Advertising news

• Inspiring Guinness Super Bowl spot features ‘GOAT’ Joe Montana

  03-02-2021 23:15 via campaignlive.com
  
  The ad addresses the hardships of the past year and assures us that ‘the greatest year is still ahead of us.’
  
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• Watch live Feb. 8 at 2:30 p.m. EST: How emotion played in the Big Game of advertising

  03-02-2021 22:30
  
  Watch the live broadcast here on Feb. 8 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.To RSVP, click here.After more than 50 years of Super Bowls, the only score most people care about after the Big Game is which commercials topped the list of best and most memorable ads. That is the art of the business. But now there are significant advances in the science of why ads work and the actual feelings they provoke in viewers.Tune in Monday,
  
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• Super Bowl Alert: Break out the tissues

  03-02-2021 22:02
  
  Hello Super Bowl junkies,
  I’m Jeanine Poggi, Ad Age’s senior editor, counting down the final days to Super Bowl LV. With kickoff less than a week away—CBS will air the game on Feb. 7—Ad Age brings you breaking news, analysis and first looks at the high-stakes, big-game commercials, all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.Risky betRobinhood, the trading app at the center of the stock market frenzy around GameStop
  
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• Watch the newest commercials on TV from Macy’s, Pizza Hut, Cadillac and more

  03-02-2021 21:26
  
  Pizza Hut hypes its $10 Tastemaker pizza special with a little help from Craig Robinson (Darryl from “The Office”) and Pac-Man. 
  
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• NBCUniversal to debut developer conference for its ad platform

  03-02-2021 20:00
  
  March event will reveal new technology, data and digital partnerships.
  
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• What Jeff Bezos' CEO move means for Amazon's future and his complicated legacy

  03-02-2021 19:54
  
  Innovator had a singular focus on consumers, but there are doubts about how he served community.
  
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• Honda puts big chunk of its media account into review

  03-02-2021 19:21
  
  The so-called Tier 2 business includes regional spending. 
  
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• Grocery startup Good Eggs taps former Walgreens CMO Vineet Mehra

  03-02-2021 18:32
  
  He will be chief growth and customer experience officer.
  
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• Skechers puts Tony Romo in another Super Bowl spot

  03-02-2021 18:10
  
  Skechers will return to the Super Bowl with a 30-second spot that again stars Tony Romo.
  
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• Jeep returns to the Super Bowl

  03-02-2021 17:59
  
  The brand is back in the Big Game after last year’s "Groundhog Day" hit.
  
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• Watch: Generation Next: What will it take to create a truly diverse workforce?

  03-02-2021 17:46
  
  Watch the live broadcast here on Wednesday, February 3 at
  11:30 a.m. EST—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.To RSVP, click here.Last summer, during the height of the pandemic lockdown, the 2020 edition of The List—the group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook—declared its core mission to confront unconscious bias by working to address the diverse talent crisis in the indust
  
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• United Airlines puts creative account in review

  03-02-2021 17:29
  
  Dentsu Mcgarrybowen, the incumbent, has held the business since 2011.
  
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• Watch live at 11:30 a.m. EST: Generation Next: What will it take to create a truly diverse workforce?

  03-02-2021 16:46
  
  Watch the live broadcast here on Wednesday, February 3 at
  11:30 a.m. EST—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.To RSVP, click here.Last summer, during the height of the pandemic lockdown, the 2020 edition of The List—the group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook—declared its core mission to confront unconscious bias by working to address the diverse talent crisis in the indust
  
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• See M&M’s as an everyday apology tool in its Super Bowl spot starring Dan Levy

  03-02-2021 16:16
  
  “Sorry I called you Karen,” one woman says to a neighbor named … Karen. 
  
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• Campaign refreshes subscription options

  03-02-2021 15:53 via campaignlive.co.uk
  
  Subscribers to The Knowledge will have access to more exclusive content.
  
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• Watch Toyota’s Super Bowl ad that profiles the journey of a Paralympian

  03-02-2021 15:39
  
  The automaker will run a separate message about COVID safety in the game.
  
