Advertising news

• How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home

  26-10-2020 23:10 via feeds.adweek.com
  
  In honor of Halloween, it's time to tell the strange story of how one of America's favorite candies got its big break. In 1981, Steven Spielberg was getting ready to start shooting E.T. the Extra-Terrestrial. One of the critical scenes involved Elliott, the movie's kid star, winning the trust of the wrinkled little space alien...
  
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• Social Media Platforms Are Providing More Resources to Register Users to Vote

  26-10-2020 23:00 via feeds.adweek.com
  
  Key Insights Platforms struggle with misinformation around voting, but promoting accurate resources can counter that. Reddit ran its first marketing campaign tied into something so integral to a user's experience: voting. If you've been on social media in the last few months, you've most likely been asked to register to vote--repeatedly. But those notifications may...
  
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• How One Creative Is Changing the Entrepreneurial and Design Landscape in Texas

  26-10-2020 23:00 via feeds.adweek.com
  
  If you live in Austin, Texas, chances are you've caught wind of 28-year-old Jane Claire Hervey's work, whether or not you've heard her name. Through nonprofit Boss Babes ATX and creative studio Group Work--both of which she founded and runs--Hervey's been pushing the creative and entrepreneurial community in Austin and beyond to think differently about...
  
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• How Agencies Are Adapting as Data Becomes More Important for Brands

  26-10-2020 23:00 via feeds.adweek.com
  
  Terms like campaign planning, optimization and reconciliation weren't in vogue back in the Mad Men days of advertising. But today, skills in these areas are what set media agencies apart. Fragmented consumption of media is driving the need for agencies to be smarter with how they manage campaigns, from adjusting strategies on the fly down...
  
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• Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle

  26-10-2020 23:00 via feeds.adweek.com
  
  This Halloween had a lot going for it in terms of being an optimal day for spooky celebrations. The holiday lands on a Saturday with a full moon, for starters. Plus, daylight saving comes to an end in the wee hours of Nov. 1, giving revelers an extra hour to stay up late eating candy...
  
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• Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program

  26-10-2020 22:05 via feeds.adweek.com
  
  Anyone who has ever wandered through Paris' Latin Quarter may have noticed some of the small, independent movie theaters sprinkled through the cobbled streets that stretch from the Seine to the Sorbonne. Showing almost exclusively old movies--classic films or cult favorites--send their clientele back in time to revisit cinematic favorites that have stood the test...
  
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• McCann announces further leadership shifts

  26-10-2020 22:01
  
  Grant Theron takes over as CEO of Commonwealth//McCann while Sean Bryan and Tom Murphy replace Eric Silver, who is departing the agency, as co-chief creative officers of North America.
  
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• One of the Top Discrimination Lawyers in America Is Working With 600 & Rising

  26-10-2020 21:08 via feeds.adweek.com
  
  If the name Cyrus Mehri rings a bell, it's for good reason. The founding partner of Mehri & Skalet PLLC has litigated some of the most high-profile discrimination, corporate fraud, and civil and consumer rights cases in America. He was in the middle of two of the largest race discrimination class actions in history, going...
  
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• Understanding the Difference Between a Vendor and a Solutions Provider

  26-10-2020 21:07 via feeds.adweek.com
  
  With outsourcing becoming a necessity, it is more important than ever to understand the role of a vendor versus the role of a solutions provider. When is it a good idea to reach out to a vendor, and when are you better off retaining a solutions provider to help you achieve your objectives? Wait. Every...
  
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• Retailers rush the season as Christmas creeps up on Halloween: Ad Age Digital Edition

  26-10-2020 21:00
  
  Plus, Candymakers get creative for a socially distanced Halloween.
  
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• Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt

  26-10-2020 20:30 via feeds.adweek.com
  
  Thanks mostly to the Morton Salt Girl, who has graced the brand's signature pour-top canister since 1914, Morton is one of the most recognized brands in the condiment aisle. There's only one problem: Morton's products are actually in plenty of places that aren't the condiment aisle. "Most consumers know us best for the iconic round...
  
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• The Ad Council partners with Twitch for new COVID 'Mask Up' PSA

  26-10-2020 20:22
  
  Popular Twitch streamer Techniq tells his followers to “mask up” to “level up.”
  
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• The Ad Council debuts new COVID PSA in first-time Twitch partnership

  26-10-2020 20:22
  
  Popular Twitch streamer Techniq tells his followers to “mask up” to “level up.”
  
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• Google signs up Anthony Joshua and Sheridan Smith in support of local high streets

  26-10-2020 18:27 via campaignlive.co.uk
  
  Campaign encourages public to support local businesses.
  
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• Samsung showcases its tech to create a Halloween-themed house

  26-10-2020 18:26 via campaignlive.co.uk
  
  Brand is celebrating Halloween with how-to videos and an in-store experience.
  
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• Watch the newest commercials on TV from Amazon, Nespresso, Spotify and more

  26-10-2020 17:54
  
  George Clooney says, “With every cup, we cultivate some of the finest coffee in the world” in the latest from Nespresso. 
  
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• Govt quadruples adspend on flu jab campaign to £4m

  26-10-2020 15:50 via campaignlive.co.uk
  
  Work by M&C Saatchi aims to target 30 million people.
  
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• Lego hosts out-of-home building experience

  26-10-2020 15:38 via campaignlive.co.uk
  
  The touchless experience allowed bricks to be manoeuvred on a digital billboard by tracking hand movements.
  
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• Test - New Article - 5740 - 1

  26-10-2020 15:00
  
       The NBA sent its media planning and buying duties in 2015 to Publicis-owned Starcom Mediavest Group, which included agencies Spark Foundry and Starcom. People familiar with the matter say the business has since been handled by Spark Foundry.
  
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• The Marketing Society Brave Brand of the Year 2020: the shortlist part two

  26-10-2020 11:41 via campaignlive.co.uk
  
  Ten of the 20 shortlisted brands are highlighted below.
  
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• Desperados and Elrow stream Halloween party from Dracula’s Castle

  26-10-2020 11:22 via campaignlive.co.uk
  
  DJs and performers' antics will be broadcast live from Transylvania, Romania.
  
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• Making sense of Amazon's ad platform that's evolving into a marketing marvel

  26-10-2020 11:00
  
  The online retail giant keeps changing its ad settings with technology like its new DSP API.
  
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• Dunkin’ in sale talks, and Fox News wins election ad spend race: Monday Wake-Up Call

  26-10-2020 10:58
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
  
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• Nike calls on Americans to ‘change the world’ in election voting push

  26-10-2020 10:47 via campaignlive.co.uk
  
  Campaign features LeBron James and Naomi Osaka.
  
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• Gaming becomes a prime arena for get-out-the-vote initiatives

  26-10-2020 10:30
  
  As election day nears, several last-ditch efforts encourage gamers to head to the polls.
  
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• And the campaign-ad windfall winner is ... Fox News

  26-10-2020 10:00
  
  Where Biden and Trump have been spending big on TV
  
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