Advertising news

• Facebook takes a swipe at Apple, says in-app fees hurt businesses during pandemic

  14-08-2020 23:22
  
  The social platform says Apple refused to waive the 30 percent fee for transactions within apps on iOS devices for Facebook's new paid-events feature.
  
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• Watch the newest commercials on TV from Uber Eats, Geico, Devour and more

  14-08-2020 23:10
  
  John Stamos knits a scarf in Geico’s latest because, well ... 
  
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• Former Doner Employee’s Age and Gender Discrimination Lawsuit Moves to Trial

  14-08-2020 23:05 via feeds.adweek.com
  
  An age and gender discrimination lawsuit filed against Detroit-based MDC Partners agency Doner has been cleared to move ahead, as a U.S. District Court for the Eastern District of Michigan judge has ruled against Doner's request to dismiss the case. Former Doner creative director Susan Walsh alleges she was wrongfully terminated due to age discrimination...
  
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• 2 Boutique Shop PSA Campaigns Have Gone to the Dogs

  14-08-2020 22:46 via feeds.adweek.com
  
  He sits, he stays, he reminds you to wear a face mask. Good dog! In a pair of public service announcements from boutique agency Nigel & Co., a Husky and a Malamute find a way to delicately (and adorably) jump into the controversial issue of face masks. It helps that the work, for a small-batch...
  
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• Behind the Fortnite '1984' Apple parody that's got the ad world talking

  14-08-2020 21:47
  
  "Feisty" spot showcasing Epic's Unreal video game engine may be just the first salvo in the war of the tech giants.
  
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• The Top 5 creative brand ideas you need to know about right now: August 14, 2020

  14-08-2020 21:14
  
  Apple gets recast as villain, a do-good move in the world of Animal Crossing, and more.
  
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• The LA Sparks Continue to Work Just as Hard Off the Court for Societal Change

  14-08-2020 21:13 via feeds.adweek.com
  
  Members of the Los Angeles Sparks, one of the most lauded teams in the WNBA, dedicate themselves to the game to the tune of more than 2,000 hours of training a year. And the elite athletes, with a history of activism, plan to push "just as hard for change in society," according to a short...
  
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• 6 positive earnings surprises during the dreadful second quarter

  14-08-2020 20:57
  
  Comscore is surviving, GPG giants are spending and car travel is coming back
  
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• Main Street One CEO Curtis Hougland on the launch of a senior political influencer network

  14-08-2020 20:35
  
  Plus: What Donald Trump knows about digital messaging that the Democrats (still) don’t.
  
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• Bustle Digital Group to Acquire W Magazine Under Joint Venture

  14-08-2020 20:34 via feeds.adweek.com
  
  Bustle Digital Group and a team of investors led by supermodel Karlie Kloss have a unique plan for a print magazine. BDG plans to acquire W Magazine and create a new joint venture, W Media, that will work with the title's current team and new investors to prioritize expanding the print publication's digital presence, BDG...
  
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• The Ad-Tech Industry Takes Aim at Its Unloved Middlemen

  14-08-2020 20:08 via feeds.adweek.com
  
  Programmatic's "unknown delta"--the recent finding that 15% of ad spend seems to vanish into the ether--has sparked efforts to shine a light on ad tech's opaque supply chain. That is translating into added scrutiny of redundant middlemen and fraudsters alike. In a recent "directness test," sell-side platform (SSP) TripleLift found that cutting out an intermediary...
  
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• Agency Brief: Red & Co Founder Mira Kaddoura starts fundraiser for Beirut

  14-08-2020 19:56
  
  The agency will match donations of up to $20,000 through the end of August to help those impacted by the devastating port explosion.
  
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• Retailers launch lobbying group to fight counterfeit goods on Amazon

  14-08-2020 19:33
  
  Walmart, Target, Best Buy and others are forming The Buy Safe America Coalition to back legislation requiring digital marketplaces to verify third-party merchants.
  
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• Pinterest to announce new board member to appease protesting workers

  14-08-2020 18:45
  
  “We respect and hear the employees who want to see a clear commitment to action, and we will ensure an open dialogue that leads to progress,” the company said.
  
