Advertising news

• GM aims to stop selling gasoline vehicles by 2035 in carbon neutrality pledge

  28-01-2021 22:50
  
  The automaker plans to sell zero-emission vehicles across a range of price points and segments, power its facilities with renewable energy and work with stakeholders to build a charging infrastructure and promote customer adoption of electric vehicles.
  
  Read more

• Mark Zuckerberg ramps up Apple attack as Facebook weighs antitrust suit

  28-01-2021 20:53
  
  The company fears threats to 2021 revenue growth from Apple’s changes to iOS.
  
  Read more

• Reddit day trader army fattens fortunes of the super-rich

  28-01-2021 20:48
  
  Soaring shares add $185 million to Tootsie Roll CEO’s fortune.
  
  Read more

• Super Bowl alert: Lighthearted commercials arrive

  28-01-2021 19:57
  
  Hello Super Bowl junkies,I’m Jeanine Poggi, Ad Age’s senior editor, kicking-off our countdown to Super Bowl LV. In the weeks leading up to the game, which will, as of now, air on CBS on Feb. 7, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big-Game commercials—all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email. Inclusivity on the big stageCulture rather than casting will be a key element in ho
  
  Read more

• Advertisement

• Trading app Robinhood faces backlash after placing restrictions on Reddit-fueled stocks

  28-01-2021 19:43
  
  Many believe the online investors have made their point about the free market
  
  Read more

• How humor drives marketing for a cloud data services company

  28-01-2021 18:58
  
  NetApp CMO discusses ripping up the playbook and launching a new selling 'motion' during the pandemic.
  
  Read more

• Moveable venue The Vertical Theatre can fit socially distanced audiences of 2,400

  28-01-2021 18:15 via campaignlive.co.uk
  
  The design aims to prevent social distancing detracting from the experience.
  
  Read more

• How Super Bowl 2021 commercials will be judged on inclusivity

  28-01-2021 16:56
  
  From a barefoot Kenyan runner to making light of the crises in Tibet, Super Bowl commercials – indicative of the industry as a whole – haven’t been a beacon of inclusivity. But 2021 Big Game advertisers will miss an opportunity is they don't prioritize inclusivity in their commercials. 
  
  Read more

• Advertisement

• Watch Tide turn Jason Alexander into a CGI hoodie in Super Bowl spot

  28-01-2021 16:53
  
  Procter & Gamble brand is back in game backing Hygienic Clean, a product line buoyed by the pandemic and its hoodies.
  
  Read more

• Watch Jason Alexander get abused as a CGI hoodie in Tide's Super Bowl spot

  28-01-2021 16:53
  
  Procter & Gamble brand is back in game backing Hygienic Clean, a product line buoyed by the pandemic and its hoodies.
  
  Read more

• McDonald’s results show uneven recovery from pandemic

  28-01-2021 16:12
  
  Restrictions, such as limited capacity and reduced hours, continue to affect performance.
  
  Read more

• Discord: How to Change Who Can Add You as a Friend

  28-01-2021 16:10 via feeds.adweek.com
  
  Did you know that you can control who is allowed to send you friend requests in the Discord application? By default, everyone on Discord will be able to send you friend requests, but you can limit this to certain groups of people if you'd like. Our guide will show you how this works. Note: These...
  
  Read more

• Portal A Deviates From Industry Standard, Promotes 4 Women to Partner With Equity

  28-01-2021 16:09 via feeds.adweek.com
  
  Portal A, the content company best known for churning out YouTube Rewind every year, has promoted four of its leaders to partner status and given them equity in the business. It marks the first time its three founders have expanded ownership of the company, barring a minority investment from Wheelhouse Entertainment two years ago. Head...
  
  Read more

• How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic

  28-01-2021 16:09 via feeds.adweek.com
  
  In an NFL season filled with unexpected twists and turns, CBS saved one of the biggest surprises for last. Despite public perception that its Super Bowl ad market had been soft due to the pandemic, as some traditional Big Game advertisers had decided to sit out this year, a ViacomCBS spokesperson said Wednesday that it...
  
  Read more

• Marketers to spend again in 2021, subject to vaccines

  28-01-2021 15:51 via campaignlive.com
  
  A CMO Council survey reveals that 65% of global marketers plan to boost their investments this year, with a focus on automation.
  
  Read more

• Campaign podcast: why are there so many new-business reviews?

  28-01-2021 15:34 via campaignlive.co.uk
  
  Start-up co-founders James Murphy (New Commercial Arts) and Metz Bryan-Fasano (Other) join this week's episode to talk about the unique challenge of growing a new agency during a pandemic.
  
  Read more

• Patrón teams up with Marcus Graham Project to foster diverse creative talent

  28-01-2021 15:30
  
  The Bacardi-owned tequila brand will recruit a dozen rookie creatives of color to work on its core marketing.
  
  Read more

• Sheraton Rebrand Aims to Bring Hotel Chain ‘Up to Date’ With a Focus on Communal Spaces

  28-01-2021 15:00 via feeds.adweek.com
  
  Once considered a bit of a black sheep in the Marriott portfolio, Sheraton Hotels and Resorts will be getting a new look coming out of the pandemic. This morning, the brand unveiled a redesign effort Marriott hopes will bring Sheraton "up to date" for "the next generation of travelers," aiming to transform more than 40...
  
  Read more

• Oreo celebrates Lady Gaga cookie drop with Twitter scavenger hunt, influencer push

  28-01-2021 15:00
  
  Little monsters can win a special pink pack signed by Lady Gaga.
  
