Advertising news

• Michelob Ultra and Joe Buck Want Fans to Share Their Great Backyard Sports Calls

  17-07-2020 22:05 via feeds.adweek.com
  
  Michelob Ultra teamed up with Fox Sports announcer Joe Buck on the #UltraBuckCalls contest. The premise behind #UltraBuckCalls is that with sports largely confined to backyards due to the pandemic, "What's a great sports moment without great sports commentary?" Fans have until Aug. 1 to share videos of sports moments with their own calls on...
  
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• Land O’Lakes Taps Harley Davidson’s Former Top Marketer as CMO

  17-07-2020 22:05 via feeds.adweek.com
  
  Heather Malenshek will move on from her own Milwaukee consultancy to Minneapolis-based Land O'Lakes, joining as its chief marketing officer effective Sept. 8. "Heather possesses a sterling record of unparalleled success in designing and implementing marketing strategies for companies and organizations, and driving business growth," said Beth Ford, president and CEO of Land O'Lakes in...
  
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• Top ad lawyer on how COVID is changing sponsorship deals and what to look for if the Dems take control of the FTC

  17-07-2020 21:57
  
  Linda Goldstein covers a range of timely legal topics on the latest edition of the ‘Ad Lib’ podcast.
  
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• Watch the newest commercials on TV from Audi, Spotify, Burger King and more

  17-07-2020 21:44
  
  Spotify promotes a premium account option with a little help from some cuddly characters.
  
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• Checkers & Rally’s Sees Comparable Sales Spike as It Looks to Restructure Debt

  17-07-2020 21:30 via feeds.adweek.com
  
  Checkers & Rally's has hired advisers to restructure its debt in the coming weeks, CMO Dwayne Chambers confirmed to Adweek. The drive-thru restaurant chain has aggressive growth plans for the next three to five years. Such growth, however, will require an injection of capital, which in turn will necessitate a restructuring of the company's existing...
  
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• The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions

  17-07-2020 21:29 via feeds.adweek.com
  
  Ad tech's biggest independent firm, The Trade Desk promoted Tim Sims to chief revenue officer today, up from his prior capacity as svp of inventory partnerships. "Tim has his finger on the pulse on evolving customer demand across all channels," said CEO Jeff Green. "His ability to help customers map that demand to premium content...
  
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• Mobile click fraud jumped 62% during peak COVID-19 months

  17-07-2020 20:56 via campaignlive.com
  
  "Click fraud has grown in sophistication over the past several years..."
  
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• Dagger's chief creative officer on stand-up comedy, Naughty by Nature—and Ron White's best advice

  17-07-2020 20:25
  
  Al Patton talks about how an ad pitch and a tight five aren't all that different on the latest episode of the 'Ad Block' podcast.
  
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• Opinion: During digital and social media upheaval, company websites are more important than ever

  17-07-2020 19:51
  
  Face-to-face contact is fleeting, Facebook is wounded and the U.S. government might ban TikTok. Our largest publishers are falling from grace, and we are beginning to realize that the middleman isn’t always so trustworthy. In such a weird time, it's not surprising that many consumers are relying on a resource you might have been neglecting: your company website. It’s time to take a closer look at yours. Here's how:We’re creatives. Let's act like itIn the bus
  
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• Agency Brief: 1800 Tequila debuts first work from new creative agency Translation

  17-07-2020 19:19
  
  Plus, New Commercial Arts scores first win and Forsman & Bodenfors releases report showing 49 percent of senior brand marketers were dissatisfied with their companies' COVID response.
  
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• Peacock Says User Profiles and Downloadable Content Options Are Coming Soon

  17-07-2020 19:11 via feeds.adweek.com
  
  NBCUniversal's new streaming service Peacock had its nationwide debut just two days ago, but the service is already working on some new functionalities, including two that are offered by most of its rivals. The platform, which debuted this week with a modest lineup of originals and a deep library of licensed and owned content, is...
  
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• This JFK Library Campaign Evokes One of the 35th President’s Famous Rallying Cries

  17-07-2020 19:09 via feeds.adweek.com
  
  On July 15, 1960, John F. Kennedy accepted the Democratic nomination for president in Los Angeles. During his speech, he aimed to inspire Americans with talk of a "new frontier," one filled with "unconquered pockets of ignorance and prejudice" that require perseverance and courage to move the country forward. Now, 60 years later, it's easy...
  