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• Brandweek Lift Connects Brands With Minority-Owned Solution Providers

  14-08-2020 18:32 via feeds.adweek.com
  
  This year's Brandweek event arrives during an exciting, inspiring time of change and transformation. But the 2020 equity uprising isn't just about one moment in time. We recognize that it's about blazing a path forward to enable systemic change. Over the past few months, we've connected with and listened to members of our community--including the...
  
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• US Retail Sales Continued to Improve in July

  14-08-2020 18:31 via feeds.adweek.com
  
  U.S. retail and food services sales continued to recover in July, increasing to $536 billion from about $529 billion in June. Sales were also up 2.7% over July 2019's figure of nearly $522 billion, according to advance estimates released today by the U.S. Census Bureau. Although sales improved, the number was muted compared to the...
  
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• TikTok signs deal with Yankees even as Trump threatens U.S. ban

  14-08-2020 18:09
  
  Team account on app to feature highlights, player interactions.
  
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• Moms and Daughters Are Closer Than Ever Since the Pandemic Began

  14-08-2020 17:31 via feeds.adweek.com
  
  For older generations of women, relationships with their mothers might have been defined by discipline, conversation boundaries and an inevitable generational gap. But this year, busy schedules were put on hold, plans with friends were canceled, and homes became both classrooms and offices. In turn, a gradual change in the modern family has accelerated: Moms...
  
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• PokerStars bets it all on noir in debut campaign by Anomaly

  14-08-2020 17:27 via campaignlive.co.uk
  
  Agency was appointed to the global account last May.
  
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• Instagram Reels: How to Add Music to a Clip

  14-08-2020 17:10 via feeds.adweek.com
  
  Instagram's new Reels feature allows users to record and share 15-second videos that can contain more than one clip. The Reels feature allows you to customize your videos in multiple ways. For instance, you can add a song to your video that will play as you record a clip (and will then be part of...
  
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• GroupM’s Global Chief Product Officer Leaves for DoubleVerify

  14-08-2020 16:47 via feeds.adweek.com
  
  Jack Smith, the former global chief product officer of GroupM, is now taking on the same role at measurement firm DoubleVerify. In the newly created chief product officer position for DoubleVerify, Smith will focus on building products for brands and agencies, as well as bolstering the company's offerings in the fast-growing connected TV space. Smith's...
  
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• Meatless Farm's TV ad is packed full of F-words

  14-08-2020 16:33 via campaignlive.co.uk
  
  Channel 4 took seven-figure stake in brand last year.
  
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• Shinesty’s Email Marketing Aims to Entertain With Irreverent Content

  14-08-2020 15:52 via feeds.adweek.com
  
  When you visit the homepage of Shinesty, an ecommerce brand that sells cheeky, often in-your-face party apparel, the first pop-up asking you to subscribe reads: "Emails suck. Ours don't." Shinesty takes an "entertain first, sell second" approach to its marketing, especially when it comes to email, according to CMO Jens Nicolaysen. When he helped launch...
  
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• 1-800 Contacts Doubles Down on TV Advertising During the Pandemic

  14-08-2020 15:40 via feeds.adweek.com
  
  1-800 Contacts has been selling contact lenses over the telephone since 1995, but it's never received as many calls as it has since the Covid-19 outbreak began. At the outset of the coronavirus crisis, government orders to shelter in place meant fewer people were willing to venture far from home. Plus, with eye doctors largely...
  
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• Millennials—Not Gen Z—Present Biggest Ecommerce Opportunity for Holiday Season

  14-08-2020 15:00 via feeds.adweek.com
  
  The fourth quarter of 2020 will be different in many ways, yet it will still carry outsized importance for retailers. Shopping behavior has been heavily disrupted. Here's what pandemic lessons you can apply this holiday season, and why you should focus on millennials over Gen Z. Millennials are more committed to online shopping than Gen...
  
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• Call for Submissions: Adweek’s Hot List 2020

  14-08-2020 14:00 via feeds.adweek.com
  
  The media landscape has been transforming dramatically in the past few years, but that was nothing compared to the seismic shifts that have occurred since the pandemic hit in March. Our iconic Hot List, which will be published in print and online on Oct. 26, will also be evolving to reflect the ways in which...
  
