Advertising news

• 7 brands that have increased social media spend during the coronavirus pandemic

  24-03-2020 23:07
  
  Amazon Prime Video, Dial and Instacart are among the brands boosting their social ads, even as many others pull campaigns.
  
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• The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews

  24-03-2020 22:02 via feeds.adweek.com
  
  In its 84-year history, the Los Angeles Rams have made a lot of moves. The team was founded in Cleveland in 1936 and moved to Los Angeles 10 years later, then went to St. Louis in 1994 only to move back to the City of Angels for the 2016 season. And while that helps to...
  
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• Casual Dining Chains Among Hardest Hit in Wake of Pandemic

  24-03-2020 21:24 via feeds.adweek.com
  
  Many may soon find themselves unable to relive high school memories of slurping chocolate milkshakes at Steak 'n Shake or wolfing down barbecued chicken pizza at California Pizza Kitchen, as dining chains face a reckoning during the ongoing coronavirus pandemic. Restaurants, just like retailers, are facing undue hardship as they rope off its dining areas...
  
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• Imagery of Human Contact Is Down 30% in Social Media Ads

  24-03-2020 21:07 via feeds.adweek.com
  
  Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media. That's according to data from marketing tech firm Pattern89, which used machine learning to track a 30% dip in social media ads featuring images or video of everyday human contact--hugging, kissing and holding hands--since March...
  
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• What LinkedIn’s Editorial Team Is Working On During the Coronavirus Pandemic

  24-03-2020 20:50 via feeds.adweek.com
  
  LinkedIn senior vice president of product and CEO in waiting Ryan Roslansky shared an update on steps that the professional network's editorial team is taking to help members deal with the coronavirus pandemic. An official Covid-19 storyline was added to LinkedIn's Daily Rundown, which is distributed in nine languages and in 96 countries. It includes...
  
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• Saatchi & Saatchi NY Names Daniel Lobatón as Chief Creative Officer

  24-03-2020 20:30 via feeds.adweek.com
  
  Daniel Lobat?n has been promoted from executive creative director to chief creative officer of Saatchi & Saatchi New York. He replaces Taras Wayner, who left the agency in October to join Wunderman Thompson North America. According to Saatchi & Saatchi New York, Lobat?n's appointment marks the first time the agency has given the top creative...
  
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• CDC Foundation’s Combat Coronavirus Fundraiser Goes Live on Facebook

  24-03-2020 20:00 via feeds.adweek.com
  
  The CDC Foundation's Combat Coronavirus fundraiser is now live on Facebook. People can donate and share directly via the page, and they can add Donation stickers to their Stories to help spread the word. Facebook CEO Mark Zuckerberg said last week that the company would match up to $10 million in donations apiece to the...
  
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• Peacock, Quibi and HBO Max Still Plan to Launch as Scheduled

  24-03-2020 19:44 via feeds.adweek.com
  
  Major media events like the Olympics and live sports are getting postponed or canceled left and right, while much of Hollywood's TV and movie production has been shut down. But so far, it's all systems go for three major upcoming streaming services, which will make their debuts in a much different entertainment landscape--and a possibly...
  
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• Snapchat Reveals How Coronavirus Is Changing the Way We Live

  24-03-2020 19:43 via feeds.adweek.com
  
  In just a couple of short weeks, much of American society has shut down. On Tuesday, Snapchat released new research about what its U.S. users are saying and where they're going during the coronavirus pandemic. While Snapchat would not provide Adweek with hard numbers, it said that users self-report using the service more. Adweek has...
  
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• As Tokyo Olympics pause play, TV ad market looks to fill the gap: Ad Age Remotely

  24-03-2020 19:19
  
  Welcome to Ad Age Remotely, a video digest of today's news. Today’s big news is the IOC is postponing the 2020 Tokyo Olympics due to the coronavirus outbreak. It is a move that will surely have significant implications on the ad industry, which has commited billions of dollars to the games. 
  
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• A+E Networks Shifts Upfront Push From Content to COVID-19 Social Initiatives

  24-03-2020 19:04 via feeds.adweek.com
  
  Just two and a half weeks ago, A+E Networks was still making preparations for its annual upfront event, which had been set for Wednesday at New York's Jazz at Lincoln Center. Of course, those plans quickly went out the window due to the COVID-19 pandemic, which forced the company to cancel its event and completely...
  
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• Assessing the brand fallout from Olympics delay

  24-03-2020 18:58
  
  Marketers typically begin campaigns 90 days out—now a lot of that work could be unusable.
   
  
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• Movers and Shakers: Diageo, R/GA, Wunderman Thompson, Smart Energy, AKQA, Elvis

  24-03-2020 18:57 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Since UK Officials Weren’t Advertising, 3 Creatives Made Posters to Keep Londoners Home

  24-03-2020 18:55 via feeds.adweek.com
  
  LONDON--As the coronavirus that causes COVID-19 spreads around the world, Europe has found itself the current center of the outbreak. And while Italy, France and Spain have essentially been in lockdown for weeks, until Monday the U.K. was not. Concerned by the extent to which their fellow Londoners had been moving around relatively freely, three...
  
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• Opinion: How CPG can ramp up e-commerce media

  24-03-2020 18:07
  
  With consumers avoiding stores, marketers need to invest so they’re not lost on the digital shelf.
  
