Advertising news

• Jane Lynch slings one-liners for Mercedes and brands prep for Dry January: Trending

  11-12-2020 23:33
  
  The week’s winners, losers and newsmakers.
  
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• ATTN:, Barack Obama Take Instagram Users on a Tour of A Promised Land

  11-12-2020 23:20 via feeds.adweek.com
  
  ATTN: and former President Barack Obama are joining forces again, this time on a five-part social series to highlight significant moments and themes from Obama's new book, A Promised Land. The series was created and produced by ATTN: in unique formats that are custom-made to be experienced via Instagram's feed, short-form Reels videos and Stories....
  
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• Colgate-Palmolive Aims to Turn Toothbrushing Into a Quiet Moment of Mindfulness

  11-12-2020 23:14 via feeds.adweek.com
  
  Through a new partnership with meditation app Headspace, CPG manufacturer Colgate-Palmolive is hoping its smart electric toothbrush Hum can create a sense of calm for people doing their best to get to the end of 2020. Hum, which debuted in August, contains sensors that track how often, how long and how well people brush their...
  
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• How Netflix is doing in its holiday-movie war with Hallmark and Lifetime, plus a $4,350 pair of jeans: Datacenter Weekly

  11-12-2020 22:31
  
  Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.A grim milestone“The United States saw its deadliest week since the start of the COVID-19 pandemic,”the New York Post reports, “with a 44 percent rise in fatalities compared to the week prior. ... A total of 15,966 Americans died from the virus in the seven-day period between Dec. 3 and Dec. 9, accordin
  
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• How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021

  11-12-2020 22:24 via feeds.adweek.com
  
  The Pantone Color Institute celebrated the announcement of its 2021 Colors of the Year this week--yellow and gray--with a dizzying, immersive art installation projected inside a century-old repurposed boiler room of Manhattan's Chelsea Market. The exhibit is the work of a digital art space called Artechouse, which partnered with the color research firm on the...
  
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• Goldman Sachs Takes Over Screens in NYC Shopping Area and Its Own Instagram Account

  11-12-2020 22:10 via feeds.adweek.com
  
  Forsman & Bodenfors New York created a holiday ad campaign for Goldman Sachs, but the financial services giant isn't the beneficiary of the creative. The goal of the campaign is to drive traffic to the #MakeSmallBig Holiday Market, a virtual holiday market featuring graduates of Goldman Sachs' 10,000 Small Businesses and 10,000 Women initiatives. #MakeSmallBig...
  
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• The Athletic’s Alex Mather on the Shutdown of Live Sports—the ‘Challenge of a Lifetime’

  11-12-2020 22:09 via feeds.adweek.com
  
  Almost five years ago now, The Athletic launched with the goal of disrupting the world of sports coverage. At that point, fans and experts alike had watched legacy sports publications fall into the trap of chasing digital ad revenue to account for the loss of print subscriptions as consumer habits changed. But as the magazines...
  
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• Twitter Outlines Next Steps for Twitter API v2 in 2021

  11-12-2020 21:35 via feeds.adweek.com
  
  Twitter unveiled Twitter API v2 in July, marking a complete rebuild of its application-programming interface, and the update officially rolled out in August. This week, the social network shared some of its plans for 2021. An academic research product track will debut early next year to give qualified academic researchers a significantly higher monthly tweet...
  
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• Netflix's Bozoma Saint John to publish memoire in 2022

  11-12-2020 21:27
  
  “The Urgent Life” will tell the story of how the CMO survived the death of her husband.
  
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• Netflix's Bozoma Saint John to publish memoir in 2022

  11-12-2020 21:27
  
  “The Urgent Life” will tell the story of how the CMO survived the death of her husband.
  
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• Every Other Holiday Offers Advice to Christmas in This Wonderfully Weird Ad for Channel 4

  11-12-2020 21:02 via feeds.adweek.com
  
  It's a tough holiday season, with surging Covid-19 infection rates leading many to (wisely) cancel their parties and family gatherings. But could Christmas be canceled altogether? Facing just such a calamity, one of Santa's elves turns to the holiday experts: the magical mascots who represent occasions like St. Patrick's Day, Easter, Halloween and Valentine's Day....
  
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• No More Free Rides on Workplace From Facebook

  11-12-2020 21:00 via feeds.adweek.com
  
  Workplace From Facebook will cut off its Workplace Essential free plan Feb. 10, 2021. In order to continue using the enterprise offering, businesses will have to upgrade to a paid plan, which will also give them access to advanced features such as insights, live chat support and single sign-on. Should a business opt to not...
  
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• This is the weirdest ad we've seen all year

  11-12-2020 20:58
  
  RC Cola's Filipino family drama turns out to be something from a different universe.
  
