Advertising news

• Waze to Add SMBs’ Info to Maps Prior to Small Business Saturday

  24-11-2020 23:50 via feeds.adweek.com
  
  Waze kicked off an initiative to bring more information on small and midsized businesses to its navigation application prior to Small Business Saturday Nov. 28. Owners of SMBs can complete this form and supply the business' address, contact details, hours and pickup options. That information will then be added to Waze's map by its volunteer...
  
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• Florida Paints swoops in to develop products with fired Sherwin-Williams employee behind viral TikTok account

  24-11-2020 23:36
  
  Tony Piloseno received offers from nearly every major paint company but has decided to work for a smaller competitor in Florida. There's a lesson to be learned here.
  
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• Fired Sherwin-Williams paint enthusiast and TikTok star joins rival firm to develop new paints

  24-11-2020 23:36
  
  Tony Piloseno received offers from nearly every major paint company but has decided to work for a smaller competitor in Florida. There's a lesson to be learned here.
  
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• $272M and counting: Inside the insane ad spending on the Georgia U.S. Senate runoff

  24-11-2020 22:58
  
  And more from Ad Age Datacenter’s Campaign Ad Scorecard, Overtime Edition No. 2.
  
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• YouTube Bowed Out of Its Year In Review. JibJab Said, ‘Hold My Beer’

  24-11-2020 22:42 via feeds.adweek.com
  
  YouTube's annual rewind video is one of the more highly anticipated pieces of content to end the year. But, as we know, 2020 isn't exactly just any year, and the Google-owned video giant decided to pause YouTube Rewind this time around. Enter video entertainment and ecard company JibJab, known for its playful videos where people...
  
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• How the ad world continues to fail the Asian community

  24-11-2020 22:36
  
  Submit your questions for a town hall discussion on how the industry can make AAPI voices heard.
  
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• 8 Trends Marketers Are Most Excited About Heading Into 2021

  24-11-2020 22:32 via feeds.adweek.com
  
  In a year that has drastically changed our industry and forced us to both reflect and pivot simultaneously, it may be difficult to plan for the future with a present that is so unpredictable. Fortunately, we have spent the last few months asking marketers from some of the biggest brands, platforms and agencies in the...
  
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• These Pixar-Like Ads for Pet Food Gently Encourage Owners Not to Overfeed

  24-11-2020 22:19 via feeds.adweek.com
  
  More people than ever have welcomed new pets into their homes this year, after the Covid-19 pandemic put into sharp relief just how much we all crave the love and company of others. Animals are an incredible addition to any household--but sometimes their human owners could do well to cut back the treats they give...
  
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• Facebook Teams Up With BBB on ‘Shop Safe, Shop Smart’ Campaign

  24-11-2020 21:15 via feeds.adweek.com
  
  Facebook is preparing for the expected explosion in online shopping this holiday season, teaming up with the Better Business Bureau on the "Shop Safe, Shop Smart" campaign to help educate people about online scams. The campaign kicked off Tuesday and will run throughout December. BBB and Facebook will run ads and post organic content on...
  
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• Behind Calm's election night win—and what the wellness brand learned from it

  24-11-2020 20:51
  
  In this episode of Ad Age Ad Lib, Calm's senior brand manager Katie Shill discusses the app's unexpected success amid the contention.
  
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• Senate Democrats ask YouTube to remove election misinformation

  24-11-2020 19:25
  
  Because President Trump has not committed to a peaceful transition of power, manipulated media content may fuel civil unrest, the senators charge.
  
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• Movers and Shakers: Kraft Heinz, Initiative, ITV, Tribal, On The Beach, Cheil, Havas

  24-11-2020 19:02 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Opinion: The 7 innovation territories most impacted by 2020

  24-11-2020 18:23
  
  From augmented reality to wearables, these are the trends that marketers should keep a close eye on.
  
