Advertising news

• Watch live on Jan. 21: Ad Age Town Hall on racism against the Asian community

  23-11-2020 23:12
  
  A discussion on the AAPI experience in the advertising and marketing industry.
  
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• Trio launch consultancy focusing on in-housing

  23-11-2020 22:41 via campaignlive.co.uk
  
  WDC will help brands to develop their in-house creative function and run pitches.
  
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• Petco adopts Droga5 as its new creative agency

  23-11-2020 21:52
  
  The company parts ways with incumbent shop Anomaly.
  
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• Watch the newest commercials on TV from Capital One, Vivint, Keurig and more

  23-11-2020 20:55
  
  Snoop Dogg and Nathan “Doggface208” Apodaca help Vivint hype its home security system. 
  
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• Goodby, Silverstein & Partners is back in New York

  23-11-2020 20:26
  
  The agency has been slowly rebuilding its Big Apple presence since 2018 and officially opened its doors at 200 Varick Street during the pandemic.
  
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• Teen Queen: 16-Year-Old Charli D’Amelio Tops 100 Million Followers on TikTok

  23-11-2020 20:10 via feeds.adweek.com
  
  TikTok teen sensation Charli D'Amelio became the first creator to top the 100 million follower mark on the platform, doing so in less than 18 months. The video creation platform said in a blog post, "While we're extremely proud of Charli and all that she has accomplished since she shared her first TikTok video in...
  
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• Mondelēz Turns to MediaMonks, Publicis Groupe for New Content Production Model

  23-11-2020 19:33 via feeds.adweek.com
  
  Global food and beverage mammoth Mondel?z is rolling out a new content production model, consolidating such services with Publicis Groupe and S4 Capital's MediaMonks. Mondel?z's new content production model is designed to be more agile by connecting creative, data and media capabilities to more quickly drive a volume of personalized content across platforms and customer...
  
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• 5 Ways to Increase Your Work From Home Productivity

  23-11-2020 19:12 via feeds.adweek.com
  
  Want to spend less time on your computer during the pandemic and beyond? Here are five productivity tools I use every day along with some tips on how to get the most out of them. Test Expander Do you find yourself writing the same sentences over and over again? For example, closing an email with...
  
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• Ad Council spearheads $50 million education effort for COVID-19 vaccine

  23-11-2020 18:57
  
  Just one third of Americans say they will ‘definitely’ get vaccinated, according to a survey by COVID Collaborative.
  
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• 10 Things You Need to Know About Newsmax, the Surging Conservative News Network

  23-11-2020 18:49 via feeds.adweek.com
  
  Since the presidential election, the major cable news networks have seen their robust audiences begin to decline, as is the case every four years. However, one news network is bucking that trend in 2020: a smaller channel named Newsmax. What is Newsmax? It is a right-leaning news network that has benefited greatly from a segment...
  
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• Twitter Addresses Some Concerns About Its Fleets Disappearing Tweets Feature

  23-11-2020 18:45 via feeds.adweek.com
  
  The Twitter Support team issued some clarifications regarding the social network's recently introduced Fleets disappearing tweets feature in a series of tweets Sunday. Responding to concerns that Fleets were still viewable following their 24-hour expiration period, Twitter Support said the social network's backend system has a queue that deletes Fleets media after 24 hours, and...
  
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• Opinion: Content is growing, and it's crucial for brands to get it right

  23-11-2020 18:38
  
  Given the world we live in, storytelling must be at the forefront.
  
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• Wyclef Jean Chimes In on Google’s #BlackOwnedFriday Efforts

  23-11-2020 18:00 via feeds.adweek.com
  
  Efforts to promote #BlackOwnedFriday Nov. 27 by Google, U.S. Black Chambers and creative agency BBH New York received a huge boost from Grammy Award-winning artist Wyclef Jean. BlackOwnedFriday kicked off as a social-first campaign in mid-October with the goal of telling the stories of Black-owned businesses, providing information on available resources from Google and U.S....
  
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• The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners

  23-11-2020 18:00 via feeds.adweek.com
  
  Best Dog Day Ever has quickly turned into an experiential tentpole for The Dodo. The animal brand debuted the franchise as a one-day pop-up with activities and photo ops for dogs in New York City in 2018, followed by a monthlong, Halloween-themed experience in 2019 that drew around 10,000 pet owners to Williamsburg. The Group...
  
