Advertising news

• NBC brings back '30 Rock' for upfront event that will air on TV

  16-06-2020 22:26
  
  The Peacock's upfront presentation will be available to more than just Madison Ave, so fans will get a sneak peek.
  
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• Nearly half of media buyers say NewFronts and upfronts should be combined: IAB

  16-06-2020 22:00
  
  Combining the two marquee events would provide ad buyers with improved efficiencies in areas like cross-channel marketing, IAB says.
  
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• NBC looks to diversify shows by funding extra writer for all 2020-2021 scripted series

  16-06-2020 20:23
  
  NBC will fund one additional diverse writer for all scripted series in the 2020-2021 season. 
  
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• NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

  16-06-2020 20:23
  
  NBC will fund one additional diverse writer for all scripted series in the 2020-2021 season. 
  
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• CPB is named agency of record for Vrbo

  16-06-2020 20:10
  
  MDC Partners' CPB was selected as the agency of record for Vrbo, the destination booking site owned by Expedia, following a review, Ad Age has learned.CPB will handle brand strategy and creative under the new partnership, according to one person close to the matter. The person said the account will be serviced out of the agency's Boulder, Colorado, headquarters.A spokesperson for Vrbo did did not return a request for comment.
  
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• CPB is named agency of record for HomeAway brand Vrbo

  16-06-2020 20:10
  
  MDC Partners' CPB was selected as the agency of record for Vrbo, the destination booking site owned by HomeAway, following a review, Ad Age has learned.CPB will handle brand strategy and creative under the new partnership, according to one person close to the matter. The person said the account will be serviced out of the agency's Boulder, Colorado, headquarters.A spokesperson for Vrbo did did not return a request for comment.
  
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• Disposable urinals are summer's new 'it' item as consumers avoid public restrooms

  16-06-2020 20:04
  
  Disposable urinals are summer's new 'it' item as consumers avoid public restrooms; searches for Travel John products have surged on Amazon in recent weeks.
  
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• Opinion: An urgent request to CEOs—please be bigger than this moment

  16-06-2020 20:00
  
  Companies may be loathe to act politically, but they must no longer hide behind “both sides” to protect their customer base. The damage being wrought is too great.
  
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• McDonald’s cut 25 seconds off the drive-thru time during COVID-19

  16-06-2020 19:53
  
  Comparable sales and visits remain down, especially during breakfast.
  
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• Opinion: What media brands can learn from d-to-c innovation

  16-06-2020 19:35
  
  From legacy publishers to startups, media companies should embrace the nimbleness of d-to-c brands.
  
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• Call for entries: Ad Age Best Places to Work 2021 is open for business

  16-06-2020 19:26
  
  Is your company a contender for Ad Age Best Places to Work 2021? Submit your entry now.
  
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• Patron partners Ned's Club for mobile bar

  16-06-2020 19:06 via campaignlive.co.uk
  
  Cocktails will be made to order outside consumers' homes.
  
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• Patron and Seedlip partner Ned's Club for mobile bar

  16-06-2020 19:06 via campaignlive.co.uk
  
  Cocktails will be made to order outside consumers' homes.
  
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• Amp spotlight: How agencies are taking a stand against racism

  16-06-2020 19:04
  
  As protests have erupted across the U.S. and the world following the recent killings of George Floyd, Breonna Taylor and Ahmaud Arbery, industry leaders have been forced to consider how their business decisions may have contributed to the proliferation of systemic racism. (For a regularly updated list of how brands are responding, head here.) On an individual scale, this cultural moment has forced white people—some for the first time—to consider how their actions may contribute to th
  
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• How retailers are preparing for a post-pandemic world

  16-06-2020 17:34
  
  Join Ad Age on July 8 for a virtual event focused on retail.
  
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• Watch the newest commercials on TV from The Home Depot, Disney+, AT&T and more

  16-06-2020 17:20
  
  Disney says that “Real people are connecting with Disney+.”
  
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• Presidential campaign ad spending: the tally so far

  16-06-2020 16:54
  
  As election season enters full swing, there’s more to the numbers than meets the eye. Who actually has the upper hand here?
  
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• Pick of the Week: Justice4Grenfell issues powerful reminder on third anniversary

  16-06-2020 16:20 via campaignlive.co.uk
  
  Campaign by BBH is a memorial to the 72 victims of the Grenfell Tower fire.
  
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• How to choose the right platform for your e-commerce migration

  16-06-2020 16:00
  
  There are a few aspects you need to consider, especially in order to comply with new regulations.
  
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• U.S. retail sales soared a record 17.7 percent in May, double forecast

  16-06-2020 15:40
  
  Retail sales rose in May, following coronavirus-related declines in April.
  
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• Free the Work shines a light on the lack of Black directors in ad production

  16-06-2020 15:36
  
  The organization that was founded to bring more women behind the camera tracked data on Black talent.
  
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• Agencies of the future may be unrecognizable—that’s a good thing

  16-06-2020 15:34
  
  To say that 2020 is a year defined by challenges that many of us never saw coming is a fair statement. There is no real comparison to the events of these past few months.As a result, the advertising industry has been in hot water. Agencies find themselves grappling with a stark reality: Clients aren’t spending in media like they used to.According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not begin reinvesting in m
  
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• Sam Phillips steps down from Omnicom Media Group UK after 15 years

  16-06-2020 15:31 via campaignlive.co.uk
  
  She has been a key figure around diversity and inclusion.
  
