Advertising news

• McDonald’s, Chrissy Teigen, John Legend Join Forces to Back Ronald McDonald House Charities

  30-11-2020 23:45 via feeds.adweek.com
  
  McDonald's, Chrissy Teigen and John Legend teamed up on a social challenge to drive awareness of and support for nonprofit Ronald McDonald House Charities. The nonprofit has helped families with sick and injured children for over four decades by providing resources and helping them stay together during treatment. When someone posts the RMHC hears on...
  
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• Popeyes Hopes to Drive Tourism to Guadalajara With Chicken Sandwich Bait

  30-11-2020 23:35 via feeds.adweek.com
  
  Forget that there's a pandemic and that it's really not a good idea to travel. Guadalajara, Mexico is tempting hungry hordes to flood the city in search of the now world-famous chicken sandwich from Popeyes. In a short stylish video, scenes of the city are shown, from the neoclassical architecture to the cobblestone streets to...
  
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• Instagram to Begin Testing Fundraisers Directly Within Feed

  30-11-2020 23:15 via feeds.adweek.com
  
  Instagram will begin testing a way for users to create and share fundraisers for nonprofits directly within feed. People will be able to link to any eligible nonprofit directly within feed posts. This provides a long-term option for these efforts, as Instagram's current tools only work in Instagram Stories and Instagram Live, giving these posts...
  
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• Could Reishi Be the Leather Alternative Luxury Embraces?

  30-11-2020 23:11 via feeds.adweek.com
  
  If eliminating fur from your wardrobe is the sartorial equivalent of giving up red meat, then perhaps ridding a closet of leather is comparable with going vegan. One requires only a minor stylistic shift; the other forces a person to swear off near-entire categories of apparel and accessories. Leather is ubiquitous, and difficult to avoid,...
  
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• Santa Decides ‘You’ve Been Good Enough’ for 2020 in Virgin Hotels’ Forgiving Ads

  30-11-2020 22:00 via feeds.adweek.com
  
  Sketchy behavior, bordering on the completely inappropriate, might've earned you a lump of coal in your holiday stocking in years past. Cases in point: lying to your roommate to get some alone time or, on the more extreme end, faking a wedding just to rack up the gifts. But since this is 2020, many sins...
  
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• Why You Should Stop Using Industry Buzzwords

  30-11-2020 21:28 via feeds.adweek.com
  
  Here is a list of buzzwords, biz speak and hipster droppings that should be banned from every business meeting forevermore. Does the following sound familiar? Client: Our Big Data Rock Star ideated a cloud-based, scalable, native programmatic tool set that produced excellent learnings. Consultant: Well, it sounds like he took it to the next level...
  
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• Why Carmakers Are Getting Into Podcasts and Audio Marketing

  30-11-2020 21:22 via feeds.adweek.com
  
  The first song ever to be described as "rock 'n rock" wasn't about geopolitical strife or peace and love. It was about an Oldsmobile. With lyrics like "V8 motor and this modern design / Black convertible top and the gals don't mind / Sportin' with me, ridin' all around town for joy," Rocket 88, which...
  
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• The TV comeback that wasn’t: 'The Office'

  30-11-2020 21:08
  
  Stars of the still-popular show could be spotted in lots of ads in 2020.
  
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• Junior job market facing ‘crisis’ as companies hit brake on hiring

  30-11-2020 20:52 via campaignlive.co.uk
  
  UX roles and health writer positions become among the most desirable in advertising and marketing.
  
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• Watch live tomorrow at 12 p.m. EST: How health care advertising became so attractive

  30-11-2020 20:49
  
  Watch the broadcast live on Tuesday, December 1 at 12:00 p.m. EST—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.To RSVP, click here.When did health care get so … sexy? With a story arc fit for a Netflix rom-com, advertising’s geeky stepchild has officially transformed into the belle of the ball. A lush wonderland of opportunity for life-changing ideas, built-in emotion and eye-catching craft—health care has become one of the most desired gig
  
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• How the ad world continues to overlook the Asian community

  30-11-2020 20:46
  
  Submit your questions for a town hall discussion on how the industry can make AAPI voices heard.
  
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• TikTok Brings Back Small Gestures in a Big Way for the Holiday Season

  30-11-2020 20:45 via feeds.adweek.com
  
  TikTok kicked off a new edition of its Small Gestures initiative for the holiday season. The video creation platform debuted Small Gestures in April, teaming up with some of its brand partners to enable people to use the feature up to three times apiece to send free small gifts to friends and loved ones and...
  