  Read more

• Lady Gaga Oreos Hit Shelves Today, With a Twitter Scavenger Hunt for Signed Packs Underway

  28-01-2021 15:00 via feeds.adweek.com
  
  If you want to grab a pack of Lady Gaga's limited edition Oreos, all you need to do is head to your local grocer starting today. But if you'd prefer to have yours signed by the Mother Monster herself, you'll need to do a bit more work. Announced in December with few details on their...
  
  Read more

• Bud Light looks at 2020’s ‘lemons’ in Super Bowl commercial

  28-01-2021 15:00
  
  The brew touts its new hard seltzer lemonade flavor by playing off the ‘when life gives you lemons’ saying. 
  
  Read more

• How ‘Horizontality’ Is Driving M&A in Ad Tech

  28-01-2021 14:39 via feeds.adweek.com
  
  Ad tech is back in vogue with the investment community, and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic. Speaking at Adweek's Outlook 2021: The Year Ahead in Marketing and Media event Wednesday, Terence Kawaja, CEO of investment bank Luma Partners, told virtual...
  
  Read more

• Pitch Update: Four agencies tea off in Tetley pitch

  28-01-2021 14:38 via campaignlive.co.uk
  Freesat calls a review of its creative and media agency requirements, while Just Eat, Bumble and Purplebricks are also shopping.
  
  Read more

• Watch Pringles take its stacking message to sea in latest Super Bowl spot

  28-01-2021 14:00
  
  People get so enthralled by stacking Pringles that they ignore stranded astronauts.
  
  Read more

• Walmart teams up with The Trade Desk in ambitious plan to become a top 10 ad seller

  28-01-2021 14:00
  
  After doubling business last year, the retailer rebrands its media arm, joining digital with an in-store network of 170,000 screens, sampling, and even drive-in movies.
  
  Read more

• Neil Patrick Harris Is a Hilarious One-Man Film Crew in Ad for PayPal and Venmo

  28-01-2021 14:00 via feeds.adweek.com
  
  There's no question that Neil Patrick Harris is one of the most versatile stars around. From legendary stints on TV and in film to hosting the world's most important awards shows like the Emmys, Tonys and Oscars, Harris' IMDb page is an exercise in "Oh yeah, he was great in that." He can now add...
  
  Read more

• Australia takes on Google's adtech power

  28-01-2021 13:53 via campaignlive.co.uk
  
  A comprehensive inquiry exposes Google's dominance over the entire supply chain and reviews the role of ad agencies in contributing toward the opacity of adtech.
  
  Read more

• Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time

  28-01-2021 13:38 via campaignlive.co.uk
  
  India, the UK and and France expected to see fastest growth, and the OOH market will revive.
  
  Read more

• Kaplan: More College Admissions Officers Consider Applicants’ Social Profiles ‘Fair Game’

  28-01-2021 13:00 via feeds.adweek.com
  
  The percentage of college admissions officers who believe that incorporating applicants' social media pages into their decisions is "fair game" continues to trend upward, reaching 65% in the 2020 survey of over 300 of them from Kaplan, up from 59% in 2019 and 57% in 2018. Meanwhile, 35% of admissions officers considered viewing the social...
  
  Read more

• A Terrifying Unboxing; Top Marketers Reveal Their Secrets: Thursday’s First Things First

  28-01-2021 12:45 via feeds.adweek.com
  
  Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. A Child Unboxes His Parents' Unlocked Handgun in This Unnerving...
  
  Read more

• General Mills and PepsiCo Share Winning Strategies to Accelerate Business

  28-01-2021 12:30 via feeds.adweek.com
  
  When movie theaters shut down, sporting events were canceled and we all began shopping for groceries online, food and beverage companies were forced to lean into brand purpose to figure out what consumers really needed. Through real-time data collection and unconventional marketing, CPG companies were able to balance immediate results with growth ambition. At Adweek's...
  
  Read more

• Aspera and LeuTek united under the umbrella brand USU

  28-01-2021 12:04
  
  The company positions itself as a global software and service provider leader for IT and customer service solutions Möglingen, January 28, 2021. In an exciting move sure to secure its place as the international market leader for IT and customer service solutions, USU subsidiaries Aspera and LeuTek will now operate under the single brand name, USU. By pooling technologies and four decades of group-wide expertise from more than 10,000 customer projects, USU solutions help customers...Source:
  
  Read more

• Hospitality sector chief: 'devastated' businesses can't cope with govt HFSS ad plans

  28-01-2021 11:21 via campaignlive.co.uk
  
  Kate Nicholls spoke to AA's Stephen Woodford at Reset 2021.
  
  Read more

• Downward trend in value of 2020 pitches as clients seek ‘faster, cheaper, better’ output

  28-01-2021 11:16 via campaignlive.co.uk
  
  Campaign’s new Global Forecast explores the changing global pitching stage.
  
  Read more

• Wall Street's frothy mood smacks brands like Macy's and Blockbuster, plus Facebook jabs Apple: Thursday Wake-Up Call

  28-01-2021 11:13
  
  Meanwhile, Google makes Apple privacy plan; CBS fills Super slots; and Twitter unveils a new brand design.
  
  Read more

• Facebook's strong earnings clouded by concerns over iOS privacy controls

  28-01-2021 10:14 via campaignlive.co.uk
  
  Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online.
  
  Read more

• Generation Next: What will it take to create a truly diverse workforce?

  28-01-2021 00:15
  
  Watch the live broadcast here on Wednesday, February 3 at 11:30 a.m. EST—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.
   
  To RSVP, click here.Last summer, during the height of the pandemic lockdown, the 2020 edition of The List—the group of 30-odd marketing, advertising and media leaders, assembled by Ad Age in partnership with Facebook—declared its core mission to confront unconscious bias by working to address the diverse
  
  Read more

Follow @Advertising_US on Twitter!