Advertising news

• Facebook Dating Will No Longer Be a Part of EU Users’ Valentine’s Day Plans

  12-02-2020 23:40 via feeds.adweek.com
  
  Just when Facebook was set to bring Facebook Dating feature to Europe Thursday, the day before Valentine's Day, the Irish Data Protection Commission told the social network that things were moving too quickly, and that users in the European Union should just be friends, for now. Facebook agreed to postpone the feature's debut in the...
  
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• All the latest production moves, hires and partnerships: February 12, 2020

  12-02-2020 22:56
  
  Including talent news from Logan & Sons, Park Pictures and Stink.
  
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• Unilever to Halt Kid-Targeted Marketing on All Food and Beverage Products

  12-02-2020 22:20 via feeds.adweek.com
  
  Unilever, which owns Popsicle and Good Humor, announced yesterday that it would stop advertising food and beverages to kids under 12 in traditional media, and marketing to under 13 in social media. The decision is based on childhood obesity concerns, according to a Unilever blog post. Moving forward, the multinational company will root the marketing...
  
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• Sprite’s latest flavor and a new way food helps to get over an ex: Marketer’s Brief

  12-02-2020 20:47
  
  Plus, details of the NBA’s new liquor sponsor and a new home for Hyatt’s former CMO.
  
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• Mobile World Congress Canceled After Coronavirus Scares Off Major Companies

  12-02-2020 20:47 via feeds.adweek.com
  
  Organizers of the Mobile World Congress in Barcelona announced today that this year's conference will be canceled after more than two dozen companies pulled out due to concerns about the global coronavirus outbreak. Typically attended by more than 100,000 people, the late-February event has been the wireless industry's biggest trade show for more than three...
  
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• WhatsApp Tops the 2 Billion User Mark, Debuts New Privacy Website

  12-02-2020 20:25 via feeds.adweek.com
  
  WhatsApp reached a big milestone, revealing Wednesday that it now has 2 billion users globally. The Facebook-owned messaging application reached the 1 billion mark in February 2016 and surpassed 1.5 billion in January 2018. WhatsApp also rolled out a new privacy website, with information on end-to-end encryption, two-factor authentication and other privacy features and settings...
  
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• Mobile World Congress canceled due to coronavirus concerns

  12-02-2020 20:22
  
  It’s the first time in MWC Barcelona’s 33-year history that organizers have called off the event.
  
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• Will the Coronavirus Outbreak Mark a Tipping Point for How Conferences Address Disease?

  12-02-2020 20:03 via feeds.adweek.com
  
  With the outbreak of coronavirus mounting into a global health emergency, international conferences could see major impacts on attendance and programming. Mobile World Congress in Barcelona became the first major conference casualty of fears around the respiratory virus when organizers announced today that it would be canceled after more than two dozen companies backed out....
  
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• Watch the newest commercials on TV from Chobani, Rachael Ray Nutrish, Popeyes and more

  12-02-2020 19:57
  
   A TV studio audience made up of dogs and cats gets worked up when Rachael Ray hypes her Nutrish line of pet food.
  
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• Westminster Dog Show makes debut on TikTok in bid to win over Gen Z

  12-02-2020 19:33
  
  The event's social agency of record Glow tapped pet-focused influencers to attract a younger audience to the sport.
  
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• Facebook Takes Action Against 3 Separate Networks for Coordinated Inauthentic Behavior

  12-02-2020 19:00 via feeds.adweek.com
  
  Facebook removed three unconnected networks for engaging in foreign or government interference, or coordinated inauthentic behavior on behalf of a government or foreign actor. The first network originated in Russia and focused primarily on Ukraine and other neighboring countries. It consisted of 78 accounts, 11 pages, 29 groups and four Instagram accounts, and Facebook head...
  
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• IPG Reports Strong Fourth Quarter and 3.3% Organic Growth for 2019

  12-02-2020 18:42 via feeds.adweek.com
  
  IPG CEO Michael Roth said he is "very pleased" with the holding company's "strong performance" for both the fourth quarter of 2019 and full year on this morning's quarterly earnings call. The holding company reported 3.3% organic net revenue growth for 2019, beating its 2-3% target. In the fourth quarter, it experienced organic net revenue...
  
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• WhatsApp hits 2 billion users and defends its encryption features

  12-02-2020 18:41
  
  It’s the largest messaging platform in the world, though it makes virtually no money and recently set aside plans to introduce ads.
  
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• Pitch Update: ITV books briefings with media agencies, Plenty holds ad pitches

  12-02-2020 18:09 via campaignlive.co.uk
  
  Lucky Generals and MullenLowe are awaiting Fever-Tree's decision after pitches last week.
  
