Advertising news

• Call for Submissions: Adweek Hot List Expansion

  23-09-2020 23:13 via feeds.adweek.com
  
  The Covid-19 pandemic has urged media organizations and brands to move faster than ever before to create new products to entice readers and fans--all while navigating a rocky advertising industry full of its own ups and downs. To honor the remarkable storytelling from these companies despite these challenges, Adweek will publish our iconic Hot List...
  
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• Match Hires Former Everlane Exec as VP of Brand

  23-09-2020 23:02 via feeds.adweek.com
  
  Match, the flagship offering of Match Group's dating app and website portfolio, said today that it has hired Ayni Raimondi as its new vp of brand. Raimondi previously held senior marketing roles at Airbnb, where she spent more than six years focusing on brand activations and partnerships, and Everlane, where she helped drive the brand's...
  
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• Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field

  23-09-2020 22:52 via feeds.adweek.com
  
  Today, Procter & Gamble chief brand officer Marc Pritchard is challenging the status quo of the annual TV Upfronts system, a $21 billion marketplace that itself is undergoing a transformation. P&G, he said, will work outside of the system whenever possible, and negotiate directly with the networks. At the ANA Media & Measurement Conference, held...
  
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• California to phase out gas-powered cars by 2035

  23-09-2020 22:49
  
  Gov. Newsom announces move to combat climate change.
  
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• DOJ’s Probe of Google Shifts to Search Dominance

  23-09-2020 22:46 via feeds.adweek.com
  
  The Department of Justice's antitrust lawsuit against Google is still in the pipeline, but a new development in its scope may lead the ubiquitous search engine's dominant ad stack offering to escape censure. For now. The impending complaint will focus on Google's dominance of internet search (and, by extension, the online advertising marketing), according to...
  
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• After 40 Years, Blue-Collar Brew Schaefer Slips Back Into New York Wearing Fancy New Clothes

  23-09-2020 22:34 via feeds.adweek.com
  
  As New York City lost its industrial base after World War II and entered its painful decline, locals said goodbye to one great brand after another. Brillo soap pads left for Ohio in 1955. Squibb pharmaceuticals packed up a year later, as did Eberhard Faber, makers of the famous Mongol no. 2 pencil. In 1957,...
  
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• Backlash grows for Wells Fargo following CEO remarks

  23-09-2020 21:11
  
  Wells Fargo, still managing brand damage caused by its fraudulent account scandal, is facing a growing public backlash following remarks by its CEO about a dearth of Black talent.
  
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• Watch the newest commercials on TV from PlayStation, Olay, FanDuel and more

  23-09-2020 21:04
  
  Olay hypes its Regenerist Micro-Sculpting Cream.
  
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• Chase puts media account into review

  23-09-2020 21:02
  
  Under a new CMO, JP Morgan Chase is putting its media business into review.
  
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• JPMorgan Chase puts global media account up for review

  23-09-2020 20:17 via campaignlive.com
  
  The financial services giant is reviewing its media planning and buying account in the US, Northern Europe and Asia.
  
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• The Hottest Ad Format of 2020 Is Radio-Like Audio Ads

  23-09-2020 20:16 via feeds.adweek.com
  
  As U.S. consumers sheltered in place between April and July, they not only used their smart speakers more--they heard more ads on them. And get this: They liked it. That's according to a new survey from Adobe, which looked into how consumers engaged with their smart speakers during quarantine. Compared to the same period in...
  
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• Watch: How CPG brands are telling their stories and reaching consumers in the new normal

  23-09-2020 19:45
  
  Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with advertisers as a highly effective way to connect with audiences at scale.
  
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• Elvis has left the building: agency is latest to rethink office set-up

  23-09-2020 19:40 via campaignlive.co.uk
  
  Next 15-owned outfit departs its home in favour of flexible 'creative hub'
  
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• Elvis has left the building

  23-09-2020 19:40 via campaignlive.co.uk
  
  Next 15-owned agency departs offices in favour of flexible 'creative hub'
  
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• Instagram tweaks Reels to give brands and creators longer videos

  23-09-2020 19:30
  
  First major update to TikTok-like product addresses one of the early criticisms about time constraints.
  