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• How The Lincoln Project’s endless stream of viral ads were actually made (in record time)

  11-12-2020 20:35
  
  Ben Howe of Howe Creative, one of TLP’s key video collaborators, on the making of ‘Mourning in America’—and what it takes to go viral.
  
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• Out of control: Georgia’s U.S. Senate runoff election ad spending hits $440 million

  11-12-2020 20:26
  
  And more from Ad Age Datacenter’s Campaign Ad Scorecard, Overtime Edition No. 3.
  
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• Atlanta agencies and brands pledge to reflect diversity of the city by 2030: Agency Brief

  11-12-2020 19:31
  
  Plus, all the latest leadership shuffles and account moves.
  
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• Facebook Releases New Data for Good Tools to Aid Economic Recovery From Covid-19

  11-12-2020 19:25 via feeds.adweek.com
  
  Facebook this week detailed new tools via its Data for Good initiative that are aimed at providing the necessary datasets and insights to help spur economic recovery from the pandemic. Data for Good public policy manager Laura McGorman and public policy research manager Alex Pompe said in a Newsroom post that researchers have estimated that...
  
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• Concerns Mount Over Google’s Privacy Proposals

  11-12-2020 18:06 via feeds.adweek.com
  
  Google Chrome has a 70% market share, making it one of the dominant platforms of the internet. That means its withdrawal of support for third-party cookies in 2022 is a fundamental reboot for the entire online ecosystem. In particular, it brings into question the prevailing business model of target advertising. Unlike its Silicon Valley rival...
  
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• Twitter honors 10 brands worth remembering in 2020

  11-12-2020 18:02
  
  When 2020 effectively trashed most brands’ marketing plans, they had to pivot quickly to adjust their campaigns to meet the year’s unprecedented challenges. Twitter is honoring the 10 best brand campaigns that used its platform to drive truly memorable messages that resonated with audiences around the world.
  
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• Google rolls out new controls to limit alcohol and gambling ads

  11-12-2020 16:40
  
  The change comes from user requests to control ads in certain categories, company says.
  
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• Laura Fenton named CEO at OMD UK

  11-12-2020 16:27 via campaignlive.co.uk
  
  She has been MD since 2018.
  
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• Manning Gottlieb OMD promotes Natalie Bell to CEO

  11-12-2020 16:17 via campaignlive.co.uk
  
  She has been MD since 2015.
  
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• Airbnb hires Droga5 as shares surge on IPO, Disney+ debuts movies: Friday Wake-Up Call

  11-12-2020 12:03
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Airbnb hires Droga5Airbnb, whose shares soared yesterday on its first day of public trading, also has a new lead creative agency. Ad Age’s Lindsay Rittenhouse reveals that the vacation rental firm has hired Droga5, marking yet another win for the agency.Droga
  
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• Pepsi gives back to New York City bodegas this holiday season

  11-12-2020 12:00
  
  ‘Desus and Mero’ stars join the brand in supporting the neighborhood shops with cash gifts.
  
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• Zoom is fastest-growing brand of 2020 on list that surprisingly includes Roundup

  11-12-2020 11:30
  
  Morning Consult study also shows newfound love among Gen Z for The New Yorker, Food Network, Nascar and Cetaphil.
  
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• The fastest-growing brands of 2020

  11-12-2020 11:30
  
  Zoom tops the list in Morning Consult study that also shows surprising newfound love among Gen Z for The New Yorker, Food Network, Nascar and Cetaphil.
  
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• Rick Wilson interview, part 2: The Lincoln Project co-founder on killing ads that don’t work—and why Steve Bannon ‘must be destroyed’

  11-12-2020 11:30
  
  Part 2 of our Q&A with the veteran political strategist.
  
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• YouTube Gaming's marketing head on digital dinner parties—and mealtime matchmaking

  11-12-2020 11:01
  
  Elizabeth Del Valle explains how to plan and host a great gathering, even over Zoom, on the latest episode of the "Ad Block" podcast.
  
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• Watch live at 11:00 a.m. EST: The top 5 creative brand ideas you need to know about right now

  11-12-2020 11:00
  
  Brands don't pull punches on being anti-racist, more smart holiday tales plus one super-weird ad.
  
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• Leith returned furlough money in October

  11-12-2020 10:51 via campaignlive.co.uk
  
  Scottish independent shop Leith returned the cash it had claimed via the Job Retention Scheme in October.
  
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• The UK’s average creative director looks like Danny Dyer

  11-12-2020 10:31 via campaignlive.co.uk
  
  Research compiled almost 1,000 creative directors.
  
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• Google partners Bastille and Ella Eyre for festive delivery service

  11-12-2020 10:19 via campaignlive.co.uk
  
  The artists have recorded their favourite Christmas songs.
  
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• Disney+ to get flood of new shows as subscriptions soar

  11-12-2020 00:17
  
  Feature-length films will also debut on streaming product.
  
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