Advertising news

• Watch live: How CPG brands are telling their stories and reaching consumers in the new normal

  22-09-2020 23:00
  
  Ad Age’s John Dioso is joined by Spotify’s Director of Client Partnerships, CPG, Melissa Finney, along with Alex Donics, Spotify, and General Mills’ Brad Hiranaga, to discuss the opportunities and challenges of digital audio advertising, a format that is gaining ground with advertisers as a highly effective way to connect with audiences at scale.
  
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• P&G shares diversity data after its own marketing raises expectations

  22-09-2020 22:00
  
  Company hadn't previously disclosed ethnic diversity data, but a shareholder resolution spurs it to reveal breakdown.
  
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• Amazon launches $500 Prime Bike, encroaching on Peloton’s lane

  22-09-2020 21:39
  
  The bike was developed through a partnership with Echelon Fitness and is only available to Amazon Prime subscribers.
  
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• New-business rankings: 24 September 2020

  22-09-2020 21:10 via campaignlive.co.uk
  
  Account moves this week.
  
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• Ralph Lauren to eliminate 15 percent of workforce amid shift to e-commerce

  22-09-2020 20:17
  
  Around 3,700 jobs are expected to be cut by the end of the company's fiscal year.
  
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• Mötley Crüe’s Tommy Lee and Brittany Furlan on how to be a marketing rock star

  22-09-2020 19:05
  
  Want to learn to be a marketing rock star but way too tired to sit though yet another Zoom session? Mötley Crüe’s Tommy Lee and his wife, actress and comedian Brittany Furlan-Lee, help you overcome your digital stumbling blocks while keeping you laughing in this new form of online conference. 
  
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• Cadbury celebrates older people by finding out fun stories from their past

  22-09-2020 18:44 via campaignlive.co.uk
  
  Film by VCCP encourages people to talk about life instead of practical things.
  
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• Watch the newest commercials on TV from Apple, Ford, Manscaped and more

  22-09-2020 18:06
  
  Ford pays tribute to those “who put fear aside and run toward the flames” in a spot that shows Ford Super Duty trucks in use by first responders.
  
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• Opinion: What Feeding America learned during COVID-19

  22-09-2020 17:50
  
  Inside a pandemic hunger-relief campaign.
  
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• Adland calls for extra govt support because of new Covid restrictions

  22-09-2020 17:41 via campaignlive.co.uk
  
  Help is needed in the run-up to Christmas because the quarter is biggest for adspend.
  
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• Why brand awareness is even more important than product development

  22-09-2020 17:36
  
  Wasabi's CEO and CMO discuss data storage, value propositions and how they measure success.
  
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• Airlines plead for mandatory virus tests to prop up demand

  22-09-2020 17:25
  
  Passenger traffic showed little improvement in August, according to IATA, with gains limited mainly to domestic markets.
  
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• Amp spotlight: How COVID will affect agencies' 2021 budgets

  22-09-2020 17:00
  
  In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they're handling fall planning and budgeting in the coronavirus age.
  
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• Amp spotlight: How agencies plan to spend money in 2021

  22-09-2020 16:43
  
  In a normal year, September means back to school and the return of football. In agency world, it also means budget season. But as we all know, 2020 has been anything but normal. Leaders of the Amp community share how they're handling fall planning and budgeting in the coronavirus age.
  
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• Should TfL sell the names of its stations to brands?

  22-09-2020 16:26 via campaignlive.co.uk
  
  London mayoral candidate believes it would be a good way to raise funds.
  
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• 4 metrics to help grow your e-commerce subscription site

  22-09-2020 16:00
  
  Managing a subscription-based e-commerce business requires constant monitoring. This is possible when you have the right metrics in place.
  
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• Watch live at 2 p.m. EDT: How the pandemic is reshaping the food and beverage industry

  22-09-2020 15:50
  
  Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators.
  
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• Watch: How the pandemic is reshaping the food and beverage industry

  22-09-2020 15:50
  
  Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators.
  
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• Deliveroo reviews global ad account after shift in marketing team

  22-09-2020 13:56 via campaignlive.co.uk
  
  Thea Rogers has taken over from Inés Ures to lead marketing.
  