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• Watch live Dec. 3 at 12:30 p.m. EST: How automotive brands are pivoting in the pandemic to reach new audiences

  24-11-2020 18:00
  
  The latest episode of The Beat, presented by Spotify and Ad Age, explores why auto brands are uniquely positioned to bring their story to life through audio, and how they’re working differently in our new normal to connect with buyers on their path to purchase.
  
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• Watch the newest commercials on TV from Ethan Allen, NordicTrack, McDonald’s and more

  24-11-2020 17:37
  
  NordicTrack calls itself “the home of interactive personal training.” 
  
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• Is BrewDog wrong to dismiss the ASA’s complaints?

  24-11-2020 17:00 via campaignlive.co.uk
  
  Brand fell foul of ad watchdog for its second time in 12 months.
  
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• How COVID-19 is changing shopping behavior on a global scale

  24-11-2020 16:35
  
  As COVID-19 changes how people shop, brands need to reimagine retail experiences on a global scale. From hybrid shopping to connecting with their communities, marketers can prepare for the future of safer shopping by taking four steps to put customers’ needs first.
  
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• 6 issues you'll never see in truly excellent marketing copy

  24-11-2020 16:15
  
  The difference between poor copy and great copy is sometimes just a few simple tweaks.
  
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• Marc Nohr: Agencies risk ‘colluding in their own demise’ over pricing strategies

  24-11-2020 16:03 via campaignlive.co.uk
  
  Topic discussed in IPA’s latest pricing report
  
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• London Taxis censured for radio ad overstating Covid-19 safety

  24-11-2020 16:03 via campaignlive.co.uk
  
  Not all models of taxi offer two-metre gap from driver, ad watchdog found.
  
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• Ford taps eBay’s Suzy Deering as next CMO as it looks outside auto industry for marketing help

  24-11-2020 15:05
  
  The hire comes as the automaker puts a new emphasis on technology.
  
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• American Express debuts holiday-themed campaign for Small Business Saturday

  24-11-2020 15:00
  
  Set to an original cover of "Auld Lang Syne," the new ad from Dentsu McGarrybowen features real small businesses.
  
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• New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

  24-11-2020 14:05
  
  56% of online beauty shoppers are more likely to stick with brands or products they’ve bought before according to a survey of 2,000 consumers NEW YORK and LONDON (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend...Source: RealWire
  
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• Kraft Heinz hires Mondelez marketer Sam Greenwood as Northern Europe CMO

  24-11-2020 12:18 via campaignlive.co.uk
  
  Greenwood replaces commercial director Steve Chantry, who becomes vice-president Better Meals and New Ventures, international.
  
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• Snapchat sets sights on TikTok with Spotlight, and retailers prep for bleak Friday: Tuesday Wake-Up Call

  24-11-2020 12:11
  
  Plus, Goodby, Silverstein & Partners is back in NYC, a new study exposes fake news and GM changes its tune.
  
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• Trio of advertising, marketing and publishing vets open media and entertainment company

  24-11-2020 11:00
  
  Coke and Converse vet Geoff Cottrill, former Modernista! founder Gary Koepke and Nylon founder Marvin Scott Jarrett team up to open Marvin.
  
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• Havas wins $300m global media for Jacob Douwe Egberts owner

  24-11-2020 10:57 via campaignlive.co.uk
  
  Offline incumbent will now buy all the company's media outside North America.
  
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• Havas wins $300m global media for Douwe Egberts owner

  24-11-2020 10:57 via campaignlive.co.uk
  
  Offline incumbent will now buy all the company's media outside North America.
  
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• Cadbury turns Christmas post office pop-up into online experience

  24-11-2020 10:39 via campaignlive.co.uk
  
  It has partnered The Trussell Trust to send chocolate bars to food banks.
  
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• Zoe Harris to join On the Beach as CMO

  24-11-2020 10:27 via campaignlive.co.uk
  
  She leaves GoCompare Group.
  
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