Advertising news

• Wavemaker wins Perfetti Van Melle’s $80 million global media account

  17-12-2020 23:11 via campaignlive.com
  
  The GroupM media agency picked up the global through a series of local pitches this year.
  
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• Mobile marketers: Are you ready for the privacy-first future?

  17-12-2020 23:02
  
  Although mobile is seen as the most effective way to reach consumers, some marketers view the onset of stricter consumer privacy protection laws as cause for concern. Fortunately, there are new tools that allow brands to identify and communicate more effectively with their best customers in a privacy-compliant manner.
  
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• Behind Anheuser-Busch’s branding strategy for new Travis Scott-backed seltzer

  17-12-2020 22:14
  
  The agave-infused Cacti-spiked seltzer hits stores this spring—but don’t expect a big TV blitz at first.
  
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• GroupM predicts e-commerce sales will hit $3.9 trillion by 2024

  17-12-2020 22:06 via campaignlive.com
  
  E-commerce amounted to 17% of global retail sales in 2020.
  
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• Coca-Cola to cut 2,200 jobs worldwide amid pandemic challenges

  17-12-2020 21:49
  
  Cuts include 1,200 jobs in the U.S., as the soda maker deepens restructuring amid ongoing shutdowns of soft-drink friendly venues.
  
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• Unilever to end Facebook and Twitter ad boycott

  17-12-2020 20:52 via campaignlive.com
  
  The CPG giant stopped advertising on Facebook’s apps and Twitter during the #StopHateForProfit boycott in June.
  
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• Google sued by states for abuse of search-market dominance

  17-12-2020 20:35
  
  The lawsuit, led by Colorado, Iowa and other states, is the third U.S. case against the search giant in two months.
  
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• Watch the newest commercials on TV from State Farm, IBM, Airbnb and more

  17-12-2020 20:10
  
  Football coach and former player Mike Singletary helps IBM hype its hybrid cloud approach to business computing. 
  
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• How StreamScam made $14.5 million with 'no streaming content and the ads were served to no one'

  17-12-2020 19:47
  
  Moat claims it uncovered one of the worst fraud cases yet in booming online video market.
  
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• How 2020 became an opportunity accelerator for account engagement platform

  17-12-2020 17:30
  
  6sense CMO discusses creativity, customer experience and how brand trumps demand.
  
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• Pepsi challenges Twitter fans to launch "Cocoa" Cola

  17-12-2020 17:11
  
  Beverage maker says the drink is a combination of winter-friendly cocoa and Pepsi.
  
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• Trends we’re tired of as 2020 comes to an end

  17-12-2020 17:06
  
  Things we can most definitely live without as we look ahead to 2021.
  
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• 11 trends we’re tired of as 2020 comes to an end

  17-12-2020 17:06
  
  Things we can most definitely live without as we look ahead to 2021.
  
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• Women’s Aid releases harrowing spot ahead of Christmas season

  17-12-2020 16:26 via campaignlive.co.uk
  
  Campaign created by Engine Creative.
  
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• Office Hours: How we will work in 2021

  17-12-2020 16:00
  
  Welcome to Ad Age’s Office Hours newsletter. If you're reading this online or in a forwarded email, here's the link to sign up for the newsletter.In a matter of months, the pandemic has transformed the way we communicate, where we conduct business, the technology we use, and how we juggle home and work life. Every Thursday, Ad Age looks at how these changes are impacting our professional lives.The pandemic has certainly upended the very fundamentals of the ad industry—
  
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• How to future-proof your business and career with online learning

  17-12-2020 15:39
  
  Tired of binge-watching and sheltering at home? Advertising professionals looking to start the new year with renewed energy should consider earning professional certifications online during their free time this holiday season. Here’s what to look for.
  
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• How Tesco navigated WFH with walking meetings and blocking out thinking time

  17-12-2020 15:24 via campaignlive.co.uk
  
  Marketing leaders discussed how they dealt with the coronavirus crisis at the recent Campaign Connect conference.
  
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• Brands that referenced Covid in Christmas ads turned off consumers

  17-12-2020 15:19 via campaignlive.co.uk
  
  Amazon saw the biggest slump in its performance between 2019 and 2020 in System1 testing.
  
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• Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

  17-12-2020 15:04
  
  First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing San Francisco and London (December 17, 2020) – Kenshoo, a global leader in marketing technology, today announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up wi
  
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• Watch live at 3:30 p.m. EST: How TV today helps brands connect throughout the customer journey

  17-12-2020 15:00
  
  Watch the live broadcast here on Dec. 17 at 3:30 p.m. EST—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.To RSVP, click here.TV viewership evolved faster than ever this year. How can marketers keep up?At the last Publisher's Panel of the year, Empower CEO Jim Price and Cadent CEO Nick Troiano join Ad Age President and Publisher Josh Golden to explore fully understanding audiences—where they’re watching, what they’re buying and the devices they&rsqu
  
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• Walmart will do its first 'shoppable' livestream on TikTok, a holiday variety show to pitch apparel

  17-12-2020 15:00
  
  Giant retailer has pending deal to buy stake in TikTok, but CMO William White says impetus is increasing exposure on on hottest U.S. digital platform.
  
