Advertising news

• Michaels to Bring 360-Degree Immersive Holiday Shopping Experiences to Pinterest

  30-10-2020 23:40 via feeds.adweek.com
  
  Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland. Each virtual room includes do-it-yourself projects and shoppable products, and Pinners exploring the Pins will see...
  
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• Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

  30-10-2020 22:31 via feeds.adweek.com
  
  Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023--part of the brand's long-term goal to becoming fully plastic-free by 2030. The bottle's made with PHA, a 100% compostable...
  
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• Papa John Schnatter claims to have damaging recording of Laundry Service execs

  30-10-2020 22:25
  
  Schnatter says he plans to amend lawsuit with details of agency’s actions.
  
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• What 'scared' brands need to know about Facebook and Instagram's election ad changes

  30-10-2020 21:58
  
  Hashtags work differently, political ad policies are confusing, and the holidays are coming.
  
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• Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation

  30-10-2020 21:55 via feeds.adweek.com
  
  Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday's election, as well as quelling the influence of conspiracy theory QAnon. CEO Mark Zuckerberg said during a Senate Commerce Committee hearing Wednesday that civic groups would be removed from Facebook's groups recommendations,...
  
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• Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

  30-10-2020 21:43 via feeds.adweek.com
  
  If you've eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you're not alone. And chances are you're not a one-and-done consumer in the fast-growing alternative protein category. According to a recent study, you may become a full-fledged convert to plant-based eating. Research from Archer Daniels Midland, one...
  
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• Watch the newest commercials on TV from Little Caesars, Dell, Apple and more

  30-10-2020 21:36
  
  Dell Technologies says that in the quest for innovation, “We’ll stop at nothing.” 
  
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• Mucinex Releases Giphy Stickers for Halloween

  30-10-2020 21:26 via feeds.adweek.com
  
  Mr. Mucus may be one of the grosser brand mascots, but his slimy presence this Halloween seems fitting in 2020. Mucinex is releasing Mr. Mucus and a batch of his ghoulish personas as spirited Giphy stickers in time for All Hallows' Eve. The Reckitt Benckiser brand's in-house team has created a series of Giphy stickers...
  
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• Verizon Turns to Blockchain to Combat Rampant Online Misinformation

  30-10-2020 21:15 via feeds.adweek.com
  
  Verizon announced this week that it would begin recording all communications it releases on a blockchain ledger in what it says is a move to combat misinformation online. The project, called Full Transparency, will log all of the carrier's statements and press releases as well as any changes it might make after the fact immutably...
  
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• How shops are getting out the vote: Agency Brief

  30-10-2020 20:46
  
  Plus, MDC Partners sees steep revenue declines in third quarter, and the curious case of two Deutsches?
  
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• Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health

  30-10-2020 20:39 via feeds.adweek.com
  
  Key Insights After former CEO Mike Jeffries lost his job at Abercrombie & Fitch toward the end of 2014 due to a number of missteps--from overexpansion overseas to creating a climate that discouraged those outside its narrow definition of beauty from either working or shopping at the chain--the brand embarked on what is now a...
  
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• Nike Celebrates the Inspiring Spirit of Middle Eastern Women in New Ad

  30-10-2020 19:50 via feeds.adweek.com
  
  Nike's "You Can't Stop Us" series has wowed viewers with powerful stories of athletes overcoming the odds in the narrative way Nike has become known for, such as the incredible editing of its split-screen montage. The latest installment, "Victory Swim," dives into the water with Middle Eastern women athletes. The 90-second spot, by Wieden+Kennedy Amsterdam,...
  
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• Burger King Brazil Conjures a Witchy Free Whopper Promotion for Halloween

  30-10-2020 18:45 via feeds.adweek.com
  
  This year, Burger King France is encouraging drivers to deck out their cars in a Halloween disguise and head to the drive-thru for a discounted meal. Burger King Brazil is taking things a step further by not limiting the fun to people with wheels--anyone who shows up on a broomstick will be given a free...
  
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• Here’s what Trump and Biden have spent on Facebook and Google ads

  30-10-2020 18:33
  
  And more from the final pre-Election Day edition of Ad Age Campaign Ad Scorecard.
  
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• Watch the #OnlyTheYoung political ad with a Taylor Swift soundtrack that’s blowing up right now

  30-10-2020 18:08
  
  Remedy PAC is behind the effort.
  
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• Tata Consultancy Services Marks a November Without a NYC Marathon

  30-10-2020 17:54 via feeds.adweek.com
  
  Key Insights Many New Yorkers look forward to the first Sunday in November, the day of the annual TCS New York City Marathon, in a similar fashion to how children anticipate Christmas morning. From Staten Island to the Bronx, swaths of street are shuttered, and crowds collect on the sidewalk to watch friends, family members...
  
