Advertising news

• TikTok rolls out stricter children's privacy rules

  14-01-2021 23:49 via campaignlive.com
  
  The new policy update is in response to ongoing privacy challenges
  
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• Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters

  14-01-2021 23:17 via feeds.adweek.com
  
  2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold statement about immigration, seemingly out of nowhere. Airbnb and Coca-Cola promoted diversity and unity, Audi went after the gender pay gap and Kia had a...
  
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• Watch live Jan. 19 at 10:30 a.m. EST: How Kawhi Leonard's favorite energy drink pulled off a successful launch during a pandemic

  14-01-2021 23:00
  
  Watch the live broadcast here on Jan. 19 at 10:30 a.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.How does an all-natural energy drink go from a virtually secret pre-workout supplement for professional athletes in NFL, NBA and MLB locker rooms to retail success?X2 CEO Mark French, UWG Chair and CEO Monique L. Nelson, President, Quad Agency Solutions Eric Ashworth and Vice President, Quad Enterprise Solutions Tiffany Curry join Ad Age President and P
  
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• The Guardian Hires New Editor for Diversity, Equity and Inclusion

  14-01-2021 22:50 via feeds.adweek.com
  
  Susan Smith Richardson has been named deputy editor for diversity, equity and inclusion at the Guardian US, the latest publication to add DEI coverage to its masthead. The position will involve developing coverage on "race and identity, power and inequality," as well as bringing diversity and inclusion to editorial sourcing, audience and recruitment, according to...
  
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• ViacomCBS tests national addressable ads with Dish Media

  14-01-2021 21:54
  
  This is another step in moving toward targeting households through national broadcast TV inventory. 
  
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• Facebook Files Lawsuit Over Data Scraping in Portugal

  14-01-2021 21:40 via feeds.adweek.com
  
  Facebook and Facebook Ireland filed a lawsuit in Portugal against two individuals for scraping user profiles and other data from its website, calling their actions a violation of the social network's terms of service, as well as Portugal's Database Protection Law. Director of platform enforcement and litigation Jessica Romero said in a Newsroom post Thursday...
  
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• Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience

  14-01-2021 21:34
  
  Reflecting on a chaotic 2020, Gen Z is perfectly clear about one thing: today’s brands must stand up for what’s right.
  
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• Media Rating Council Accredits Google’s Ads Data Hub

  14-01-2021 21:10 via feeds.adweek.com
  
  Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad impressions and TrueView views generated via the Ads Data Hub user interface and application-programming interface. The company added that as of Thursday, Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat...
  
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• Delta Keeps Middle Seat Ban in Hopes of Spring Recovery

  14-01-2021 20:34 via feeds.adweek.com
  
  The middle seat--undeniably the worst one, pandemic or not--will remain empty on Delta Air Lines, as the carrier has done since the pandemic took hold last year. Even as competitors have started filling middle seats again, Delta has held firm on its ban and will continue to do so until at least through March. On...
  
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• The Secret Behind NTWRK CEO’s Success: Asking for Forgiveness

  14-01-2021 20:17 via feeds.adweek.com
  
  The success of Aaron Levant's mobile-first video shopping platform NTWRK that launched in 2018 may have taken the retail industry by storm, but for those familiar with the NTWRK CEO's entrepreneurial spirit, this was simply another notch under his business-owning belt. The mastermind and investor behind numerous successful ventures like Truff Hot Sauce and Agenda...
  
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• Q&A: Rob Reilly explains why he is moving to WPP

  14-01-2021 20:15
  
  "I want to be the first call when something goes wrong," says Reilly.
  
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• Where Taco Bell’s Potato CEO Failed

  14-01-2021 20:13 via feeds.adweek.com
  
  Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the first place. His video, complete with filter, had a very fun young vibe to it. It even featured popular sound effects like the DJ airhorn and a chime that played...
  
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• Next-Tech Leaders Share How They’re Navigating Rapidly Changing Consumer Needs at CES 2021

  14-01-2021 20:01 via feeds.adweek.com
  
  The demands of the pandemic era have forced both introspection and innovation among digital brands. For marketers, that means knowing when to push the envelope and and when to play it safe in an unpredictable market. At the CES event "Consumer-Driven Demands on Next-Gen Tech," speakers from Snap, Universal Music Group, Visible and TimeHop acknowledged...
  
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• 4 technological leaps brands could actually use from CES

  14-01-2021 19:25
  
  How advertisers can feel their way into consumers' lives and work with robots to rule the future.
  
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• Google closes Fitbit deal amid ongoing U.S. DOJ review

  14-01-2021 19:16
  
  The deal has faced criticism and regulatory scrutiny in Europe and the U.S.
  
