Advertising news

• CPG Marketers Discuss Covid-19 Strategies and What Might Last Past the Pandemic

  23-07-2020 23:15 via feeds.adweek.com
  
  Since the Covid-19 outbreak began, demand for shelf-stable packaged food has surged, providing a boost in revenue for CPG manufacturers such as General Mills, Conagra Brands and the Campbell Soup Company. Beverage-based companies, meanwhile, have had mixed results, with the temporary closures of bars, restaurants, movie theaters and sports stadiums cutting into sales. In this...
  
  Read more

• Square Parlays Its Small Business Aid Initiative Into a National TV and Radio Campaign

  23-07-2020 23:01 via feeds.adweek.com
  
  After spending the first stretch of the pandemic featuring thousands of small businesses across the country on its social channels, Square is turning the effort into its first national television and radio campaign. The ads will highlight six of those local enterprises, ranging from California's only Black and female-owned roofing company to a century-old family-run...
  
  Read more

• No More Commission Fees for Sellers Using Buy on Google

  23-07-2020 22:45 via feeds.adweek.com
  
  Sellers using the Buy on Google checkout experience will no longer have to pay commission fees, and the platform is being opened up to third-party providers, the company said Thursday. This follows April's move to provide free product listings in the Google Shopping tab for merchants affected by the coronavirus pandemic, and a similar move...
  
  Read more

• What Brands Can Do to Foster More Inclusive Workplaces

  23-07-2020 22:19 via feeds.adweek.com
  
  The Covid-19 pandemic has underscored the need to recognize and amplify the disabled community, especially as this community has faced a heightened concern in contracting the virus. Now that stores and offices around the country are beginning to reopen, there is an opportunity to foster inclusivity and create individualized opportunities for the developmentally disabled to...
  
  Read more

• Advertisement

• Watch the newest commercials on TV from Command, Ritz Crackers, Hidden Valley and more

  23-07-2020 22:05
  
  Ritz, the cracker brand, calls itself “a taste of welcome.” 
  
  Read more

• Tissues and Toilet Paper Cushion Kimberly-Clark’s Q2 Revenue

  23-07-2020 21:13 via feeds.adweek.com
  
  Kimberly-Clark beat forecasts with quarterly net sales that inched up to $4.6 billion, thanks to its paper-based line of products. In total, the CPG manufacturer's consumer tissue segment, which includes brands such as Kleenex, Viva and Scott, increased 12% to $1.6 billion for the three months ending June 30. "In North American consumer tissue, organic...
  
  Read more

• Macy's banks on back-to-school success to revive lagging sales

  23-07-2020 21:04
  
  Macy's pushes readiness in back-to-school campaign, which was created wtih Chicago-based Major Behavior.
  
  Read more

• Back-to-School Spending Projected to Break Records, but Consumers Are Shifting What They Buy

  23-07-2020 20:52 via feeds.adweek.com
  
  While there's still a lot of uncertainty around how students will be returning to school this fall and in what capacity amid the pandemic, parents are expecting to spend more than ever to prepare for the possibility of remote learning. Two reports released this month--one by the National Retail Federation and another by Morning Consult--showed...
  
  Read more

• Advertisement

• ANA Launches List of Diversity-Certified Agencies

  23-07-2020 20:45 via feeds.adweek.com
  
  As brands increasingly look for diversity in the teams that create their marketing, the question is often whether the firm itself truly has a diverse makeup--or whether it just hired a few contractors to look more diverse for a project. The Association of National Advertisers is trying to take some of the mystery out of...
  
  Read more

• TikTok starts $200 million fund to help U.S. stars make careers

  23-07-2020 20:16
  
  Dollars give incentive to stay with app as Trump threatens ban.
  
  Read more

• When the NBA restarts in Orlando, live screens of fans will replace empty seats

  23-07-2020 20:07
  
  Michelob Ultra-sponsored remote courtside experience is among the programs the league is deploying to help re-create in-arena viewing.
  
  Read more

• This Brand Strategist Enlisted Tiger King’s Carole Baskin to Help Him Land a Job at TikTok

  23-07-2020 20:03 via feeds.adweek.com
  
  When brand strategist Jeremy Schumann saw that Carole Baskin, one of the controversial subjects of Netflix's much-memed hit documentary Tiger King, was offering to record custom video messages through the Cameo app for only $120, he knew he had to jump at the chance. Schumann, who's done agency work for brands like Nike, Airbnb and...
  
  Read more

• Twitch's most popular category has nothing to do with video games

  23-07-2020 18:30
  
  Twitch overall saw a record 5 billion hours streamed in the second quarter, a 2,662 percent increase year-over-year.
  
  Read more

• Watch Colbert remake a fear-mongering Trump campaign ad with nothing but ‘Home Alone’ footage

  23-07-2020 18:03
  
  Joe Biden has explicitly said “I don’t support defunding the police,” but a current Trump ad pretends otherwise.
  