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• Oreo’s pollyanna plea for political unity, and Cosmo’s new wine brand: Trending

  30-10-2020 17:49
  
  The week’s winners, losers and newsmakers.
  
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• Mother New York’s Managing Director Is a Club Promoter and PAC Co-Founder

  30-10-2020 17:47 via feeds.adweek.com
  
  After nearly 10 years at Mother New York, Aarti Thiagarajan left the creative agency earlier this year to join Netflix as director of brand partnerships. Replacing her in the role of managing director and partner is Katie Longmyer, who comes to Mother New York with an eclectic background and an eagerness to shake things up...
  
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• Walmart Pulls Gun Displays Following Protests Over Police Shootings

  30-10-2020 17:21 via feeds.adweek.com
  
  Walmart has once again removed displays of guns and ammunition in its U.S. stores for an unspecified time following protests in Philadelphia over the police shooting of Walter Wallace Jr. on Monday. "We have seen some isolated civil unrest, and as we have done on several occasions over the last few years, we have moved...
  
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• Argos pays tribute to ‘book of dreams’ after axing catalogue

  30-10-2020 17:12 via campaignlive.co.uk
  
  Christmas ad by The & Partnership continues last year's nostalgic theme.
  
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• Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO

  30-10-2020 17:02 via feeds.adweek.com
  
  Former Comcast executive Brendan Condon is joining Captify, the second largest independent holder of search data behind Google, to drive company growth worldwide. Condon's role will be primarily concerned with the TV, CTV and video programmatic landscape to target programmatic buyers and brands. Condon brings with him 35 years of experience within TV and digital...
  
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• 'Are we great yet?' asks Dollar Shave Club founder in very unfunny political ad

  30-10-2020 16:50
  
  Michael Dubin's latest work doesn't come in his Unilever role, nor is it impartial in its get-out-the-vote message.
  
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• Ogilvy Becomes the First Agency to Top 1M LinkedIn Followers

  30-10-2020 16:45 via feeds.adweek.com
  
  Marketing communications agency Ogilvy became the first agency to reach 1 million followers on LinkedIn, doubling the milestone of 500,000 it surpassed in 2018. LinkedIn senior manager of content marketing Sean Callahan said in a blog post, "Ogilvy is a prime example of an organization that has made efficient and effective use of its LinkedIn...
  
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• LinkedIn: How to Turn Off Reply Suggestions

  30-10-2020 16:20 via feeds.adweek.com
  
  When you receive a message on LinkedIn, the professional network will provide "reply suggestions" based on the message's content. You aren't required to tap these reply suggestions, and you can even turn them off if you'd rather not see them. Our guide will show you how to turn off reply suggestions from within the LinkedIn...
  
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• Very kicks off Christmas season with ‘realistic’ celebration of small moments

  30-10-2020 16:17 via campaignlive.co.uk
  
  This is the retailer's first festive work by new agency Grey London.
  
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• John Lewis Partnership promises ‘Christmas campaign like no other’

  30-10-2020 16:14 via campaignlive.co.uk
  
  Business is aiming to raise £5m for the charities FareShare and Home-Start.
  
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• Chipotle, Addison Rae Team Up on #Boorito TikTok Challenge

  30-10-2020 16:10 via feeds.adweek.com
  
  Chipotle teamed up with superfan and social media personality Addison Rae on the #Boorito TikTok challenge. The challenge encourages fans to show off their 2020 Halloween costumes by using TikTok's morph feature and pairing their videos with the new remix of "The Monster Mash" by Ethan Fields. Entries must include the hashtags #Boorito and #contest...
  
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• Amazon Beefs Up Delivery Capabilities, Hits $96 Billion in Q3 Sales

  30-10-2020 15:37 via feeds.adweek.com
  
  Amazon's Q3 net sales were up 37% to $96.1 billion, once again buoyed by strong customer demand as the pandemic continues to drive ecommerce growth--and the platform prepares its transportation network for an unprecedented Q4. In a conference call, CFO Brian Olsavsky said the platform saw a continuation of demand trends from Q2 when online...
  
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• Linked Rolls Out Company Engagement Report

  30-10-2020 15:35 via feeds.adweek.com
  
  LinkedIn this week unveiled a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform. Principal product manager Jae Oh explained in a blog post, "One of the key strengths of LinkedIn as a b-to-b marketing channel, especially under an ABM framework, is that members are inherently tied...
  
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• 10 practical ad strategies for driving consumer action

  30-10-2020 15:15
  
  Entice your customers with a standout ad they won't forget.
  