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• Richard Morris named IPG Mediabrands UK CEO

  24-03-2020 17:55 via campaignlive.co.uk
  
  He takes over from Caroline Foster Kenny.
  
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• Missing your print edition of Ad Age? Switch to home delivery now

  24-03-2020 17:45
  
  As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print.To change your delivery address, please visit our Customer Service page and follow the steps below: If you are shown multiple addresses—e.g. Business and Home—select the address where you are currentl
  
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• How can the government improve its messaging around coronavirus?

  24-03-2020 17:21 via campaignlive.co.uk
  
  Many feel the government's advertising around Covid-19 manages to somehow be both specific and vague.
  
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• Amazon suspends almost 4,000 seller accounts over price gouging

  24-03-2020 17:10
  
  The company is deploying a dedicated team to identify and investigate “unfairly priced” products that are in high demand, such as protective masks and hand sanitizer.
  
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• Unilever could help support smaller agencies with early payment

  24-03-2020 16:51 via campaignlive.co.uk
  
  FMCG giant has unveiled range of measures to assist global effort to tackle Covid-19, including €100m in donations.
  
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• From meetings to mental health: the apps to make quarantine a breeze

  24-03-2020 16:45 via campaignlive.co.uk
  
  WFH is easier with the right tools.
  
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• YouTube will limit video quality around the world for a month

  24-03-2020 16:10
  
  Users will still be able to watch in high definition if they want, but will have to choose to do so.
  
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• Brick-and-mortar might be closed for business, but brands can still connect

  24-03-2020 16:05
  
  How retail can bridge the social-distance gap.
  
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• Coca-Cola GB suspends all marketing activity

  24-03-2020 15:45 via campaignlive.co.uk
  
  Brand said it will review decision periodically.
  
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• Amp spotlight Earth Day edition: How to save the world

  24-03-2020 15:21
  
  With coronavirus in the news 24/7, Studio 30 talked to Ad Age Amp members about the sustainability-minded campaigns and initiatives they’re working on in 2020.
  
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• Syl Saller to retire from Diageo as Cristina Diezhandino named next CMO

  24-03-2020 14:30 via campaignlive.co.uk
  
  Saller is stepping down after more than two decades at world's biggest drinks company.
  
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• Tokyo Olympics delayed one year after virus wipes out 2020 Games

  24-03-2020 14:26
  
  Japanese Prime Minister Shinzo Abe and IOC President Thomas Bach agreed to the unprecedented move in a phone call on Tuesday.
  
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• Olympics postponed until 2021 due to Covid-19

  24-03-2020 14:01 via campaignlive.co.uk
  
  IOC held conference today and confirmed gathering speculation around delay.
  
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• Despite COVID-19 crisis, this d-to-c cat brand is still launching

  24-03-2020 14:00
  
  New direct-to-consumer cat brand Cat Person is launching with an investment from razor brand Harry's.
  
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• Opinion: The double disruption of the advertising industry and what might come next

  24-03-2020 13:07
  
  From shock to silver lining?
  
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• Code and Theory appoints first chief creative officer

  24-03-2020 13:00
  
  Amy Carvajal was previously an executive creative director at Wunderman Thompson.
  
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• Coronavirus causing 'unprecedented volatility' in online marketing

  24-03-2020 12:36 via campaignlive.co.uk
  
  Performance marketers have reported a high volume of volatility, which is expected to continue as the crisis deepens.
  
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• The making of the ad: Direct Line 'We're on it'

  24-03-2020 12:13 via campaignlive.co.uk
  
  Brand's long-running campaign featuring Pulp Fiction 'fixer' Winston Wolfe has made way for three new characters.
  
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• BBC donates TV and online ad space to global health bodies to combat coronavirus

  24-03-2020 11:36 via campaignlive.co.uk
  
  Organisation's online engagement grew 50% to 60 million last week.
  
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• BBC donates free TV and online ad space to global health bodies to combat coronavirus

  24-03-2020 11:36 via campaignlive.co.uk
  
  Organisation's online engagement grew 50% to 60 million last week.
  
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• Engine poaches Ogilvy's Gen Kobayashi to be CSO

  24-03-2020 11:12 via campaignlive.co.uk
  
  He joins in May and will report to Engine Creative chief executive Ete Davies.
  
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• Coronavirus hits Twitter ad revenue and Buffalo Wild Wings celebrates at-home sports: Tuesday Wake-Up Call

  24-03-2020 11:12
  
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
  
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• Global reports coronavirus-induced boost to listening

  24-03-2020 10:59 via campaignlive.co.uk
  
  Media group says smart-speaker listening up 11% as habits change.
  
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• Twitter ad revenue hit by Covid-19

  24-03-2020 10:27 via campaignlive.co.uk
  
  While monetisable users are up 23%, brands are not biting.
  
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• VW reviews digital account after 20 years with Tribal

  24-03-2020 10:19 via campaignlive.co.uk
  
  It is latest in series of procurement-led reviews.
  
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• A summer without festivals is an invitation for innovation

  24-03-2020 00:30 via campaignlive.co.uk
  
  Please don't stop the music, experience creators across the UK implore.
  
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• Buffalo Wild Wings declares ‘sports live on’ during coronavirus with user-generated feel-good clips

  24-03-2020 00:01
  
  The Martin Agency quickly gathered videos of Instagrammers, even a woman juggling a roll of toilet paper with her feet.
  
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