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• 3 customer-centric engagement tactics for a privacy-focused world

  23-11-2020 17:51
  
  As the pandemic forces the digital world to grow quickly, advertisers, both regulated and unregulated, are dealing with privacy restrictions that make it harder to acquire and use the data needed to engage consumers. Here are three key strategies for reaching customers in this quickly changing environment.
  
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• Five agency-brand models will define 2020s, IPA report finds

  23-11-2020 17:18 via campaignlive.co.uk
  
  Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
  
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• Several Top Journalists Are Suddenly on the Move, Placing Digital Media Businesses at a Crossroads

  23-11-2020 17:10 via feeds.adweek.com
  
  The New York Times is on a roll: It has seven million subscribers, a digital presence that's more profitable than its newsprint and unyielding soft power in the media industry. Simply put, the Grey Lady is thriving and it hasn't been shy about poaching top talent from the most prestigious digital media companies. Just look...
  
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• Mondelez hires MediaMonks and Publicis Groupe for global content production

  23-11-2020 16:26 via campaignlive.co.uk
  
  The $1.2bn-a-year food advertiser wants to create a higher volume of personalised content.
  
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• How This Agency Approaches Creative Testing During the Pandemic

  23-11-2020 15:43 via feeds.adweek.com
  
  During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing resources, but making some tweaks or better illustrating relevance became an essential part of navigating so much change. The Martin Agency, for example, used its tension mapping approach a little...
  
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• Snapchat rolls out TikTok rival offering that will pay users $1 million a day

  23-11-2020 15:29
  
  Snapchat Spotlight is designed for users to share more videos publicly.
  
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• Corona Beer launches a global content studio and first original series

  23-11-2020 15:13 via campaignlive.com
  
  The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
  
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• Snapchat Looks to Shine the Spotlight on Some of the 4 Billion Snaps It Sees Daily

  23-11-2020 15:00 via feeds.adweek.com
  
  Over 4 billion Snaps are created every day, and Snapchat Monday unveiled a destination within its platform, Spotlight, where the best of those Snaps can earn money for the people behind them, whether they are professional creators or just everyday users. Spotlight is being rolled out Monday in Australia, Canada, Denmark, France, Germany, Ireland, New...
  
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• Deliveroo calls on Pablo for UK and global ad account

  23-11-2020 14:47 via campaignlive.co.uk
  
  Chime360 previously worked on the global business.
  
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• Samsung deepens Publicis relationship in UK as Digitas wins CRM

  23-11-2020 13:39 via campaignlive.co.uk
  
  Incumbent Wunderman Thompson repitched after Samsung called a review earlier this year.
  
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• More good vaccine news, and P&G ‘upset’ by WPP's plans for Grey: Monday Wake-Up Call

  23-11-2020 12:04
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
  
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• Political ad spending this year reached a whopping $8.5 billion

  23-11-2020 11:30
  
  But the correlation between spending and winning isn’t so clear.
  
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• Campaign podcast: Making Christmas ads in the era of the coronavirus pandemic

  23-11-2020 11:03 via campaignlive.co.uk
  
  Creative leaders from Adam & Eve/DDB, Droga5 London and Havas London join Campaign to discuss this year's crop of Christmas ads.
  
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• KC Crain named CEO of Ad Age parent Crain Communications

  23-11-2020 11:00
  
  Media company is parent for Crain’s Detroit Business, Automotive News and nearly 20 other trade and business titles in North America, Europe and Asia.
  
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• ITV predicts the end in climate-tackling campaign

  23-11-2020 10:28 via campaignlive.co.uk
  
  Work features parodies of Coronation Street and This Morning.
  
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• AMV and Uncommon win Grands Prix at 2020 Campaign Big Awards

  23-11-2020 10:27 via campaignlive.co.uk
  
  AMV's '#Wombstories' wows judges, while Uncommon is named Agency of the Year.
  
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• Mondelez, PepsiCo, Mars and more hit out at 'astonishing' timeframe for HFSS consultation

  23-11-2020 10:26 via campaignlive.co.uk
  
  Strongly worded letter says proposals lack 'detail and efficacy'.
  
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