• Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World

    Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World
    Throughout the coronavirus pandemic, increasingly sophisticated consumers--and advertising industry observers--have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis. Nike is one Fortune 100 company that has accumulated a tremendous amount of goodwill over these last few months. The...
  • How a major cannabis marketer pivoted during the pandemic

    How a major cannabis marketer pivoted during the pandemic
    Subscribe to us on Apple podcasts, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!As it markets pot to the masses, cannabis company Cresco Labs has often relied on its secret weapon—Mindy Segal, a James Beard award-winning pastry chef who partnered with the company to make a line of cannabis-infused edibles called Mindy’s. The Chicago-based chef has touted the treats at live events, including one cal

Follow @Advertising_US on Twitter!