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• Uber partners English National Opera for drive-through performances

  22-09-2020 12:15 via campaignlive.co.uk
  
  Experience allows those without a car to attend experience.
  
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• Uber partners English National Opera for drive-in performances

  22-09-2020 12:15 via campaignlive.co.uk
  
  Experience allows those without a car to attend experience.
  
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• Quibi considers a quick exit, and BBDO New York CEO takes readers back to the office: Tuesday Wake-Up Call

  22-09-2020 11:58
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
  
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• Former ASA director general Matti Alderson dies

  22-09-2020 11:47 via campaignlive.co.uk
  
  Her erstwhile colleague Enid Cassin has also passed away.
  
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• Streaming overtakes linear TV viewing for first time, Samsung report reveals

  22-09-2020 11:13 via campaignlive.co.uk
  
  People are watching linear TV for longer this year, but streaming services have grown faster amid the pandemic.
  
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• Welcome back: BBDO New York CEO chronicles her return to the office

  22-09-2020 11:00
  
  From an outdoor dining lunch break to her first subway ride since March, Kirsten Flanik details her first day back
  
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• Watch live at 11 a.m. EDT: How the pandemic is reshaping the food and beverage industry

  22-09-2020 11:00
  
  Exploring the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators.
  
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• Telemundo Gears Up for National Voter Registration Day

  22-09-2020 01:20 via feeds.adweek.com
  
  Roughly 3.6 million Hispanics in the U.S. will turn 18 during this election season and become eligible to vote, and Telemundo is marking National Voter Registration Day Tuesday with a national, multiplatform campaign aimed at giving them all the necessary information and motivation to do so. Telemundo said 2020 marks the first general election in...
  
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• This Milk Carton Design Is Almost as Clever as It Is Adorable

  22-09-2020 01:04 via feeds.adweek.com
  
  Advertising is great, but if you're marketing a CPG product, the first thing you need to get right is packaging. In the hyper-crowded market of a grocery store, packaging and use of shelf space often make the difference between success and failure. But aside from getting inventive with images of green fields and happy cows,...
  
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• Is There Racial Bias in Twitter’s Image Previews?

  22-09-2020 00:01 via feeds.adweek.com
  
  Over the weekend, Twitter users began to notice something potentially prejudiced about the way the social network's algorithm crops photos for thumbnails: Post an image containing two headshots--one of a person of color and one of a white person--and the automatic feature seems more likely to zoom in on the latter in the image preview....
  
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• Pet Products Are Looking a Lot More Like Their Human Counterparts

  22-09-2020 00:00 via feeds.adweek.com
  
  Key Insight: Consumers see their pets as part of the family and want to make their well-being a priority. Sweet potato fry chews for dogs, freeze-dried minnows for cats and compostable waste bags are among the products in a new line of sustainable goods for pets from DTC brand Public Goods. A generation ago, these...
  
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• Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials

  22-09-2020 00:00 via feeds.adweek.com
  
  In 1939, Edsel Ford, son of automotive pioneer Henry Ford, vacationed at his estate in Hobe Sound, Fla. Ford took the trip every year, but this time he brought along a one-of-a-kind convertible that Ford's chief stylist E.T. "Bob" Gregorie had made for him. Having seen the stylish sedans running around Europe, Ford had told...
  
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• Former Labor and Delivery Nurse Emily Meyer Went From Kindness to Kind Snacks

  22-09-2020 00:00 via feeds.adweek.com
  
  Growing up in Napa, Calif., Emily Meyer's two brothers had a history of fainting whenever they visited the doctor. But not Emily. Given her ability to handle blood and needles, her mother suggested she look into a career in healthcare. She ended up choosing nursing because it appealed to her social side. After completing UCLA's...
  
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• Apple’s Privacy Push Hurts Media Owners Relying on Advertising and Subscription Revenue

  22-09-2020 00:00 via feeds.adweek.com
  
  Key Insight: Some hope Apple will become more collegiate in its approach to the in-app advertising ecosystem. Apple is Silicon Valley's self-appointed champion of online privacy, a stance that sets it apart from its peers in the Big Tech realms, many of which rely on substantive advertising revenues. Noble as the stance may be--not to...
  
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