Advertising news

• Former 72andSunny creative Keith Cartwright launches WPP-backed agency with clients like P&G and Facebook

  02-06-2020 23:48 via campaignlive.com
  
  The industry veteran is also co-founder of non-profit Saturday Morning, a creative coalition aimed at bringing awareness to and shifting perceptions on racial bias and injustice.
  
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• Former Reddit CEO Ellen Pao Rips Current Reddit CEO Steve Huffman

  02-06-2020 23:40 via feeds.adweek.com
  
  A letter to Reddit employees from current CEO Steve Huffman drew the ire of former CEO Ellen Pao. Huffman shared his letter to all Reddit employees in response to the nationwide racial unrest and demonstrations spurred by the death of George Floyd in Minneapolis May 25 following the use of excessive force by the police...
  
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• Edelman cuts 7 percent of global staff, reverses no-layoff pledge

  02-06-2020 23:15
  
  The PR agency is laying off approximately 390 people as the ongoing pandemic has led to heavy revenue losses. The cuts mark a reversal of previous no-layoff pledge.
  
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• Despite Their Differences, Americans Agree Brands Should Help Small Businesses Impacted by Looting

  02-06-2020 22:56 via feeds.adweek.com
  
  There's no shortage of division in America in the wake of the death of George Floyd in Minneapolis, which has led to protests all over the country, and in some cases, looting and riots. But consumers are still showing some signs of agreement when it comes to how brands should react. The majority of Americans--56%--said...
  
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• Ford Executives Call Out ‘Systemic Racism’ in Letter to Employees

  02-06-2020 22:49 via feeds.adweek.com
  
  Ford Motor Company executive chairman Bill Ford and CEO Jim Hackett sent a letter Monday to their employees addressing the "tragic killing of George Floyd" and promising more open dialogue surrounding racism. In the letter, Ford and Hackett denounce the recent deaths of Black Americans at the hands of the police, including Floyd and Breonna...
  
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• BET Is Leading the Conversation on Racial Justice With New Programming

  02-06-2020 22:42 via feeds.adweek.com
  
  Over the last week, Americans across the country have witnessed and participated in an unprecedented outpouring of rage and protest against police brutality. This comes following the killings of George Floyd in Minneapolis on May 25; Breonna Taylor in Louisville, Ky., on March 13; Ahmaud Arbery in Brunswick, Ga. on Feb. 23; Tony McDade in...
  
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• This Agency Created Fundi, a Platform That Helps Creators Make Money From Livestreams

  02-06-2020 22:22 via feeds.adweek.com
  
  When quarantine began, Chris Neff, executive director of creative technology and innovation at The Community, noticed his mother-in-law taking Zumba classes on Instagram Live. He wondered how these instructors were being paid for their work and discovered that, oftentimes, they weren't. Instructors can ask for payment via external apps such as Venmo, but there's no...
  
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• On the Adweek Podcast: Trump vs. Twitter, and Where the Feud Is Headed

  02-06-2020 22:20 via feeds.adweek.com
  
  As civil unrest was percolating last week, President Donald Trump posted a tweet that escalated both the level of national tension and the fraying relationship between the president and his preferred platform, Twitter. Twitter had already taken the unprecedented step of adding fact-checking information around two of Trump's earlier tweets about mail-in voting, and the...
  
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• Orcí Begins Its Next Chapter With a New CEO

  02-06-2020 22:19 via feeds.adweek.com
  
  Los Angeles-based agency Orc? is moving into a new era with a new chief executive at the helm. Marina Filippelli is taking over as Orc?'s CEO, with Andrew Orc? moving into a role as board chairman. "Andrew has been a part of this agency since childhood and will continue to play an active role as...
  
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• Forget ‘The Sopranos’ and ‘Game of Thrones’: HBO Max’s top hits are for kids

  02-06-2020 20:51
  
  “Looney Tunes Cartoons” and “The Not-Too-Late Show With Elmo” garner online buzz.
  
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• Verizon pauses Pride campaign to support Black Lives Matter movement

  02-06-2020 20:38
  
  A long-time supporter of Pride Month, Verizon wanted “to give our platforms over to our black colleagues and community.”
  
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• Watch live today at 4:30 p.m. EDT: BET president on media's role to effect social change

  02-06-2020 19:38
  
  Scott Mills discusses how brands should participate in conversations around systemic racism.
  
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• Watch: BET president on media's role to effect social change

  02-06-2020 19:38
  
  Scott Mills discusses how brands should participate in conversations around systemic racism.
  
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• Opinion: Why brands need a culture-forward approach to connect with multicultural communities

  02-06-2020 18:33
  
  Standing with these groups in hard times will pay dividends long after they’ve gone back to shopping as usual.
  
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• The top 5 creative brand ideas you need to know about right now: June 2, 2020

  02-06-2020 18:14
  
  Welcome to the top 5 creative brand ideas you need to know about right now.5.Pornhub: ‘Keep it SFW,’ Officer & GentlemanJust when we thought Zoom comedy was over, along comes Pornhub with a reminder about proper video-conferencing etiquette.   4.Dove: ‘#MyHairMyWay,’ Ogilvy ParisThough user-generated content in pandemic ads has gotten tired, Dove made hilarious use of it in this film from Ogilvy Paris, highlighting home hairdo fails.   3.
  