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• Watch the newest commercials on TV from Dial, GoDaddy, Wayfair and more

  14-01-2021 18:42
  
  GoDaddy shows how She Moves Mountains—an organization that offers “women-specific rock climbing and backpacking clinics”—has used GoDaddy’s site-building and e-commerce tools. 
  
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• Ikea’s New U.S. App Bridges At-Home and In-Store Shopping

  14-01-2021 18:13 via feeds.adweek.com
  
  Ikea is investing in digital by launching a new app--and expect changes to its winding retail stores, too. The Swedish home furnishings retailer introduced the app for the U.S. market this week. The app allows customers access to their digital Ikea Family card to pay for purchases and request either home delivery or curbside pickup,...
  
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• Philips puts $300 million global integrated account up for bid

  14-01-2021 18:10 via campaignlive.com
  
  The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
  
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• Watch: L'Oréal's incubator chief on the future of beauty tech

  14-01-2021 17:50
  
  Guive Balooch unveils a lipstick machine that lets you re-create shades you find anywhere, and a shampoo dispenser that could save billions of gallons of water.
  
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• McCann's Rob Reilly jumps ship to WPP as global chief creative officer

  14-01-2021 15:40
  
  Executive has been with the IPG agency for the past 7 years.
  
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• McCann Worldgroup’s Rob Reilly to join WPP as global CCO

  14-01-2021 15:13 via campaignlive.com
  
  WPP is recommitting to creativity with the new hire.
  
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• See Ashton Kutcher’s Cheetos Super Bowl teaser

  14-01-2021 15:00
  
  The Frito-Lay brand promotes its new Cheetos Crunch Pop Mix with an air of mystery. 
  
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• Guardian Media Group hires new advertising chief

  14-01-2021 14:39 via campaignlive.co.uk
  
  Claire Blunt has been chief financial, operations and data officer for Hearst Europe.
  
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• CES Daily: New adventures in the new normal

  14-01-2021 14:30
  
  Today is the final day of CES 2021. First billed as a virtual conference that would replicate, to the best of its ability, the camaraderie and awe that define its annual in-person Las Vegas event, many attendees have been left divided as to whether this year’s show hit the spot or missed the mark. In reality, CES was more akin to a series of back-to-back Zoom calls—one that cost exhibitors hefty sums that aren’t too far off from the price of showcasing themselves at the real ev
  
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• Campaign podcast: Bringing creative and media together (but not just for big brands)

  14-01-2021 14:08 via campaignlive.co.uk
  
  Simon Davis, founder of Walk-In Media, explains why a new generation of smaller 'long-tail' advertisers should not be ignored by big agencies.
  
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• How a customer-first philosophy shapes marketing at Salesforce

  14-01-2021 13:00
  
  Stephanie Buscemi discusses her tenure as CMO.
  
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• Pitch Update: NatWest Group reviews UK media

  14-01-2021 12:52 via campaignlive.co.uk
  
  Publicis Groupe and Initiative record major wins in China and the US.
  
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• Cannes plows ahead in person, and Google pauses political ads, again: Thursday Wake-Up Call

  14-01-2021 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Sardines in a CannesCannes Lions says it’s moving ahead with an in-person event in southern France this June. The annual Festival of Creativity will “take place as usual,” according to the Ascential-owned awards show, despite the rising tide of cor
  
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• The U.S. sports betting race is on—and many marketers want a piece of the action

  14-01-2021 11:30
  
  What brands and agencies need to know about the $35 billion category.
  
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• Watch live at 11 a.m. EST: L'Oréal's incubator chief on the future of beauty tech

  14-01-2021 11:00
  
  Guive Balooch unveils a lipstick machine that lets you re-create shades you find anywhere, and a shampoo dispenser that could save billions of gallons of water.
  
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• Experience industry pair win work from Pringles and P&G for new shop

  14-01-2021 10:54 via campaignlive.co.uk
  
  Rob Pryce has partnered former colleague Joel Barsch.
  
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• Cannes Lions will go ahead in person, organisers confirm

  14-01-2021 10:29 via campaignlive.co.uk
  
  Event was cancelled last year due to the coronavirus pandemic.
  
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• Ulta lays off corporate employees

  14-01-2021 03:06
  
  Thebeauty chain is working to cut costs as it weathers a pandemic that has not been kind to retailers.
  
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• Brownstein tapped for Philadelphia COVID vaccine awareness effort

  14-01-2021 01:41
  
  Campaign from local agency will show how vaccinations will help city life return to normal.
  
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