Advertising news

• Watch the newest commercials on TV from Arby’s, Starbucks, Frito Lay and more

  24-06-2020 22:38
  
  Starbucks wants you to know that its Nitro Cold Brew is available in a can.
  
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• Here are the top 10 findings from Edelman's 2020 Brand Trust Barometer

  24-06-2020 22:37 via campaignlive.com
  
  The global research is gathered from 22,000 participants in 11 markets.
  
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• Apple's privacy changes represent 'tectonic shift' for digital ad industry

  24-06-2020 22:18
  
  Critics say ad personalization, measurement and other ways marketers reach consumers will cease to function.
  
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• Rosapark founders say they are reconsidering the Paris agency's name in light of recent backlash

  24-06-2020 20:59
  
  The Havas-owned shop has said in the past that the name has no connection to Civil Rights activist Rosa Parks.
  
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• Procter & Gamble isn't joining Facebook boycott yet, but isn't ruling it out

  24-06-2020 20:27
  
  In his Lions Live keynote, Chief Brand Officer Marc Pritchard calls for better progress on diversity, both inside P&G and within its agencies, media and production crews.
  
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• Google will now auto-delete more user data after 18 months

  24-06-2020 19:05
  
  Billions of existing users will be told that they can delete their data too.
  
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• D&I TBD: Mastercard’s Chief Inclusion Officer Randall Tucker

  24-06-2020 19:03 via feeds.adweek.com
  
  This week, Adweek introduced its first-ever industry award honoring LGBTQ leaders. All 15 of Adweek's inaugural Pride Stars honorees are breaking boundaries and pushing forward advocacy and visibility across advertising and marketing, brands, media, tech and culture. One of Adweek's 2020 Pride Stars, Mastercard chief inclusion officer Randall Tucker, joined D&I TBD to talk about...
  
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• Olympus selling digital-camera business defeated by smartphones

  24-06-2020 19:02
  
  Medical equipment such as endoscopes now fill the void, accounting for roughly four-fifths of annual sales.
  
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• Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

  24-06-2020 19:00 via feeds.adweek.com
  
  In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to those ongoing nationwide protests was monetized at a rate 57% lower...
  
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• Vice calls on brands to rethink keyword blocklists associated with racism

  24-06-2020 19:00
  
  Vice is calling on marketers and agencies to once again reassess keyword blocklists as new words have been added to advertisers’ do not buy lists amid the protests against racial injustice.
  
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• Pandora Teams Up With Snapchat on Music Shapes AR Lens for Pride Month

  24-06-2020 19:00 via feeds.adweek.com
  
  Pandora is teaming up with Snapchat on a music shapes lens that will enable users to create their own unique song and augmented reality experience. The lens, which will debut June 28, is aimed at letting Snapchatters create their own customized Pride anthems. The streaming service debuted the Qmunity station and Future of Pride mode...
  
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• David Miami and Burger King crowned with top honors in The One Show 2020 Global Creative Rankings

  24-06-2020 18:58 via campaignlive.com
  
  The One Show received nearly 20,000 creative pieces across 71 countries this year.
  
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• Watch the newest commercials on TV from Fracture, Ford, Chevron and more

  24-06-2020 18:54
  
  Ford wants you to know that it’s been building respirators, ventilators and face shields during the pandemic. 
  
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• Uncomfortable Conversations: Clients must demand agencies hire people of color

  24-06-2020 18:54
  
  Kevin Miles, freelance writer and creative director, says the ad world needs to do better in elevating Black creatives.
  
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• Unit9 is named best tech company and WPP shops honoured as Campaign Tech Awards kick off

  24-06-2020 17:50 via campaignlive.co.uk
  
  Unit9 wins coveted Tech Company of the Year, while WPP agencies Essence, MediaCom, Mindshare, Ogilvy and Wavemaker all won individual awards.
  
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• Unit9 is best tech company and WPP shops honoured as Campaign Tech Awards kicks off

  24-06-2020 17:50 via campaignlive.co.uk
  
  Unit9 wins the coveted tech company of the year prize, while WPP agencies Essence, MediaCom, Mindshare, Ogilvy and Wavemaker all won individual awards.
  
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• Tripadvisor Is Rolling Out a Safety Filter for Traveler Searches

  24-06-2020 17:40 via feeds.adweek.com
  
  Tripadvisor, the online review and booking site, has added filters to let travelers search destinations based on safety and sanitization. The filters allow business owners (who advertise on the platform) the ability to add their own safety measures and sanitization procedures, like whether mask policies are enforced, and ask travelers to validate their own personal...
  
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• Jimmy John’s Enlists Out-of-Work Creatives to Advertise Its Sandwich Deals

  24-06-2020 17:27 via feeds.adweek.com
  
  During the pandemic, Jimmy John's, like many restaurant chains, had to figure out how keep business going as the lunch flow of office workers largely evaporated. The sandwich chain responded by introducing a number of value offerings that appealed not only to customers' taste buds but their wallets too. Jimmy John's also took the initiative...
  
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• Opinion: In 2020, there’s no place for universal thinking in marketing

  24-06-2020 17:15
  
  Brands must return to the fundamentally good marketing practice of consumer segmentation.
  
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• Facebook: How to Restore a Post You’ve Archived

  24-06-2020 17:05 via feeds.adweek.com
  
  Facebook recently launched a Manage Activity tool that allows you to delete and/or archive your past posts in bulk so that no one else can see them. When you archive an old post, it will go into a special "Archive" section of your Activity Log. If you ever want to restore a post you've archived...
  