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• Spotify Commissions 5 Artists to Visually Express Latinx Heritage Month

  23-09-2020 19:28 via feeds.adweek.com
  
  For Latinx Heritage Month, also known as Hispanic Heritage Month, Spotify is declaring Latinx music, podcasts and culture as art by using literal art. The music streaming service has unveiled Lo Nuestro es Arte (which translates to Ours Is Art), a digital and outdoor campaign that spotlights musicians and podcasters through colorful art pieces that...
  
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• Procter & Gamble says it won't return to the upfront as direct deals expand

  23-09-2020 18:30
  
  Chief Brand Officer Marc Pritchard says P&G is doing more direct deals with minority-owned and other media, and wants to end the “Groundhog Day” of broken promises.
  
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• The New Yorker’s RBG tribute is hauntingly understated

  23-09-2020 18:08
  
  Artist Bob Staake references Ruth Bader Ginsburg’s iconic lace collar. 
  
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• Brands: Don’t underestimate your narrative power to create change

  23-09-2020 18:00
  
  Storytellers shape the world in which we live. For marketers, this is a power, but also a privilege that offers an opportunity to undo racist messaging ingrained by earlier advertisers. In this Q&A, two acclaimed storytellers discuss how stereotypes were formed—and how brands can use narrative to transform perceptions.
  
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• MSQ lands integrated account for Buzz Bingo

  23-09-2020 17:24 via campaignlive.co.uk
  
  Creative will be led by The Gate and media by Walk-In Media.
  
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• ASA once again considering whether to investigate sweary BrewDog ad

  23-09-2020 16:43 via campaignlive.co.uk
  
  Ad received 25 complaints claiming that it may cause offence.
  
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• 10 effective ways to build trust with customers through your marketing

  23-09-2020 16:15
  
  The core of any positive relationship begins with trust.
  
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• Anheuser-Busch’s first Black female brewmaster on the beer industry’s diversity gap

  23-09-2020 16:00
  
  The brewer enlists NBA legend Dwyane Wade to plug a new scholarship program named after Natalie Johnson, whose barrier-breaking career began with an internship at the company. 
  
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• Movers and Shakers: New Commercial Arts, BHF, R/GA, Grey, UM, Free Turn

  23-09-2020 14:00 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: New Comercial Arts, BHF, R/GA, Grey, UM, Free Turn

  23-09-2020 14:00 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Bake Off helps Channel 4 grab biggest audience of 2020 with eight million viewers

  23-09-2020 13:51 via campaignlive.co.uk
  
  Episode was also the highest-ever overnight launch to date on Channel 4.
  
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• New logo takes J.M. Smucker Co. beyond its fruit roots

  23-09-2020 13:30
  
  With pet food and coffee the largest pieces of the portfolio, it was time for an overhaul. 
  
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• Pick of the Week: ITV shows what it means to be true to your word

  23-09-2020 12:41 via campaignlive.co.uk
  
  The broadcaster decided to combat rising complaints by getting more vocal about its support for Diversity.
  
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• Amazon stops sale of ‘Prime Bike’ and Uncle Ben’s becomes Ben’s Original: Wednesday Wake-Up Call

  23-09-2020 12:25
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
  
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• TikTok calls for social-media coalition to address spread of harmful content

  23-09-2020 11:39 via campaignlive.co.uk
  
  Aim of proposed coalition between rival social-media platforms is to prevent cross-posting of harmful content.
  
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• Snapchat launches long-awaited Snap Select ad buying platform in UK

  23-09-2020 11:02 via campaignlive.co.uk
  
  UK advertisers can buy and reserve "Commercials" for shows in Snapchat Discover.
  
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• How Domino's has adapted to COVID, from carside delivery to cheeseburger pizza

  23-09-2020 11:00
  
  The pizza category has been a standout during the pandemic.
  
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• Campaign Experience Awards 2021 is open for entries

  23-09-2020 10:20 via campaignlive.co.uk
  
  Judging will take place in January 2021.
  
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• Uncle Ben’s to be renamed Ben’s Original in a major brand overhaul

  23-09-2020 10:00
  
  “We’ve listened. We’ve learned. We’re changing,” says the Mars Food brand in ads announcing the overhaul today.
  
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• Lin the Pangolin animates a conversation about conservation for World Wildlife Fund

  23-09-2020 03:54 via campaignlive.com
  
  Arnold creates a cartoon spokes-creature to forge an emotional connection for the threatened species.
  
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• Global Alliance for Responsible Media defines ‘harmful content’ across platforms

  23-09-2020 03:47 via campaignlive.com
  
  The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.
  
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