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• Macy’s flagship store among the hardest hit by New York City looting

  02-06-2020 18:13
  
  This despite a curfew imposed to quell unrest.
  
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• Movers and Shakers: Sainsbury's, Heineken, Liberum, LadBible, Unruly

  02-06-2020 18:11 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Influencer posts to blame for one in four online ad complaints to ASA

  02-06-2020 17:38 via campaignlive.co.uk
  
  Just nine advertisers were referred to trading standards for further action last year.
  
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• Ad industry heading for 'V-shaped' recovery, Citigroup predicts

  02-06-2020 17:08 via campaignlive.co.uk
  
  Investment bank study notes, however, that timing is uncertain.
  
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• Ad industry heading for 'V-shaped' recovery

  02-06-2020 17:08 via campaignlive.co.uk
  
  Citigroup study notes, however, that timing is uncertain.
  
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• America’s few black CEOs are speaking out on killings and protests

  02-06-2020 16:47
  
  Only about 1 percent of CEOs in the S&P 500 Index are black, and last year 37 percent of boards had no black members, according to Black Enterprise magazine.
  
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• Ad agency bosses grapple with role of office space in post-lockdown future

  02-06-2020 16:34 via campaignlive.co.uk
  
  What now for the place where 'happy accidents' could happen at work?
  
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• Watch the newest commercials on TV from Tyson, Comcast, Degree and more

  02-06-2020 16:31
  
  Comcast calls attention to its Internet Essentials program, which is “connecting millions of people from low-income homes to the internet.”
  
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• Martin Sorrell: Covid-19 is 'burning platform' for digital acceleration

  02-06-2020 15:39 via campaignlive.co.uk
  
  In wide-ranging live session during Campaign Connect, former WPP boss spoke about acceleration of digital.
  
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• IPG, Apple and Budweiser among supporters of #blackouttuesday

  02-06-2020 15:34 via campaignlive.co.uk
  
  Black squares can be seen across social media accounts.
  
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• Havas CEO tells staff to take day and 'contemplate our roles in improving racial justice and diversity'

  02-06-2020 15:02 via campaignlive.com
  
  Yannick Bolloré acknowledges 'America is in pain right now' amid the George Floyd outcry.
  
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• Ford pursues ‘deeper dialogue’ with employees on racism

  02-06-2020 14:56
  
   ‘As long as we have the privilege to breathe, it's on all of us to summon new levels of empathy and humanity,’ top leaders say in company email.
   
  
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• Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

  02-06-2020 14:54 via campaignlive.co.uk
  
  Publicis CEO also called for industry-wide solidarity in light of Covid-19.
  
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• Omnicom CEO praises employee for 'deeper awareness' after Central Park racist incident

  02-06-2020 14:42 via campaignlive.com
  
  A video of Christian Cooper went viral after he filmed a woman's reaction to him asking her to put her dog on a leash.
  
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• Brands seek 'appropriate' message during social upheaval, while Facebook staffers says its message is wrong: Tuesday Wake-Up Call

  02-06-2020 12:13
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. On holdThe country has been convulsed by protests against anti-police brutality following the death of George Floyd in Minneapolis last week. Amid the tumult, most brands have decided it's best to express support but avoid interrupting a needed conversation ab
  
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• Brands seek 'appropriate' message during social upheaval, and Facebook staffers says its message is wrong: Tuesday Wake-Up Call

  02-06-2020 12:13
  
  Plus, small agency founder wrestles with privilege; Ad Age logs brand reactions, and New York tabloids tackle protests.
  
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• Mary Wells Lawrence named Cannes Lions’ first female recipient of the Lion of St. Mark

  02-06-2020 12:00
  The Wells, Rich, Greene co-founder will be honored on the festival's Lions LIVE platform.
  
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• Scott Brinker, the 'godfather of martech,' on marketing during a global pandemic

  02-06-2020 11:30
  
  COVID-19 has brought headwinds to the marketing technology arena, but there’s also an upside.
  
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• It's time for the ad industry to bust out of its bubble and heal: Living on the Edge

  02-06-2020 11:00
  
  "People are dying, the world is going up in flames, and we’re urging a voice talent to slow down his read," says BarrettSF founder.
  
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• How brands are making sense of measurement during a global pandemic

  02-06-2020 11:00
  
  As the pandemic transforms consumer behavior, marketers are quickly adapting data insights to optimize campaigns.
  
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• Digital ad market prices nudge back to pre-lockdown levels

  02-06-2020 10:48 via campaignlive.co.uk
  
  Ad prices on Facebook and Google appear to have returned to levels before lockdown prompted brands to pause spend.
  
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• L'Oreal faces backlash for Black Lives Matter post

  02-06-2020 10:32 via campaignlive.co.uk
  
  Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.
  
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• LadBible hires Wunderman Thompson's Anna-Lee Bridgstock for new data unit

  02-06-2020 10:26 via campaignlive.co.uk
  
  She joins on 13 July.
  
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• How brands should respond to protests and rising racial tensions

  02-06-2020 00:48
  
  Act with specificity, acknowledge your flaws and don’t walk away from promises, experts advise.
  
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