Advertising news

• Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney

  04-12-2020 23:50 via feeds.adweek.com
  
  Mere weeks after Ulta Beauty and Target unveiled a partnership to create 'Ulta Beauty at Target' shop-in-shops, rivals Sephora and Kohl's announced they are forming their own alliance. Under the new agreement, Sephora will open 200 2,500 square-foot shops inside Kohl's stores beginning next fall. In turn, Kohl's online beauty selection will exclusively feature the...
  
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• Toyota to air fourth consecutive Super Bowl commercial

  04-12-2020 23:40
  
  Toyota is the first automaker to confirm it will run an ad in Super Bowl LV. 
  
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• Toyota Will Be Back for the 2021 Super Bowl

  04-12-2020 23:32 via feeds.adweek.com
  
  Toyota is back in the Super Bowl for the fourth year in a row. Jack Hollis, senior vice president of automotive operations at Toyota Motor North America, confirmed to Adweek that "Toyota will be part of the advertising lineup for Super Bowl LV 2021 on CBS. We look forward to sharing additional details as we...
  
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• MENA Leaders Push for a More Nuanced View of Diversity

  04-12-2020 23:18 via feeds.adweek.com
  
  When it comes to representation, people of Middle Eastern and North African (MENA) descent have long faced a particular barrier: the lack of a box to check on official forms, including the U.S. Census. Instead of a distinct category, Americans who identify as MENA are instructed to check the box for "white"--whether or not that...
  
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• Stephen Curry’s Brand Could Usher In a New Era at Under Armour

  04-12-2020 23:13 via feeds.adweek.com
  
  Look out Air Jordan. This week, Golden State Warrior athlete Stephen Curry became the latest athlete to debut his own brand in partnership with a major athletic label--Under Armour. The deal is similar to Nike's with Michael Jordan and Lebron James, widely considered to be the two greatest basketball players of all time. Curry's a...
  
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• Agency Brief: Fiat Chrysler keeps digital parked with Huge following a review

  04-12-2020 23:07
  
  Plus, Highdive picks up creative for The General, Perfetti's Airheads and Fruit-tella, while two TBWA creatives lead a project to help domestic abuse victims.
  
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• Tupperware Is Having a Great Year, and It’s Not Just Because of the Pandemic

  04-12-2020 23:06 via feeds.adweek.com
  
  At the outset of 2020, things weren't going well for Tupperware Brands Corporation. Sales were down. The company's share price continued to slide. "People just don't have connection with the brand anymore," Patricia Stitzel, Tupperware's former CEO, told analysts during an earnings call in October 2019. But then the pandemic came, forcing people around the...
  
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• Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth

  04-12-2020 22:56 via feeds.adweek.com
  
  A Berlin museum focused on life in former East Germany is transporting virtual visitors back to a pivotal moment in history through the power of augmented reality and the popular open-world game Minecraft. The DDR Museum teamed with Vice-owned creative agency Virtue on an educational campaign that allows anyone to build and tear down full-scale...
  
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• Critical Mass Hires Valerie Carlson as Chief Creative Officer

  04-12-2020 22:20 via feeds.adweek.com
  
  Valerie Carlson has been appointed chief creative officer of Critical Mass, a 950-person digital marketing and experience design agency with offices in 11 locations around the world. She replaces Conor Brady, who left Critical Mass last year. Carslon joins from Wunderman Thompson Los Angeles, where she served as executive creative director. Throughout her career, she's...
  
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• Watch the newest commercials on TV from H&M, Target, Best Buy and more

  04-12-2020 21:50
  
  Target celebrates the joy of snow days. 
  
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• Anheuser-Busch strikes deal with Travis Scott, and The Rock’s new tequila is on fire: Trending

  04-12-2020 21:25
  
  The week’s winners, losers and newsmakers.
  
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• How app for mission-critical processes drove customer retention for software company

  04-12-2020 18:23
  
  CMO discusses how K2 adjusted strategy in response to the pandemic.
  
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• McDonald’s warns U.S. franchisees of higher bills next year

  04-12-2020 18:15
  
  Chain announces changes in internal memo to store operators.
  
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• In Data Analysis, the Right Answers Come Only From Asking the Right Questions

  04-12-2020 18:11 via feeds.adweek.com
  
  Even highly-educated analysts struggle in the beginning of their careers. Hiring managers often wonder why analysts with a 4.0 GPA have hard time delivering valuable results. There are many theories and opinions about that, but allow me to share a simple point of view here. Many young analysts struggle because they don't know what to...
  
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• A Majority of CEOs Will Change How Their Companies Interact With Consumers

  04-12-2020 18:02 via feeds.adweek.com
  
  A new report led by Accenture Interactive has found that a majority of CEOs (77%) will fundamentally change how their companies interact with customers to drive business growth. The company sees this as part of a "experiennce renaissance" that has only been accelerated by the pandemic. "The Business of Experience (BX)" is based on survey...
  
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• LinkedIn: How to Stop LinkedIn From Showing You Ads Based on Your Job Information

  04-12-2020 16:45 via feeds.adweek.com
  
  As you use LinkedIn, the professional social network will attempt to show you advertisements that are relevant to you based on the information you've provided about yourself, such as your location and education information. LinkedIn may also show you ads based on your current and past job information. If you want to stop LinkedIn from...
  
