Advertising news

• Amazon says it will spend $4 billion on coronavirus fixes

  30-04-2020 23:55
  
  Sales surge to $75.5 billion but company is putting all its profit into protective gear and testing at work sites.
  
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• How TV viewing changed over 45 days of lockdown

  30-04-2020 21:58
  
  A closer look at what the loss of live sports and more screen time means for networks and marketers.
  
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• Macy’s outlines plans for store reopenings, Thanksgiving Day Parade and holiday

  30-04-2020 21:31
  
  Macy’s will begin reopening stores on a staggered basis next week; department store chain is also planning its annual July 4th and Thanksgiving Day Parade events despite COVID-19 crisis. 
  
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• Molson Coors makes significant marketing cuts as bar sales vanish

  30-04-2020 20:45
  
  The brewer is slashing its out-of-home and cinema budget, but pouring more into gaming, social media and e-commerce as it deals with pandemic.
  
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• Working Remote Is Going About as Well for Progressive’s Flo and Co. as It Is for You

  30-04-2020 20:07 via feeds.adweek.com
  
  On the whole, we're starting to see the possibilities of what creative made in quarantine can look like. A few weeks ago, many agencies and brands held on to the sides of the boat, merely trying to navigate the rough waters of keeping work moving forward. The results were expectedly mixed, but this isn't necessarily...
  
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• 6 Telecommunications and Telefitness Takeaways From Adweek Presents: The Way Forward

  30-04-2020 18:57 via feeds.adweek.com
  
  Businesses as we knew them before the coronavirus pandemic probably won't be what they were, but that's not stopping them from thinking of innovative ways to keep prioritizing consumer needs. In our second episode of Adweek Presents: The Way Forward, Adweek's Lisa Granatstein, editor, svp programming, explored the current state of the telecommunications and telefitness...
  
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• Skincare Gets a Pandemic Boost, and Tula’s Record Monthly Sales Are Proof

  30-04-2020 18:46 via feeds.adweek.com
  
  Beauty brand Tula Skincare is on track to have the best sales month in its history, even in the midst of the pandemic. Year-over-year sales for April are up five fold, and nearly two times what they were in March, according to CEO Savannah Sachs. That growth, fed by consumers' focus on health and the...
  
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• Mark Read earned £2.6m last year and WPP reveals executive committee

  30-04-2020 18:37 via campaignlive.co.uk
  
  Former boss Sir Martin Sorrell got £517,000 from a long-term incentive.
  
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• Architectural Digest’s ‘Clever’ vertical relaunches with a big focus on e-commerce

  30-04-2020 18:30
  
  The venerable shelter book’s younger-skewing offshoot also kicks off new digital covers.
  
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• Sensor Tower: TikTok Has Been Downloaded More Than 2 Billion Times

  30-04-2020 17:35 via feeds.adweek.com
  
  Social video application TikTok has been downloaded more than 2 billion times globally from the iTunes App Store and Google Play Store, according to new data from Sensor Tower. In the first quarter of 2020, TikTok was downloaded more than 315 million times from the App Store and Google Play, which Sensor Tower said is...
  
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• LinkedIn Adds 2 Tools to Help Members Prep for Virtual Job Interviews

  30-04-2020 17:25 via feeds.adweek.com
  
  The job interview process has gone largely virtual due to the coronavirus pandemic, and LinkedIn introduced two new features to help candidates make the best impression. The professional network began testing a video introduction feature, which hiring managers can request as part of the process. Applicants can respond either via video or written copy. Senior...
  
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• AT&T combines WarnerMedia and Xandr

  30-04-2020 17:18
  
  Unified group will report to AT&T chief revenue officer Gerhard Zeiler. 
  
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• AT&T Consolidates Ad Sales Units by Moving Xandr Into WarnerMedia

  30-04-2020 17:15 via feeds.adweek.com
  
  AT&T is consolidating its WarnerMedia and Xandr ad sales teams, moving both units under Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International. The move, according to AT&T, will give brands and agencies access to "the broadest and most effective advertising solutions" between the two units. However, the Xandr and WarnerMedia ad...
  
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• Adweek Together: A Social Media Playbook for Our Times

  30-04-2020 17:15 via feeds.adweek.com
  
  In case you haven't noticed, the way brands speak to customers on air, online, in print and through out-of-home (even though most of us are at home) has changed dramatically in the last six weeks. Social strategies have also shifted--and with more eyes on social channels (Twitter alone just announced year-over-year user growth of 24%...
  
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• Covid-19 Advertising Has Had a Glaring Lack of Disability Inclusion

  30-04-2020 17:00 via feeds.adweek.com
  
  Before Covid-19, disability in advertising was on a positive upward trend, with creative recognition at Cannes and brands formalizing inclusive efforts for the 2020 summer Paralympics Games. But over the past several weeks, the exponential upward trajectory of Covid-19 cases, state lockdowns, stay-at-home orders, industry furloughs and layoffs have seemed to create a downward spiral...
  
