Advertising news

• Jay-Z’s new pot brand targets the borders of legal/illegal states in first campaign

  27-10-2020 23:34
  
  The effort from Monogram comes on the 50th anniversary of the Controlled Substances Act, and as four more states consider legalization on election day.
  
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• ‘Biden’s Moment’: Watch conservative PAC The Lincoln Project’s most pro-Biden ad yet

  27-10-2020 19:58
  
  The current occupant of the Oval Office isn’t mentioned.
  
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• What’s next for streaming? Find out on Nov. 10

  27-10-2020 19:43
  
  Ad Age Next: Streaming virtual conference will explore how advertisers, media execs and agencies can position themselves for 2021 and beyond.
  
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• How to win hearts when loyalty is up for grabs

  27-10-2020 19:33
  
  Consumers are navigating 2020 by trying new behaviors designed to increase personal safety. In response, brands have an opportunity to connect with new audiences while expanding loyalty among its established base. Here’s how smart marketers can make the most of an unprecedented year.
  
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• Virtual influencers, more job cuts and an uptick in small agencies on tap for 2021, Forrester predicts

  27-10-2020 18:57
  
  Report projects major upheaval in the marketing industry, as automation takes hold and with budgets under stress.
  
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• Understanding campaign effectiveness in the privacy-first, third-party-data apocalypse

  27-10-2020 17:48
  
  Watch the live broadcast on Monday, November 9 at 12:00 p.m. EST—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.To RSVP, click here. Third-party cookies are on their way out. Post-GDPR regulations like the California Consumer Protection Act have already begun to transform the digital marketplace and the proprietary first-party data belonging to the walled gardens has made them even more powerful. What's a brand marketer to do? First, don't panic. Second, j
  
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• Ex-Dare creatives Flo Heiss and James Cooper launch production business

  27-10-2020 16:25 via campaignlive.co.uk
  
  Creative pair reunited in new content venture.
  
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• Choose Love partners Carnaby Street for Christmas light installation and pop-up

  27-10-2020 16:20 via campaignlive.co.uk
  
  Aim is to raise money for refugees.
  
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• Watch the newest commercials on TV from T-Mobile, Jack in the Box, Peloton and more

  27-10-2020 16:03
  
  Jack in the Box hypes its $3 Sauced & Loaded Fries.
  
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• IPA unveils ‘Covid credit’ amid adland budgeting cuts

  27-10-2020 15:59 via campaignlive.co.uk
  
  It aims to support members during periods of financial uncertainty.
  
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• Campaign Big Awards partners Brixton Finishing School for student jury and award

  27-10-2020 15:28 via campaignlive.co.uk
  
  Students invited to pick their own winner and present prize.
  
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• Power 100: meet the leading food and drink marketers

  27-10-2020 15:21 via campaignlive.co.uk
  
  Campaign brings together top marketers working in the food and drink industry.
  
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• Omnicom Group sees sharp revenue declines in third quarter

  27-10-2020 15:10
  
  Chairman and CEO John Wren says negative impacts from COVID-19 'peaked' during the period.
  
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• Cheetos enlists Bad Bunny to inspire people to ‘deja tu huella,’ or ‘leave your mark’

  27-10-2020 15:00
  
  The Hispanic-focused push includes sponsoring Latin categories at the American Music Awards. 
  
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• TikTok and Shopify partner to link ads and e-commerce

  27-10-2020 14:51
  
  TikTok sees future in sales even without Walmart, and Shopify keeps staking new social territory.
  
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• Omnicom ends voluntary pay cuts as Q3 results improve

  27-10-2020 14:02 via campaignlive.com
  
  Publicis and WPP have already phased out pay cuts.
  
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• Power 100: meet the top finance marketers

  27-10-2020 12:41 via campaignlive.co.uk
  
  From traditional banks to comparison sites, Campaign rounds up the top marketers working in finance.
  
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• Kind re-ignites feud with Clif Bar in biggest-ever campaign for new energy bars

  27-10-2020 12:00
  
  To hype the launch of its new energy bars, Kind is promising consumers $100 to pledge to only eat the calorie-rich bars before physical activity.
  
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• Watch live at 11 a.m. EDT: Ad Age Town Hall on multicultural marketing

  27-10-2020 11:01
  
  Join the debate on how the industry can stop treating multicultural marketing as an afterthought
  
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• Snapchat's dancing hot dog rocks the vote and Richards Group identity crisis revealed: Tuesday Wake-Up Call

  27-10-2020 10:49
  
  Plus, Amazon launches new API, Facebook gets into gaming and kid influencers promote junk food
  
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• Bill Nye the Science Guy helps Chipotle sell its new environmental ‘foodprint’ tracker

  27-10-2020 10:30
  
  A new online and in-app tracker gives consumers reports on the sustainability of Chipotle ingredients
  
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• Fast-growing health care startup Heal hires its first agency of record

  27-10-2020 10:00
  
  Fast-growing health care startup, which offers home doctor visits and telehealth, recently named The Woo its first agency of record.
  
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• A tale of two Richards Groups

  27-10-2020 10:00
  
  How the agency's culture reflected its founder, and how it's trying to reinvent itself.
  
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• Andrew Bloch hired to lead AAR's PR practice

  27-10-2020 09:24 via campaignlive.co.uk
  
  The Frank co-founder succeeds Alex Young, taking up a remit that includes helping clients adapt marketing models and evolving the pitching process.
  
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• These Are Adweek’s Podcasts of the Year for 2020

  27-10-2020 00:06 via feeds.adweek.com
  
  With commuter audiences suddenly not commuting amid the Covid-19 quarantines, many podcasters likely feared the year would be a damaging one for the audio industry. And while professional-oriented shows did indeed see short-term audience drops, the podcast universe also grew considerably as homebound thought leaders began putting their energy into audio content. That spirit of...
  
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