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• With Ironic Swagger, This Cheeky Hip-Hop Video Seeks Investors for a Rural Village in Uganda

  17-07-2020 19:07 via feeds.adweek.com
  
  A few years ago, a nonprofit group and a boutique ad agency trolled Silicon Valley with a sendup of a Kickstarter campaign to raise money for a poor Ugandan village. Now the U.K.-based partners are back with a hip-hop music video, slathering on the swagger to land more investors for rural Bulambuli. The short film,...
  
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• Ship Capacity Is the Cruise Industry’s Airplane Middle Seat

  17-07-2020 18:52 via feeds.adweek.com
  
  Though it may not have been their intent, airlines have started competing on safety protocols. Delta and JetBlue have blocked out middle seats, while American Airlines announced that it would be walking back its limit on passenger capacity. United Airlines never had such a limit in the first place--CEO Scott Kirby calling blocked seats a...
  
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• Can the U.S. Government Actually Ban TikTok?

  17-07-2020 18:52 via feeds.adweek.com
  
  TikTok has cemented its status as a regular part of Americans' social media diets. It's perhaps the only entity that's been able to break through a space crowded by mammoth incumbents like Facebook and YouTube in recent years. But with astronomical growth comes commensurate scrutiny from regulators around the world, including the United States. While...
  
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• William Eccleshare on the emergence of green shoots for Clear Channel

  17-07-2020 17:40 via campaignlive.co.uk
  
  Signs of recovery for outdoor advertising are beginning to appear in town centres.
  
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• Wonderhood scoops Three advertising account

  17-07-2020 17:20 via campaignlive.co.uk
  
  Business was previously held by Wieden & Kennedy London.
  
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• Watch: The top 5 creative brand ideas you need to know about right now, July 17, 2020

  17-07-2020 16:45
  
  Watch the replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.Ad Age's Creativity Editor Ann-Christine Diaz and Creativity Associate Editors I-Hsien Sherwood and Alexandra Jardine came together live from L.A., New York and London to talk about the standout work of the past week, why it deserves the spotlight and what lessons it offers for
  
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• Watch live at 11 a.m. EDT: The top 5 creative brand ideas you need to know about right now, July 17, 2020

  17-07-2020 16:45
  
  Watch the live broadcast here and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.Ad Age's Creativity Editor Ann-Christine Diaz and Creativity Associate Editors I-Hsien Sherwood and Alexandra Jardine are coming together live from L.A., New York and London to talk about the standout work of the past week, why it deserves the sp
  
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• The top 5 creative brand ideas you need to know about right now: July 17, 2020

  17-07-2020 16:45
  
  Watch the replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.Ad Age's Creativity Editor Ann-Christine Diaz and Creativity Associate Editors I-Hsien Sherwood and Alexandra Jardine came together live from L.A., New York and London to talk about the standout work of the past week, why it deserves the spotlight and what lessons it offers for
  
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• Campaign podcast: Google and Facebook dominance leads to costlier and less effective ads

  17-07-2020 16:36 via campaignlive.co.uk
  
  Nick Manning and Joanna Burton join the podcast to reflect on how the CMA wants the UK to curb Facebook and Google's dominance in digital media.
  
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• Premier Inn hires Leo Burnett London

  17-07-2020 15:56 via campaignlive.co.uk
  
  The agency won the hotel chain's business following a pitch process conducted predominantly remotely.
  
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• Claire Beale leaves Campaign after more than two decades

  17-07-2020 13:44 via campaignlive.co.uk
  
  Beale said working on magazine has been 'immense privilege'.
  
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• Airbnb celebrates Olympic spirit in virtual festival

  17-07-2020 12:36 via campaignlive.co.uk
  
  Five-day event is in partnership with IOC and IPC.
  
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• Twitter admits employees fell for 'social engineering' in high-level hack and Marobella out at Havas: Friday Wake-Up Call

  17-07-2020 12:00
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
  
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• A closer look at Omnicom and Spotify's $20m podcast advertising deal

  17-07-2020 10:59 via campaignlive.co.uk
  
  Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
  
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• Anna Arnell steps down as creative partner at And Rising

  17-07-2020 09:29 via campaignlive.co.uk
  
  She joined agency on placement in 2010.
  
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• NBCUniversal takes its upfront from Madison Ave to Main Street with '30 Rock' reunion

  17-07-2020 02:56
  
  NBCUniversal aired its "30 Rock" reunion special, which serves as its upfront pitch to advertisers, as most marketers still feel uncomfortable making ad commitments for the 2020-2021 season.
  
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