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• Another Case Referred to Facebook’s Independent Content Oversight Board

  04-12-2020 16:40 via feeds.adweek.com
  
  Facebook revealed the details of another case that was referred to its independent content oversight board, joining the initial six cases that were discussed earlier this week. The social network removed a post in a group that it said appeared to exist for Muslims in India, saying that it violated Facebook's policy on violence and...
  
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• Wavemaker innovation chief Sarah Salter to chair Campaign Tech Awards

  04-12-2020 16:22 via campaignlive.co.uk
  
  She will lead a judging panel of company leaders and technology specialists from across the advertising, marketing and media industries.
  
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• Football gets a bit too real in campaign for Fifa 21 on next-gen consoles

  04-12-2020 16:16 via campaignlive.co.uk
  
  Who needs real-life football anyway?
  
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• Premier Sports buys stake in JOE Media Group in reciprocal content deal

  04-12-2020 15:42 via campaignlive.co.uk
  
  JOE will become exclusive digital partner for sports including Spain’s La Liga.
  
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• Visa promotes Asia CMO Frederique Covington Corbett to global role

  04-12-2020 15:18 via campaignlive.com
  
  She will become SVP of global brand strategy and planning, reporting to Visa’s global CMO, Lynne Biggar, eventually relocating to California.
  
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• A Brief Ad History of Santa Claus, the Greatest Ambassador

  04-12-2020 15:00 via feeds.adweek.com
  
  A Turkish Bishop, adored across Europe for his benevolence and repackaged centuries later by an American poet and a cartoonist, became the most popular brand ambassador on Earth. This is the Christmas spirit we have been sold in a million books, movies, plays, songs, jingles and ads. Santa Claus is the true epitome of brand...
  
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• Quaker Oats picks Uncommon to grow brand in UK

  04-12-2020 14:38 via campaignlive.co.uk
  
  Incumbent AMV BBDO has lost another PepsiCo brand.
  
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• WNBA Hires Former Nike Executive as First CMO

  04-12-2020 14:12 via feeds.adweek.com
  
  For the first time, the WNBA has its own chief marketing officer. Phil Cook, who has worked extensively with female athletes during his tenure at Nike, will develop the WNBA's distinct brand while driving revenue and engaging fans across social platforms. In his new position, Cook will also focus on redefining the WNBA as a...
  
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• Uncomfortable Conversations: YML's Ashish Toshniwal on making Silicon Valley more inclusive

  04-12-2020 14:00
  
  After immigrating to the U.S. from Kolkata India, the CEO co-founded his company in 2009 at just 26 years old.
  
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• Rufus the Dog’s Tech Adventure; Satan and 2020 Discuss Their Relationship: Friday’s First Things First

  04-12-2020 12:45 via feeds.adweek.com
  
  Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. In Microsoft's Heartwarming Holiday Ad, a Dog Finally Gets to...
  
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• Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

  04-12-2020 12:04
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cardsFinancial giant Visa picked Wieden+Kennedy as its new creative agency, five months after issuing an RFP that began the company’s move away from BBDO. Publicis maintains its hold on Visa’s $200 million global media account.“Until the rev
  
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• Reddit plots a path to $1B in ad sales, but first it needs to convince brands

  04-12-2020 11:30
  
  Site reveals last year's ad revenue of $100 million, and plans to catch up with rivals like Twitter and Snapchat.
  
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• Zenith wins Uswitch media account

  04-12-2020 11:04 via campaignlive.co.uk
  
  AAR ran competitive pitch.
  
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• Zenith wins £20m Uswitch media account

  04-12-2020 11:04 via campaignlive.co.uk
  
  Account moves from Goodstuff.
  
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• Xaxis' U.S. president on life as a rabbinical spouse, virtual religiosity—and trying out for MasterChef

  04-12-2020 11:01
  
  Gila Wilensky talks about the duties of the 'first lady' of the synagogue on the latest episode of the 'Ad Block' podcast.
  
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• Campaign extends Agency of the Year deadline

  04-12-2020 10:27 via campaignlive.co.uk
  
  Agencies have until 10 December to submit entries.
  
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• Warner Bros.’ 2021 films to hit both HBO Max and theaters in move that rocks film and streaming industries

  04-12-2020 02:39
  
  The plan shows how the pandemic has shaken up industry norms. 
  
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• Twitter Pulls Plug on twttr, Goes Back to the Drawing Board on Conversations

  04-12-2020 01:20 via feeds.adweek.com
  
  Twitter pulled the plug on its experimental twttr application--for now--and shared some of the feedback it received on the new layouts for conversations that it had been testing. The social network revealed the demise of twttr in a Twitter Support tweet Thursday, saying, "If you're using twttr, switch to the main Twitter app to keep...
  
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• DTC Deodorant Brand Lume Just Made Its Own Version of a Hallmark Christmas Movie

  04-12-2020 00:47 via feeds.adweek.com
  
  A buttoned-up executive for a corporate behemoth sweeps into a quaint, mountain town with plans to shutter and demolish a family-owned store. But this C-suite hunk named Stephen didn't count on meeting Katie, a fresh-faced beauty who runs the business. And it's Christmas. And they're both single. Do you know where this is going? Of...
  
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• YouTube to Warn Users About to Post Potentially Offensive Comments

  04-12-2020 00:40 via feeds.adweek.com
  
  YouTube released features to make its comments section less toxic and provided details on an upcoming voluntary survey that will help it determine which communities creators belong to and ensure that those creators and communities are being treated fairly by its systems. The Google-owned video site will test a new filter in YouTube Studio for...
  
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