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• AMC Networks appoints its first DE&I officer

  30-11-2020 20:40
  
  Aisha Thomas-Petit is charged with helping the media company diversify talent both in front of, and behind, the camera. 
  
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• Facebook goes shopping for $1 billion e-commerce software startup Kustomer

  30-11-2020 20:21
  
  Customer relationship management service can help build chatbots and sales on the social network.
  
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• How auto brands are pivoting to virtual launches during the pandemic

  30-11-2020 19:30
  
  As pandemic-weary consumers look for ways to travel, many are reconsidering the road trip—and that’s fueling a surge of online excitement for the auto industry. In fact, with car shows on hold, brands are successfully launching new models on social media: Twitter has seen automotive conversation grow 114% since March.
  
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• Watch the newest commercials on TV from Cricket Wireless, Fitbit, Sambucol and more

  30-11-2020 18:56
  
  Fitbit wants you to give the gift of good health this holiday season. 
  
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• FCC chief who ended net neutrality says he’ll quit

  30-11-2020 18:20
  
  Ajit Pai, who says he will leave Jan. 20, also pushed for fast wireless broadband service.
  
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• Watch: Behind Hendrick’s Gin’s quirky ads with William Grant & Sons senior VP of marketing

  30-11-2020 17:50
  
  Harvey Purchese, who oversees marketing for the spirits importer, also discusses its approach for other brands like Glenfiddich, Sailor Jerry and Tullamore D.E.W.
  
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• Mastercard NA marketing EVP Cheryl Guerin on the enduring relevance of Priceless

  30-11-2020 16:23 via campaignlive.com
  
  The 23-year-old brand platform has evolved over time, especially during the pandemic.
  
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• Group M forecasts UK ad downturn will be less severe than feared

  30-11-2020 16:18 via campaignlive.co.uk
  
  The UK market will 'only' shrink by 4.4% this year, the WPP agency group says, having witnessed a dramatic reversal in performance this year for online display advertising.
  
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• 9 tips any professional new to the marketing industry should hear

  30-11-2020 16:15
  
  Jump-start your career in advertising and marketing with this expert advice.
  
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• How marketers can reach Gen Z this holiday season

  30-11-2020 16:00
  
  With Generation Z's significant purchasing power and consumers' increased screen time, marketers cannot ignore this group.
  
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• Ambrosia takes a mole on a balloon ride with first TV ad in four years

  30-11-2020 15:52 via campaignlive.co.uk
  
  Campaign for custard brand is created by McCann London.
  
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• Motel 6 chooses Barkley as new agency of record

  30-11-2020 15:23
  
  Shop replaces Richards Group, which was dismissed after founder's racist remark.
  
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• Black Friday foot traffic halves, and Salesforce eyes Slack: Monday Wake-Up Call

  30-11-2020 12:04
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
  
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• Google's VP of global marketing on fast food, his family's 7-Eleven—and the best McDonald's in the world

  30-11-2020 11:30
  
  Marvin Chow talks about his favorite fast-food joints around the world on the latest episode of the "Ad Block" podcast.
  
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• EBay makes winning bid for Asos marketer Eve Williams

  30-11-2020 11:17 via campaignlive.co.uk
  
  She joins the ecommerce platform today as UK chief marketing officer.
  
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• Why age-gender demos survive in a marketing world that wants to move on

  30-11-2020 11:00
  
  For all their faults, the demos have a long track record, are well vetted and provide some arbitrage advantage to people who know better.
  
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• Watch live at 11 a.m. EST: Behind Hendrick’s Gin’s quirky ads with William Grant & Sons senior VP of marketing

  30-11-2020 11:00
  
  Harvey Purchese, who oversees marketing for the spirits importer, also discusses its approach for other brands like Glenfiddich, Sailor Jerry and Tullamore D.E.W.
  
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• Domino’s promotes delivery service with ‘We got this’ brand platform

  30-11-2020 10:38 via campaignlive.co.uk
  
  Campaign steps away from ‘The official food of everything’ positioning.
  
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• Sky and Homebase join ranks eschewing big Christmas ads

  30-11-2020 10:31 via campaignlive.co.uk
  
  Homebase is running last year's ad 'Christmas monster fairy' by Atomic London again.
  
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• Covid erased $63bn in global adspend, and 2021 will only give back 59% of that

  30-11-2020 10:27 via campaignlive.co.uk
  
  The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.
  
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• Christian Juhl interview: 'Group M should look more like a software company'

  30-11-2020 09:35 via campaignlive.co.uk
  
  TV is still 'best place' to reach people at scale.
  
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