Advertising news

• SXSW organizers ordered to cancel festival over coronavirus concerns

  06-03-2020 23:40
  
  Decision was handed down by Austin City Health officials; organizers say they will work to reschedule or move it online.
  
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• Google Updates Its Coronavirus Efforts Both Inside and Outside of the Company

  06-03-2020 23:40 via feeds.adweek.com
  
  Google and Alphabet CEO Sundar Pichai detailed the company's efforts to deal with the coronavirus in a blog post Friday, based on an email he sent to employees earlier in the day. The company established a 24-hour incident-response team to stay in sync with the World Health Organization, and Pichai said leadership is meeting daily...
  
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• Better Living Is a Vicious Shame Cycle, So Just Eat a Whopper, Burger King Says

  06-03-2020 23:32 via feeds.adweek.com
  
  You really should watch this ad from Burger King France. Or don't. It's entirely up to you, because, as the fast food giant says in 45 thoroughly relatable seconds, there's far too much unsolicited advice coming at you on any given day. Take the star of this commercial, for instance. A constant drumbeat of "helpful"...
  
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• Time Releases 100 Covers for a Century’s Worth of Women of the Year

  06-03-2020 23:25 via feeds.adweek.com
  
  It wasn't until 1999 that Time changed the name of its best-known franchise, Man of the Year (established in 1927) to the gender-neutral Person of the Year. Now, Time is making up for the delay with a new multimedia project called "100 Women of the Year: The Leaders, Innovators, Activists, Entertainers, Athletes and Artists Who...
  
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• South by Southwest Is Canceled Out of Overwhelming Concern Over Coronavirus

  06-03-2020 23:06 via feeds.adweek.com
  
  South by Southwest, the annual gathering of interactive, tech and music festivals taking place over 10 days in Austin, Texas, has been canceled due to concerns about the spread of coronavirus. The announcement late Friday came two days after officials insisted that canceling the event would not improve the safety of Austin residents. But major...
  
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• Alexis Ohanian on Why He Invested in DTC Telehealth Provider Ro

  06-03-2020 22:44 via feeds.adweek.com
  
  As the co-founder of Reddit (and the husband of tennis superstar Serena Williams), Alexis Ohanian can't really keep a low profile. But, his investment in direct-to-consumer telehealth company Ro is one that's gone slightly under the radar. Ohanian, who's been an investor in Ro since the company's start in 2017, joined its board of directors...
  
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• Brands on International Women’s Day celebrate the 100th anniversary of women receiving the right to vote

  06-03-2020 22:31
  
  Kind, Nissan, P&G and others take part in the national conversation about gender equality.
  
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• Reddit’s Advice to Brands Interested in Running Ads on Its Website

  06-03-2020 22:19 via feeds.adweek.com
  
  With more than 430 million unique visitors per month, Reddit is one of the most highly trafficked websites on the internet. This, quite naturally, makes it attractive to advertisers. At the same time, Reddit is an odd place. Composed of over 100,000 separate pages known as subreddits, Reddit is not so much a single, cohesive...
  
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• Women of Color—and Leadership—Share Their Experiences With Workplace Inequality in Poignant PSA

  06-03-2020 22:17 via feeds.adweek.com
  
  Gender bias in the workplace is very real, although sometimes unconscious, and particularly felt among women of color. Ahead of International Women's Day on March 8, global nonprofit Catalyst is shining a light on the stereotypes and biases women are often subjected to at work, many of which can be detrimental to their careers. Catalyst,...
  
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• Watch the newest commercials on TV from Trojan, Spotify, Old Navy and more

  06-03-2020 22:01
  
  Spotify hypes its new original podcast, “The Last Degree of Kevin Bacon,” a Funny Or Die production.
  
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• Universal Standard Is Revolutionizing Retail With Respect and Generosity

  06-03-2020 21:46 via feeds.adweek.com
  
  Since its founding four years ago, women's apparel brand Universal Standard has sought to overcome weight bias. It's one of the last remaining forms of prejudice that is socially acceptable, according to co-founder Alexandra Waldman, who spoke on Thursday during Adweek's Challenger Brands Summit in New York. "I, as an adult woman, could not find...
  
