Advertising news

• As Agencies Grapple With DEI, Some Lean Into Learning and Mentoring Initiatives

  21-12-2020 23:59 via feeds.adweek.com
  
  Agencies have made countless pledges this year to make the advertising industry, which has long been overwhelmingly white, more diverse. Following the May 25 killing of George Floyd in Minneapolis, holding companies including Publicis and Omnicom shared plans for combatting systemic racism in the industry, while dozens of agencies shared their workforce diversity data as...
  
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• Billie Eilish and Dua Lipa will give CES attendees a reason to come out and play online

  21-12-2020 23:45
  
  MediaLink and iHeart announce major artists to help kick off the virtual event normally held in Las Vegas.
  
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• 10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist

  21-12-2020 22:32 via feeds.adweek.com
  
  When Paul Polman became Unliver's CEO in 2009, the venerable brand wasn't in the greatest of shape. According to Polman, who was the first outside chief executive in the company's history, the consumer packaged goods giant had been struggling through a decade of shareholder stagnation. A strategy that driven by short-termism to satisfy shareholders' immediate...
  
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• What You Should Do About the SolarWinds Hack

  21-12-2020 22:18 via feeds.adweek.com
  
  Federal authorities are now convinced that Russia is behind a cyberattack that is so massive and so serious, that they either don't want to go into details, or can't. I'm not sure which is worse. The small amount of information available can be found on every major news site, so I won't rehash it. Instead,...
  
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• Adweek Podcast: How Brands Turned to Social Media in 2020

  21-12-2020 21:50 via feeds.adweek.com
  
  If you felt more dialed into (and emotionally invested in) social media this year, that's almost certainly because you didn't have a whole lot of options in terms of where to find human interaction. For brands, social networks became more prominent marketing real estate than ever amid real-world lockdowns that kept billions of consumers at...
  
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• Hotels.com inks NBA sponsorship

  21-12-2020 21:36
  
  Global partnership begins with backboard ads in Dec. 22 season openers.
  
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• Positivity Will Be the Buzzword on Social Platforms

  21-12-2020 20:17 via feeds.adweek.com
  
  In a year where online viewing habits have been fundamentally altered and the rate of video consumption has doubled, social platforms are increasingly becoming the primary source for entertainment and at-home inspiration. Throughout the pandemic, Snapchat and Instagram have cemented their place as the favorite social media platforms for younger demographics. TikTok, which will soon...
  
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• Ad Buyers are Still Figuring Out Their 2021 Budgets

  21-12-2020 20:10 via feeds.adweek.com
  
  Heading into 2020, media and marketing executives were talking about storytelling and brand purpose. But once the calendar flipped, everything changed. In January Google announced it would remove third-party cookies from its Chrome browser by 2022, fundamentally changing targeted advertising across the open web. In March, the novel coronavirus pandemic hit the U.S., causing marketers...
  
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• Mtn Dew is back in the Super Bowl

  21-12-2020 19:57
  
  The PepsiCo-owned brand will make its second straight appearance in Big Game.
  
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• Twitter Billboards Show How We Coped With the Horrors of 2020 by Tweeting About It, of Course

  21-12-2020 19:52 via feeds.adweek.com
  
  We haven't been able to see family and friends in person, go to the movies or grab a drink at a bar for most of 2020. But, at the very least, we were able to tweet about this endlessly nightmarish year. Twitter is celebrating the year ending with an out-of-home campaign that leans into the...
  
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• Iggy Pop Looks Ahead to When We Can All Meet on the Beach in This Touching UK Ad

  21-12-2020 19:47 via feeds.adweek.com
  
  It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. But it feels like a century ago that sunny vacations on crowded shores even felt like an impossibility. Now the elder statesman of punk is back...
  
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• Molson Coors’ CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year

  21-12-2020 19:17 via feeds.adweek.com
  
  When Michelle St. Jacques stepped into the role of chief marketing officer for Molson Coors last February, she was served a curve ball on day one. Just the day before, Bud Light had run a snarky ad in the Super Bowl pointing out that the company's two biggest brands are made with corn syrup. So...
  
