Advertising news

• Watch the newest commercials on TV from FedEx, Paycom, Uber and more

  14-04-2020 22:22
  
  Paycom, the payroll and HR technology provider, says that “Soon, life will move forward.”
  
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• Opinion: Post-pandemic branding begins now

  14-04-2020 22:16
  
  Four actions you must take in the present to preserve and grow your brand’s interests in the future.
  
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• FTC says these tempting products on Instagram and Amazon don't beat COVID-19

  14-04-2020 21:57
  
  Regulator sends letters to 10 companies hawking items with bold claims for treating coronavirus.
  
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• FTC hunts down marketers of phony COVID-19 cures on Instagram and Amazon

  14-04-2020 21:57
  
  Regulator sends letters to 10 companies hawking items with bold claims for treating coronavirus.
  
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• Ad Age 20-Minute Take: Are you game?

  14-04-2020 21:00
  
  Watch the broadcast replay above—and join the conversation on Facebook, Periscope, LinkedIn and Twitter.Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day.This week: Are you game? With more families restricting their outside act
  
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• Living on the Edge: Filming a commercial during the pandemic

  14-04-2020 20:50
  
  RPA's tagline for a grocery chain is "The little things are Giant"—and it turned out to be even truer than they could have imagined
  
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• What out-of-home advertising might look like post-pandemic: Ad Age Remotely

  14-04-2020 19:59
  
  DPAA CEO Barry Frey joins Ad Age in today’s episode to discuss how the digital out-of-home industry is navigating COVID-19.
  
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• Omnicom Group's John Wren warns staff that furloughs and layoffs are coming

  14-04-2020 19:44
  
  The Chairman-CEO, who will forgo his salary through September, says they will be conducted 'across agencies.'
  
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• Job losses, pay cuts and furloughs hit Omnicom, CEO tells staff in memo

  14-04-2020 17:37
  
  Leadership is reducing their own salaries by a third and John Wren is waiving 100% of his until September.
  
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• Is TV ready for influencer-fronted ads? Billion Dollar Boy thinks so

  14-04-2020 17:36
  
  BDB TV is being launched to tackle production problems caused by coronavirus pandemic.
  
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• Publicis to make redundancies across UK agencies

  14-04-2020 16:21
  
  Group will cut 5,000-strong UK workforce because of coronavirus slump.
  
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• Secret Cinema partners Haagen-Dazs for immersive film nights

  14-04-2020 16:09
  
  'Secret sofa' will kick off with The Grand Budapest Hotel.
  
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• How to strengthen your digital marketing strategy during uncertain times

  14-04-2020 16:00
  
  Although it can feel counterintuitive to dive into a digital strategy, the worst thing a brand can do is go dark.
  
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• Generational Marketing Myths from Boomers to Gen Z

  14-04-2020 16:00
  
  For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age groups in their advertising, they get hit with a consumer backlash that can be damaging to their brand.Context for generational marketingYou can have marketing strategies for different generatio
  
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• Maurice Levy and WeWork part ways after three months

  14-04-2020 15:52
  
  Lévy was announced in November 2019 as interim chief marketing officer.
  
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• Burger King Rebel Whopper ads banned by watchdog for being misleading

  14-04-2020 15:41
  
  Complaints centred on claim that burger wasn't suitable for vegetarians or vegans.
  
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• Airbnb hosts virtual experiences during isolation

  14-04-2020 15:31
  
  Activities will provide way for hosts to continue to earn income during pandemic.
  
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• McDonald's drops sponsorship of Nascar's Kyle Larson after racial slur

  14-04-2020 13:21
  
  The driver used an offensive epithet during an April 13 livestream broadcast, which quickly went viral after the recording was posted on social media. 
  
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• Read Campaign's May 2020 issue in full

  14-04-2020 12:54
  
  Welcome to the May issue of Campaign. Our extensive coverage of the coronavirus crisis includes an analysis of the government's huge public information efforts, how working from home will change work and the importance of investing in advertising in a downturn. Plus we talk to incoming Dentsu Aegis Network CEO Wendy Clark and reveal the changing attitudes to sex in advertising. This digital edition is an exact replica of the magazine, which we did not print because so many of our readers are sti
  
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• Zoom calls, empty streets and TikTok: 7 true tales of production in lockdown

  14-04-2020 12:50
  
  Agency leaders give a behind-the-scenes glimpse into how they overcame lockdown restrictions to make work, plus the production lessons learned along the way.
  
