Advertising news

• How to stay relevant with the LGBTQ+ community in uncertain times

  26-05-2020 22:00
  
  For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.
  
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• TGI Friday’s to close up to 20 percent of U.S. restaurants permanently

  26-05-2020 21:20
  
  While the shift to pickup and delivery has led to a modest recovery, revenue is still down about 50 percent.
  
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• Apple will reopen about 100 more U.S. retail stores this week

  26-05-2020 20:46
  
  More than half will offer curbside pick-up service only.
  
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• Watch the newest commercials on TV from Little Caesars, Home Depot, Rocket Mortgage and more

  26-05-2020 20:26
  
  Home Depot says that “every home has things it needs—things that need to be fixed or fixed up.”
  
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• Little appetite for returning to office full time, survey shows

  26-05-2020 20:17 via campaignlive.co.uk
  
  Majority of Campaign readers expect to return to the office by October.
  
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• Škoda Made Tiny Replica Car Models to Shoot Its Quarantine Ads

  26-05-2020 20:15 via feeds.adweek.com
  
  If the coronavirus crisis has shown the advertising industry anything, it's that creativity rises above even the most adverse challenges. And now ?koda has become the latest brand to create and shoot an international ad campaign remotely from home. Created by agency Optimist with production company Halal, the campaign, which includes four short films, strikes...
  
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• Opinion: Why direct-to-consumer content is the next big influencer trend

  26-05-2020 19:48
  
  And what it might mean for the future of creator-brand relationships.
  
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• This small agency took a big chance, failed—and was the better for it: Living on the Edge

  26-05-2020 19:05
  
  How OH Partners took a leap with Airbnb.
  
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• Dmexco Will Take Place as a Hybrid In-Person and Digital Conference

  26-05-2020 18:49 via feeds.adweek.com
  
  The biggest event on the ad-tech calendar, Dmexco, will go on this year, albeit with some changes. The ad-tech conference will be hybridized as a physical and digital event, according to Gerald B?se, CEO of the host venue Koelnmesse, in a Monday interview with German trade publication Horizont. The physical event will take place as...
  
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• Tumblr Adds Pinned Posts

  26-05-2020 18:00 via feeds.adweek.com
  
  Tumblr users can now pin posts to the top of their pages. The blogging platform released the feature Tuesday. Tumblr said in a blog post, "Whether you're on desktop or mobile, this little tool will pin the post of your choosing to the top of your Tumblr. Your dashboard will remain unaffected. Just tap the...
  
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• How should agencies respond to 'bullying' clients over payment terms?

  26-05-2020 17:48 via campaignlive.co.uk
  
  VoxComm, a global coalition of agency trade bodies, said agencies were in effect being asked to act as banks for clients.
  
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• TikTok Is Growing Up, and So Are Its Users

  26-05-2020 17:40 via feeds.adweek.com
  
  Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump's presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon. At the time, Alex Zhu, co-founder of the Chinese app for user-generated short-form music videos, told the Times that China's "closed environment" was...
  
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• LG Poland Apologizes for Sexist TikTok Video About Taking Upskirt Photos

  26-05-2020 17:20 via feeds.adweek.com
  
  Electronics giant LG's Poland operation has posted an apology and removed all its other content from TikTok after backlash over a sexist video the brand shared on the platform. The video, initially made by a viral prank creator and then shared by LG Poland on TikTok, features a man taking photos up the skirt of...
  
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• Facebook: Here’s How to Create a Messenger Room

  26-05-2020 17:20 via feeds.adweek.com
  
  Facebook recently debuted Messenger Rooms for users around the world. The feature allows users to create a group video chat that can support up to 50 people. Rooms can be created from within the Messenger From Facebook application, as well as from within the standard Facebook app. When you create a Room in Facebook, you'll...
  
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• Adweek Together: Marketing for a Secure Future

  26-05-2020 17:18 via feeds.adweek.com
  
  Insurance companies have been a consistent and valuable advertiser during the pandemic. But how have they adapted their marketing message and what are the results? Today we're joined by Jenn Halloran, CMO of MassMutual, in conversation with Adweek's Heide Palermo. Adweek Together is a live discussion at noon ET, hosted by our editors along with...
  
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• Weathering the Economic Downturn Storm so Your Brand Emerges Intact

  26-05-2020 17:00 via feeds.adweek.com
  
  Warren Buffett once said, "Only when the tide goes out do you discover who's been swimming naked." And with the economic downturn upon us, low tide has arrived. The good news: If your brand is looking pretty exposed at the moment, taking decisive action now can help ensure it survives this economic storm and is...
  