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• MIke Myers and Dana Carvey party on for local restaurants in Uber Eats’ ‘Wayne’s World’ Super Bowl ad

  03-02-2021 15:36
  
  Cardi B also joins in brand's "eat local" campaign to support small businesses.
  
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• Ocean Spray partners with Doggface for Super Bowl TikTok campaign

  03-02-2021 15:30
  
  It’s the first time the juice brand has officially struck a deal with the longboarding, juice-sipping influencer
  
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• Only one in 10 Brits trusts social media advertising, YouGov survey finds

  03-02-2021 15:11 via campaignlive.co.uk
  
  Research involved participants from 17 countries.
  
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• Watch Will Ferrell push electric vehicles—and bash Norway—in GM’s Super Bowl ad

  03-02-2021 15:00
  Kenan Thompson and Awkwafina join him in the campaign, which asserts the automaker’s goal to gain mass market acceptance of EVs. 
  
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• Inside Known’s first Super Bowl campaign sending civilians to space

  03-02-2021 15:00
  
  Super Bowl Sunday will mark nearly one year to the day that Known was formed. It’s celebrating with two Super Bowl ads. 
  
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• Nestlé puts £63m UK media into review

  03-02-2021 14:59 via campaignlive.co.uk
  
  Zenith, the seven-year incumbent, is defending.
  
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• Anheuser-Busch makes the case for beer, not its individual brands, in Super Bowl ad

  03-02-2021 14:45
  
  The brewer’s first-ever corporate Big Game spot positions beer as being there for life’s big and small moments, while envisioning a return to normal social occasions. 
  
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• Buy now, pay later firm Klarna makes Super Bowl debut with Maya Rudolph

  03-02-2021 14:30
  
  Part of Klarna's Super Bowl campaign will focus on supporting small- and minority-owned businesses. 
  
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• Robinhood will air its first Super Bowl ad amid GameStop stock controversy

  03-02-2021 14:00
  
  The trading app will use the Big Game to lean into its mission of democratizing trading, even as that is being called into question.
  
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• Jimmy John’s makes its Super Bowl debut with a Brad Garrett spot from Anomaly

  03-02-2021 14:00
  
  The actor portrays anti-hero Tony Bolognavich, aka “The King of Cold Cuts.” 
  
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• Michelob Ultra casts celebrity lookalikes—including for Sylvester Stallone and Usher—in doppelganger-filled Super Bowl spot

  03-02-2021 12:45
  
  Fake celebs are in the ad but the real ones are tweeting about it.
  
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• Pick of the Week: Amazon's Super Bowl ad provides romantic escapism

  03-02-2021 12:37 via campaignlive.co.uk
  
  Michael B Jordan is a great casting choice.
  
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• Bezos steps down from Amazon, Lil Nas X and Dolly Parton lend more celebrity glitz to the Super Bowl: Wednesday Wake-Up Call

  03-02-2021 11:43
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Bezos steps downIn a move that seems to have come as a shock to just about everyone, Amazon founder Jeff Bezos announced on Tuesday he was stepping down as CEO, handing the reins to Andy Jassy, the head of Amazon Web Services. As Ad Age’s Garett Sloane reports, th
  
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• Judi Dench sucks Benedict Cumberbatch’s face in Red Nose Day ad

  03-02-2021 11:32 via campaignlive.co.uk
  
  Campaign explores what it means to be human.
  
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• What’s ahead for the wedding industry

  03-02-2021 11:30
  
  The Knot's Kristen Maxwell Cooper joins "Marketer's Brief" to discuss what's ahead for the wedding industry, including Zoom ceremonies and other lasting trends.
  
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• Watch live 10:30 a.m. ET: Indeed debuts its first Super Bowl commercial

  03-02-2021 11:00
  
  Jennifer Warren, VP, global brand marketing, Indeed, discusses the job site's Big Game plans at a time when the unemployment rate is historically high
  
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• Watch Dr. Squatch's surprise Super Bowl ad, as d-to-c soap marks big year with Big Game

  03-02-2021 11:00
  
  Natural soap positioned for men's mass market emerges from crowded field of social media marketers.
  
