Advertising news

• LinkedIn Stopped 7.8 Million Fake Accounts From Being Created in the Second Half of 2019

  22-05-2020 23:00 via feeds.adweek.com
  
  LinkedIn said fake account registration attempts were down in the second half of 2019 compared with the first half of the year. The professional network said in its latest Transparency Report that its automated defenses blocked 93% of all fake accounts it prevented or took down during that time period. LinkedIn added that it stopped...
  
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• With sports still on hiatus, athletes become the new streaming stars

  22-05-2020 22:53
  
  Athletes launch their own live content series as brands renegotiate ambassador contracts to include live content.
  
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• Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat

  22-05-2020 22:34 via feeds.adweek.com
  
  Kevin Hart always thought he needed to eat meat to be strong and get swole, but he's learned differently. Plus he's seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet. Hart, showing a contemplative side that fans don't often see, is...
  
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• Facebook Details Updates to Its Creator Studio App

  22-05-2020 22:30 via feeds.adweek.com
  
  Facebook updated its Creator Studio application this week so that creators can publish and schedule posts, in addition to the already existing options of seeing content insights and responding to fans' messages and comments. The social network said in a blog post that the Creator Studio app helps creators ensure that they are always posting...
  
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• First-Quarter Analysis of Consumer Brands in the Year So Far

  22-05-2020 22:12 via feeds.adweek.com
  
  Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a...
  
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• Workplace From Facebook Adds Several Remote Work-Related Features

  22-05-2020 22:10 via feeds.adweek.com
  
  Facebook CEO Mark Zuckerberg said during his publicly livestreamed town hall meeting Thursday that enterprise solution Workplace From Facebook reached 5 million paid users, up from 3 million last October. Zuckerberg also said the Work Groups feature introduced for Facebook and Messenger From Facebook at the end of that month now has 20 million monthly...
  
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• Key First-Quarter Media Stats of This Epic 2020

  22-05-2020 22:07 via feeds.adweek.com
  
  Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a...
  
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• 6 Telling Marketing Stats, From the Incredible Edible Egg’s Comeback to Faux-meat’s Rise

  22-05-2020 21:12 via feeds.adweek.com
  
  While you were spending hours customizing your Facebook avatar to fill up the humdrum of your day or sniffing the intoxicating smells of Hawaiian Tropic sunscreen to mentally escape home, Adweek was hosting a virtual event centered on commerce brands that have innovated during the pandemic and was, as always, on the hunt for the...
  
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• John Krasinski's ‘Some Good News’ by the (really good) numbers, and great news for Home Depot, Lowe’s and Walmart: Datacenter Weekly

  22-05-2020 21:02
  
  Plus: Insights from Ad Age Agency Report 2020.
  
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• What’s on Adweek’s Live Shows, Podcasts and Webinars This Week: May 25-29

  22-05-2020 20:59 via feeds.adweek.com
  
  Adweek has expanded its offering of live shows, webinars and virtual events during this financial crisis brought on by the coronavirus pandemic. Each week, we'll share a schedule of events and links to tune in. (All times are Eastern Standard.) Tuesday, May 26 Podcast: Yeah, That's Probably an Ad Host: Ko Im, community editor Guests:...
  
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• Pro Football Hall of Fame Putting Up Hall of Fame Social Numbers

  22-05-2020 20:50 via feeds.adweek.com
  
  People have not been able to visit the Pro Football Hall of Fame in Canton, Ohio, since the onset of the coronavirus, but that hasn't stopped pigskin aficionados from visiting its social channels. In the period from March 12 through May 17, the Hall of Fame has produced 58 hours of video, 156 graphics for...
  
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• Agency Brief: Creative Humans founder explains how her platform is drumming up work and jobs during the pandemic

  22-05-2020 20:18
  
  The coronavirus pandemic has cost the industry tens of thousands of jobs as businesses, agencies especially, have resorted to furloughs and layoffs to stay afloat. As Ad Age earlier reported, employment in advertising, public relations and related services lost 36,400 jobs in April alone.That's why Darlene Liebman, an ex-Viacom producer, thinks her Creative Humans platform, which she has been quietly building up for about two years, could be a nice assist for creatives looking for work righ
  
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• Sports recovery company touted by tennis star Naomi Osaka to air first TV ad in Woods-Mickelson match