  Read more

• Google Is coming after Amazon’s Marketplace merchants

  23-07-2020 17:15
  
  The new shopping push coincides with rising complaints from some small businesses that Amazon is squeezing them for more fees.
  
  Read more

• TikTok founder races to save app before Trump bans it

  23-07-2020 17:13
  
  A look at the four scenarios Zhang Yiming, ByteDance and its investors are considering to save TikTok.
  
  Read more

• Publicis Groupe sees organic sales declines worldwide in second quarter

  23-07-2020 16:37
  
  The holding company reports net revenue was up 2.6 percent but organic sales fell 13 percent overall; North America was less impacted than other regions.
  
  Read more

• Born Free channels lockdown anguish to highlight animal captivity

  23-07-2020 16:29 via campaignlive.co.uk
  
  Work explores the emotional impact of being confined.
  
  Read more

• Metro Bank enlists M People's Heather Small for its 10th birthday concert

  23-07-2020 16:17 via campaignlive.co.uk
  
  The bank's employee choir will be providing backing vocals.
  
  Read more

• EA Sports alleviates the post-season blues with Fifa 21 ad starring Eric Cantona

  23-07-2020 16:01 via campaignlive.co.uk
  
  Film mixes gameplay with footage of housebound players.
  
  Read more

• Twitter ad revenue down 23% despite boom in users

  23-07-2020 15:45 via campaignlive.co.uk
  
  Social-media platform's monetisable daily active users were up a third, but total revenues fell by a fifth in the second quarter of 2020.
  
  Read more

• Campaign talks to two new leaders tasked with reenvisioning DDB

  23-07-2020 15:28 via campaignlive.com
  
  Talent, creativity and embracing the giant inside are a few of the forces they will leverage to move forward.
  
  Read more

• New Commercial Arts makes debut with 'post-Covid' global push for outdoor industry

  23-07-2020 15:22 via campaignlive.co.uk
  
  '#OurSecondChance' for the World Out of Home Organization focuses on a post-lockdown landscape and will run in 60 countries.
  
  Read more

• Office Hours: M&A in a post-pandemic world

  23-07-2020 15:00
  
  Welcome to Ad Age’s Office Hours newsletter. If you're reading this online or in a forwarded email, here's the link to sign up for the newsletter.The way we work is rapidly evolving. In a matter of months, the pandemic has forever changed how we communicate, where we conduct business, the technology we use and how we juggle home and work life. There’s also been a much-needed spotlight thrown on the makeup of the workforce and the efforts being done to make the ad world
  
  Read more

• Twitter advertising revenue plummets despite record growth in daily users

  23-07-2020 14:51
  
  The company says it’s exploring additional revenue streams, including a possible subscription offering.
  
  Read more

• London Cocktail Week becomes a month-long event

  23-07-2020 14:33 via campaignlive.co.uk
  
  Brand pop-ups will take place in existing bars to help them come back from the crisis.
  
  Read more

• Pitch Update: John West and Policy Expert hold chemistry meetings

  23-07-2020 14:20 via campaignlive.co.uk
  
  Government's frameworks have also been extended.
  
  Read more

• DDB names pair of CEOs, and stories of harassment and discrimination at Hearst: Thursday Wake-Up Call

  23-07-2020 12:07
  
  Plus, Serial gets a home at the New York Times, and Slack takes Microsoft to court.
  
  Read more

• How our small-but-mighty shop won business from the world’s biggest advertiser

  23-07-2020 12:00
  
  Lexington, Kentucky-based Cornett has some advice for small shops pitching P&G—biscuits and gravy not required.
  
  Read more

• Bank of America and Bud Light campaigns celebrate MLB's long-awaited return

  23-07-2020 11:00
  
  New ads herald the start of professional baseball's truncated 60-game season.
  
  Read more

• Apple signs up Michaela Coel, Maisie Williams and Dave to star in MacBook ad

  23-07-2020 11:00 via campaignlive.co.uk
  
  Artist Grayson Perry, filmmaker Jenn Nkiru, animation studio Aardman and printmaker Gabriella Marcella also feature in the campaign.
  
  Read more

• Publicis Groupe's Sadoun: Nothing would make me happier than to prove agency doom-mongers 'wrong'

  23-07-2020 10:30 via campaignlive.co.uk
  
  Arthur Sadoun on resilience during Covid-19, pay cuts and Maurice Levy's advice.
  
  Read more

• Publicis Groupe shares jump as Q2 results better than feared

  23-07-2020 08:43 via campaignlive.co.uk
  
  Arthur Sadoun, chairman and chief executive, said that the business has 'strong fundamentals to weather the crisis'.
  
  Read more

• Publicis Groupe organic revenue falls 23.5% in Europe

  23-07-2020 08:43 via campaignlive.co.uk
  
  Arthur Sadoun, chairman and chief executive, said that the business has 'strong fundamentals to weather the crisis'.
  
  Read more

Follow @Advertising_US on Twitter!