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• Dr Martens supports creatives through tie-ups and content series

  30-10-2020 15:12 via campaignlive.co.uk
  
  The brand's first partnership is with Liverpool radio station Melodic Distraction.
  
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• Dr Martens supports creatives though tie-ups and content series

  30-10-2020 15:12 via campaignlive.co.uk
  
  The brand's first partnership is with Liverpool radio station, Melodic Distraction.
  
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• Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

  30-10-2020 15:06 via feeds.adweek.com
  
  There's still a lot of room for improvement in how the industry tackles brand safety, but slowly, the move away from broad-sweeping keyword blocklists is gaining pace. For its part, Dow Jones has built an artificial intelligence tool to sharpen advertisers' keyword blocklists, making them suitable and relevant for the company's three titles. In doing...
  
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• Walmart pulls guns off shelves as precaution ahead of election

  30-10-2020 14:03
  
  The retailer made a similar decision this summer following the death of George Floyd.
  
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• Election 2020: It's the end of the world as we know it (and we'll be fine)

  30-10-2020 14:00
  
  The last presidential election to occur during a recession was in 2008. Compared with the sociopolitical pandemic disruption of 2020, the virtual collapse of the financial system during the Great Recession doesn’t seem as apocalyptic. "Downtime Opportunity" examines innovation from the Great Depression to the present.  
  
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• The loneliness epidemic and the power of connection

  30-10-2020 13:00
  
  As COVID-19 forces people into continued isolation, the question of how lonely we are, and how connected we feel, is growing more urgent. A new Ad Council study on the topic offers three key takeaways and offers suggestions on what the industry can do to support people and foster engagement during the pandemic.
  
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• M/SIX's entry-level recruitment programme seeks talent on social media

  30-10-2020 12:56 via campaignlive.co.uk
  
  It will not accept CVs and there is no upper age limit.
  
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• More than half of adlanders are completely avoiding the office

  30-10-2020 12:45 via campaignlive.co.uk
  
  Seven percent of workers are going in full time.
  
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• Hard seltzers hit the UK market in ‘the biggest fight in booze marking for years’

  30-10-2020 12:44 via campaignlive.co.uk
  
  Kopparberg and Coca-Cola have both released hard seltzers this year.
  
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• Hard seltzers hit the UK market in ‘the biggest fight in booze marketing for years’

  30-10-2020 12:44 via campaignlive.co.uk
  
  Kopparberg and Coca-Cola have both released hard seltzers this year.
  
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• Pepsi Max brings the grime this Christmas in festive campaign

  30-10-2020 12:13 via campaignlive.co.uk
  
  Campaign features grime artists Kamakaze and TrueMendous.
  
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• Tech brands report a rosy Q3, and Trump gets the honey badger treatment: Friday Wake-Up Call

  30-10-2020 11:00
  
  Plus, a tone-deaf Kardashian tweet spawns a frenzy of memes.
  
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• Facebook ad revenue boosted by commerce uptick

  30-10-2020 10:37 via campaignlive.co.uk
  
  Co-founder and CEO Mark Zuckerberg said Facebook benefits from people and businesses 'relying' on its platforms to stay connected and make money during Covid-19.
  
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• Amazon triples net income, nears $100bn in quarterly revenue

  30-10-2020 10:34 via campaignlive.co.uk
  
  International operations turned a profit of $407m, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.
  
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• TV's most expensive shows for advertisers this season

  30-10-2020 10:30
  
  Of the 80 returning series on broadcast TV, tracked by Ad Age, 38 saw the cost of a 30-second commercial increase.
  
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• Alphabet profit skyrockets as advertisers flock to YouTube

  30-10-2020 10:23 via campaignlive.co.uk
  
  Brand advertising on YouTube rebounded in the third quarter of 2020, contributing to an enormous profit for its parent company.
  
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• Twitter ad revenue bolstered by return of events

  30-10-2020 10:16 via campaignlive.co.uk
  
  Advertisers return to Twitter as product launches and live events begin to resurface worldwide.
  
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• Watch: The top 5 creative brand ideas you need to know about right now: October 30, 2020

  30-10-2020 10:00
  
  Ad Age's Creativity Editors look back on the creative highlights of the week, including ideas to make you cry, laugh and soil yourself.
  
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• MMA Germany Announces the Mobile Video Checklist

  30-10-2020 10:00
  
  A marketer’s guide to mobile video ad success Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on...Source: RealWire
  
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• Everything you need to know about the Facebook, Twitter, Google and Amazon earnings frenzy

  30-10-2020 00:58
  
  Twitter talked politics, maybe too much; Facebook records 10 million advertisers; and YouTube topped $5 billion.
  
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