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• Watch: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

  30-04-2020 16:45
  
  In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. 
  
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• Twitter ad revenue shrank 27% from mid-March despite strong user growth

  30-04-2020 16:42 via campaignlive.co.uk
  
  Q1 ad revenue growth was just 0.4%.
  
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• The privacy-personalization balancing act

  30-04-2020 16:37
  
  With the rise of privacy regulations, marketers need to take steps now to ensure consumers have optimal personalization as well.
  
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• WPP Worldwide Chief Creative Officer John O'Keeffe exits

  30-04-2020 16:25
  
  Holding company CEO Mark Read says creative leadership within individual agencies have been given greater responsibility.
  
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• Chipotle, David Dobrik Set #ChipotleSponsorMe TikTok Challenge for Cinco de Mayo

  30-04-2020 16:25 via feeds.adweek.com
  
  Chipotle is serving up a new TikTok challenge, #ChipotleSponsorMe, featuring digital star and Chipotle "superfan" David Dobrik. Fans can follow the @Chipotle account on TikTok and post a video about why the fast casual chain should sponsor them, along with the #ChipotleSponsorMe hashtag. Dobrik will pick five winners, who will receive the Chipotle Celebrity Card,...
  
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• Global CCO John O’Keeffe Is Leaving WPP

  30-04-2020 16:24 via feeds.adweek.com
  
  WPP is saying goodbye to a global creative leader. After 12 years, John O'Keeffe is stepping down from his role as global CCO at WPP. CEO Mark Read announced the news today in an internal memo, just a day after WPP confirmed further cost-cutting measures in its Q1 earnings report. In the memo, Read said...
  
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• Branded face masks hit the market

  30-04-2020 16:14
  
  Brands like the NFL, Universal Music Group and Alice & Olivia are among those placing logos on masks to make fun statement pieces.
  
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• Lysol sales are surging

  30-04-2020 15:50
  
  Brand owner Reckitt Benckiser reports 13.5 percent quarterly growth, buoyed by sales of disinfectants and sanitizers during the coronavirus
   
  
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• Twitter gains on record user growth, beats quarterly revenue estimate

  30-04-2020 15:46
  
  Improving its ad products is now the company’s top priority.
  
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• Comcast’s internet business soars with work, school now online

  30-04-2020 15:41
  
  The new customers helped make up for drops in other areas, including cable TV.
  
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• More than quarter of agencies planning redundancies, research shows

  30-04-2020 15:15 via campaignlive.co.uk
  
  Three in 10 businesses are also anticipating salary cuts of at least 30%.
  
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• More than a third of media buyers and brands have now paused ad spend: IAB report

  30-04-2020 15:01
  
  While nearly 20 percent say they are shifting ad dollars that were initially earmarked for sports to esports.
  
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• Watch live at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

  30-04-2020 14:45
  
  In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. 
  
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• Publicis says it will deliver on business outcomes or your money back

  30-04-2020 14:00
  
  Analyst says process could "rewrite the economic model for the industry."
  
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• Publicis Groupe launches money-back guarantee to marketers

  30-04-2020 13:53 via campaignlive.com
  
  Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
  
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• MediaCom's Josh Krichefski on firefighting, digital upskilling and Zoom quizzes

  30-04-2020 13:48 via campaignlive.co.uk
  
  European boss of WPP media agency discuss highs and lows of lockdown.
  
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• U.S. GDP suffers biggest hit since 2008, and Starbucks eyes reopenings: Thursday Wake-Up Call

  30-04-2020 12:00
  
  Plus, Pornhub cleans up and every day is the weekend for Spotify listeners.
  
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• Amplify and Google scoop Grand Prix at Campaign Experience Awards finale

  30-04-2020 11:04 via campaignlive.co.uk
  
  'Curiosity rooms' clinched total of seven trophies.
  
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• Facebook expects ad revenue to be 'flat' in April after steep fall in March

  30-04-2020 11:01 via campaignlive.co.uk
  
  Ad revenue growth now appears to have stabilised.
  
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• WPP's global CCO John O'Keeffe departs

  30-04-2020 09:06 via campaignlive.co.uk
  Holding company has handed agencies more responsibility for creative standards.
  
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• WPP scraps global CCO role as John O'Keeffe departs

  30-04-2020 09:06 via campaignlive.co.uk
  
  Holding company has handed agencies more responsibility for creative standards.
  
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• Watch live Thursday at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

  30-04-2020 00:14
  
  In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. 
  
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• Watch live Thursday at 10 a.m. EDT: Conde Nast's Pam Drucker Mann on the state of media in the pandemic

  30-04-2020 00:14
  
  In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. 
  
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