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• Apple Is Big Brother in ‘Nineteen Eighty-Fortnite’; Sleeping Giant Co-Founder Launches New Venture: Friday’s First Things First

  14-08-2020 12:45 via feeds.adweek.com
  
  Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Is Portrayed as the Evil Empire in 1984 Ad...
  
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• Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?

  14-08-2020 12:30 via feeds.adweek.com
  
  Two months ago, amid the virtually uninterrupted stream of lugubrious news about Covid-19 deaths, unemployment and civil unrest, a brighter bit of news popped up in Seattle. The old Seattle Center Coliseum--a 13,000 seat arena built in 1962 for the Seattle World's Fair and currently undergoing a $900 million renovation--would be getting a new name....
  
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• Fortnite spoofs Apple and files a lawsuit, and pumpkin spice just won't stay away: Friday Wake-Up Call

  14-08-2020 11:54
  
  Plus, new unemployment filings dip below 1 million, and Taboola's founder talks his LEGO obession.
  
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• 5 brands that are gone but not forgotten

  14-08-2020 11:30
  
    
  
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• Fortnite maker riffs on '1984' in epic games battle against Apple and Google

  14-08-2020 11:18 via campaignlive.co.uk
  
  Epic Games turns Apple's classic ad against the iPhone maker it as it initiates legal action against the 'oppressive' power of both Apple and Google.
  
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• UK Black Pride launches 15th anniversary campaign

  14-08-2020 11:08 via campaignlive.co.uk
  
  Work created by Ogilvy UK.
  
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• Taboola's CEO on building with LEGO, Hebrew TV shows—and how obsession wins over genius

  14-08-2020 11:01
  
  Adam Singolda talks about his passion for big and complicated builds on the latest "Ad Block" podcast.
  
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• FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020

  14-08-2020 10:35
  
  London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s Founder and CEO says, “I have spoken to many other CEOs and entrepreneurs over the last few months, listening to their concerns and what they are losing sleep over. Currently, many of
  
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• Google Business Profiles Can Now Be Updated via Google Maps, Search

  14-08-2020 02:45 via feeds.adweek.com
  
  Google Business Profiles can now be updated directly via Google Maps and search. Google My Business product lead Tom Pritchard said in a blog post that business owners can create posts, reply to reviews, add photos and update their business information directly via Google Maps and search. They must first sign in with the Google...
  
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• Epic Games' Fortnite '1984' parody turns Apple into Big Brother

  14-08-2020 01:42
  
  Ad comes just as video game publisher sues the tech giant after it kicked Fortnite out of the App Store.
  
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• Instagram to Holders of Suspicious Accounts: Identify Yourselves

  14-08-2020 01:10 via feeds.adweek.com
  
  Instagram is taking steps to weed out coordinated inauthentic behavior and keep its platform bot-free. The Facebook-owned photo- and video-sharing network said Thursday that in cases where it sees a pattern of behavior that could potentially be inauthentic, it will require the account holder to verify their identity by submitting ID from this list. Instagram...
  
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• Apple Is Portrayed as the Evil Empire in 1984 Ad Parody From Fortnite

  14-08-2020 00:20 via feeds.adweek.com
  
  Just about any advertising professional or student ends up learning about Apple's iconic 1984 ad. The TBWA\Chiat\Day-created, Ridley Scott-directed classic played on the ominous theme of George Orwell's novel. The spot tweaked the establishment's nose when it first ran, painting the tech industry as monolithic, scary and cold. Fast forward to 2020, and it seems...
  
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• 35% of Americans Think Brands Should Extend Their Facebook Boycott to Create Credible Change

  14-08-2020 00:09 via feeds.adweek.com
  
  When the Facebook boycott began in June, media experts and buyers told Adweek it was "unlikely" to see a "sizable ad boycott--let alone one that rattles Facebook." But after nearly 1,100 businesses and more than 100 nonprofits pulled their ads from the platform through July as part of the #StopHateForProfit campaign, Facebook did take some...
  
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