feeds.adweek.com
  
  This Sunday, outdoor outfitter Bass Pro Shops will run its first Super Bowl ad, a 60-second spot co-branded with sister chain Cabela's. The competitors merged in 2017 with Springfield, Mo.-based Bass Pro's $4 billion acquisition of Nebraska-based Cabela's. The spot builds on the idea that Americans have largely been homebound over the past year and...
  
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• PepsiCo Puts the Spotlight on Rockstar Energy Drinks

  04-02-2021 23:24 via feeds.adweek.com
  
  Although founded in 2001, energy drink brand Rockstar has never advertised on TV. That's mainly because it's never been marketed as something members of the general public--or people who aren't young men interested in video games or extreme sports -- would want. That's about to change. Nearly a year after acquiring Rockstar Energy Beverages for...
  
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• Pinterest revenue jumps thanks to strong holiday season

  04-02-2021 23:12
  
  Sales gained 76% to $706 million, topping analysts’ estimates
  
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• Snapchat Spotlight Has Already Amassed 100 Million Users

  04-02-2021 22:54 via feeds.adweek.com
  
  Snap has made a big bet on user-generated video, doling out $1 million a day since December to top creators trying their hand at Spotlight, the company's new TikTok rival. That $1 million a day was supposed to expire after the new year, but the company kept it going. Something must've gone right. In its...
  
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• FuboTV signs on to Unified ID 2.0, an industry-wide approach to internet identity

  04-02-2021 22:43
  
  The collaboration, spearheaded by The Trade Desk, aims to create an alternative to third-party cookies
  
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• How First-Time Advertisers Helped ViacomCBS Win Ahead of Super Bowl 55

  04-02-2021 22:31 via feeds.adweek.com
  
  As the ViacomCBS ad sales team worked to sell Super Bowl ads in the middle of a pandemic, it took a different approach, and aggressively courted first-time advertisers that had thrived amid Covid-19. On Sunday night, the payoff of those efforts will be clear by the number of freshman brands in the game: 17 in...
  
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• Super Bowl Alert: Boss sighting, back to nature, and social bowl kicks off

  04-02-2021 22:13
  
  Hello Super Bowl junkies,
  I’m Jeanine Poggi, Ad Age’s senior editor, counting down the final days to Super Bowl LV. With kickoff just days away—CBS will air the game on Feb. 7—Ad Age brings you breaking news, analysis and first looks at the high-stakes, Big-Game commercials, all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.The Boss sightingCould it be true? Bruce Springsteen, who has actively avoided appearing in ad
  
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• Celebrities Ascend ‘Paramount Mountain’ in Paramount+ Super Bowl Ad

  04-02-2021 22:12 via feeds.adweek.com
  
  Droga5's "Journey to the Peak" campaign for ViacomCBS' upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit. "Journey to the Peak" began its ascent...
  
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• Torrey Smith on Why He’ll Work With Purpose-Driven Brands

  04-02-2021 22:07 via feeds.adweek.com
  
  Here's the thing you really want to know from Torrey Smith about Super Bowl 2021: He's betting on the Kansas City Chiefs over the Tampa Bay Buccaneers. Looking ahead to the Big Game on Sunday, Smith, a former NFL wide receiver and two-time Super Bowl champion, told Adweek chief brand officer Danny Wright that although...
  
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• FuboTV Is the First Streamer to Join Unified ID 2.0

  04-02-2021 22:05 via feeds.adweek.com
  
  FuboTV, a sports-focused virtual pay TV provider, is the first streaming service to join Unified ID 2.0, an open-source identity framework led by The Trade Desk. The addition of FuboTV, which has 455,000 paid subscribers as of last November, now adds a connected TV footprint to Unified ID 2.0. CTV accounted for 93% of FuboTV's...
  
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• Bass Pro Shops and Cabela’s to air first Super Bowl spot

  04-02-2021 20:24
  
  The 60-second ad celebrates the outdoors at a time when consumers need it most.
  
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• See celebs scale Paramount+ logo in Super Bowl campaign

  04-02-2021 18:51
  
  Watch Snooki, Spongebob and "Survivor" host Jeff Probst make cameos while ascending the new streaming service’s "mountain of entertainment."
  