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• Campaign's most listened-to podcasts of 2020

  17-12-2020 14:57 via campaignlive.co.uk
  
  Episodes that discussed big brand marketing and diversity have been popular this year.
  
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• P&G brings out the babies in ‘Lead with love’ campaign

  17-12-2020 14:09 via campaignlive.co.uk
  
  FMCG giant is committing to carry out 2,021 ‘acts of good’ during 2021.
  
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• Procter & Gamble promises 2,021 good deeds for 2021

  17-12-2020 14:00
  
  This year accelerated a growing array of corporate and brand charitable and social efforts, prompting P&G to find ways to pull it all together.
  
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• Facebook's IDFA feud with Apple polarizes an industry bracing for change

  17-12-2020 13:00
  
  Social network's media blitz draws both praise and criticism.
  
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• A year of not normal: Covid-19 dominates Campaign’s most-read features of 2020

  17-12-2020 12:53 via campaignlive.co.uk
  
  From Sorrell and Sharp to adland’s latest burst of startups, Campaign has compiled this year’s top features.
  
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• Campaign podcast: Sue Frogley and Douglas McCabe review the year in media

  17-12-2020 12:34 via campaignlive.co.uk
  
  Publicis Media UK's Sue Frogley and Enders Analysis' Douglas McCabe talk about the big commercial media trends of 2020.
  
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• Steven Ballinger to become president of Amplifi

  17-12-2020 12:16 via campaignlive.co.uk
  
  He will oversee all media buying and trading across the company's 10 UK offices.
  
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• Texas sues Google alleging fixed ad prices, and Rick Astley croons for Frito-Lay: Thursday Wake-Up Call

  17-12-2020 12:00
  
  Plus, Baby Yoda is literally the star of Christmas.
  
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• Worst buzzwords and phrases of 2020—the pandemic edition

  17-12-2020 11:30
  
  Marketers shifted from making things up from scratch to torturing perfectly good everyday words during COVID.
  
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• Normal People's Paul Mescal performs dance routine in Samsung ad

  17-12-2020 11:04 via campaignlive.co.uk
  
  Electronics giant is championing artists who have lost their stage due to Covid-19.
  
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• Taco Bell Nacho Fries return in a movie-style spot starring Joe Keery

  17-12-2020 11:00
  
  In ‘The Craving,’ Keery’s character leaves Sarah Hyland and finds mayhem—and fries.
  
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• 7 coolest auto cross-brand collabs of 2020

  17-12-2020 11:00
  
  BMW, Hyundai and Lamborghini experimented with new partnerships to reach younger car buyers
  
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• John Lewis & Partners to host first live-streamed show

  17-12-2020 10:48 via campaignlive.co.uk
  
  One-hour show will include music from Celeste, prizes and a quiz.
  
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• Pitch Update: Post Office shortlist revealed; govt roster review begins

  17-12-2020 10:06 via campaignlive.co.uk
  
  Nutella is also reviewing its global creative account.
  
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• WPP's 'punchy' growth plan: 10,000 extra jobs, one third drop in travel

  17-12-2020 10:01 via campaignlive.co.uk
  
  There will be £600m of savings from new ways of working.
  
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• Special Committee Weighs In With Suggestions to Improve the Culture at Pinterest

  17-12-2020 03:40 via feeds.adweek.com
  
  The special committee of Pinterest's board of directors, formed in June amid diversity issues coming to light, issued its recommendations Wednesday, and co-founder and CEO Ben Silbermann said in an email to employees, shared on the company's blog, that its executive team is committed to following those recommendations. Silbermann said the committee worked with WilmerHale...
  
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• TikTok to Donate $1M Apiece to 10 Academic Institutions

  17-12-2020 02:45 via feeds.adweek.com
  
  TikTok continued its Health Heroes Relief Fund efforts with Wednesday's news that it will donate $1 million apiece to 10 academic institutions that serve underrepresented students with programs focused on public health and professions in the medical and healthcare fields. The funds are earmarked for undergraduate and graduate scholarships for students pursuing medical careers or...
  
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• Google, Facebook had illegal deal to rig ad market, Texas says

  17-12-2020 00:33
  
  The complaint, which targets Google’s central role in the buying and selling of display ads across the web, was filed in federal court in Texas today.
  
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