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• Cooking More at Home Is Bringing People Joy. That’s Good News for CPG Companies

  24-06-2020 17:01 via feeds.adweek.com
  
  The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and this newfound contentment could translate into big revenues for CPG manufacturers for years to come. Surveying 1,600 U.S. adults in early May, PricewaterhouseCoopers found that 69% of those who've dedicated more time...
  
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• Pitch Update: Burberry to resume media pitch in autumn, Doritos plans July meetings

  24-06-2020 16:20 via campaignlive.co.uk
  
  White Door Consulting and Tina Fegent are assisting with Doritos and Walkers pitch.
  
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• Magic and Netflix launch the Eurovision-inspired station you didn't know you needed

  24-06-2020 16:10 via campaignlive.co.uk
  
  It will promote Netflix film Eurovision Song Contest: The Story of Fire Saga.
  
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• Prankster Behind Famous Viral Brand Stunts Signs TV Deal With Cash Cab Producer

  24-06-2020 16:04 via feeds.adweek.com
  
  Michael Krivicka, a director known for orchestrating viral marketing stunts, is taking his talents to television. The Thinkmodo co-founder and his producing partner, Peter Veverka, have signed a deal to develop TV formats with Lion Television, the All3Media-owned production house behind programs like Cash Cab. The news was first reported by Deadline. The partnership will...
  
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• Looking past the pandemic: Advertising after a downturn

  24-06-2020 16:00
  
  There's a lot we can learn about advertising now and in the future once the coronavirus outbreak has subsided.
  
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• These Classic Budweiser Pals Can’t Wait to See You at the Bar

  24-06-2020 15:58 via feeds.adweek.com
  
  Moving in fits and starts, the country is slowly reopening its economy. And while that looks different in at least every state--if not every city--what's consistent is the importance of following local guidelines to ensure the safety of our communities all across the nation. With that in mind, Budweiser created a new 60-second spot that...
  
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• As Baseball and Other Sports Set Return, TV Eagerly Awaits Ad Revenue Influx

  24-06-2020 15:47 via feeds.adweek.com
  
  It's now been more than three months since every major professional sports league shut down due to Covid-19, but it's now looking like live sports will be up and running again by the end of July, reactivating billions in ad revenue that have been dormant since March. On Tuesday night, Major League Baseball became the...
  
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• This Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing

  24-06-2020 15:45 via feeds.adweek.com
  
  Never before have people spent so much time washing their hands. Yet, according to research cited by cosmetics brand Lush, people still fail to wash their hands effectively 97% of the time-leaving them unknowingly at risk of infection. In a timely campaign by agency ? and us, Lush United Arab Emirates partnered with Deliveroo to...
  
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• Google’s Tara Walpert Levy: The power of purpose-driven marketing

  24-06-2020 15:30
  
  In the face of seismic shifts, many marketers are wondering what to do next. But while evolution is necessary to some degree, don’t throw the whole rulebook out the window.
  
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• Serta Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers

  24-06-2020 15:25 via feeds.adweek.com
  
  In the face of continued pressure from digitally native, direct-to-consumer mattress brands, Serta Simmons Bedding is continuing to readjust to shifting consumer preferences by increasing direct-to-consumer options and targeting younger audiences. This year, the conglomerate worked with agency Burns Group to completely reinvent the oldest of its brands, Simmons. It created a new brand identity,...
  
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• Employers Need to Do More Than the Bare Minimum for LGBTQ Employees

  24-06-2020 15:00 via feeds.adweek.com
  
  Last week's historic Supreme Court decision that employers may not discriminate based on sexual orientation or gender identity is a victory and it matters. But laws don't alone make LGBTQ+ people feel safe at work. They didn't make me feel safe enough to be out from the get-go. During my senior year of college, most...
  
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• Major League Baseball is set to return in late July

  24-06-2020 14:53
  
  Players and owners finally settled their differences, clearing way for 60-game season. 
  
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• How Kohl’s is reinventing its back-to-school marketing playbook

  24-06-2020 14:00
  
  CMO Greg Revelle details several changes to the chain's strategy ahead of the back-to-school shopping season.
  
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• Budweiser's puppy returns to lure drinkers back to bars

  24-06-2020 12:15
  
  The brand repurposed footage from previous Super Bowls for a new spot backed by Queen song. 
  
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• Virus surge threatens U.S. reopening and more brands boycott Facebook: Wednesday Wake-Up Call

  24-06-2020 12:13
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
  
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• ‘The Right Question Changes Everything’: The New Yorker launches a new brand campaign

  24-06-2020 11:59
  
  Digital ads will drive consumers to a series of provocative, influential stories from the iconic magazine’s archives.
  
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• Mitsubishi partners Luna Cinema on drive-in screenings to beat virus

  24-06-2020 10:44 via campaignlive.co.uk
  
  Competition winners will get hamper and seat in L200 truck.
  
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• Ben & Jerry's joins Facebook advertising boycott

  24-06-2020 10:26 via campaignlive.co.uk
  
  Ice-cream brand will not advertise on platform in US next month.
  
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• MSQ Partners to acquire Be Heard for £6.2m

  24-06-2020 10:12 via campaignlive.co.uk
  
  The Corner is to be sold back to management team.
  
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• Watch live at 2:30 p.m. EDT: Marketers and Networks debate the upfronts

  24-06-2020 01:31
  
  How can the TV industry modernize its model, standardize practices and accelerate progress?
  
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• Twitter hides tweet in which Trump threatens to harm potential protesters

  24-06-2020 00:44
  
  After years of inaction against the president’s tweets, which are often controversial, Twitter has started to take a more aggressive stance in recent weeks.
  
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• More brands, including Ben & Jerry's and Eddie Bauer, join Facebook boycott

  24-06-2020 00:21
  
  More brands, including Ben & Jerry's and Eddie Bauer, join the Facebook paid advertising boycott.
  
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