Advertising news

• Slap Global's mini musical is an indictment of agency manifestos

  26-01-2021 23:39
  
  Gerry Graf and Maxi Itzkoff tap the 'Phantom' to help them promote their new company in a personal way.
  
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• YouTube CEO talks up the platform's economic benefits amid regulatory scrutiny

  26-01-2021 23:18
  
  YouTube’s ecosystem contributed about $16 billion to U.S. gross domestic product in 2019, says Susan Wojcicki.
  
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• Watch the newest commercials on TV from State Farm, Subaru, Amazon and more

  26-01-2021 21:11
  
  Subaru says that together with its retailers, it donated 50 million meals to Feeding America in 2020.
  
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• No7 wants to help women get back to work in its first U.S. campaign

  26-01-2021 20:37 via campaignlive.com
  
  The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
  
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• Super Bowl Alert: The latest unlikely entrant and the return of E-Trade

  26-01-2021 20:22
  
  Hello Super Bowl junkies,I’m Jeanine Poggi, Ad Age’s senior editor, continuing our countdown to Super Bowl LV. In the days leading up to the game, which will air on CBS on Feb. 7, Ad Age brings you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.Latest unlikely entrantUnilever’s Hellmann’s is joining a growing list of first-time Super
  
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• Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

  26-01-2021 20:00
  
  Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter.Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analy
  
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• E-Trade returns to Super Bowl to help people fix their financial health

  26-01-2021 18:59
  
  E-Trade is returning to the Super Bowl after a two-year hiatus with a spot that encourages consumers to fix their financial health.
  
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• Super Bowl LV's big commercial void makes room for newbies

  26-01-2021 18:55
  
  Budweiser, Coke and Pepsi Big Game commercials are replaced by spots promoting diapers and lawn care.
  
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• Sam Adams spoofs Budweiser’s Super Bowl Clydesdales

  26-01-2021 18:45
  
  The ad will run in Boston and New York during the Big Game. 
  
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• Beyond Meat and PepsiCo team up to develop plant-based snacks and drinks

  26-01-2021 18:12
  
  Shares of the plant-based food producer soar on the news of the pact with PepsiCo.
  
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• Pinterest introduces Story Pins on the homepage in influencer push

  26-01-2021 17:46 via campaignlive.com
  
  The platform is expanding on its Stories feature with a carousel on top of the home feed.
  
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• Hellmann's becomes latest unlikely entrant into the Super Bowl

  26-01-2021 17:00
  Unilever brand enlists Amy Schumer and Academy Award-winning director Peter Farrelly behind its campaign to eliminate food waste.
  
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• Pick of the Week: Sin is in with Channel 4’s retro campaign

  26-01-2021 16:49 via campaignlive.co.uk
  
  This creative throwback to the '80s supported the show's launch.
  
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• Prostate Cancer UK teams up with Sky Media for sport-inspired campaign

  26-01-2021 16:48 via campaignlive.co.uk
  
  The campaign urges people to join the charity in its efforts against the disease.
  
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• 'Body debates', 'stability pursuit', 'counter cancel' and more could transform marketing in 2021

  26-01-2021 16:33 via campaignlive.com
  
  An annual report from TBWA Worldwide's Backslash unit looks at which of the wholesale changes consumers have made in the way they work and play might stick.
  
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• How turn your brand into a big winner in the 2021 awards season

  26-01-2021 15:56
  
  With just about every big TV event upended in 2020, marketers are looking for new ways to engage viewers. Just as sports fans turned to online discussions, entertainment viewers are expanding their Twitter use for always-on conversations surrounding events such as awards shows. Here’s how your brand can join the party. 
  
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• How to turn your brand into a big winner in the 2021 awards season

  26-01-2021 15:56
  
  With just about every big TV event upended in 2020, marketers are looking for new ways to engage viewers. Just as sports fans turned to online discussions, entertainment viewers are expanding their Twitter use for always-on conversations surrounding events such as awards shows. Here’s how your brand can join the party. 
  
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• Barclays takes the transcendent route with ‘Moneyverse’ campaign

  26-01-2021 15:44 via campaignlive.co.uk
  
  Campaign created by BBH.
  
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• S4 Capital launches PR offering by absorbing Low Earth Orbit

  26-01-2021 15:39 via campaignlive.com
  
  PR will be a core service inside S4 content agency MediaMonks.
  