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• Nationwide poets send messages to future selves in lockdown-inspired ads

  14-04-2020 12:44
  
  Campaign has been running since 2016.
  
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• Sit up straight and pay attention: adland goes back to school

  14-04-2020 12:43
  
  You! Yes, you. Do you want to share that with the rest of the class?
  
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• Majority of online coronavirus content is 'brand safe'

  14-04-2020 12:16
  
  As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what could marketers do instead to stay brand safe?
  
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• Face mask marketer breaks the rules on Snapchat, Facebook and Google and Peacock names sponsors: Tuesday Wake Up Call

  14-04-2020 12:07
  
  Plus, Quibi hits 1.7 million downloads, Publicis Groupe gives early earnings and Dentsu furloughs workers and cuts salaries.
  
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• Mastercard dethrones McDonald's to be named best audio brand

  14-04-2020 10:21
  
  Runners-up include Shell, Apple and Google.
  
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• ESPN asks its highest-paid TV personalities to take a pay cut

  14-04-2020 01:50
  
  Stephen A. Smith, Scott Van Pelt and Dick Vitale are reportedly among those accepting the trim.
  
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• How Apple Lovingly Captured the Ways Creativity Is Flourishing in Quarantine

  14-04-2020 00:36 via feeds.adweek.com
  
  Steve Jobs once said, "Creativity is just connecting things." Specifically, he was celebrating how a diverse array of experiences can fuel the creative process. Without "enough dots to connect," Jobs felt, your thinking becomes too linear. Too isolated. So what happens when almost all our traditional connections are severed by a global quarantine? Does creativity...
  
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• Pinterest Is Encouraging Users to Stay Inspired While Staying in

  14-04-2020 00:13 via feeds.adweek.com
  
  As people isolated at home are using streaming platforms or copying choreographed TikTok dances for entertainment, Pinterest is hoping to that its current and potential "Pinners" will lean on their app for encouragement at a distance. Last week, Pinterest unveiled "Stay Inspired," an uplifting video created with 72andSunny featuring visuals based on actual searches provoked...
  
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• Shaun Sheikh Vaulted From College Grad to Agency Co-founder

  14-04-2020 00:00 via feeds.adweek.com
  
  Shaun Sheikh's advertising career began as a precocious college student. As a college sophomore at the University of Rochester working as a content writer, he was getting a lot of requests for SEO optimization. It led him down a rabbit hole and he developed a consuming passion for the then-budding digital advertising space. After learning...
  
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• Kids’ Apps Are Surging in Popularity During Quarantine, but Many Have Rocky Records on Privacy

  14-04-2020 00:00 via feeds.adweek.com
  
  These days, Chris Mohney, editor of food website Zagat Stories, knows that his kids are spending more time in front of a screen than usual, watching videos on YouTube Kids and playing games. While he and his wife, a partner at a law firm, are both working from their home in Westchester County, N.Y., their...
  
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• How Hello Kitty Became a Global Olympic Ambassador

  14-04-2020 00:00 via feeds.adweek.com
  
  Were the 2020 Tokyo Olympics to proceed as planned this summer, Team USA would have boasted a truly world-famous member. A deal inked in February officially announced Team USA's Global Ambassador for Inclusivity--"an iconic symbol for equal opportunity, fair play and global harmony." And who was this vaunted dignitary? Hello Kitty. Alas, the mouthless white...
  
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• How Bush’s Beans Found a Way to Venture Outside of the Canned Foods Aisle

  14-04-2020 00:00 via feeds.adweek.com
  
  Bush's Beans was founded in 1908. Since then, it's been a pantry staple, becoming a necessity for any American summertime grilling event or kid-friendly dinner plate. While Bush's has long offered dozens of flavors of canned-bean products, this January the company ventured outside of the canned foods aisle with the launch of a new line...
  
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