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• BBDO agency deploys Facebook chatbot to fight disinformation amid coronavirus outbreak

  06-03-2020 21:04
  
  More in Agency Brief: FCB Canada shows how gendered stereotypes have broken women's financial confidence in spot for BMO.
  
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• With refunds in doubt, leaked SXSW pitch deck shows cost of coronavirus cancelations

  06-03-2020 20:51
  
  It costs up to $135,000 for a slot on the showroom floor, but there are concerns festival won't return it all.
  
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• Apple’s 5G iPhone launch may suffer a coronavirus delay, BofA says

  06-03-2020 19:38
  
  On a more positive note, analyst Jeffrey Kvaal stood by his recent comments that Apple’s supply chain was seeing a faster recovery than he expected.
  
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• GroupM's Lyle Schwartz to depart after three decades at the agency

  06-03-2020 19:06
  
  Schwartz, which has spent two decades at the agency, has led GroupM's upfront negotiations since 2016.  
  
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• GroupM's Lyle Schwartz to depart after 20 years at the agency

  06-03-2020 19:06
  
  Schwartz, which has spent two decades at the agency, has led GroupM's upfront negotiations since 2016.  
  
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• Facebook closes London offices after employee contracts coronavirus

  06-03-2020 18:31 via campaignlive.co.uk
  
  The offices will reopen on Monday.
  
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• Three UK CMO Shadi Halliwell departs as part of major restructure

  06-03-2020 16:54 via campaignlive.co.uk
  
  Chief executive Dave Dyson is also stepping down.
  
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• Lurpak brings higher purpose to kitchens in ode to cooks

  06-03-2020 16:20 via campaignlive.co.uk
  
  Playful ad highlights how cooks are changing the world.
  
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• How experiential venues, built on sensory marketing, are handling the coronavirus

  06-03-2020 16:12
  
  The coronavirus is dealing a blow to experiential events, which are built on sensory marketing and now must scramble to sanitize and reassure customers.
  
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• Sun on Sunday runs International Women's Day special edition

  06-03-2020 15:49 via campaignlive.co.uk
  
  Newspaper claims to be first tabloid to run edition especially for IWD.
  
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• Famous women change their names to make Refuge's helpline go viral

  06-03-2020 15:15 via campaignlive.co.uk
  
  Twitter takeover aims to ensure as many women as possible learn number of helpline.
  
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• These Female Marketers Want to Wish You Happy International Women’s Day

  06-03-2020 14:57 via feeds.adweek.com
  
  The journey toward equality continues--but at what the United Nations Entity for Gender Equality and the Empowerment of Women describes as a slow place. However, brands are showing women in ways we've rarely seen--LinkedIn has featured working moms, while Apple showed off the amazing women behind the Mac in a new campaign. We asked women...
  
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• Leo Burnett lands Vision Express creative business

  06-03-2020 12:57 via campaignlive.co.uk
  
  Brand called review in November.
  
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• Campaign Tech Awards deadline extended to 11 March

  06-03-2020 12:46 via campaignlive.co.uk
  
  There are still a few days left to enter.
  
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• Challenger Brands 2020 Is a Wrap; Early TV Upfronts Canceled: Friday’s First Things First

  06-03-2020 12:45 via feeds.adweek.com
  
  Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Challenger Brands 2020 Is a Wrap! Adweek's second annual...
  
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• The show goes on for SXSW, Cannes. Shoptalk? Not so much: Friday Wake-Up Call

  06-03-2020 12:31
  
  Also, BMW gets transparent, a reminder that vodka is for drinking, and 100 women grace Time covers.
  
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• SheSays wants you to spam your boss to improve parental-leave policies

  06-03-2020 12:24 via campaignlive.co.uk
  
  Anonymous messages can be sent via SheSays website.
  
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• Murphy, Golding and Heartfield start-up hires first creative team

  06-03-2020 12:08 via campaignlive.co.uk
  
  Charlotte Prince and Loriley Sessions leave Leo Burnett London.
  
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• T Brand’s Amber Guild on growing up as an activist, the privilege of protesting—and stumping for Jesse Jackson

  06-03-2020 12:01
  
  The president of the New York Times’ branded content shop talks about a childhood in two families trying to change the world in very different ways.
  