  22-05-2020 19:10
  
  Hyperice will debut a 30-second commercial during the showpiece matchup.​​
  
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• What marketers can learn from previous economic downturns

  22-05-2020 18:00
  
  Back in March, as the coronavirus pandemic began to wreak havoc on our lives, our economy and our industry, Bradley Johnson, Ad Age's director of data analytics, presciently noted the parallels between the challenges that  brands and the ad community faced after 9/11 and today. Ad Age knows something about tough times: We published our first issue less than 90 days after the stock market crash of 1929. One thing we’ve seen again and again: Remarkable innovation occurs in the
  
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• HSBC enlists Sandi Toksvig to thank key workers

  22-05-2020 16:43 via campaignlive.co.uk
  
  Ad is set to Chariots of Fire and recognises real front-line workers across UK.
  
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• Strategy agency Bold White Space launches with ex-BBH boss Sherwood as chairman

  22-05-2020 16:37 via campaignlive.co.uk
  
  Business is founded by former executives from Engine MHP and Studio Black Tomato.
  
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• Opinion: Brands must embrace sustainability to survive post-COVID-19

  22-05-2020 16:14
  
  'Not possible' or 'not yet' will no longer be viable responses when Gen Z demands change.
  
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• Creative Under Quarantine: Terri Meyer delivers on pandemic ads, has ice cream for dinner and scores at CVS

  22-05-2020 16:11
  
  In our series Creative Under Quarantine, we’re asking agency and other creative execs to document their lives in isolation during the coronavirus pandemic—from their new work habits to the mundane or farcical moments that come with being cooped up at home. In this installment, New York agency Terri & Sandy co-founder and CEO Terri Meyer sees success under lockdown as her shop continues to deliver campaigns for its clients under crisis conditions (includin
  
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• Like brands, only shaggier: canine Aldi remake among ITV competition winners

  22-05-2020 15:38 via campaignlive.co.uk
  
  'The people's ad break' featured recreated ads for Aldi, Haribo, Honda, Walkers and Weetabix.
  
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• Publicis UK to reopen Chancery Lane office on 1 July

  22-05-2020 13:32 via campaignlive.co.uk
  
  Office will limit capacity to 225 people and no-one will be made to return for rest of 2020.
  
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• Publicis Groupe UK to reopen Chancery Lane office on 1 July

  22-05-2020 13:32 via campaignlive.co.uk
  
  Office will limit capacity to 225 people and no-one will be made to return for rest of 2020.
  
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• Video game ad spend soars and Reddit gets an ad school: Friday Wake-Up Call

  22-05-2020 11:57
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
  
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• Publicis.Poke hires Jo Arden as first chief strategy officer

  22-05-2020 11:14 via campaignlive.co.uk
  
  She was hired before coronavirus pandemic from MullenLowe, which has promoted Ayesha Walawalkar to replace Arden.
  
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• Cashmere's chief creative officer on hip-hop, commercialized music—and the rise of '80s nostalgia

  22-05-2020 11:01
  
  On the latest episode of the 'Ad Block' podcast, Ryan Ford talks about the music that shaped him as he grew up.
  
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• Wireless Festival transforms into digital and VR experience

  22-05-2020 10:58 via campaignlive.co.uk
  
  Event is partnering MelodyVR.
  
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• Dennis and Immediate lead shortlist for Campaign Publishing Awards

  22-05-2020 09:25 via campaignlive.co.uk
  
  Revival of The Face and launch of Tortoise feature on shortlist.
  
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• How creative technology is transforming the industry

  22-05-2020 00:22
  
  Watch the broadcast replay above—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.A new documentary film by WP Engine, make|SHIFT, examines the advertising industry from the heyday of TV advertising to the dawn of the internet to the rise of the digital experience. It explores how marketers and agencies have shifted and re-shifted their skill sets, creativity and businesses as new creative technologies emerged, declined and were replaced by the next wave of techn
  
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• Video games have more than doubled their ad spend since the start of the pandemic

  22-05-2020 00:14
  
  Video games have been the saving grace of many people confined to their homes during the coronavirus pandemic—and the rising popularity is providing a jolt to the ad industry.A new study finds that ad spend within the category–on game titles, consoles, video game retailers–has more than doubled since the social distancing began in the U.S. The uptick comes amid increasing competition in the sector with video game companies vying to fill screens, no matter the device.Intell
  
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