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• Watch live at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

  26-01-2021 15:30
  
  Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.To RSVP, click here.Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP&r
  
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• Twitter, Sprinklr Analyze Characteristics of Brands Providing the Best Customer Support

  26-01-2021 15:05 via feeds.adweek.com
  
  Twitter teamed up with customer experience management platform Sprinklr on From AM to DM: Twitter Customer Care in a 24/7 World, which analyzed nearly a half-billion tweets from the past year to identify the best practices for customer support on the social network. Sprinklr analyzed 436 million brand mentions on Twitter related to 1,226 global...
  
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• Pornhub wants people to ‘come together’ in sustainability push

  26-01-2021 15:05 via campaignlive.co.uk
  
  Campaign created by Pornhub’s philanthropic division.
  
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• What Pepsi’s deal with a Fox game show says about the soda’s new marketing approach

  26-01-2021 15:00
  
  The “Cherries Wild” collaboration, which includes an app with cash giveaways, shows how the brand is moving beyond 30-second TV spots. 
  
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• Pinterest Adds Story Pins Following Streams to Android, iOS Apps

  26-01-2021 15:00 via feeds.adweek.com
  
  Creators on Pinterest are going for a carousel ride. Pinterest said Tuesday that it will begin rolling out Story Pins following streams, a new carousel at the tome of the home feed of its Android and iOS applications dedicated to content from creators followed by Pinners. The carousel feed also includes a "Discover creators" icon,...
  
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• Harry’s Expands Growing Empire with the Launch of Haircare Line

  26-01-2021 15:00 via feeds.adweek.com
  
  At this time last year, Harry's, the direct-to-consumer razor and shaving brand, was poised for the ultimate DTC exit--acquisition by a major conglomerate, to the tune of $1.4 billion. But as 2020 has proved, a lot can change in a year, and such has been the case for Harry's. The FTC sued to block personal...
  
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• Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand

  26-01-2021 15:00 via feeds.adweek.com
  
  Fox and Pepsi created a new pop culture trivia game show around the Wild Cherry Pepsi brand, but their collaboration isn't confined to the TV screen. In addition to Cherries Wild, which premieres Sunday, Feb. 14 at 7 p.m. ET, the partnership includes a companion app and a retail execution. The six-episode, 30-minute show, hosted...
  
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• Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written

  26-01-2021 14:00 via feeds.adweek.com
  
  Over the past decade, influencer marketing has burgeoned into a major force, elevating people across the globe to tastemaker for the masses. Influencers have become celebrities--and in some cases, so have their children, the child stars of the digital age, who appear in the content their parents produce on Instagram, including in sponsored posts. Part...
  
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• Donna Speciale on How She’ll Shake Up Univision Ad Sales

  26-01-2021 14:00 via feeds.adweek.com
  
  Much has changed in the industry in the year and a half since Donna Speciale was last a TV ad sales chief--most notably, the pandemic--but in her new role, she's picking up right where she left off: thinking about streaming ad formats and how to transition the industry towards addressable advertising. Just two weeks ago,...
  
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• Deadline approaches for Campaign Media Awards

  26-01-2021 12:48 via campaignlive.co.uk
  
  The judging process takes place in March.
  
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• Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

  26-01-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported that brands were delaying their Super Bowl announcements for after the week of Joe Biden’s inauguration? Well, here they come. On Monday, Michelob Ultra premiered its Super Bow
  
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• 4 Ways AI Will Make You a Better Marketer in 2021

  26-01-2021 12:00 via feeds.adweek.com
  
  In 2021, companies who tap into the benefits of artificial intelligence can personalize every experience and ultimately drive growth. Many AI capabilities are already available in the tools we use daily--helping marketers understand what's working, what's not working, and opportunities for improvement. Accenture explores this idea and states, "75% of CMOs admit past formulas are...
  
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• Anchor Brewing Co. gets a redesign for its 125th anniversary

  26-01-2021 11:30
  
  The update for America’s oldest craft brewer also includes a lineup of new beers and "retro-priced" $1.25 six-packs.
  
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• Twitter pilots Birdwatch crowd-sourced misinformation tool

  26-01-2021 10:10 via campaignlive.co.uk
  
  Twitter's VP of product admits that the community-driven tool "might be messy" as it invites users to take part in a pilot.
  
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• Huggies Will Advertise in the Super Bowl—a First for Parent Company Kimberly-Clark

  26-01-2021 02:14 via feeds.adweek.com
  
  Key Insights Huggies has confirmed to Adweek that it will debut a brand refresh at the Super Bowl this year, making it the first diaper brand ever to grace the Big Game stage. The rookie will be in good company this year. As staple advertisers such as Coca-Cola, Avocados From Mexico and Budweiser sit the...
  
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