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• Opinion: If Influencer marketing was a male-led industry it would have been taken seriously long ago

  06-03-2020 11:30
  
  The generalization that women who talk about bronzer are simple-minded has created an environment where influencers are not only undervalued, but underestimated.
  
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• BT gives customer starring role in her favourite shows in new TV spot

  06-03-2020 10:37 via campaignlive.co.uk
  
  Campaign was created by Saatchi & Saatchi.
  
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• MARC O'POLO celebrates its ORGANIC LAUNCH PARTY with Peggy Gou in Stockholm

  06-03-2020 10:20
  
  Stockholm/Stephanskirchen Yesterday, MARC O'POLO celebrated a legendary ORGANIC LAUNCH PARTY in Stockholm with the help of top DJ Peggy Gou and some 300 international guests from the fashion scene. The event marked the beginning of the brand's spring/summer 2020 campaign and the launch of its MODERN ORGANIC PRODUCTs. The journey to the unusual venue – which was kept secret until the last moment – formed an exciting prelude to the event. Shuttles took the guests...Source: RealWire
  
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• Campaign podcast: Agency of the Year special

  06-03-2020 08:29 via campaignlive.co.uk
  
  This week's show takes a deeper look at the agencies and people who stood out in 2019.
  
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• CNN Still Held Its Upfront—but Coronavirus Was the Elephant in the Room

  06-03-2020 05:29 via feeds.adweek.com
  
  The coronavirus epidemic has already thrown a wrench into upfront season, with two media companies canceling their upfront events earlier this week. However, CNN went ahead with its own presentation Thursday night, kicking off upfront season with its CNN Experience event at its New York headquarters in 30 Hudson Yards. Despite the growing coronavirus concerns,...
  
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• 5 Things We Learned About DJ Khaled From His Talk at Challenger Brands

  06-03-2020 02:45 via feeds.adweek.com
  
  DJ Khaled is the definition of a multi-hyphenate. A musician, a mogul and a master of brand partnerships, this year alone, he's starred in his first Super Bowl spot and picked up his first Grammy Award. And on Thursday, he video conferenced into Adweek's Challenger Brands Summit in New York from his home in Miami,...
  
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• CNN talks coronavirus, election and 5G at its upfront

  06-03-2020 02:02
  
  CNN is the first media company to host its annual upfront even as other choose to cancel or postpone amid the coronavirus outbreak. 
  
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• Twitter Expands Its Rules on Hateful Conduct

  06-03-2020 00:45 via feeds.adweek.com
  
  Twitter expanded its policies against hateful conduct to include language that dehumanizes on the basis of age, disability or disease. Dehumanizing people on the basis of religion was added to the rules last July. Twitter said in a blog post that when tweets breaking these rules are reported, they must be deleted, but tweets that...
  
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• Gap Inc. Promotes Sonia Syngal to CEO and Appoints New Board Members

  06-03-2020 00:43 via feeds.adweek.com
  
  Sonia Syngal, the top executive at Old Navy since 2016, has been promoted to CEO of the brand's parent company, Gap Inc. The family of brands also appointed two new members to its board of directors and a new executive chairman. This follows a series of leadership shakeups at the retail conglomerate and its brands,...
  
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• This Pop-Up in New York Is Buying Back Mobile Phones to Send to Afghan Girls

  06-03-2020 00:26 via feeds.adweek.com
  
  You've heard of stores that sell phones, but how about a store that exists for the sole purpose of buying back cellphones and giving them away to underserved girls in places like Afghanistan? That's the idea behind A Good Call, a brick-and-mortar pop-up store in New York that runs Friday through Sunday. A partnership between...
  
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• Facebook’s Political and Issue Ad Policies, Transparency Tools Added to 32 Countries

  06-03-2020 00:20 via feeds.adweek.com
  
  Facebook is bringing its political and issue ad policies and transparency tools to 32 more countries, effective in mid-March. The social network said in a blog post that the policies and tools are being added in Australia, Belize, Bolivia, Burkina Faso, Chile, Colombia, C?te D'Ivoire, Dominican Republic, Ecuador, Georgia, Ghana, Guyana, Iceland, Indonesia, Japan, Kyrgyzstan,...
  
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