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• Opinion: Who will show up to your Super Bowl party?

  04-02-2021 18:41
  
  Don’t behave differently at the Big Game than you would anywhere else. Nobody likes a fake.
  
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• Will Bruce Springsteen be in Jeep’s Super Bowl ad?

  04-02-2021 18:20
  
  The Boss was in Nebraska for a big ad shoot, according to local reports.
  
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• CNN’s Jeff Zucker announces year-end exit amid post-Trump war with Fox

  04-02-2021 18:01
  
  The longtime broadcast executive has been president of CNN since 2013.
  
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• Guaranteed Rate makes its national Super Bowl debut with a 60-second spot

  04-02-2021 17:32
  
  The mortgage lender’s ‘Believe You Will’ campaign focuses on athletes and positive thinking.
  
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• How COVID-19 has changed marketing forever

  04-02-2021 17:29
  
  Although marketing and advertising ticked back up in the second half of 2020, businesses and brands looking ahead are asking, will 2020 ultimately be seen as a point of dramatic changes in the industry—or an anomaly? 
  
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• Triller quits Super Bowl ad ambitions, instead plans to host its own game

  04-02-2021 17:09
  
  Video app said it 'prepared' to do a spot, but will now work with startup VersusGame on fan contest.
  
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• Brands take the Super Bowl’s second biggest stage: social media

  04-02-2021 16:13 via campaignlive.com
  
  Brands are seizing on the Super Bowl buzz on social media platforms.
  
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• 5 trends to watch in Super Bowl LV commercials

  04-02-2021 15:41
  
  Themes for the Big Game ads include nostalgia, inclusivity and supporting small businesses.
  
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• Goda nyheter, föräldrar: Ikea creates Swedish language lessons for kids

  04-02-2021 15:15 via campaignlive.co.uk
  
  Sessions designed to keep kids entertained during lockdown.
  
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• Duncan Channon wins $40 million vaccination assignment for California

  04-02-2021 15:00
  
  The shop will be responsible for developing a multicultural campaign meant to strengthen public confidence in the COVID-19 vaccines. 
  
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• Pitch Update: KFC delves into the agency mega bucket for a new CRM shop

  04-02-2021 14:07 via campaignlive.co.uk
  
  MediaSense has been appointed to oversee the government’s selection process for media planning and buying this year
  
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• Campaign podcast: Becoming creative 'factories' and ditching line managers

  04-02-2021 12:24 via campaignlive.co.uk
  
  Rob Pierre, founder and CEO of Jellyfish, talks about trying to expand his digital marketing business during a pandemic and why he's been tearing down traditional management structures.
  
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• How Jeff Bezos obsessed over consumers but missed community, plus more Super Bowl ads: Thursday Wake-Up Call

  04-02-2021 12:05
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Bezos’ legacyAd Age explores the departure of Jeff Bezos from the Amazon CEO role this week. The tech innovator certainly made his mark on the world, creating a company that pretty much fulfilled his vision as the “everything store.” But, as with everything
  
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• FCB Health campaign combats racial bias in cancer research

  04-02-2021 11:30
  
  'The Trial for #ClinicalEquality' coincides with World Cancer Day.
  
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• ASA tells brands and influencers not to use misleading beauty filters

  04-02-2021 11:23 via campaignlive.co.uk
  
  The Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories.
  
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• Why so many auto brands are sitting out the Super Bowl

  04-02-2021 11:00
  
  Ad production challenges, sales trends and image considerations amid COVID are keeping many automakers on the sidelines. 
  
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• How Cheetos, Nike, Facebook and others plan to own the Super Bowl social media conversation

  04-02-2021 11:00
  
  Virtual stadiums, interactive filters, football stars and loads of sweepstakes are this year’s Big Game social themes.
  
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• Chris Kenna's Brand Advance unveils diversity-focused creative division

  04-02-2021 09:58 via campaignlive.co.uk
  
  Brand Advance Creative is working with GSK and Brixton Finishing School.
  
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• Kantar bolsters ad measurement offerings with Google data integration

  04-02-2021 01:02
  
  Move comes as industry grapples with shift to user privacy and data protection.
  
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