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• Snap Camera Lenses Mark Asian Pacific American Heritage Month

  26-05-2020 17:00 via feeds.adweek.com
  
  Snapchat is marking Asian Pacific American Heritage Month with a collection of lenses for its Snap Camera desktop application. The series is called "Breaking Stereotypes," and it takes harmful phrases that Asian Americans may have heard while growing up and flips them into positive statements such as community leaders, cultured and fearless. An original song...
  
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• Nike, Airbnb and other live experiences reimagined for socially distanced times

  26-05-2020 16:23 via campaignlive.co.uk
  
  Campaign looks back on live experiences that could be adapted as lockdown restrictions ease.
  
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• Jaguar named sponsor of new channel Sky Documentaries

  26-05-2020 16:21 via campaignlive.co.uk
  
  Sponsorship will run for two years.
  
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• YTPAA x D&I TBD: How to Be an Ally for Asian Americans

  26-05-2020 16:12 via feeds.adweek.com
  
  It's an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic began. As Marvin Chow wrote, "As if trying to make sense of a global pandemic isn't enough, we've also been thrown heightened dimensions of race, politics...
  
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• How brands can create engaging social media content

  26-05-2020 16:00
  
  There are a few ways companies can begin incorporating more visual content to help balance out influencer posts.
  
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• KFC is testing an upgraded fried chicken sandwich in Orlando

  26-05-2020 15:00
  
  KFC is testing a larger, upgraded fried chicken sandwich in Orlando, Florida, admitting that its current national sandwich doesn’t stand up to the competition and suggesting that it is ready to fight for its space in the popular category. The continued success of Chick-fil-A and the newfound limelight over at Popeyes show America clearly loves fried chicken sandwiches. KFC, however, hasn’t been doing as well.So the No. 2 U.S. chicken chain is out with its “perfectly fried
  
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• Opinion: What research to run and what to pause in unpredictable times

  26-05-2020 12:30
  
  As consumer behavior shifts, keep a finger on what customers perceive about your products, competitors and category.
  
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• How sports leagues are keeping live sponsors happy, and how interns can survive a sad summer in advertising: Tuesday Wake-Up Call

  26-05-2020 12:13
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
  
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• R/GA London taps Nick Pringle as creative chief

  26-05-2020 11:35 via campaignlive.co.uk
  
  EMEA chief creative officer Andre Le Masurier is transferring to California.
  
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• All eyes on Iowa as pandemic-delayed primaries finally move forward

  26-05-2020 11:30
  
  Brace yourself for a bit of déjà vu as we approach Super Tuesday—er, Super Tuesday 2.0—on June 2.The background: As the COVID-19 pandemic started to bear down on the U.S. in the early spring, various states decided to postpone their primaries. Americans generally thought that was a good idea: Nearly 70 percent of registered voters polled by the Pew Research Center in late March thought delays were necessary, and similar numbers expressed discomfort about the idea of vis
  
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• Blossom Hill delivers night in with drinks and floral masterclass

  26-05-2020 11:07 via campaignlive.co.uk
  
  Treasury Wine Estates brand is connecting friends separated by lockdown.
  
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• Roku gives advertisers ability to revamp or pull creative quickly in its NewFront pitch

  26-05-2020 11:00
  
  Streamer will guarantee brands reach audiences they aren’t reaching on TV.
  
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• Behind the sports and entertainment sponsorship scramble

  26-05-2020 11:00
  
  How the pandemic upended sports, entertainment sponsorship deals.
  
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• Agencies reimagine summer internships due to COVID-19

  26-05-2020 11:00
  
  Come Memorial Day, eager college students and recent graduates in advertising typically flock to agencies in major cities for internship opportunities that could, in best-case scenarios, lead to entry-level jobs.This summer though, most offices along Madison Avenue will likely remain dark. It’s becoming increasingly likely that agencies in major U.S. cities such as New York and Chicago will not open again until September, October or later, as WPP CEO Mark Read recently warned in a mem
  
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• Agencies plan for a slow return to the office

  26-05-2020 11:00
  
  When New York advertising agencies get the green light to go back to their offices, some employees working at Glow, a digital marketing and social media agency based in New York, will remain on a remote schedule—permanently.“We’ve always talked about wanting a portion of our business to remain remote,” says Glow President Howie Kleinberg. The benefits include the ability to save money on office space-—potentially downsizing from two floors to one at its 333 Hudson S
  
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• TSB sponsors Britain's Unsung Heroes documentary on Channel 4

  26-05-2020 10:47 via campaignlive.co.uk
  
  Campaign focuses on role of essential workers during Covid-19.
  
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• 'Trumpian' defence of Dominic Cummings a 'government comms disaster that could prove deadly'

  26-05-2020 10:25 via campaignlive.co.uk
  
  Scandal has dominated press coverage over bank holiday weekend.
  
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