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• This small agency did an about-face on a product launch in record time: Living on the Edge

  16-06-2020 15:00
  
  Media shop Exverus took an ice cream brand from a retail introduction to direct -to-consumer in two weeks.
  
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• Movers and Shakers: Isobar, Dentsu Aegis Network, Guardian, Brave Bison

  16-06-2020 14:21 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• News brands saw universal surge in reach as coronavirus hit UK

  16-06-2020 13:23 via campaignlive.co.uk
  
  Monthly audiences for national brands were up between 15% and 90% in 12 months ending March.
  
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• Bumble bridges support for LGBTQ+ and Black Lives Matter with in-app donations

  16-06-2020 13:00
  
  As Americans began rallying for racial equality and justice for the death of George Floyd at the beginning of June, several brands postponed their original Pride plans or announced that they would incorporate Black Lives Matter support into their Pride initiatives.Bumble is one of the first brands to announce its new merged Pride, Black Lives Matter initiative. On Monday, the female-focused dating app announced a new in-app campaign that asks users to donate to LGBTQ+ organizations that support
  
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• Bumble bridges support for LGBTQ+ and Black Lives Matter with in-app campaign

  16-06-2020 13:00
  
  As Americans began rallying for racial equality and justice for the death of George Floyd at the beginning of June, several brands postponed their original Pride plans or announced that they would incorporate Black Lives Matter support into their Pride initiatives.Bumble is one of the first brands to announce its new merged Pride, Black Lives Matter initiative. On Monday, the female-focused dating app announced a new in-app campaign that asks users to nominate LGBTQ+ organizations that support B
  
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• 'The Future of Creativity' week continues, and Disney probes racial bias at ABC: Tuesday Wake-Up Call

  16-06-2020 12:31
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
  
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• GroupM predicts 13 percent decline in 2020 U.S. ad spend

  16-06-2020 11:45
  
  Sustained advertising by marketers is helping to cushion the pandemic’s impact.
  
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• Verizon's CMO on marketing in a pandemic, the industry's diversity problem and the battle for 5G dominance

  16-06-2020 11:30
  
  'A big pillar of how we execute everything is leaning on what is true and what is real.'
  
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• Buffalo Wild Wings CMO Seth Freeman departs after less than two years

  16-06-2020 11:30
  
  The wings and beer chain has begun an external search for a new chief marketing officer.
  
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• Watch live at 3 p.m. EDT: Top ad directors discuss their recent work and production during social distancing

  16-06-2020 11:21
  
  How public health measures and the current social climate influences craft. Plus how an Ikea campaign has evolved.
  
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• Watch live at 11 a.m. EDT: Behind the scenes on big ideas from Apple, Burger King, Dove and Popeyes

  16-06-2020 11:01
  
  Creatives and marketers look back at this year's most expertly crafted work.
  
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• L'Oreal boosts digital's share of marketing spend from 50% to 70%

  16-06-2020 10:39 via campaignlive.co.uk
  
  Ecommerce now accounts for 20% of sales at beauty giant.
  
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• Home School for mini creatives (part seven): A housebound sports day

  16-06-2020 10:24 via campaignlive.co.uk
  
  Sports days may be cancelled, but the kids can still exercise their creativity at home, as Dark Horse's Steve Howell takes up this week's lesson.
  
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• Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades

  16-06-2020 00:00 via feeds.adweek.com
  
  For a man who commanded the Allied Expeditionary Force in WWII and then became the 34th president of the United States, Dwight D. Eisenhower still valued his leisure time. His affinity for the links made golf the official sport of postwar suburbia. But the first lady didn't play golf, which is possibly why a July...
  
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• How HBO Max’s Jason Mulderig Crafted His Perfect Gig  

  16-06-2020 00:00 via feeds.adweek.com
  
  Jason Mulderig's dream job didn't exist when he started at HBO 20 years ago. Over time, he built it himself. The brand marketer, who started in the distribution and affiliate marketing side of the business, worked his way over to the consumer marketing side in 2011. Cinemax was getting into original programming and HBO was...
  
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• Amazon Could End Up as an Unlikely Winner of the Retail Apocalypse

  16-06-2020 00:00 via feeds.adweek.com
  
  In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures this year, up from a record 9,800 in 2019. That means we really haven't seen anything yet as far as the alleged retail apocalypse goes. Odest Riley Jr., CEO of WLM Financial,...
  
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• 5G’s Rapid Growth Sparked a Conspiracy Theory That Spiraled Amid the Pandemic

  16-06-2020 00:00 via feeds.adweek.com
  
  As popular conspiracy theories around 5G networks and the novel coronavirus prompt activist lawsuits, local government reviews and even rogue vandalism of cellphone towers, a Federal Communications Commission official warned recently that the hysteria could hinder the rollout of service. "High-speed, high-capacity wireless networks will be indispensable tools for our social and economic recovery," FCC...
  
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