Advertising news

• More layoffs hit the industry at Weber Shandwick and VaynerMedia

  12-05-2020 23:40
  
  This is VaynerMedia's second round of staff cuts since the pandemic, amounting in total to about 7 percent of its employee base.
  
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• Air France nears end of global media and creative agency review amid pandemic

  12-05-2020 21:58 via campaignlive.com
  
  The EU approved a $7.6 billion loan last week to help the airline cushion economic blows from COVID-19.
  
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• TV upfronts need to be revamped, says Ford exec: Ad Age TV Pivot

  12-05-2020 21:57
  
  The traditional spring ad haggle is outdated and the pandemic is the perfect time to push for change, says director of U.S. marketing Matt VanDyke.
  
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• ‘Flexibility' is the key word here, says ViacomCBS’ Jo Ann Ross: Ad Age TV Pivot

  12-05-2020 21:29
  
  The network is looking to some early fall premieres and Super Bowl LV in 2021 for some tentative stability to weather the pandemic.
  
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• Coke’s top North American marketing exec is leaving

  12-05-2020 20:29
  
  Geoff Cottrill has held the VP of strategic marketing role since 2018 after joining from MullenLowe.
  
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• Uber approaches Grubhub with takeover offer

  12-05-2020 19:56
  
  The two companies are in talks and could reach an agreement this month, according to people familiar with the matter.
  
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• NBA China names a new CEO as the league still faces a broadcast ban

  12-05-2020 18:54
  
  Michael Ma is replacing Derek Chang, seven months after a Twitter post by a team GM led to a halt of game broadcasts in China.
  
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• Glamour invites readers to lockdown festival

  12-05-2020 18:33 via campaignlive.co.uk
  
  Event will feature yoga, cookery and performance from Ellie Goulding.
  
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• Bompas & Parr launches studio in Hong Kong

  12-05-2020 18:23 via campaignlive.co.uk
  
  Outpost will be led by Josh Ng.
  
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• Walgreens searches for new global agency, marking the first massive pitch launched since coronavirus

  12-05-2020 17:27
  
  Walgreens' new partner will help with the chain's digital transformation, which has been  accelerated "dramatically" because of the pandemic.
  
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• Golin lays off up to 5 percent of U.S. staff

  12-05-2020 16:54
  
  The PR agency had already taken cost-cutting measures, including executive salary reductions and furloughs, according to a spokesperson.
  
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• Golin lays off staff in the U.S.

  12-05-2020 16:54
  
  Less than 5 percent of its employee base was affected, according to a spokesperson.
  
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• Bringing Andrea Bocelli's Music for Hope to the locked-down masses

  12-05-2020 16:52 via campaignlive.co.uk
  
  A campaign for online streaming service Groovy Gecko brought legendary singer Andrea Bocelli, performing in Milan's Duomo cathedral on Easter Sunday to a global audience. Jake Ward, business development director at Groovy Gecko, explains more.
  
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• Half of multinationals holding back adspend for six months, WFA study finds

  12-05-2020 16:50 via campaignlive.co.uk
  
  Number of brands deferring spend has risen by eight percentage points month on month.
  
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• Boeing CEO says a U.S. airline will ‘most likely’ fold this year

  12-05-2020 16:26
  
  The Chicago-based manufacturer has already announced plans to pare 16,000 workers and slow production of its jetliners.
  
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• Hamilton, Scheduled for Movie Theaters in October 2021, Heads To Disney+ This July Instead

  12-05-2020 16:24 via feeds.adweek.com
  
  Disney is releasing the filmed original Broadway production of Hamilton more than a year earlier than planned. And instead of premiering in theaters, it'll be a Disney+ exclusive. The filmed version of Lin-Manuel Miranda's smash hit musical, featuring Miranda in the lead role alongside the rest of the original Broadway cast, had been scheduled to...
  
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• What We Can Learn From the Slow Pandemic Recovery in Europe

  12-05-2020 16:00 via feeds.adweek.com
  
  It is probably unsurprising to say so, but the marketing industry in Europe has been rocked by the pandemic causing changes in budgets and working practices that are shifting the sands the marketing industry is built on. As the crisis emerged in March, brands had to contend with out-of-date messaging (for example, ads that show...
  
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• Twitter: 265M+ Tweets Worldwide Since March 15 About Being Thankful and Grateful

  12-05-2020 16:00 via feeds.adweek.com
  
  Twitter released a hashtag-triggered emoji that will be added to tweets containing #thankful, #grateful and a few other variations of the words. The social network said there have been more than 265 million tweets worldwide about being thankful and grateful since March 15, and usage of those terms was up 37% since March 15 as...
  
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• Should brands communicate during a crisis?

  12-05-2020 15:23
  
  As COVID-19 changes consumer behavior, marketers might hesitate before using social media. Twitter mined its data for lessons brands need to know now.
  