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• Publicis CEO on repaying salary sacrifice and why its transformation is ‘complete’

  03-02-2021 10:32 via campaignlive.co.uk
  
  'We are trying to do tangible things that show that we care,' CEO says.
  
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• Frenzied pandemic buying pushes Amazon's quarterly revenue past $100bn

  03-02-2021 10:32 via campaignlive.co.uk
  
  As founder Jeff Bezos announces his move to executive chairman, revenue from Amazon's 'other' category, which includes advertising, soars 64% year-on-year.
  
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• TfL picks creative agency after epic pitch

  03-02-2021 10:05 via campaignlive.co.uk
  
  VCCP retained on the account.
  
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• Outdoor Media Awards 2021 open for entries

  03-02-2021 09:51 via campaignlive.co.uk
  
  Amazon, Channel 4, Huawei and Mondelez marketers are among the judges
  
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• Google ads and cloud send Alphabet profit skyrocketing to $15.7bn in Q4

  03-02-2021 09:14 via campaignlive.co.uk
  
  A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year on year.
  
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• Google ads and cloud send Alphabet profit skyrocketing to $15.7 billion in Q4

  03-02-2021 09:14 via campaignlive.co.uk
  
  A couple of quarters after the Covid-19 pandemic hit its financial performance, Google's parent company has recorded a 69% jump in operating income and 23% lift in revenue year-on-year.
  
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• Lowe’s slathers on the romance in Valentine’s Day initiative

  03-02-2021 06:01
  
  Lowe's is hosting a Valentine's Day offering for 50 couples across the country as the home improvement retailer tries to show up in unexpected places and widen its reach.
  
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• Instagram Adds Recently Deleted Folder

  03-02-2021 03:35 via feeds.adweek.com
  
  Having second thoughts? Instagram's got you covered. And Instagram also has you covered in the event your account is hacked and content is deleted. The Facebook-owned photo- and video-sharing network began rolling out Recently Deleted, a feature that enables users to review and restore deleted content. Instagram said users have been asking for this feature,...
  
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• Messenger From Facebook Begins Rolling Out on Oculus Quest, Quest 2

  03-02-2021 03:10 via feeds.adweek.com
  
  Messenger From Facebook will begin rolling out this week to people who log into their Oculus Quest and Oculus Quest 2 devices using their Facebook accounts. Oculus users can chat with their Facebook friends, even if they are not in virtual reality, and they can do so without removing their headsets. They also have the...
  
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• Boll and Branch CMO Dares Us to ‘See the World the Way You Want it To Be’

  03-02-2021 02:17 via feeds.adweek.com
  
  The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in Sustainability. As you all know, Sustainability is the most important topic of 2021, finally, as has been key for many years but this year, brands are stepping up...
  
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• Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV

  03-02-2021 01:23 via feeds.adweek.com
  
  Despite a year that saw it contend with the disruption caused by a global pandemic, threats from regulators and the challenge of leading the online ad industry toward a cookieless future, Google still managed to earn handsome revenues in 2020. Earlier today Google posted performance figures that demonstrate its growing competition with both Amazon and...
  
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• Instagram @shop Account Rolls Out Valentine’s Day Gift Guide

  03-02-2021 01:15 via feeds.adweek.com
  
  Instagram's @shop account fired its Cupid's arrow in the form of its new Valentine's Day Gift Guide, which features 15 recommendations for gifts on the site from independent businesses and celebrates the founders behind those businesses. Instagram said users are already preparing for Feb. 14, as three of the 20 most used emojis on its...
  
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• NHL, NHLPA Lace Up for Black History Month

  03-02-2021 00:45 via feeds.adweek.com
  
  The National Hockey League and the National Hockey League Players' Association will celebrate Black History Month with original content and programming to be feature daily across the league's and association's social platforms and on NHL Network. The Black History Month fare is part of the year-round NHL and NHLPA Hockey Is for Everyone initiative, which...
  
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