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• Forecaster reveals emerging (and bizarre) consumer trends for 2021

  21-12-2020 18:58
  
  Plant-based eggs, ‘digisexuality’ and more may be in store as we head into the new year, WGSN report suggests.
  
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• Ikea bids to make frugality fashionable in campaign promoting eco-conscious life

  21-12-2020 17:49 via campaignlive.co.uk
  
  ‘Fortune favours the frugal’ includes TV, cinema, out of home, radio and digital.
  
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• What. A. Year: Ad Age looks back on the highs, lows—and more lows—of 2020

  21-12-2020 17:17
  
  Farewell, 2020. This is what you put us through.
  
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• A look back at our 2020 forecast

  21-12-2020 16:46
  
  2020 was set to begin a decade of transformation—as well as a record year due to the presidential election and Summer Olympics. Things didn't go as planned, but one thing's for sure: In the age of coronavirus, the transformation—including the ascendancy of streaming and Amazon as the world's No. 1 advertiser—has begun.
  
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• TikTok Reflects: The Difference In Taking The Road Not Traveled

  21-12-2020 15:30
  
  As we began to reflect on 2020, our usual approach of looking back at the successes and challenges didn't pay homage to the year the way it deserves. As a community, we all experienced the weight of 2020 in different ways. This year isn't about crisp and tidy highlights with key takeaways and perfected copy points. So instead, I've written a poem to try and capture the spirit of what we experienced this year at TikTok, as individuals, and as a marketing community. May we all support one another
  
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• Above & Beyond co-founder David Billing departs

  21-12-2020 14:23 via campaignlive.co.uk
  
  He will not be replaced as group chief creative officer at parent group The Beyond Collective.
  
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• Gousto’s ‘Give it some’ campaign makes a song and dance out of cooking

  21-12-2020 13:37 via campaignlive.co.uk
  
  It is Mother's first work for the brand since winning it last year.
  
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• Flexible working, BLM and bullying: Campaign's most-read opinion articles of 2020

  21-12-2020 13:36 via campaignlive.co.uk
  
  Pieces from Michael Frohlich, Shanice Mears and Sue Higgs are among the most-popular this year.
  
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• Reclaim the red baseball cap: The Great Unfollow launches merch store

  21-12-2020 12:30 via campaignlive.co.uk
  
  Baseball caps, hoodies and sweaters will raise money for charity partner Choose Love.
  
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• Global advertising to set record in 2021, and Tesla stocks soar as it joins S&P 500: Monday Wake-Up Call

  21-12-2020 12:04
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Global advertising to set new record in 2021Good morning, and among all the gloomy news circulating this Monday before Christmas (including the U.K. finding itself virtually cut off from Europe and Apple closing its California stores amid more virus surges), there
  
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• The biggest agency implosion of 2020

  21-12-2020 11:30
  Motel 6 turned the lights off at Richards Group and other clients fled.
  
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• Facebook repeatedly blocked ads showing wheelchair, says disabilities apparel retailer

  21-12-2020 11:30
  
  Social network says mistake was fixed after automated ad platform incorrectly flagged posts.
  
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• The 10 biggest account moves of 2020

  21-12-2020 11:00
  
  From Domino's Pizza to Allstate to Kraft Heinz to Intel, here's where the money flowed this year.
  
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• T-Mobile parent loses exclusive rights over the color magenta in France

  21-12-2020 11:00
  
  A ruling by France’s patent and trademark office has given insurance company Lemonade the rights to use its pink color in the country
  
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• Global advertising forecast to set a new record in 2021

  21-12-2020 11:00
  
  Global advertising revenue, powered by digital, is forecast to break a record in 2021 as the world says good riddance to 2020. Here's a quick take on key stats from Ad Age Marketing Fact Pack 2021, our annual guide to marketers, media and agencies.
  
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• Jason Isaacs and Richard Curtis create comedy anti-deforestation spot

  21-12-2020 10:04 via campaignlive.co.uk
  
  Work by Lucky Generals asks people to look at where their pension is being invested.
  
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• Accenture Interactive returns to growth after six-month decline

  21-12-2020 09:20 via campaignlive.co.uk
  
  Covid-19 crisis had 'significant impact' on revenues.
  
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