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• LinkedIn Adds Poll Feature

  12-05-2020 15:05 via feeds.adweek.com
  
  LinkedIn created an easy way for members to tap the insights and opinions of their connections and communities on the professional network with Tuesday's release of a poll feature. Senior product manager Howie Fung said in a blog post Tuesday introducing the feature, "Your professional network can be a great asset when it comes to...
  
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• LinkedIn Unveils a Virtual Events Solution for Pages

  12-05-2020 15:00 via feeds.adweek.com
  
  With in-person events on hold for the foreseeable future due to the coronavirus pandemic, LinkedIn introduced a Virtual Events solution for pages, along with a new Video tab. Director of product management Ajay Datta described LinkedIn Virtual Events as a combination of LinkedIn Live and LinkedIn Events, saying that brands and organizations on the professional...
  
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• How the open talent model saved my agency: Living on the Edge

  12-05-2020 15:00
  
  A key client loss and a recession put Cult in an impossible position—replace the work or close.
  
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• How the Covid-19 Crisis Is Reforming TV’s Supply Chain

  12-05-2020 15:00 via feeds.adweek.com
  
  As an industry, we are at a crossroads: Do we continue down the path we've been on or use this moment to ask ourselves if there is a better way? We all know the trends. Linear TV viewership is on the decline, down roughly 15% pre-Covid-19, while streaming viewership is up 117% year over year,...
  
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• DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls

  12-05-2020 15:00 via feeds.adweek.com
  
  While working from home has allowed many of us to forego parts of our morning beauty routines, it can still be hard to shake the feeling that we're not meeting those ever-elusive beauty standards, especially for women. That's what direct-to-consumer shaving brand Billie aims to highlight--and debunk--in its new spot "Are We Doing Video?" released...
  
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• Airbnb job cuts took a heavy toll on marketers, designers and data scientists

  12-05-2020 14:00
  
  A public directory of laid-off talent sheds light on the cuts, but the travel brand wins praise for its off-boarding approach.
  
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• The Hidden Power of Bobblehead Marketing: Bringing Dr. Fauci to a Desk Near You

  12-05-2020 12:30 via feeds.adweek.com
  
  March 14 was a tough day for Phil Sklar. Since 2014, his life's work has been running the National Bobblehead Hall of Fame and Museum, located in Milwaukee, which houses some 6,500 culturally significant bobbleheads in addition to producing and selling its own. But by mid-March, Sklar, realizing that the social distancing mandated by the...
  
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• 12 Great Jerry Stiller Ads; Young Entrepreneurs Give Back: Tuesday’s First Things First

  12-05-2020 12:30 via feeds.adweek.com
  
  Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. For 5 Decades, Jerry Stiller Was Advertising's Beloved Curmudgeon Jerry...
  
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• Movers and Shakers: Sainsbury's, MediaCom, Rapp, Cheil, Marketing Society

  12-05-2020 12:22 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• TV meets its advertising challenges head-on and Publicis lays off staff: Tuesday Wake-Up Call

  12-05-2020 12:12
  
  Plus, a look at Jerry Stiller's best ads, Wendy's and PETA debate meat, and Twitter identifies misinformation.
  
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• Peter Zillig to depart Cheil UK as CEO

  12-05-2020 11:26 via campaignlive.co.uk
  
  David Coombs will take over from 1 July.
  
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• Quibi’s Meg Whitman on ‘in-between moments,’ Steven Spielberg’s new show and launching a business amid coronavirus outbreak

  12-05-2020 11:00
  
  Service was built for on-the-go moments co-founder says stay-at-home mandate has forced some redefinition.
  
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• Quibi’s Meg Whitman on ‘in-between moments,’ Stephen Spielberg’s new show and launching a business amid coronavirus outbreak

  12-05-2020 11:00
  
  Service was built for on-the-go moments co-founder says stay-at-home mandate has forced some redefinition.
  
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• Lockdowns force Nielsen to accelerate new technology to hang on to TV-ratings panelists

  12-05-2020 11:00
  
  Onboarding new panelists traditionally involved home visits now largely forbidden by shelter-in-place orders around the country.
  
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• Behavioural-science experts: Govt Covid-19 messaging must be clear and avoid divisive tone

  12-05-2020 09:51 via campaignlive.co.uk
  
  Advice appeared in Journal of Epidemiology & Community Health.
  
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• Twitter Names Fei-Fei Li as Independent Member of Board of Directors

  12-05-2020 04:50 via feeds.adweek.com
  
  The newest independent member of Twitter's board of directors knows a thing or two about computers. The company named Fei-Fei Li to fill the seat, effective immediately. Li is the inaugural Sequoia Professor in the computer science department at Stanford University, as well as the Denning Family co-director of Stanford's Human-Centered AI Institute. She had...
  
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• Elon Musk reopens Tesla's plant, dares authorities to arrest him

  12-05-2020 01:26
  
  The company sent an email to production workers informing them that their furloughs ended Sunday.
  
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