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• Brand Slam: BrewDog vs Guinness

  12-02-2020 18:09 via campaignlive.co.uk
  
  Beer brands are staging activations themed around pop-up bars and football.
  
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• Sony PlayStation delves into heart of gaming with unromantic spot

  12-02-2020 17:26 via campaignlive.co.uk
  
  Ad encourages gamers to 'feel more than love this Valentine's'.
  
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• How to improve digital customer experience: Test, optimize, repeat

  12-02-2020 17:25
  
  Optimizely's Carl Tsukahara discusses why experimentation is a mandatory tactic of the modern marketer.
  
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• IPG shares rise on full-year and fourth-quarter revenue hikes

  12-02-2020 17:10
  
  Organic growth was up 3.3 percent and 2.9 percent, respectively.
  
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• Entries open for Campaign Publishing Awards 2020

  12-02-2020 16:55 via campaignlive.co.uk
  
  Awards have been refreshed with separate categories for consumer and business media companies.
  
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• KFC bucket platform Crocs are a whole different level of shoe

  12-02-2020 16:54 via campaignlive.com
  
  We don't care why the chicken crossed the road because this is how she did it -- in a pair of naughty KFC Crocs.
  
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• Back from the dead, the XFL enjoys a lively opening weekend

  12-02-2020 16:53
  
  Second time's the charm as Vince McMahon's resurrected league connects with football-deprived fans.
  
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• Considering ad refresh? 8 important actions publishers should take first

  12-02-2020 16:15
  
  When it comes to this advertising technique, you want to make sure you're doing it just right.
  
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• Brand Slam: Mastercard vs Klarna

  12-02-2020 15:40 via campaignlive.co.uk
  
  The financial services brands are banking on music, fashion and cars to engage with consumers.
  
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• Pick of the Week: Heineken's witty ad is full of spirit of generosity

  12-02-2020 15:05 via campaignlive.co.uk
  
  Enjoying a bottle of average lager doesn't make you any less of a woman.
  
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• IPG leads charge in holding company organic revenue for 2019

  12-02-2020 15:04 via campaignlive.com
  
  McCann, FCB and MullenLowe Group all helped the strong growth.
  
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• Carl's Jr. and Hardee's reunite in national ads featuring Happy Star as a brand mascot

  12-02-2020 14:00
  
  Hear from CKE's Patty Trevino about how the brands are being marketed after rehiring 72andSunny.
  
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• Brand Slam: Schweppes vs Fentimans

  12-02-2020 13:47 via campaignlive.co.uk
  
  The soft-drinks brands have been staging immersive cocktail experiences to reflect their heritage and taste.
  
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• Turkey of the Week: Audi's Frozen tribute loses steam

  12-02-2020 12:51 via campaignlive.co.uk
  
  This mash-up doesn't make sense.
  
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• 'Uncarrier' carries the day as judge approves the merger of Sprint and T-Mobile: Wednesday Wake-Up Call

  12-02-2020 12:05
  
  Also, MDC wishes upon a constellation; ad watchdog targets Rihanna's Fenty, and why your brand needs superfans.
  
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• MLB creates year-round UK presence with competitive socialising venue

  12-02-2020 11:52 via campaignlive.co.uk
  
  Gaming space has scope to attract new audience for sport.
  
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• Gillette enlists Raheem Sterling to inspire next generation of young men

  12-02-2020 11:24 via campaignlive.co.uk
  
  Campaign highlights footballer's actions on and off pitch.
  
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• Lloyd's of London seeks creative agency

  12-02-2020 11:02 via campaignlive.co.uk
  
  Historic insurance organisation previously worked with Rufus Leonard.
  
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• Cosmopolitan’s Jessica Pels on growing up with ballet, picking up new skills—and Bernie Sanders’ skin care

  12-02-2020 11:01
  
  The magazine's editor-in-chief talks about dedicating her entire childhood to a single craft on this episode of the 'Ad Block' podcast.
  
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• Opinion: Return on emotion is the new ROI

  12-02-2020 11:00
  
  How to turn consumers into followers by tapping into their motivators and emotions.
  
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• Ofcom handed new powers to regulate social media content

  12-02-2020 10:16 via campaignlive.co.uk
  
  Government has opted not to create new authority.
  
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• Does Parasite's Oscar success symbolise a shift in global cultural power?

  12-02-2020 10:16 via campaignlive.co.uk
  
  'Five years ago, Parasite would have never won Best Picture,' according to long-standing chairman of Oscars foreign-language committee.
  
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• Omnicom sees 3.5% organic growth in Q4

  12-02-2020 09:53 via campaignlive.co.uk
  
  Full-year organic growth increased by 2.8%, but revenue fell 2.2%.
  
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